Como o NUTRICIONISTA pode captar PACIENTES para o atendimento ONLINE? | Mari Fazzi | Amor em Nutrir

Summary

In this video, Mary Fase, a nutritionist and founder of Amor em Nutrir, shares strategies for attracting clients for online consultations. She highlights the benefits of online service, such as geographical freedom and convenience for clients. Mary emphasizes the importance of a strong digital presence across platforms like Instagram, YouTube, TikTok, and blogs to build connection and authority. She offers practical tips on content creation, diversifying posts, and using these platforms to engage and educate clients. Mary also discusses the role of events and collaborations in boosting online visibility and client acquisition.

Takeaways

• 😀 The shift to online consultations during the pandemic offers greater geographical freedom and accessibility for both clients and professionals.
• 😀 A strong online presence is essential for attracting clients to online consultations; leveraging platforms like Instagram, TikTok, YouTube, and blogs is key.
• 😀 Diversifying content on social media helps create stronger connections with potential clients and establish authority, balancing technical information with personal storytelling.
• 😀 Avoid becoming a 'Google Nutritionist' by posting generic content that can easily be found elsewhere—focus on providing value and building relationships.
• 😀 Tailor content to match your audience's preferences. For example, use Instagram for diverse posts, YouTube for search-friendly video titles, and TikTok for attention-grabbing, informative videos.
• 😀 While Instagram should mix authoritative content and personal stories, TikTok is more for creating awareness and generating curiosity about your expertise.
• 😀 YouTube content should focus on searchable topics, making it easier for people to find you through common queries.
• 😀 Blogs are still useful for creating long-form content that can be discovered via Google search, but they shouldn't be the sole focus for client acquisition.
• 😀 Consistency across multiple platforms is crucial—don't rely on one platform for all your marketing efforts, as social media accounts can be compromised or removed.
• 😀 Once your schedule fills up, reduce content production frequency but maintain a minimal presence on all platforms to continue attracting new clients.

Q & A

Why is it important for nutritionists to have an online presence?

Having an online presence is crucial for nutritionists offering online consultations because it allows them to reach a wider audience beyond their local area. It also helps in building authority and trust with potential clients by showcasing expertise and establishing a connection.

What are the key platforms for online marketing recommended by the speaker?

The speaker recommends using Instagram, TikTok, YouTube, and a blog as key platforms for marketing online consultations. These platforms provide opportunities to create diverse content, build authority, and engage with potential clients.

What should be the focus of the content shared by nutritionists on social media?

Nutritionists should focus on creating content that informs, solves problems, connects personally, and demonstrates authority. It's important to avoid content that is generic or easily found elsewhere, like simple recipes, as it doesn't foster a strong connection or establish expertise.

How can nutritionists balance technical and personal content on their Instagram?

Nutritionists should have a mix of technical content, like nutritional tips and advice, along with more personal content, such as sharing their own story, struggles, and values. This creates a well-rounded presence that builds both authority and emotional connection with followers.

What is the recommended strategy for TikTok content?

For TikTok, nutritionists should focus on creating content that is both educational and engaging. This includes explaining nutrition concepts, showcasing behind-the-scenes moments, and breaking the typical dance or trend patterns to provide value and capture attention.

Why is diversifying content important on social media platforms?

Diversifying content ensures that followers stay engaged and that the content resonates with different aspects of their interests. A well-balanced feed helps to avoid monotony and improves the chances of connecting with a wider range of potential clients.

What role do events like live marathons play in online marketing for nutritionists?

Live events, like marathons and live collaborations with other professionals, help nutritionists to expand their reach, engage with audiences, and gain visibility. These events also foster a sense of community and increase interaction with potential clients.

How does YouTube help in attracting clients for online consultations?

YouTube provides a platform for in-depth content, where nutritionists can share educational videos on topics that are highly searchable. Titles should be focused on what people are actively searching for, allowing them to easily find the content and connect with the professional.

What is the advantage of having a blog for an online nutrition business?

A blog helps nutritionists by providing searchable, evergreen content that can attract traffic through SEO. By writing articles on common questions or topics, nutritionists can drive potential clients to their website and improve their visibility on Google.

Why is it important not to rely on just one social media platform for client acquisition?

Relying on only one platform can be risky as platforms can experience downtime, account issues, or changes in algorithms. By diversifying across multiple platforms, nutritionists can ensure a steady stream of potential clients and reduce the risks of losing visibility or access to their audience.