HSO Dynamics 2009, Presentatie Meiny Prins, Zakenvrouw van het jaar 2009 (Priva)

Summary

The video discusses the importance of sustainability in various fields, emphasizing that it should be as fundamental as quality. It highlights the use of sustainable materials and energy-efficient concepts in building design, specifically focusing on a passive campus that doesn't rely on gas. The speaker also reflects on the role of companies in fostering sustainable innovation, believing that profit is a means to grow rather than the ultimate goal. The discussion touches on how businesses should collaborate across sectors and boundaries to achieve meaningful, impactful innovations while addressing global challenges such as energy, water, and food production.

Takeaways

• 😀 Sustainability is a key theme, often discussed but sometimes overdone, making it less engaging. The speaker challenges this by highlighting its importance in practical terms.
• 😀 Sustainable investing is introduced as a concept that, although widely known, still needs more attention and action to make it mainstream.
• 😀 The speaker emphasizes that sustainability should be a standard expectation, just like quality, in all aspects of life and business.
• 😀 The passive campus is an example of sustainable architecture, featuring no gas connections and sustainable materials, making it both energy-efficient and adaptable.
• 😀 The building's design considers future flexibility, allowing it to easily accommodate different businesses or even senior housing without major adjustments.
• 😀 The company's core values focus on climate for growth, believing that growth is more than just economic; it also includes innovation and collaboration.
• 😀 Profits are seen as a means to grow, not an end goal. The speaker, representing the second generation of a family business, stresses that sustainability drives growth.
• 😀 Innovation happens at the intersections of industries, departments, and even countries, showing that sustainable innovation is driven by collaboration and boundary-pushing.
• 😀 The speaker admires Dutch entrepreneurs for their ability to take action and innovate, even within the challenges of climate change and societal needs.
• 😀 Developing a vision for the future, including considerations for energy, water, food production, and the future of buildings, is crucial for sustainability and long-term success.
• 😀 Collaboration and partnerships are essential for driving innovation, with an emphasis on creating flexible, dynamic relationships between companies to achieve shared goals without unnecessary bureaucracy.

Q & A

What is the main theme discussed in the video?

The main theme discussed in the video is sustainability, focusing on how it applies to buildings, business practices, and innovation.

How is sustainability integrated into the building discussed?

The building is sustainable because it uses eco-friendly materials, has no gas connection, and features an adaptable installation concept that allows for changes without major adjustments.

What is the company's view on profit and growth?

The company views profit as a means to foster growth, not as an end goal. They believe in sustainable growth that focuses on innovation and collaboration.

What role does vision play in the company's strategy?

Vision is crucial for the company as it guides their focus on future trends, such as energy, water, food production, and new business models. A flexible and open vision is key to navigating rapid global changes.

How does the company approach collaboration and innovation?

The company emphasizes collaboration across sectors, borders, and organizations to foster sustainable innovation. They believe that innovation often happens at these intersections.

Why is the building described as adaptable?

The building is adaptable because its design and installations are flexible enough to accommodate different uses, such as transforming into senior housing without major modifications.

How does the company view the importance of sustainability in business?

The company sees sustainability as an integral part of their business model, where they combine sustainability with growth, innovation, and collaboration to achieve long-term success.

What trends does the speaker suggest entrepreneurs should focus on?

Entrepreneurs should focus on trends related to energy, water management, food production, and the future of buildings. These are key areas for innovation and sustainability.

What is the company's stance on traditional contracts and business relationships?

The company believes that traditional contracts and rigid business relationships are becoming less relevant. They advocate for more dynamic, flexible collaborations where the focus is on mutual benefits rather than financial constraints.

What is the significance of 'climate for growth' in the company's values?

'Climate for growth' reflects the company's belief in creating an environment where sustainable innovation can thrive. It is a core value that drives their approach to business, emphasizing the need for collaboration and forward-thinking.