Flipkart Product Manager Mock Interview: Root Cause Analysis (Razorpay PM)

Exponent
10 Nov 202026:06

Summary

TLDRIn this video transcript, a mock product management interview is conducted focusing on root cause analysis. The scenario involves a 15% decline in cart additions on Flipkart's mobile app. The interviewee, Khanjan, a product manager at Razor Pay, systematically approaches the problem by considering external factors, demographic impacts, internal changes, and analyzing user journey data. The discussion identifies a recent update to the Android app as a potential cause for the decline in cart additions. The interview also provides feedback on Khanjan's performance, highlighting the importance of confidence and clear communication in the problem-solving process.

Takeaways

  • 🛒 The scenario involves diagnosing a 15% decline in cart additions on Flipkart's mobile app over the last three days.
  • 🤔 Khanjan, a product manager at Razor Pay, is conducting a root cause analysis to identify the issue.
  • 🔍 Khanjan starts by confirming the definition of 'cart additions' and ensuring the analytics tool is functioning correctly.
  • 📈 The decline is not isolated to a specific demographic, location, or gender, indicating a broader issue.
  • 📱 A recent major update to the Flipkart mobile app, particularly on Android, is suspected to be related to the decline.
  • 🛍️ The update includes changes to the shopping cart flow, which may have affected the user experience and cart additions.
  • 🐞 An increase in bug reports related to the checkout process on the Android app suggests a technical issue post-update.
  • 🔧 Khanjan suggests a detailed analysis of the event flow for the Android app to determine if users are clicking the 'add to cart' button without products being added.
  • 🗂️ The importance of a structured approach to problem-solving is highlighted, including considering external factors, demographic impacts, and internal changes.
  • 🗣️ The interview emphasizes the value of asking questions and making conversation during a product management interview to ensure clarity and relevance.
  • 📚 Practice and mock interviews are recommended for building confidence and refining interview skills, as demonstrated by Khanjan's preparation using Exponent.

Q & A

  • What is the main issue discussed in the mock interview?

    -The main issue discussed is a 15% decline in cart additions on Flipkart's mobile app over the last three days.

  • Who is conducting the mock interview?

    -The mock interview is being conducted by an unnamed individual who is joined by Khanjan, a product manager at Razor Pay.

  • What is Khanjan's background according to the interview?

    -Khanjan is currently a product manager at Razor Pay, a fintech company in India. He completed his postgraduate program from the Indian School of Business and previously worked at Bain and Company and Idea Cellular, a leading telecom in India.

  • What is the first step Khanjan suggests in diagnosing the issue?

    -Khanjan suggests first understanding what is defined as cart additions to ensure everyone is on the same page.

  • How does Khanjan approach the root cause analysis?

    -Khanjan approaches the root cause analysis by creating a framework that includes looking at external factors, demographic features, macroeconomic changes, internal changes, and the overall user journey on the mobile app.

  • What specific internal changes does Khanjan inquire about?

    -Khanjan inquires about any updates made to the mobile app, design changes, and any incidents or bugs that have been reported.

  • What was the outcome of the investigation into the analytics tool?

    -The analytics team confirmed that the data coming through is correct, with no issues with logging or analytics in the last few days.

  • What was the update made to the Flipkart mobile app that could be related to the decline?

    -There was a major update to the mobile app that affected the shopping cart flow, which could be related to the decline in cart additions.

  • How does Khanjan summarize the approach to diagnosing the issue?

    -Khanjan summarizes the approach by emphasizing the importance of considering external factors, demographic impacts, internal changes, and the user journey to identify the root cause of the decline in cart additions.

  • What feedback does the interviewer provide to Khanjan regarding his performance?

    -The interviewer provides feedback on Khanjan's use of up-speaking, which can detract from the confidence of his responses. They also commend his structured approach and the clarity of his framework.

  • What advice does Khanjan give for preparing for product management interviews?

    -Khanjan advises watching mock interviews, practicing with peers or family members, and maintaining a conversational tone during interviews to avoid getting lost in one's own points.

Outlines

00:00

🛒 Decline in Cart Additions at Flipkart

The video script begins with a scenario where there's a 15% decline in cart additions on Flipkart over the last three days. The host introduces Khanjan, a product manager at Razor Pay, to help diagnose the issue. Khanjan outlines a framework for root cause analysis, which includes examining external factors like competitor actions, demographic features, macroeconomic changes, internal changes within Flipkart, and the overall user journey on the mobile app. The focus is on the mobile app experience, and it's confirmed that there are no issues with analytics tools. Khanjan's approach is to first rule out external and demographic factors before diving into internal app changes and user experience issues.

