Can you make 15 LAKHS a Month as a Content Creator?

Summary

This podcast features two content creators who share insights into starting a content creation career. They discuss the importance of identifying your motivation, choosing the right platform, and managing time between college, work, and personal life. They also dive into handling hate, building a personal brand, and the impact of financial success in the creator economy. With practical advice on camera gear, content strategy, and monetization through brand collaborations, they emphasize the importance of authenticity and resilience. The conversation is a valuable guide for aspiring creators looking to make a mark in 2025.

Takeaways

• 😀 Starting content creation in 2025 is an excellent idea as it has become a leading career choice, with opportunities for significant earnings (e.g., an influencer earning 80 lakhs/month).
• 😀 Before choosing a platform for content creation, it's important to understand your 'why'—whether it's for personal growth, helping others, or a specific goal. This will guide your journey.
• 😀 Choosing the right platform depends on the type of content you create and who you want to reach. For short-form content, platforms like Instagram are ideal, while YouTube suits those creating longer content.
• 😀 Your niche doesn't have to be overly specific at first—it's okay to just document your life, especially when you're starting out as a teenager exploring your life.
• 😀 Time management for content creation while in college is possible, but it often involves sacrifices like limited social life and balancing academic work with content creation.
• 😀 Overcoming camera shyness is part of the journey—starting by recording videos without showing your face can help build confidence. Eventually, showing your face helps break through that barrier.
• 😀 It's crucial to communicate clearly in videos. Writing scripts or bullet points can help structure your thoughts and avoid rambling.
• 😀 For those with a zero-budget or limited budget, starting with a smartphone is completely acceptable—good content doesn't always require professional gear, though quality audio is important.
• 😀 When you're ready to invest, cameras like the Sony ZV-E10, a good microphone, and affordable lighting equipment can help improve production quality significantly.
• 😀 Monetization through YouTube can start at different levels. For creators with 10,000 subscribers, brand collaborations can already be a source of income, ranging from thousands to lakhs per month.
• 😀 Dealing with hate is part of the content creator's journey. Separating yourself from the brand you build online helps you maintain mental health and resilience in the face of negative comments.

Q & A

Why is 2025 considered a great time to start content creation?

2025 is seen as an excellent time to start content creation due to the rapid growth of digital platforms and the increasing number of career opportunities in this field. Many creators are making substantial incomes, with some earning lakhs per month. The landscape for content creation is more lucrative than ever, and platforms like Instagram and YouTube continue to thrive.

How important is it to understand your 'why' before starting content creation?

Understanding your 'why' is crucial because it forms the foundation of your content journey. Whether your motivation is to improve communication skills, share personal experiences, or help others, having a clear reason keeps you focused and motivated, especially when facing challenges or slow growth.

What is the best platform to start content creation on?

The best platform depends on your content style and target audience. Short-form content like Reels on Instagram or YouTube Shorts is often recommended for beginners as it requires less effort to gain traction. If you prefer writing, platforms like LinkedIn or Twitter might be better suited. Ultimately, the platform should align with the type of content you enjoy creating.

Should you focus on a niche or create personal content when starting?

It’s beneficial to start with a personal brand if you’re unsure of your niche. Documenting your life and experiences is a great way to engage with your audience and build a following. Over time, you can narrow down your niche once you find what resonates with both you and your audience.

How can a beginner deal with camera-related anxiety?

Many creators feel anxious about being on camera, especially in the beginning. One common strategy is to start small, like talking to yourself or recording without showing your face. As you gain confidence, you can gradually start showing more of yourself. The key is to get comfortable with the process and not rush it.

What are some affordable camera recommendations for beginners?

For those on a zero or limited budget, starting with your phone is perfectly fine. A phone camera is often sufficient in the early stages. As you progress, you might want to upgrade to a Sony ZV-1 or ZV-E10, which are beginner-friendly cameras with good video quality. Remember, content is more important than gear.

How should beginners manage their time between content creation and other responsibilities?

Managing time effectively requires focus and dedication. Some creators recommend blocking off periods where you can work on your content uninterrupted. In college, for example, creators may study during crunch times but prioritize content creation outside of that. It’s also important to limit distractions, such as socializing, to maintain consistency.

What should you do if you don’t feel confident in front of the camera?

Confidence comes with practice. One approach is to start by recording without showing your face, and gradually add in small personal touches as you become more comfortable. The creators in the podcast shared how they struggled with this too, but overcame it by focusing on the message rather than their appearance.

How do you deal with hate and criticism as a content creator?

Dealing with hate requires emotional resilience. Successful creators separate their personal identity from their content. This helps them avoid internalizing negative feedback. It’s also important to remember that hate often stems from superficial judgments, not who you are as a person. Staying neutral and focused on the positive feedback is key.

What is the earning potential for small creators with 10,000 to 50,000 subscribers?

Earnings for creators with 10,000 to 50,000 subscribers can vary depending on brand collaborations, but it's typically in the range of ₹30,000 to ₹2 lakhs per month. Smaller creators often start with brand collaborations that are more niche or less frequent, but as their influence grows, so does their earning potential.