‼️ NOUVEAU FORMAT INSTAGRAM 📱Adapter et créer du contenu au BON FORMAT ✅

Summary

In this video, Eugénie explains Instagram's transition from square to portrait format for posts and reels, offering a step-by-step guide on how users can adapt. She shows how to adjust existing posts for a better appearance, including modifying their previews and zooming in or out. For new posts, Eugénie advises switching to the new portrait format (1080x1350) and ensures proper formatting, especially when using Canva. She also covers adjustments for Instagram Reels, providing tips on optimizing cover images and ensuring content remains centered. This guide helps users smoothly navigate Instagram’s format change with practical tips.

Takeaways

• 😀 Instagram has officially ended the use of square format posts, transitioning to a vertical portrait format.
• 😀 You can adjust existing posts on Instagram to make them fit the new format by resizing or changing the background color to black or white.
• 😀 For vertical posts, you can zoom in or out to adjust the view and ensure the content fits properly on the feed.
• 😀 If you're creating new content on Canva, use the 4/5 (1080x1350) vertical format for posts instead of the square format.
• 😀 When uploading a new post from your phone, make sure to manually adjust the image to the vertical format by selecting the two corner icons.
• 😀 For content that has already been posted, you cannot replace the image but can adjust its preview for a better fit.
• 😀 Reels will still use the 1080x1920 format, and ensuring content stays centered within the frame is essential for proper display.
• 😀 Canva offers a way to ensure your content fits within the Instagram guidelines by helping you adjust the size and placement correctly.
• 😀 Posts that are vertically formatted can have black or white bands added on the sides to maintain aesthetic alignment.
• 😀 Be sure to center your content properly when designing for Instagram, especially for Reels and posts with covers, to ensure maximum visibility on the platform.

Q & A

What significant change has Instagram made regarding its post formats?

Instagram has transitioned from the square format to a portrait format, which affects how posts appear on the feed and in the profile preview.

How can I adjust the preview of my existing Instagram posts after this change?

To adjust the preview, click on the post, tap the three dots in the top-right corner, select 'Adjust Preview', and zoom in or out. You can also change the background color to black or white for better harmony.

Can I modify the preview of a post that's already in the vertical format?

Yes, you can zoom in or out on posts in the vertical format to adjust their appearance on your feed, making them look less cramped.

What is the recommended format to use for new posts on Instagram?

The new recommended format for posts is the 4:5 ratio (1080 x 1350px), which replaces the previous square format.

What should I do if I'm creating a post from my phone and want to ensure it stays in the portrait format?

When creating a post from your phone, click on the small icon in the bottom corner of the screen to switch from the square format to the portrait format before publishing.

Is there a difference in how Reels are handled compared to regular posts?

Yes, Reels still follow the 1080 x 1920px format, which has not changed, and it's important to center content to ensure it's visible in the preview.

How do I create a cover image for my Reels that will display correctly on Instagram?

When designing a cover image on Canva, make sure the key content is centered within the 1080 x 1920px area so it will be visible in the Reels preview on Instagram.

What happens if my post doesn't fit perfectly in the new format?

If your post doesn't fit well in the portrait format, you can zoom in or adjust the background color to ensure it appears properly in the feed.

Can I still use the square format for my posts on Instagram?

No, Instagram has officially moved away from the square format, so all new posts should be created in the portrait format (4:5 ratio).

What tools can I use to design and create Instagram posts in the new portrait format?

You can use design tools like Canva to create your posts in the recommended 4:5 ratio (1080 x 1350px), which is now the standard format for Instagram posts.