05:03

🔍 Investigating the Decline in Cart Additions

The conversation continues with an exploration of external factors, including competitor activities and their potential impact on Flipkart's cart additions. It's revealed that there are no noticeable competitor actions or sales events that could explain the decline. The analysis also considers demographic and geographic factors, finding no specific customer segment or location affected by the decline. The focus then shifts to internal factors, such as recent updates to Flipkart's mobile app, which could have impacted the shopping cart flow. The updates are found to be related to the checkout process, aiming to improve conversion rates. However, there's an indication of increased bug reports following the update, particularly on the Android platform, suggesting a possible link to the decline in cart additions.

10:03

📉 Pinpointing the Root Cause of Decline in Cart Additions

Khanjan narrows down the potential causes of the decline in cart additions to internal issues within Flipkart's ecosystem. The investigation reveals that the problem is specific to the Android app, with no significant changes or issues observed on iOS. The team has identified a correlation between recent app updates and a decline in cart additions, particularly on Android. The analysis suggests that the 'add to cart' button and the checkout process might be affected by the updates, leading to an increase in bug reports related to payment and checkout issues. The conclusion is that the app update may have inadvertently caused a problem in the cart addition process, which requires a detailed analysis of the event flow for every customer on the Android app.

15:05

📝 Reflecting on the Root Cause Analysis Process

In this part of the script, Khanjan reflects on the root cause analysis process he undertook. He acknowledges areas for improvement, such as asking more specific questions about the app versions and devices affected by the issue, and gathering more detailed data to better understand the customer funnel. Khanjan also highlights the importance of considering external factors, customer segments, and internal ecosystem issues when diagnosing problems. He emphasizes the value of a comprehensive approach to problem-solving and the benefits of developing a habit of looking at all aspects of a situation from a 360-degree view. The host provides feedback, commending Khanjan's structured approach and the clarity of his analysis.

20:06

🗣️ Addressing Interviewee Habits and Confidence

The feedback session continues with a discussion on 'up speaking,' a common habit where interviewees end their sentences on an upward inflection, which can undermine confidence and clarity. The host advises Khanjan and the audience to practice and record themselves to identify and correct such behaviors. The conversation underscores the importance of a confident and smooth approach in interviews, as it can significantly impact the outcome. Khanjan agrees with the feedback and shares his experience, emphasizing the value of mock interviews in building interview skills and confidence.

25:07

🌟 Final Thoughts and Resources for Product Management Interviews

In the final part of the script, the host and Khanjan share last thoughts and resources for those preparing for product management interviews. Khanjan recommends watching mock interviews and practicing with peers or family members to gain confidence. The host mentions Exponent, a platform that offers courses, coaching, and community support to help individuals land their dream tech job. The video concludes with an invitation for viewers to ask questions and engage with the content, and a reminder to like, subscribe, and comment on the video for further interaction.

Mindmap

Keywords

💡Root Cause Analysis

Root cause analysis is a methodical process used to identify the fundamental reasons that underlie a particular problem or undesirable outcome. In the video, this concept is central to the scenario where a 15% decline in cart additions on Flipkart's platform needs to be investigated. The interviewee, Khanjan, systematically approaches the issue by considering various factors that could contribute to the decline, such as external market influences, demographic changes, and internal product updates.

💡Cart Additions

Cart additions refer to the instances where users add items to their shopping carts on an e-commerce platform. In the context of the video, the metric of 'cart additions' is crucial as it indicates user engagement and potential sales. The decline in this metric is the problem that needs to be diagnosed, and it is mentioned that this decline is observed primarily on the mobile app experience.

💡Analytics Tool

An analytics tool is a software application that collects, processes, and analyzes data to help businesses make informed decisions. In the script, the analytics tool is mentioned as a means to measure cart additions. Khanjan confirms with the analytics team to ensure that the data indicating the decline is accurate, suggesting that the tool's functionality is crucial for diagnosing the issue.

💡External Factors

External factors are influences outside of the company's control that can impact its performance or operations. In the video, Khanjan considers external factors such as competitor actions, product launches, and sales events that might have affected Flipkart's cart additions. The analysis of these factors is part of the comprehensive approach to identifying the cause of the decline.

💡Demographic Features

Demographic features refer to characteristics of a population that can be used for market segmentation, such as age, gender, income, and location. In the context of the video, Khanjan inquires whether the decline in cart additions has affected specific demographic segments, such as females aged 20 to 30 who purchase cosmetics, to identify if the issue is widespread or confined to certain user groups.

