O segredo que faz o paciente fechar com você

Summary

In this video, a dentist shares three key strategies for converting patients: attracting the right patients through authentic media, improving communication for higher conversion during consultations, and conducting high-value assessments to understand patient needs. The video emphasizes the importance of connecting with patients on a personal level, using real stories and relatable media, and refining communication to increase patient commitment. The speaker introduces a methodology for boosting patient conversions and outlines steps for enhancing dental practices through targeted marketing, relationship-building, and effective consultations.

Takeaways

• 😀 Focus on attracting patients by showing your value and expertise through authentic content, rather than relying on generic marketing strategies.
• 😀 Dentists should engage in meaningful conversations with potential patients rather than simply focusing on booking appointments. Building trust and connection is key.
• 😀 Authentic media, like real patient stories and transformations, is far more effective in attracting new patients than photos of teeth or stock images.
• 😀 Connecting with patients through written content that speaks to their desires and pain points will help differentiate your practice from competitors.
• 😀 A strong, personalized phone script is essential. Avoid overly generic responses and engage with the patient's unique needs to increase the chances of them showing up for an appointment.
• 😀 Understand that patients are looking for more than just dental care—they are seeking transformation and a positive change in their lives.
• 😀 Dentists should prioritize high-quality consultations where they truly listen to the patient's goals and desires, rather than just providing a one-size-fits-all treatment plan.
• 😀 It's important to align your values with those of your patients. Create content and experiences that resonate with them on an emotional level.
• 😀 The way you respond to patient inquiries, especially regarding pricing and treatment, can significantly impact your conversion rate. Be clear, empathetic, and transparent.
• 😀 Implementing a structured approach to marketing, patient interaction, and consultations will help drive patient engagement and business growth, ensuring more conversions and referrals.

Q & A

What are the three key secrets for dentists to successfully convert patients?

The three key secrets for dentists to convert patients are: 1) Attracting the right patients by showing media that resonates with them, 2) Having high-conversion communication when contacting patients, and 3) Conducting high-value evaluations that focus on understanding the patient’s intrinsic and extrinsic desires.

What is the biggest problem dentists face in attracting patients?

The biggest problem dentists face in attracting patients is using generic media that doesn’t distinguish their clinic from others. This results in attracting patients who don’t understand the unique value of the clinic.

Why is it important for dentists to avoid a generic approach to media?

A generic approach to media makes your clinic look like everyone else, which confuses potential patients. To stand out, you need to show authentic results and connect emotionally with patients, focusing on the transformation rather than just the service itself.

How should dentists choose the right patients to target online?

Dentists should target patients who share similar values and desires. This can be done by using media that reflects the types of patients you want to attract, such as showcasing real patient stories and experiences rather than just product-focused content.

How can written content impact patient conversion?

Written content plays a crucial role in building trust and connecting with potential patients. By telling real patient stories, focusing on the results and emotional benefits, dentists can differentiate themselves from others who rely on generic statements.

What should a dentist’s phone script include to improve conversion rates?

A dentist’s phone script should include a personalized approach that engages the patient. Instead of simply scheduling an evaluation, the script should highlight the dentist’s mission and the life-changing results they offer, making the patient feel understood and valued.

Why is it important to understand the patient's desires during an evaluation?

Understanding a patient's desires—both intrinsic (emotional) and extrinsic (practical)—is key to personalizing the evaluation and treatment plan. This approach helps the dentist demonstrate how their services can fulfill the patient’s needs, making it easier to close the sale.

What is the role of the secretary in improving patient conversion?

The secretary plays a vital role in patient conversion by understanding the patient’s needs and having an engaging, empathetic conversation. Instead of following a rigid script, the secretary should respond in a way that builds trust and emphasizes the dentist's expertise and the clinic’s value.

How can dentists differentiate themselves from competitors in terms of media content?

Dentists can differentiate themselves by using authentic, real-life images and stories from actual patients, rather than overly polished or generic media. This type of content resonates better with potential patients, who are more likely to connect with the transformation shown rather than just the product or procedure.

What is the '95 methodology' mentioned in the video?

The '95 methodology' is a framework developed to help dentists grow their practice by focusing on five key dimensions: aligning with your mission, making informed decisions, optimizing commercial aspects like patient contact and evaluations, ensuring high-value treatments, and improving financial outcomes.