DOIS CONSELHOS PARA O JOVEM BRASILEIRO

Summary

In this video, Ran Santos shares valuable advice for aspiring content creators, focusing on the importance of oratory skills and building a strong repertoire. He explains how creating raw, unedited videos helped him improve his speaking abilities and carve a successful path in content creation. Ran also emphasizes the power of audiobooks for enhancing communication skills and knowledge. With examples from his own journey and those of others, he highlights the impact of consistent practice and self-improvement. His two key recommendations are to focus on oratory and expand your knowledge base to succeed in the digital content world.

Takeaways

• 😀 Focus on improving your oratory skills to stand out in both content creation and daily communication. It can help you sell yourself, whether in interviews or through social media.
• 😀 Record unedited videos to practice and improve your speaking fluency and confidence. The key is repetition—just start creating content, even if it feels awkward at first.
• 😀 If you're shy, create private groups (e.g., close friends or yourself) to practice speaking on camera and overcome your hesitation.
• 😀 Invest in your personal development through techniques like using a pen while speaking to boost your credibility and help organize your thoughts.
• 😀 Professional oratory improvement might involve working with a speech therapist, but even small steps like speaking to the camera daily can make a significant impact.
• 😀 Consuming a broad range of media—like audiobooks—helps you build a strong knowledge base, improving both your communication and content creation.
• 😀 Listening to audiobooks is a great way to internalize oratory techniques, as professional narrators model clear communication and interpretation.
• 😀 The key to success is consistency. For example, Ran Santos practiced by recording videos daily and developed his oratory over time.
• 😀 Focus on building your 'repertoire'—the more you learn, the more material you'll have to talk about in your content or professional life.
• 😀 Gaining knowledge and improving oratory will open doors in many areas of life, not just for aspiring content creators but for anyone aiming to improve their career or personal brand.

Q & A

What is the 'Ran Effect' mentioned in the video?

The 'Ran Effect' refers to the influence and impact of Ran Santos' approach to content creation, where both large and small creators use similar techniques and styles in their videos, often inspired by him. This is highlighted by the fact that even prominent figures like Bruno PlayHard have adopted elements of Ran's content style.

Why does Ran Santos emphasize recording videos without editing?

Ran Santos highlights that recording videos without editing saves time and reduces costs, especially for creators with limited resources. It also allows for more authentic communication, helping creators improve their oratory and connection with their audience.

How did Ran Santos improve his oratory skills?

Ran Santos improved his oratory skills by consistently recording unedited videos, which forced him to become more articulate and precise. He also worked with a speech therapist (fonoaudióloga) to address language issues and improve his articulation.

What is the significance of oratory in content creation and personal success?

Oratory is essential because it helps individuals communicate more effectively, whether in content creation, interviews, or sales. Ran Santos explains that good communication opens doors and gives people an edge in various fields, including business and content production.

What advice does Ran give to those who feel shy about recording themselves?

Ran advises those who feel shy to start by recording private content, like Instagram Stories, and limiting it to a small circle of 'close friends.' This way, they can practice without fear of judgment and gradually improve their speaking skills.

How does Ran Santos recommend improving your communication skills aside from speech therapy?

Ran suggests consuming audiobooks as a way to improve communication. Listening to audiobooks not only helps internalize oratory techniques used by narrators but also builds knowledge and a deeper understanding of various topics.

Why does Ran recommend audiobooks over traditional reading?

Ran recommends audiobooks because they provide the benefit of learning from a narrator's delivery, which enhances listening and oratory skills. Additionally, audiobooks allow for consuming knowledge hands-free and are a practical way to 'read' more books.

What does Ran mean by 'repertoire,' and why is it important?

'Repertoire' refers to the breadth of knowledge a person possesses, which is built by reading, listening to audiobooks, and consuming a variety of content. Ran explains that having a strong repertoire is critical for success, as it helps individuals engage in meaningful conversations, make informed decisions, and offer value in content creation.

What was Ran's background before entering the content creation world?

Before entering content creation, Ran worked as an equity research analyst at an investment bank. He needed strong oratory skills to succeed in interviews and professional environments, and he used this experience to emphasize the importance of communication in his content.

What is the role of consistency in improving oratory skills according to Ran?

Consistency is key to improving oratory skills. Ran uses the example of Luiz Guilherme, a content creator who has consistently created videos without editing, which has drastically improved his communication abilities over time. Ran believes that repetition and consistent practice are essential for mastering oratory.