💡Macro Economic Changes

Macro economic changes refer to large-scale shifts in the economy that can influence consumer behavior and market trends. Khanjan considers whether macroeconomic factors, such as news or seasonality, have impacted purchasing behavior on Flipkart. This shows an understanding that external economic conditions can play a role in e-commerce metrics.

💡Internal Changes

Internal changes refer to modifications made within a company that can affect its products or services. In the script, Khanjan investigates whether any updates to the mobile app, such as design changes or improvements to the shopping cart flow, have contributed to the decline in cart additions. The focus on internal changes is essential for identifying issues that are within the company's control.

💡User Journey

User journey describes the path a user takes as they interact with a product or service. In the video, the term is used to analyze the steps a user goes through on the mobile app, from viewing products to adding them to the cart. Khanjan examines the user journey to identify any glitches or bugs that might be causing the decline in cart additions.

💡Bug Reports

Bug reports are documentation of errors or issues encountered in software applications. In the video, an increase in bug reports following an app update suggests that there may be technical issues affecting the checkout process on Flipkart's Android app. This information is critical for pinpointing the root cause of the decline in cart additions.

💡Product Management Interview

A product management interview is a process where candidates are assessed for their ability to manage and lead the development of a product. In the video, the interview scenario is a mock product management interview where Khanjan demonstrates his problem-solving skills by diagnosing the issue with Flipkart's cart additions. The video serves as an example of the types of analytical thinking required in such interviews.

Highlights

Scenario begins with a 15% decline in cart additions on Flipkart's mobile app over the last three days.

Khanjan, a product manager at Razor Pay, introduces himself with a background in business and telecom.

The interview focuses on root cause analysis for a product management issue.

Khanjan outlines a framework for diagnosing the issue, starting with external factors.

No competitor actions or demographic impacts are observed as potential reasons for the decline.

Internal changes within Flipkart, specifically updates to the mobile app, are considered.

A major update to the mobile app's shopping cart flow is identified as potentially related to the decline.

The decline is isolated to Android users, indicating a platform-specific issue.

Bug reports increase following the app update, suggesting a technical problem.

The visibility and functionality of the 'Add to Cart' button are scrutinized.

Data analysis reveals no cart additions on Android, pointing to a significant issue.

Khanjan concludes the root cause is likely with the 'Add to Cart' button on Android.

Feedback on the interview process includes the importance of confidence and eliminating up-speaking.

The value of a comprehensive framework in approaching problem-solving is emphasized.

Khanjan reflects on areas for improvement, including asking more targeted questions and seeking more data.

The interview wraps up with advice on practicing for product management interviews and the importance of mock interviews.

Exponent is recommended for courses, coaching, and community support in tech job interviews.

Transcripts

play00:00

so in today's scenario i want you to

play00:01

imagine that um

play00:03

we're working at flipkart and we're

play00:05

noticing that there's a decline of about

play00:07

15 of cart additions to the additions to

play00:11

the shopping cart in the last three days

play00:13

um can you help us diagnose the issue

play00:16

[Music]

play00:19

hey everyone we're here today to do

play00:21

another product management

play00:22

mock interview we're going to be

play00:24

focusing on a root cause analysis type

play00:27

question which are similar to execution

play00:29

questions where you have to figure out

play00:30

what's going wrong with a particular

play00:32

issue i'm joined here today by kanjin

play00:34

um go ahead and introduce yourself for

play00:36

folks watching

play00:38

hi everyone i'm khanjan i am currently a

play00:41

product manager at razer pay which is a

play00:44

fintech company in india and uh prior to

play00:47

this i completed my postgraduate program

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for the

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from the indian school of business and

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before that i was working at

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for a couple of months at bain and

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company and idea cellular which is one

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of the leading

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leading telecoms of india so that's

play01:02

about me

play01:02

and i'm super excited to be here today

play01:05

awesome well we're excited to have you

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too

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um and so kanjin as mentioned we're

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going to be going through

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a root cause analysis question and so

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i have a certain scenario that i'll

play01:17

propose to you and then we're going to

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talk about how

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to actually go through that issue does

play01:21

that make sense

play01:22

awesome okay so in today's scenario i

play01:25

want you to imagine

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that um we're working at flipkart and

play01:29

we're noticing that there's a decline of

play01:31

about 15

play01:33

of cart additions to the additions to

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the shopping cart in the last three days

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um can you help us diagnose the issue

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uh sure so stephen before i jump into

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uh sort of finding out what the problem

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is uh just want to understand

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what do we define as cart additions here

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so that we are on the same page got it

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so cart editions are

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let's imagine a user that's on the flip

