6 Strategi untuk Bisnis Kuliner yang Berlokasi di pinggir Jalan Raya | Foodcast

Summary

In this episode of Foodcast, Stefani Kurniadi addresses a listener's question about why food vendors in a busy area haven’t been successful and provides tips for starting a food stall in a high-traffic location. She outlines six key points for success: understanding traffic and population, offering products that meet the needs of passing customers, ensuring visibility and attraction of the stall, maintaining hygiene and customer service, setting competitive pricing, and creating a unique 'wow' factor to drive virality. She emphasizes the importance of positioning and customer satisfaction in building a thriving street food business.

Takeaways

• 😀 Traffic and population are the key factors to consider when selling on the street. A location with high traffic but also close to residential areas can be ideal.
• 😀 The concept of 'convenience' is crucial. Customers are more likely to stop by when the product is easy to access without much prior planning.
• 😀 It's important to understand the type of customers passing by your location. Tailor your products to meet their needs and habits, ensuring demand exists.
• 😀 Visibility and attractiveness of your stall or cart are vital. Ensure your booth is easy to spot and visually appealing to catch the attention of passersby.
• 😀 Use effective signage. In addition to vertical signs, having horizontal signs helps ensure your business is visible from multiple angles.
• 😀 The food's presentation plays a big role. For example, visually appealing items like large, golden fried snacks can attract customers just by sight.
• 😀 Customer service matters. Even in street food, good service, friendly staff, and cleanliness can lead to repeat customers and positive recommendations.
• 😀 Competitive pricing is essential. Start by offering prices similar to competitors, and consider using a 'loss leader' strategy to attract customers initially.
• 😀 Having a 'wow factor' or unique element can set your stall apart. For example, offering something extraordinary can make your business viral and attract customers from far away.
• 😀 Don't forget about expansion. Even if you start small on the street, with time, a successful location can grow into multiple branches or even a franchise.

Q & A

What are the two main factors to consider when choosing a location for street food selling?

The two main factors are traffic and population. A location should have high traffic and a surrounding population that aligns with your target customer base.

What does 'convenience' mean in the context of street food selling?

In street food selling, 'convenience' means making your product easy for customers to grab while they are passing by, without having to plan ahead. It should be easy to access, similar to how convenience stores operate.

Why is it important to understand the habits of people passing by your food stall?

Understanding the habits of people passing by helps you identify what kind of products they might be interested in. For instance, people near a market may want different products than people traveling on a highway.

How can the visibility of your food stall affect its success?

Visibility is crucial; if your stall is hidden or hard to see, customers might not notice it, leading to fewer sales. Clear signage, attractive setups, and ensuring the stall is visible from various angles are essential for success.

What role does product appeal play in attracting customers to your food stall?

The appeal of the product is vital. For example, food that looks appetizing, such as fried food with visible steam or a well-presented dish, can attract passersby and prompt them to stop and buy.

What are the key elements of good customer service in street food selling?

Good customer service includes friendliness, helpfulness, and ensuring cleanliness in the preparation of food. Simple actions like a smile and making sure food is handled hygienically can create a positive experience.

How should pricing be approached when starting a street food business?

Pricing should be competitive. If you're new to the market, it can help to offer lower prices initially, or use a loss-leader strategy, where some products are priced lower to attract customers and build trust.

Why is it important to align the product with local customer preferences?

Aligning your product with local customer preferences increases the likelihood that people will stop to buy. It ensures you're meeting the needs of your target audience, whether they’re looking for a quick snack or something specific.

What is the 'wow factor,' and how can it help in street food business success?

The 'wow factor' refers to something unique or extraordinary about your product or stall that can grab attention and go viral, such as a visually striking food item or an unforgettable customer experience. This can draw in customers beyond the local area.

How can you improve your chances of repeat customers in a street food business?

Repeat customers are built by ensuring good hygiene, providing excellent service, and maintaining consistent product quality. Offering a friendly and welcoming atmosphere will also encourage customers to return.