5 Phrases To Include In Your Next VENDING Pitch (Say This To Get A Location)

Rayzo Vending

21 Jun 202105:24

Summary

TLDRIn this video, the presenter shares their experience and tips on cold calling for vending machine placements, emphasizing the importance of persistence and a well-crafted pitch. The script outlines five key phrases for effective communication with business decision-makers, including a professional introduction, sharing the business's purpose, explaining machine placement, highlighting benefits, and solidifying next steps. The presenter also offers a bonus tip on setting follow-up times to ensure serious engagement. The video concludes with an exciting 'yes' from a barbecue joint, illustrating the success of the presented strategies.

Takeaways

📞 The importance of persistence in cold calling: The speaker emphasizes the need to continue making calls even after hearing multiple 'no's, as it eventually led to a 'yes'.
🕒 Designate time for cold calling: It's crucial to set aside specific time blocks dedicated to making calls and being prepared to commit to reaching out to numerous locations.
📈 The value of a professional introduction: Starting a pitch with a professional introduction helps establish credibility and shows that you are a reputable business.
📍 Personalizing the pitch: Including the name or type of the location in the pitch makes it more personalized and shows genuine interest in doing business with that specific place.
📏 Explaining machine placement: It's essential to inform the decision maker where the vending machines can be placed and how they will fit into the business environment.
🍭 Offering a variety of products: Highlighting the range of traditional and healthy snack and drink choices provided by the vending machines can be a persuasive point in the pitch.
🔄 Benefits of having vending machines: Emphasizing the benefits such as reducing the spread of COVID-19 by keeping employees on location and offering multiple payment options is key.
💳 Mentioning credit card readers: Even if not currently available, including the potential for credit card readers in the pitch shows adaptability and a commitment to meeting customer needs.
📝 Solidifying next steps: Ending the pitch by setting a clear next step for communication ensures follow-up and demonstrates seriousness about the business proposal.
⏰ Setting follow-up times: If not given a follow-up time, it's important to proactively set one to ensure a guaranteed follow-up and show persistence in the business endeavor.

Q & A

What is the main activity described in the script?
-The main activity described in the script is cold calling to secure locations for placing vending machines.
How many locations did the speaker call before getting a 'yes'?
-The speaker called eight locations before getting a 'yes' on the eighth call.
What is the speaker's advice for those who are new to cold calling?
-The speaker advises to designate time for making calls, be ready to commit to calling numerous locations, and be prepared to hear 'no's before getting a 'yes'.
What are the five best phrases mentioned in the script for a pitch?
-The five best phrases are: 1) having a professional introduction, 2) sharing your 'why' or what your business is about, 3) explaining where the machines can fit, 4) emphasizing the benefits the location will receive, and 5) wrapping up the pitch by solidifying the next time to speak with the decision maker.
Why is a professional introduction important according to the script?
-A professional introduction is important because it allows the decision maker to see that you are a reputable business and handle yourself professionally.
What should be included in the pitch to make it personalized?
-To make the pitch personalized, include the name of the location or the location type during the pitch.
What is an example of how to explain where the vending machines can fit?
-An example is stating that the machines can be placed anywhere convenient for the customers and staff, and offering both traditional and healthy snack and drink choices.
What benefits should be emphasized in the pitch according to the script?
-The benefits to emphasize include helping to stop the spread of COVID by keeping employees on location and offering multiple payment options such as credit card readers.
What is the purpose of wrapping up the pitch by solidifying the next time to speak with the decision maker?
-The purpose is to ensure that the follow-up is guaranteed and to show that you are serious about placing your machines in the location.
What is the speaker's advice on persistence and aggression in cold calling?
-The speaker advises that sometimes you have to be persistent and slightly aggressive because you're not always going to get a 'yes'.
What type of business did the speaker mention as an example of a successful pitch?
-The speaker mentioned a barbecue joint as an example of a successful pitch where they got a 'yes'.

Outlines

00:00

📞 Cold Calling and Vending Machine Pitch Techniques

The speaker shares their experience with cold calling, having made calls to eight locations and securing a 'yes' on the eighth attempt. They emphasize the importance of persistence and provide tips for successful cold calling. The video aims to teach viewers the best phrases to use in their pitches when trying to place vending machines in businesses. The speaker outlines five key phrases for an effective pitch: a professional introduction, sharing the purpose of the business, explaining where the machines can be placed, emphasizing the benefits to the business, and solidifying the next steps for communication. They also offer a bonus tip on setting a follow-up time to ensure the pitch is taken seriously. The script concludes with an example of a successful pitch made to a barbecue joint.