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cart experience

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the flipkart app um they add an item to

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their cart so they may click

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and and their an item appears in their

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shopping cart

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sure also uh flipkart has both website

play02:12

and mobile app

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so are we looking at a generic 15

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decline or has it been observed only on

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the mobile or

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app or the website we're noticing it

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mostly on the mobile app experience

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okay sure uh

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so i will just take two minutes to sort

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of make my

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framework and think about flipkart in

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general and uh

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will then share the framework same

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framework awesome

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take your time

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okay

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yeah okay i'm ready uh so stephen now

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our first question is uh the card

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additions that we are measuring

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so it's sort of like a metric uh which

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might be measured

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using some analytics tool uh so have we

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checked whether this analytics tool was

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working well

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over the last three days yeah that's a

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great

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yeah that's a great question so um we

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talked to the analytics team we want to

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make sure that this data is correct or

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right

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um and it does seem like the data coming

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through is

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um good like there's no issues with

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logging or analytics that have happened

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in the last few days

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okay so now that we have all of that

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answered i will just share

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briefly my outline of the framework that

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i'm going to follow to arrive at the

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root cause

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uh so first i will look at the external

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factors

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which will involve uh note which will

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involve uh getting information

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on what competitors uh have done in the

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last three days has there been any

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product launch or

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has there been any new announcement

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which might have taken away

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a certain uh customer base or certain

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uh product uh so which might have taken

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away certain customer base from flipkart

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second we look at the demographic

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feature so has it

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affected any particular customer segment

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or any particular demographic feature of

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that particular

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customer segment third we look at the

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macro economic feature

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macro economic changes so has there been

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any news or any

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seasonality impact or any kind of

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uh pattern in the external factors which

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which might impact the overall

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purchasing behavior

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um fourth would be what are the

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internal changes that we have done so

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have we made any updates in the mobile

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app

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have we made any design changes etc

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um then will be the overall journey of

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the user

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on the mobile app because we are closing

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it down on the mobile app so we will see

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all the steps of the user journey and

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we'll

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see if any particular point before the

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cart auditions has experienced

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any glitch or bugs so we'll basically

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look at any incidents that have come up

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uh and if none of this is the reason

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then we might look at certain uh

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certain factors which are out of control

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but which still might impact

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the overall purchasing behavior uh so

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does that look good to you

play05:20

yeah that sounds great thanks for laying

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it all out sure

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so as i mentioned so the first question

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is uh

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uh in india especially flipkart uh has a

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couple of

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e-commerce giants as competition and

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so have has there been any new

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announcement or entry of any competitor

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or any kind of a product launch

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or a big billion sale or uh sorry big

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billion sales for flipkart so any sale

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that has been announced

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yeah that's a great question so we want

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to see if there's a competitor

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um we have limited knowledge here at

play05:56

flipkart so we don't fully know

play05:58

um what the competitors are doing from a

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cursory perspective or looking at social

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media profiles things like that we're

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not seeing anything in particular

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um but there it's not entirely clear

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there could be some detailed targeting

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or some

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you know customized um campaigns that

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we're not

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visible to or not visible to us

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i see okay uh so uh also

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have we observed if this has impacted

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customers from a certain city or a

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region uh so is there any impact of

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location

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on this particular decline we're not

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seeing an impact of location on the

play06:34

decline so when we look at the location

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we're seeing a spread across many

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different places

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okay great uh also has any particular

play06:42

segment been impacted so let's say

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females of age 20 to 30 who were earlier

play06:47

purchasing a lot of cosmetics have

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suddenly not started so suddenly stop

play06:51

purchasing that

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or is it again a uniform distribution

play06:55

yeah so um we can look at some basic uh

play06:59

factors like gender age location

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and we're not seeing a deviation for any

play07:04

of those sort of big demographic

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categories that we typically look at

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okay

play07:08

thanks for clarifying that uh so now we

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will look at

play07:12

what flipkart has been doing um so has

play07:15

a flipkart announced any campaign or any

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uh other let's say prop product or any

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other

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um uh sort of a subsidiary which might

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have taken

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attention away from the mobile app

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um we definitely launch campaigns all

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the time

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um it's not clear that any one of these

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campaigns would be

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taking users away from the mobile app or

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there'd be any detriment to the mobile

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app but we do have campaigns running

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um is there something specific that

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you're hoping to get with

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with that or right so how i would look

