Ohjeistus syksyn 2024 ennakoinnin toimeksiantoon

Summary

This project focuses on the commercialization of nature through innovative approaches in art, technology, and sustainability, within the context of sustainable tourism. The goal is to explore how nature can be marketed by utilizing different tools, such as artistic techniques, technological advancements, and sustainable practices. Students will apply various foresight methods, including trend identification, scenario planning, and future visioning, to develop fresh ideas and solutions for this challenge. The final output will be a comprehensive report incorporating these methods and offering new insights into how nature can be harnessed for commercial and environmental value.

Takeaways

• 😀 The course focuses on future forecasting, innovation, and sustainable tourism, with a project on art technology and sustainable tourism innovation platforms.
• 😀 The main objective of the project is to explore how nature can be commercialized using different approaches like art, technology, and sustainability.
• 😀 Students are expected to generate fresh ideas on how nature can be commercialized in innovative and sustainable ways.
• 😀 The final output is a report based on various research methods practiced during the course, including 'lotus blossom' and trend recognition techniques.
• 😀 The course emphasizes group work, suggesting that students collaborate in groups of four for optimal results, though individual work is also allowed.
• 😀 The report must showcase the use of forecasting methods and present three alternative future scenarios for the commercialization of nature.
• 😀 The final report should be approximately 10-15 pages long and must include a clear introduction, background, method explanation, and conclusion.
• 😀 The course's evaluation is split between individual tasks and the final report, with equal weight given to both.
• 😀 Students are encouraged to use at least four reliable sources to support their findings and provide proper citations.
• 😀 The project is part of a multi-institutional initiative involving Satakunta University of Applied Sciences, Tampere University, and others, aiming to develop sustainable tourism and related innovations.

Q & A

What is the main focus of the course mentioned in the script?

The course focuses on future forecasting and innovation management, specifically the forecasting component. It involves working on a project related to art technology and sustainable tourism innovation.

What is the core task or assignment given to the students in this course?

The core task is to develop innovative ideas for commercializing nature, specifically within the context of art technology and sustainable tourism. Students are asked to explore how nature can be commercialized through different means such as art, technology, and sustainability.

What are the three main perspectives from which nature commercialization is examined in the project?

The three main perspectives are: commercialization through art, commercialization through technology, and commercialization through sustainable development methods.

What methods and tools will students be experimenting with during the course?

Students will experiment with methods such as the Lotus Flower technique, trend identification, the SITRA trend framework, future tables, and scenario planning to address the commercialization of nature.

What is expected from students in terms of the final report for the project?

The final report should present the methods used during the course, their application to the project, and the outcomes. It will be written as a thesis-like report, including research methods, findings, and recommendations based on the work completed during the course.

How will the final report be evaluated?

The final report will be evaluated based on the use of forecasting methods, the quality of analysis, the depth of reflection, the use of sources, and the clarity of the final product. The evaluation will be based on a matrix provided by the instructor, focusing on methodology, conclusions, and referencing.

What is the importance of group work in the final report, and how are groups structured?

Group work is important because forecasting and innovation are collaborative processes. The ideal group size is four people, as research shows this is the optimal size for effective collaboration. However, smaller groups can also work, but students are advised to consider the workload and time management.

What role do geoparks play in this project?

Geoparks are important as they are the primary locations where the commercialization ideas for nature are to be tested. These parks are internationally recognized for their significant geological features, and the project aims to create commercial services within these areas.

What are some examples of how nature can be commercialized, as mentioned in the script?

Examples include nature-based products like herbal cosmetics, nature-inspired experiences such as forest or laughter yoga, and VR nature experiences. Additionally, nature’s services, such as wellness retreats or nature-based therapy, are also considered ways to commercialize nature.

What specific type of commercialization does the script mention as an example?

The script mentions various forms of commercialization such as wellness experiences, nature-inspired products (e.g., herbal cosmetics), and services like nature-based yoga or educational programs like wild herb workshops.