ENGAJAMENTO no Instagram de NUTRICIONISTA: Qual estratégia utilizar? | Mari Fazzi | Amor em Nutrir

Summary

In this video, a nutritionist and business owner shares insights on how professionals should think like entrepreneurs rather than focusing solely on Instagram engagement. The importance of creating a strategy with posts of information, solutions, connection, authority, and action is highlighted. She emphasizes that the key to building a successful practice lies in engagement with meaningful results, not just vanity metrics. A mix of content types is essential for attracting clients and making sales. The video stresses the importance of focusing on appointment bookings as the primary measure of success, not just likes and comments.

Takeaways

• 😀 Think like an entrepreneur, not just as someone trying to grow their Instagram. A solid career comes from business thinking, not vanity metrics.
• 😀 Focus on building a business, whether it's online or offline. Your practice or business is a 'consultation business' and should be treated as such.
• 😀 Don’t get caught up in metrics like likes or comments. What matters most is engagement that leads to inquiries about your services.
• 😀 Engagement is important but not everything. Some people with high engagement still struggle to convert followers into clients because they lack connection and authority.
• 😀 Pay attention to reach, not just likes or comments. Reach shows how many new people are seeing your posts, even if they don’t follow you.
• 😀 Implement the 'ISCA' strategy in your posts: I for Information, S for Solution, C for Connection, A for Authority, and A for Action.
• 😀 Use a cycle of posts that alternates between Information, Solution, Connection, Authority, and Action to build a well-rounded strategy that attracts new followers and encourages interactions.
• 😀 Reels are a great way to attract new followers. Use posts that educate and share solutions to engage potential clients.
• 😀 Posts of Connection and Authority are crucial for building trust and making people want to work with you. They show your humanity and technical competence.
• 😀 Posts of Action are your sales posts. Though they may not have high engagement, they're key for conversions, driving people to inquire about your services or book a consultation.

Q & A

What is the main focus of the speaker in this transcript?

The speaker emphasizes the importance of thinking like an entrepreneur rather than focusing solely on growing an Instagram following. They stress the need for a solid business approach in building a career, particularly in the field of nutrition.

How should a professional in the nutrition field approach Instagram engagement?

Professionals should focus on reaching people, building connections, and establishing authority rather than obsessing over vanity metrics like likes or comments. The ultimate goal is to attract clients, not just followers.

What does the speaker consider more important than engagement metrics like likes and comments?

The speaker considers 'accounts reached' to be more important than likes and comments. Reaching a wider audience, even if they do not follow you, is crucial for attracting potential clients.

What is the 'strategy' the speaker refers to when posting on Instagram?

The strategy is called ISCA, which stands for Information, Solution, Connection, Authority, and Action. The speaker suggests creating posts that follow this sequence to maintain consistent engagement and drive client interest.

What does each component of the ISCA strategy represent?

I stands for Information (attracting new people), S stands for Solution (addressing problems), C stands for Connection (building rapport), A stands for Authority (showing expertise), and the final A stands for Action (calls to action, such as asking people to book a consultation).

How does the type of post affect engagement on Instagram?

Posts focused on information and solutions generally receive more likes, shares, and saves, while connection-focused posts tend to get more comments. Authority posts have fewer comments but more shares and direct inquiries, while action posts typically get low engagement but lead to conversions such as bookings or inquiries.

Why are posts about authority important, even if they don’t generate a lot of engagement?

Posts that showcase authority are crucial because they establish trust and credibility with potential clients. While these posts may not generate high engagement, they encourage people to inquire directly about services.

What does the speaker say about selling services on Instagram?

The speaker advises professionals to be clear about selling their services. Without posts that lead to sales or consultations, professionals will struggle to convert their followers into clients. They need posts that showcase their expertise and drive people to inquire about their services.

What is the role of posts that are focused on 'Action'?

Posts focused on 'Action' are the ones that directly promote services or products. They are essential for generating inquiries and bookings, even though they tend to receive low engagement in terms of likes or comments.

How does the speaker view the relationship between Instagram and business success?

The speaker views Instagram as a tool for business growth, not as the end goal. While having a strong Instagram presence is important, the true success lies in turning followers into clients and ensuring business operations are solid.