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at this

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is uh considering that we don't see any

play07:56

pattern in the demographics and the

play07:58

geography

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we would first look at the products uh

play08:02

if there is any pattern in the kind of

play08:04

products which have seen a decline in

play08:05

card editions and

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if we can identify that if there is a

play08:09

pattern

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or if there is even a pattern among the

play08:13

categories then we can look at the

play08:14

campaigns which

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were running for those particular

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categories and products

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and then we can sort of attribute the

play08:21

decline to that so

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do you have any information on that

play08:26

right

play08:26

um so we when we look at the campaign

play08:29

data and things like that we're not it

play08:31

doesn't seem like there's a correlation

play08:33

to a decline in the mobile app

play08:34

experience

play08:35

sure okay uh so then i'll move ahead

play08:38

with the

play08:38

technical parts of it uh so uh

play08:42

as uh so just to summarize for everyone

play08:44

who's doing this uh

play08:46

when the customer will open flipkart or

play08:49

launch the flipkart app on their mobiles

play08:52

uh if they have

play08:53

already signed in to the app then they

play08:55

will directly see their home page

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uh so the first thing that they will see

play09:00

is the home page

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versus if they are going to sign in for

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the first time the first

play09:04

screen that they will see is the login

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screen versus if they are a new user

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they would see a sign up screen so

play09:12

this will be the first touch point for

play09:14

the customer so

play09:15

the next thing that i would want to know

play09:17

is have there been any upgrades to the

play09:20

mobile app in the last three days

play09:22

on both ios and android yes there

play09:25

actually has been we've done a major

play09:27

update in the last

play09:28

few days um to the mobile apps

play09:32

okay and uh are these updates uh

play09:36

related to anything uh in the cart

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edition

play09:40

uh touch cart audition milestone or

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are they not at all related to that we

play09:47

definitely

play09:47

we've made some changes that affect the

play09:49

whole shopping cart flow

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so there definitely is a relationship

play09:52

between the changes that we pushed

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and the experience that we might be

play09:57

serving to our users

play09:59

okay so uh like can you be a little more

play10:02

specific as in

play10:03

uh have we made some design changes

play10:05

which would maybe

play10:06

increase the discovery of our products

play10:08

or have we

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offered an easier checkout journey

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or have we enhanced the maybe or have

play10:18

you changed the look and feel of the

play10:20

add to cart buttons yeah so we have

play10:24

improved the checkout flow um to make it

play10:26

more seamless

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in an effort to improve the conversion

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rate on the checkout experience

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right uh also uh have we observed if

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this decline is only to ios

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customers or only to android customers

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uh we are seeing that a client only on

play10:45

android customers

play10:47

oh okay

play10:51

right and uh have we received any

play10:53

incidents or bugs report

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uh on the uh app changes that have been

play10:58

done

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so uh from any kind of customers or uh

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it's i mean we haven't received any uh

play11:05

reports but we still think

play11:07

that the upgrade might have done

play11:08

something yeah we're not seeing

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so many more reports especially since we

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launched the experience maybe a few days

play11:14

ago

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but we are seeing an increase in some

play11:17

bug reports um

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and it seems like there's some bug

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reports that people are having issues

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paying or checking out their products

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right

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uh so now uh to go a little more deeper

play11:29

into the issue

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uh i feel that it is something to do

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with

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uh the process from right from uh seeing

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the product and

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uh finalizing the product to the

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checkout process

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uh but because we are observing a

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decline in the cart

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editions uh the first and the directly

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attributable

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uh feature to that would be the add to

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cart

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uh option so first point where the

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customer would see that button is on the

play12:00

product listing page so it does not

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necessarily have to be

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uh specifically the page of that product

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but it will be like a generic listing

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uh so is the button visible there for

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all the products

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um the button so you're asking if the

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button is visible for all the products

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for the set of users

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um we can spin up a dev version and kind

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of take a look at it

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and it does look like the button is

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visible to us

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we're not totally sure if there are

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other versions where the button might

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not be visible but as far as we can tell

play12:32

it seems like the button

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is visible on the platforms that we're

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looking at

play12:38

okay and uh once the again so

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now it comes to the journey from

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seeing a a list of products to

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selecting the particular product that

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the customer wants to add to cart and

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then clicking on the button

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and then uh that particular action or

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that particular

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click to action translating that

play13:00

particular

play13:01

product to show in the customers cart so

play13:05

what we need to do is we need to observe

play13:06

if this particular

play13:08

flow is getting completed so uh

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have we logged in the event data or have