05:03

🍬 Seeking Candy Machine Locators

In this brief paragraph, the speaker poses a question or makes a statement, possibly addressing their team or viewers, about the process of locating candy machines. The context suggests that the speaker is involved in the business of vending machines and is either looking for assistance or checking in with their team regarding their progress. The exact nature of the inquiry or statement is not fully clear from the provided text, but it implies an ongoing effort related to candy machine placement or management.

Mindmap

Keywords

💡Cold Calling

Cold calling refers to the act of making unsolicited phone calls to potential customers or businesses to sell a product or service. In the context of the video, the speaker is engaging in cold calling to pitch the idea of placing vending machines in various locations. The script mentions 'today we've called eight locations and, on the eighth location we got a yes,' which illustrates the persistence and strategy involved in cold calling.

💡Pitch

A pitch is a persuasive speech or presentation designed to convince a listener to take a particular action, such as making a purchase or entering into a business agreement. In the video, the speaker discusses crafting an effective pitch to persuade business owners to allow vending machines on their premises, emphasizing the importance of a well-thought-out approach.

💡Professional Introduction

A professional introduction is a courteous and business-like way to present oneself to a potential client or business partner. The video script provides an example of a professional introduction: 'my name is Quani and I'm the owner of Raiso Vending LLC.' This introduction serves to establish credibility and a sense of professionalism, which is crucial in the context of making a sales pitch.

💡Personalization

Personalization in a sales context means tailoring a pitch to the specific needs or characteristics of the potential customer. The script mentions the importance of including the name of the location or the location type during the pitch, such as 'offer you a free vending machine for your auto shop,' to make it more relevant and appealing to the listener.

💡Benefits

Benefits are the advantages or positive outcomes that a customer or business can expect from using a product or service. The video emphasizes the need to highlight the benefits of having vending machines on location, such as 'our machines on location will help stop the spread of COVID by keeping your employees and staff on location,' to persuade the decision maker.

💡Credit Card Readers

Credit card readers are devices that allow for the processing of credit card payments. In the script, the speaker mentions the inclusion of credit card readers as a benefit of their vending machines, stating 'our machines also have credit card readers which provides multiple paying options,' even if they don't currently have them, to show potential for added convenience.

💡Follow-up

A follow-up refers to the act of re-contacting a potential customer after an initial interaction to continue the sales process or to provide additional information. The video script advises setting a time for follow-up communication, 'by solidifying the next time I will communicate with the business owner,' to ensure that the sales pitch is not forgotten and to demonstrate commitment.

💡Persistence

Persistence is the quality of continuing to pursue a goal despite obstacles or setbacks. The speaker in the video talks about the need for persistence in cold calling, as evidenced by the fact that they heard 'four no's before we found our yes,' illustrating the importance of not giving up easily in sales.

💡Aggressiveness

Aggressiveness in a sales context refers to the assertiveness and proactive approach taken to secure a sale or business agreement. The script mentions that 'sometimes with locations guys you do have to be persistent, you do have to be slightly aggressive,' indicating that a certain level of assertiveness can be necessary to succeed in sales.

💡Vending Machine

A vending machine is an automated retail machine that provides items such as snacks, beverages, or small products to customers after money is inserted or a credit card is swiped. The entire video is centered around the placement of vending machines in various business locations, with the speaker providing tips on how to successfully pitch this service.

💡Candy Machine Locator

A candy machine locator is a professional who finds locations suitable for placing candy vending machines. Towards the end of the script, the speaker mentions 'anytime you want to have a candy machine locator,' which suggests that they offer services to locate and place candy vending machines in businesses.

Highlights

The speaker shares their experience with cold calling, emphasizing the importance of persistence and preparation.

Eight locations were called, with a successful 'yes' on the eighth attempt, illustrating the need for persistence.

Tips for cold calling are provided, focusing on time management and readiness to face rejections.

A professional introduction is key when pitching to managers, owners, or supervisors.

Introducing oneself and their business professionally helps establish credibility.

Personalizing the pitch by mentioning the location type enhances the appeal.

The pitch should explain where and how vending machines can be placed to benefit the business.

Details about the size and offerings of the vending machines should be clearly communicated.

Emphasizing the benefits of having vending machines, such as reducing the spread of COVID-19, is crucial.

The inclusion of credit card readers as a feature, even if not yet implemented, is a strategic pitch point.

The ability to secure a location and then add a credit card reader is presented as a manageable step.

Closing the pitch by solidifying the next point of communication is highlighted as an effective strategy.

Providing contact information and setting a follow-up time ensures a serious and professional approach.

The importance of persistence and assertiveness in securing a 'yes' is underscored.

A successful 'yes' from a barbecue joint is shared as a motivating example for the audience.

The video aims to educate on becoming a candy machine locator, providing actionable advice.