How to Recruit Agents to Your Real Estate Brokerage, Team or Downline (Easy)

Summary

This video presents a unique framework for attracting real estate agents to your team, brokerage, or downline, without relying on traditional methods like social media or flashy assets. By implementing the 'Attraction on Demand' system, you can attract motivated, high-producing agents, get paid upfront, and reinvest those profits into further growth. The framework includes using a paid digital product, such as a white-label course, to add value while avoiding high-pressure sales tactics. With the right strategy, you can build a thriving team of agents in under 7 days and boost your profits consistently.

Takeaways

• 😀 Attract agents to your team, brokerage, or downline by using a proprietary framework, enabling you to recruit 48 agents in 16 weeks while being paid upfront.
• 😀 You don't need to be an extroverted social media influencer, a YouTube star, or a seasoned top producer to attract agents successfully.
• 😀 The method focuses on 'attraction hacking,' where you attract agents rather than chasing them through traditional cold calling or social media tactics.
• 😀 Traditional agent recruiting is costly and uncertain, with high turnover and delayed profits, which creates financial risk for recruiters.
• 😀 The new framework allows you to get paid upfront for attracting agents, mitigating financial risk and creating a sustainable growth strategy.
• 😀 The strategy involves using digital products to add value, positioning you as an authority figure and generating profits while attracting motivated agents.
• 😀 The attraction process is designed to deliver agents who are motivated, committed, and unlikely to churn, increasing long-term success.
• 😀 By implementing a paid digital product, you can reinvest profits into further agent attraction efforts, creating a cycle of growth.
• 😀 Success stories show that even those without experience in digital products can make significant income using a white-label product or creating their own course.
• 😀 Online advertising, when implemented correctly, expands recruitment by allowing you to target agents globally, bypassing geographical limits and scaling your efforts easily.
• 😀 The system is designed to book qualified agents on your calendar, eliminating the need for personal outreach, while consistently attracting motivated and producing agents.

Q & A

What is the primary benefit of using the Attraction on Demand framework?

The primary benefit of using the Attraction on Demand framework is the ability to attract motivated and producing real estate agents to your team, brokerage, or downline, while getting paid upfront, which mitigates financial risk and ensures growth.

How does Attraction Hacking differ from traditional agent recruitment methods?

Attraction Hacking focuses on attracting agents instead of chasing them, which contrasts with traditional methods like cold calling, posting on social media, or attending Facebook groups, which are more about chasing potential recruits.

What problems do real estate agents face with traditional agent recruitment methods?

Agents face issues such as high agent churn, a lack of commitment from new recruits, and delayed profits, as new agents often do not produce for months, which creates financial instability.

How does the Attraction on Demand framework mitigate financial risk?

The framework mitigates financial risk by allowing agents to get paid upfront, which enables reinvestment into more agent attraction efforts, helping to expand their downline without the risk of financial loss.

What makes the Attraction on Demand framework different from traditional recruitment strategies in real estate?

Unlike traditional strategies, the Attraction on Demand framework allows agents to use paid digital products to position themselves as authority figures, generating profits upfront, and attracting committed agents who stay long-term.

What role does digital product creation play in the Attraction on Demand framework?

Digital product creation, such as using a white-label course, allows agents to offer value upfront, position themselves as experts, and attract agents without relying on flashy personal branding or being a top producer.

How does a white-label digital product benefit real estate agents?

A white-label digital product allows real estate agents to sell a pre-made, non-branded course to attract new agents, enabling them to quickly start selling without creating their own course or being tech-savvy.

What is the success story of Joel Johnson in the context of Attraction on Demand?

Joel Johnson, a team leader at EXP Realty, went from no experience with digital products to making $440,000 per month online, attracting 48 agents into his downline within a few weeks using the Attraction on Demand framework.

How can agents with little experience or technical knowledge succeed using this framework?

Agents with little experience or technical knowledge can succeed by using the white-label digital products provided, which allow them to quickly start selling without needing expertise in creating or marketing digital products.

What is the significance of online advertising in the Attraction on Demand framework?

Online advertising is crucial as it allows agents to reach potential recruits from anywhere in the world, expand their talent pool beyond geographic boundaries, and scale their recruiting efforts by adjusting ad spend to generate a continuous flow of motivated agents.