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we observed the events data wherein

play13:16

the add to cart event is

play13:19

uh transitioning into the actual product

play13:22

adding being added in the card do we

play13:24

have that information

play13:25

yeah so when we take a look at the data

play13:27

um we actually see that there's been no

play13:29

cart additions

play13:30

on android um in the past few days so

play13:33

we're actually seeing a huge decline in

play13:35

card editions on that specific

play13:37

version of android that we've launched

play13:38

uh version of the app on android

play13:41

right so uh then steven i feel uh

play13:44

that because we are not

play13:47

noticing or we don't have any

play13:49

attributable data

play13:50

to the uh installs

play13:53

of app as such um also the product

play13:57

discovery or the product visibility

play14:00

doesn't seem to be

play14:01

an issue as well uh my bet would be on

play14:04

the add to cart button

play14:06

so we should probably uh do

play14:09

a complete analysis on the

play14:13

event flow for every customer on the

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android app

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to check how many customers are actually

play14:20

clicking on the

play14:21

add to cart button and not seeing or not

play14:24

uh

play14:25

or their products are not being added to

play14:26

the cart

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so that's where the issue seems to be

play14:30

lying

play14:31

yeah you totally got it um and i mean we

play14:34

can go a little bit further into this

play14:36

and talk about where exactly the issue

play14:37

is or how we debug it

play14:39

um but i think you sort of nailed it on

play14:41

the head um maybe if you could just

play14:42

summarize one last time

play14:44

for the viewers before we go to some

play14:46

feedback and things like that

play14:47

um of sort of your your journey through

play14:49

this flow and

play14:51

how you came to the answer that you came

play14:52

to uh so

play14:54

how one should see any problem

play14:58

coming in any metric for a product or a

play15:00

particular product feature is

play15:02

that first we look at the external

play15:04

reasons so

play15:06

more often than not especially for

play15:08

e-commerce websites

play15:10

a lot of external factors such as

play15:12

campaigns or competitions announcements

play15:14

or the company's own announcements they

play15:17

lead to

play15:17

a shift in trend for the customers

play15:21

and that may lead to a certain segment

play15:24

of customers not

play15:25

actually adding things to the cart or

play15:28

not actually looking at purchasing at

play15:31

that particular point in time

play15:33

so considering that we were looking at a

play15:34

three-day window

play15:36

i had to sort of understand if and it's

play15:39

a big window so i had to understand if

play15:41

in those three days uh any such

play15:43

announcement from the competition or any

play15:45

such new product launch from the

play15:46

competition

play15:47

was affecting the card editions on

play15:50

flipkart

play15:51

once that was out of the way uh we look

play15:53

at which particular

play15:55

location or segment of customers have

play15:58

been impacted if

play15:59

at all there is uh there is an

play16:01

identifiable pattern in that

play16:03

then we can directly attribute that to

play16:06

the shift in

play16:07

maybe the purchasing power or the

play16:10

uh the trends or the various uh factors

play16:14

that may be contributing to the way they

play16:17

uh come on flipkart and add products to

play16:19

the card

play16:21

once that is out of the way uh we look

play16:23

at the

play16:24

residence of that particular problem on

play16:26

our ecosystem

play16:28

so is it on the website or on the mobile

play16:31

app or we

play16:31

really don't have any data on that which

play16:33

is a very unlikely scenario we usually

play16:36

can attribute that very well from the

play16:38

data so

play16:39

here because we observed that it is

play16:41

residing

play16:42

in the mobile app and uh after a little

play16:45

more probing

play16:46

uh we also found out that it is on the

play16:48

android

play16:49

uh play store itself so the android

play16:51

version is facing the problems

play16:53

uh we surely know that it is not uh

play16:57

attributable to any change in the

play16:59

external factors and it is rather

play17:01

something that is internal to flipkart

play17:03

so once we know that it is an internal

play17:05

problem we start looking at the

play17:07

funnel and the conversion from each step

play17:10

in the funnel so right from the installs

play17:13

to the sign

play17:14

ups to the product discovery to the

play17:17

visibility of the various buttons on the

play17:19

product listing page

play17:21

to the clickability of the particular

play17:24

buttons

play17:24

and then we identify how many clicks

play17:27

have actually resulted

play17:28

in the action to get completed

play17:32

so in this case uh that was our best bet

play17:35

because

play17:35

before that we didn't find any problem

play17:38

so

play17:38

that's how i arrived at the final uh

play17:41

answer that this might be the actual

play17:43

root cause of the

play17:44

