1 MILYAR PERTAMA JUALAN FURNITURE DARI TIKTOK, PENJUALAN 99% ONLINE - IDE BISNIS ONLINE

Summary

This video highlights the journey of a successful furniture business that utilized social media platforms like TikTok and Instagram to grow their brand. The business focused on creating educational and informative content rather than direct selling, which resonated with followers and led to significant growth. By leveraging creative content and staying updated on platform algorithms, the company was able to attract both local and international customers. The key to success was offering high-quality, unique products and fostering a strong connection with their audience, demonstrating that soft selling and consistency are essential for online business growth.

Takeaways

• 😀 The Bali project grew significantly from TikTok content, reaching over 1 million in revenue. The success was driven by content that was educational rather than directly sales-focused.
• 😀 Instagram proved to be a stronger platform for sales, even though TikTok had more followers. The content on Instagram provided educational value related to furniture.
• 😀 The key to success on social media is creating fresh, informative content that adds value to followers, rather than just following trends or focusing solely on selling.
• 😀 Effective social media content should avoid direct selling. Instead, provide useful, educational content to engage followers and build trust.
• 😀 A combination of TikTok, Instagram Reels, and minimal advertising can lead to viral success. The key is to understand and adapt to platform algorithms.
• 😀 Marketing efforts are 100% online, but offline activities like exhibitions and international shipping still contribute to the business.
• 😀 The approach to marketing is driven by a focus on creating value, not just pushing products. Soft selling, by educating the audience, yields better results.
• 😀 Responding to followers' questions and addressing their concerns can lead to higher engagement and trust, even if the initial inquiry comes from lower-budget customers.
• 😀 The business model focuses on cash flow, production of innovative furniture, and continuously improving marketing strategies. Understanding and adapting to platform updates is crucial.
• 😀 Success in the business is based on three pillars: financial management, innovative production, and effective marketing. The goal is to deliver quality products and engage customers in meaningful ways.

Q & A

What is the main strategy used by the business to succeed on social media?

The business focuses on creating educational and informative content rather than hard-selling. They use platforms like TikTok and Instagram to share valuable insights about furniture, such as the materials, construction, and design process, which builds trust with their audience.

Why did the business choose to focus on soft selling instead of direct sales tactics?

The business believes that hard-selling or overly promotional content can be off-putting. Instead, they focus on providing value through educational content, which helps followers understand the products better and makes them more likely to buy in the long run.

How did the business leverage TikTok and Instagram to boost sales?

TikTok helped the business gain a large following, while Instagram proved more effective for converting those followers into customers. Instagram's Reels feature was particularly useful in growing the audience, which led to a significant increase in followers and sales, even without heavy advertising.

What was the impact of the COVID-19 pandemic on the business?

The pandemic acted as a turning point for the business in 2019, accelerating their move into creating content on TikTok and Instagram. It allowed them to reach a wider audience and adapt to new digital marketing trends, which contributed to their growth.

What type of content does the business create to engage followers?

The content is primarily educational and focuses on the details of furniture, such as the types of wood, finishes, and construction methods. The goal is to inform followers about the craftsmanship behind the products rather than simply pushing for sales.

How important is customer engagement in the business strategy?

Customer engagement is crucial. The business actively responds to questions and comments from followers, which helps build a relationship and trust. Engaging with customers also allows the business to address common concerns and showcase their expertise.

How does the business differentiate its products from competitors?

The business focuses on producing innovative, high-quality furniture that stands out from competitors. They prioritize uniqueness in design and craftsmanship, ensuring that the products meet the specific needs and preferences of their customers.

What role does the small team play in the business's success?

Despite having a small team, the business effectively utilizes each member's skills. Team members wear multiple hats, from content creation to production. This approach allows for creativity and efficiency in content and product development.

What are the business's core principles for success?

The business follows three core principles: strong financial management, innovative product design, and effective marketing. They focus on maintaining good cash flow, producing quality furniture, and continuously adapting their marketing strategies to stay relevant in the digital space.

How does the business approach learning and self-improvement?

The business owner continuously seeks knowledge from industry experts, attending seminars and following successful figures in the field. They also adapt to changes in social media algorithms and trends to stay ahead in marketing.