8 Teknik Closing Menggunakan Whatsapp Marketing

Summary

This video offers actionable sales strategies for effectively promoting health-related products like slimming honey. Key tactics include using polite language, understanding customer needs, and offering personalized recommendations through cross-selling. It emphasizes the importance of building trust with proof such as customer testimonials, and guiding the conversation toward closing the sale with tailored solutions. The video also highlights the importance of follow-ups, retargeting ads, and supporting content (like photos and videos) to reassure customers. Ultimately, it focuses on a customer-centric approach that increases conversion rates and fosters stronger relationships.

Takeaways

• 😀 Build rapport and establish trust with customers by offering real value in your products, not just promises.
• 😀 Cross-sell by asking questions about the customer's other needs, offering related products that might benefit them.
• 😀 Use the 'magic words' - please, thank you, and sorry - to create a positive and respectful tone in communication.
• 😀 Take control of the conversation by asking probing questions to better understand the customer's needs.
• 😀 End every conversation with a question to guide the customer towards making a decision or moving to the next step.
• 😀 Personalize responses to engage the customer and address specific concerns or conditions they may have.
• 😀 Use testimonials, photos, and videos as proof of the product's effectiveness to build customer confidence.
• 😀 Don't just answer questions passively; steer the conversation by offering suggestions or solutions.
• 😀 Make use of retargeting ads on platforms like Instagram and Facebook to keep the brand visible and increase the chances of conversion.
• 😀 Implement a structured follow-up system with varied content to re-engage potential customers who haven't responded or made a purchase.

Q & A

Why is understanding customer needs important in sales?

Understanding customer needs is crucial because it allows you to offer personalized solutions. By asking targeted questions, you can recommend products that directly address the customer's concerns, whether it's health-related or goal-specific, making the sales process more relevant and effective.

What is the concept of cross-selling, and how is it applied in the script?

Cross-selling involves offering additional products that complement the customer's initial interest. In the script, the speaker recommends other types of honey (such as those for children's health or flu) after the customer shows interest in slimming honey. This strategy increases sales by presenting more relevant options.

How does using polite phrases like 'please,' 'thank you,' and 'sorry' help in customer interactions?

Polite phrases build rapport and respect in customer interactions, making the conversation more pleasant. Simple words like 'thank you for reaching out' or 'please fill out this form' show appreciation and foster a positive, professional relationship with the customer.

What is the significance of controlling the conversation during a sales interaction?

Controlling the conversation allows you to guide the customer toward a solution that meets their needs. Instead of just reacting to customer queries, asking targeted questions helps to understand their specific situation, enabling you to offer more tailored and effective recommendations.

How does the script differentiate between a passive and active sales approach?

In the script, a passive approach involves simply answering customer questions with basic information, which may lead to a disengaged customer. An active approach, on the other hand, involves asking questions, making personalized recommendations, and guiding the conversation toward closing the sale, which increases engagement and conversion.

Why is it important to provide proof, such as testimonials or photos, when answering customer concerns?

Providing proof builds trust and credibility. When customers have doubts about the effectiveness or reliability of a product, offering testimonials, photos, or videos of previous successful users can reassure them, making them more likely to trust the product and make a purchase.

What role does follow-up play in maintaining customer interest?

Follow-up is essential for keeping the conversation alive and reminding the customer about the product. It helps address any lingering doubts or questions. Using retargeting ads on platforms like Instagram or Facebook ensures the customer remains aware of the product, increasing the chances of a sale.

How can closing a conversation with a question enhance sales outcomes?

Closing a conversation with a question, such as 'Which package do you prefer, basic or premium?' encourages the customer to make a decision. It shifts the conversation from information-sharing to a decision-making process, which can lead to higher conversion rates.

What is the importance of using media like photos or videos during a sales conversation?

Using media like photos or videos provides visual proof of the product's effectiveness or the company's credibility. This helps reduce skepticism, as customers can see real examples of the product in use, increasing their confidence and likelihood of purchasing.

How can an active approach in sales be adapted for different types of products?

An active sales approach can be adapted for any product by engaging customers through questions and personalized recommendations. For example, if selling clothing, you might ask about preferred colors or sizes, or if selling a service, you could inquire about specific needs, ensuring the conversation is always relevant and solution-focused.