cart edition so declining by 15

play17:48

awesome um well kanji that was awesome

play17:50

to see you go through that

play17:52

i wrote a bunch of notes about what i

play17:53

thought you did really well um but

play17:55

before we jump into it we'd love to hear

play17:56

a self-reflection what do you think went

play17:58

well about that interview what do you

play18:00

think

play18:00

didn't or would you change if you can go

play18:02

back and then i can jump into some

play18:04

feedback

play18:05

and we can talk generally yeah so

play18:08

uh first so first i'll talk about the

play18:11

areas of improvement that i feel i

play18:13

should have done better

play18:15

or i could have done better the first

play18:17

one being

play18:18

when i asked you about the website and

play18:20

the mobile app

play18:23

issue so where exactly the cart editions

play18:26

were observed and you did tell me that

play18:28

it was in the mobile app i should have

play18:30

asked you a bit more about

play18:31

where or which versions of mobile app or

play18:35

which play store uh was this particular

play18:38

issue happening on or which particular

play18:40

device type or this

play18:42

issue was happening on uh that answer

play18:44

would have given me a much better

play18:46

visibility

play18:47

into uh the funnel so i could have

play18:50

understood that because it's

play18:51

on android and not apple i could have

play18:54

understood that it is something

play18:56

which is a bug issue and not exactly

play18:59

a customer side of an issue or a or an

play19:02

external issue

play19:04

so that's one and second is uh because

play19:07

it's a root cause analysis

play19:08

uh or it might have been the case that

play19:12

uh i should have probably asked for a

play19:14

little more data

play19:16

so in terms of the numbers so in the

play19:18

real world i would have

play19:20

probably just gone on my analytics

play19:23

board and i would have asked for a lot

play19:25

more data uh so that is another thing

play19:27

that i could have improved on

play19:28

um in terms of what i did good i think

play19:31

uh

play19:32

the framework uh that i made however it

play19:35

might have

play19:35

not been it might not have been required

play19:40

to look at so many factors but

play19:42

if you develop a habit of looking at

play19:44

everything

play19:45

from a 360 degree view then you don't

play19:48

tend to miss out on things and

play19:49

it becomes like a general way of solving

play19:52

things

play19:52

which as a pm i feel helps a lot in the

play19:55

longer run

play19:56

um so that is what i think i did good

play20:01

totally yeah um definitely agree with

play20:04

you i mean overall i thought this was a

play20:06

really smooth excellent answer of a root

play20:08

cause analysis question

play20:10

um they can get very scary and hairy

play20:12

because you don't know

play20:14

where to go with it and it feels very

play20:16

intimidating um

play20:17

like oh is this the right direction or

play20:19

is that the right direction etc etc and

play20:21

i thought you handled that very well

play20:22

and what i really loved about your

play20:24

answer is in the beginning you sort of

play20:25

started off with a full framework of

play20:27

okay these are the ways that i'm going

play20:29

to go about this problem um

play20:30

i'm going to think about it like um

play20:33

through this and then this and then this

play20:34

and then this

play20:35

um and and kind of go through that and i

play20:38

definitely did wish we

play20:39

came back to that in the in the middle

play20:40

or if there was a white board

play20:42

or something like that it could be

play20:43

really helpful because then um

play20:45

i could really see like okay hey like

play20:47

this is where

play20:48

um this is where that issue

play20:51

was or something and like therefore

play20:53

we've eliminated this hypothesis or

play20:55

something like that

play20:56

um i also um i i thought you don't know

play21:00

the the going back to the hypothesis was

play21:03

really

play21:04

you did this a couple times or you

play21:05

summarized or you were like okay this is

play21:06

now

play21:07

where i think i am or this is now what

play21:08

we're going to do um i thought that was

play21:10

especially great when you did that with

play21:12

the

play21:12

cart analysis we're like okay now let's

play21:14

just really dive into the flow and look

play21:16

at the flow

play21:16

and see where the issue is in the flow i

play21:18

thought that was really effective too

play21:20

um i i one thing that um i

play21:23

wanted to call out that um you know i

play21:26

hope you don't mind sharing but

play21:27

or that i share with the audience is um

play21:30

there's a thing that a lot of

play21:32

interviewees do and it's called

play21:34

up speaking um i don't know if you're

play21:35

familiar but it's it's sort of when at

play21:37

the end of your sentence you go up

play21:39

like answering it like a question um

play21:42

kind of at the end

play21:42

of things and i think um that was one

play21:45

piece of feedback i did notice is that

play21:46

you did that a couple times throughout

play21:48

the interview

play21:48

um and it took away from the confidence

play21:50

and the gravitas of what you were saying

play21:52

um and it's a hard habit sometimes i do

