COMERCIAIS GENIAIS QUE FORAM PREMIADOS ! #3

Summary

This video takes viewers on a nostalgic journey through creative and groundbreaking Brazilian commercials, showcasing iconic ads from the '90s and earlier. The script highlights memorable moments, from the clever and humorous to the bold and controversial, celebrating the ingenuity of campaigns that stood out globally. Featuring ads for products like Café Pilão, Skol, and Anador, the video emphasizes the blend of creativity, originality, and intelligence that defined Brazil’s advertising landscape. The video concludes by inviting viewers to reflect on their favorite commercials and engage with the content.

Takeaways

• 😀 The video showcases iconic Brazilian commercials that were so creative they won awards abroad.
• 😀 The narrator recalls fondly watching old commercials on TV and encourages viewers to like and subscribe if they enjoyed the content.
• 😀 An example of a genius commercial from Café Pilão is highlighted, emphasizing its unique and clever script.
• 😀 A memorable advertisement from Skincariol reinforces the 'Don’t Drink and Drive' message, showcasing a creative approach to a serious subject.
• 😀 A detergent ad for Ypê, created by Norton, is showcased, with various versions and an impactful, catchy soundtrack.
• 😀 A commercial for Anador pain reliever, dating back to the 70s, demonstrates the country’s early focus on creativity in advertising.
• 😀 The script mentions a memorable commercial for a water-saving faucet, which highlights the importance of shutting off water properly.
• 😀 The video also references a clever and thoughtful ad for Itaú savings accounts, underlining smart investment choices and the realities of saving.
• 😀 A humorous commercial from the 2000s for Ipiranga lubricants for motorcycles emphasizes durability and reliability.
• 😀 A classic commercial for Bona margarine, which earned a Gold Lion at Cannes, is praised for its creative execution.
• 😀 The script finishes by encouraging viewers to comment on their favorite commercial and share the video with friends and family, promoting engagement.

Q & A

What is the main theme of the video?

The video focuses on showcasing Brazilian advertisements that were so original and creative that they gained international recognition and won awards, particularly at Cannes.

Which commercial is highlighted as the most iconic at the beginning of the video?

The video begins by highlighting the classic Pilão coffee commercial, which stood out due to its creative slow-motion shot and clever script.

What is the significance of the Skol beer commercial mentioned?

The Skol beer commercial is notable for breaking away from traditional beer advertisements. It features a campaign that emphasizes the responsible drinking message 'If you drink, don’t drive,' making it both innovative and socially responsible.

Why is the detergent Ypê commercial considered genius?

The Ypê detergent commercial is praised for its creative campaign, where the product is presented in five different versions. It also cleverly incorporates a memorable jingle, making it a standout in advertising creativity.

What makes the Anador pain reliever commercial from the 1970s noteworthy?

The Anador commercial from the 1970s is recognized for its brilliant script and the way it portrays a variety of common life situations that lead to a headache, ultimately showcasing the product as a solution.

How did the commercial for Fnac's new store in Campinas stand out?

The Fnac commercial in Campinas is highlighted for its intelligent script and ability to engage viewers with references and subtle humor, demonstrating the creativity of Washington Oliveira, the creator.

What was the unique selling point in the Itaú savings account commercial?

The Itaú savings account commercial emphasized the benefits of saving through its 'savings basket,' targeting people who appreciate the value of hard work and smart investments.

How did the Ipiranga motorcycle lubricants commercial differ from others?

The Ipiranga motorcycle lubricants commercial stood out for its focus on durability, highlighting that the lubricants are designed to last as long as the riders themselves, making it both functional and relatable.

What does the Estadão campaign aim to convey?

The Estadão campaign is aimed at encouraging readers to engage with quality content and stay informed. It humorously suggests that when there's nothing to talk about, it's better to read Estadão to have interesting things to discuss.

What is the call to action for viewers at the end of the video?

At the end of the video, the call to action is for viewers to like the content, subscribe to the channel, and share the video with others, reinforcing the importance of engagement and spreading the creative commercials featured.