play21:55

it too actually when i answer interview

play21:56

questions

play21:57

but i just thought it'd be helpful to

play21:59

share to the audience as well um that

play22:01

it's something just to watch for when

play22:02

you watch recordings of yourself doing

play22:04

interviews or

play22:05

um especially at exponent we always

play22:07

really recommend people record

play22:08

themselves and watch themselves because

play22:10

then you see all the flaws the

play22:12

sort of tough things but that's just one

play22:14

common behavior interviews

play22:15

um that always can can make you sound a

play22:17

little bit more confident a little bit

play22:19

more

play22:19

um sort of like uh steady in your answer

play22:22

um any reactions thoughts comments to

play22:24

any of the feedback i just shared

play22:26

uh no i think yeah a very fair point so

play22:28

i'd like to add on that

play22:30

uh the way uh a lot of uh

play22:33

your pm interview also depends on the

play22:35

confidence and the

play22:36

smoothness with which you approach the

play22:38

question because

play22:40

it tends to get very intimidating in the

play22:42

real world scenario

play22:44

for example i remember when i was

play22:45

interviewing for the companies last year

play22:48

uh in 30 minutes we were expected to

play22:51

solve all

play22:52

at least two interview at least two

play22:53

cases and

play22:55

uh if you don't have a control on

play22:58

how you are speaking and what you are

play22:59

speaking and not writing it

play23:01

at the same time and showing it to the

play23:03

interviewer the interviewer might just

play23:05

lose

play23:06

track of what you're doing and that can

play23:08

cost you a lot so

play23:09

a very fair point totally

play23:12

um yeah and actually i mean to sort of

play23:15

close or wrap toward the end of this

play23:17

conversation

play23:18

um if folks want to learn more you can

play23:21

always check out exponent

play23:22

at tryexponent.com we help people land

play23:25

their dream tech

play23:26

job with our courses our coaching and

play23:28

our vibrant community

play23:29

we believe that people shouldn't

play23:31

interview alone the reason i bring this

play23:33

up now is that

play23:34

part of exponent's mission is to help

play23:35

people practice better and there have

play23:37

been studies to show that

play23:38

practicing for interviews just getting

play23:40

those reps in can go a long way towards

play23:42

building that confidence

play23:43

and getting that um type of interview

play23:46

that you want to see

play23:47

in the interview to succeed um and so um

play23:50

i did want to just

play23:51

mention that about exponent but before

play23:54

we close conjunct do you have any ask

play23:55

last thoughts tips um anything else you

play23:58

wanted to share with folks watching

play24:00

yeah so firstly i would like to top your

play24:03

closing comment that i have

play24:05

in fact prepared a lot of my product

play24:08

cases

play24:09

watching exponent mock interviews uh so

play24:12

definitely

play24:13

that's one tip that i can give that any

play24:16

any mock interviews

play24:17

will help you get a sense of what kind

play24:20

of questions can come up and

play24:22

how should you hold the conversation

play24:24

during a product management interview

play24:27

uh again continuing on that point uh

play24:29

what happens is

play24:31

that a lot of people feel that because

play24:33

it's a product case

play24:34

you in order to show that you know

play24:37

everything and that you're an expert

play24:39

people don't make conversation and they

play24:41

forget to ask questions or they forget

play24:43

to course correct themselves

play24:45

during the process and hence they get so

play24:47

lost in their own

play24:49

uh points that it just leads to a very

play24:52

jumbled up

play24:53

solution so yeah that would be my final

play24:56

uh comment and lastly for any

play24:59

help on product cases uh one should

play25:03

always refer to

play25:04

uh or one should always fall back on

play25:06

actual practice

play25:07

so you will have your peers or your

play25:10

family members or your cousins friends

play25:12

whoever you can find

play25:14

just speaking to them and just telling

play25:17

them to be

play25:18

your interviewer will give you a lot of

play25:20

confidence which

play25:21

will help you in the actual scenario

play25:25

awesome um and if you're looking to

play25:27

learn more about kanjin we'll put a link

play25:30

to her youtube channel in the

play25:31

description below

play25:32

um we really appreciate kanjin taking

play25:34

the time

play25:35

and for those of you watching if you

play25:37

have any comments or questions

play25:39

now is the time we'll try to answer

play25:41

every single one of them

play25:43

um just comment below in the video and

play25:45

hit that like and subscribe button

play25:47

as well if you thought this video was

play25:48

valuable um

play25:50

again thank you so much for joining and

play25:53

good luck

play25:53

on your upcoming interview

play25:56

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Related Tags
Product ManagementMock InterviewRoot Cause AnalysisE-commerce TrendsFlipkart DeclineMobile App IssuesUser ExperienceAnalytics ToolsCompetitor AnalysisTechnical Debugging