Cara Menarik dan Menjaga Gen Z Kelas A

Summary

The video discusses how to attract and retain talented Gen Z employees by focusing on a meaningful company mission rather than just job roles. It emphasizes the importance of presenting a compelling organizational purpose that resonates with young professionals and empowers them with autonomy to achieve targets. Leaders are encouraged to genuinely support their teams and align company values with real actions. By fostering a culture of purpose, growth, and collaboration, organizations can inspire top talent to stay and contribute to a larger, impactful cause.

Takeaways

• 😀 The importance of attracting and retaining talented Gen Z individuals, who possess brilliance and ambition, but may not always be easy to engage.
• 😀 Focus on selling the mission of the company rather than just the job. Share a larger, purpose-driven vision to inspire potential hires.
• 😀 Emphasize the company's mission as something significant and impactful that will motivate Gen Z talent to join and stay.
• 😀 Use a compelling company mission to make potential employees feel like they are part of a bigger movement, rather than just working on routine tasks.
• 😀 Provide challenging, goal-oriented targets instead of micromanaging daily tasks. Gen Z thrives when they have autonomy and ownership over their work.
• 😀 Encourage employees to find their own methods to achieve goals, giving them the space to innovate and discover the best approaches.
• 😀 Setting clear, measurable goals (like market penetration or innovation goals) will keep Gen Z engaged, rather than just focusing on daily duties.
• 😀 Create an environment of collaboration by asking candidates what support they need to succeed. This fosters a sense of investment and loyalty.
• 😀 Being genuine and transparent is crucial. If the company’s mission and support system are not real, Gen Z will quickly lose interest.
• 😀 Authenticity is key—companies must deliver on promises made during recruitment. If the mission and support offered aren’t genuine, talent will leave.
• 😀 Build a workplace culture that supports both autonomy and guidance, offering Gen Z the opportunity to make a real impact while ensuring they feel supported.

Q & A

What is the primary challenge when recruiting Gen Z talent according to the speaker?

The primary challenge is that while Gen Z is highly talented and ambitious, it's difficult to attract and retain them in a company, especially when compared to multinational corporations that offer different advantages.

How should a company present itself to attract Gen Z talent?

A company should focus on presenting its mission, making it clear that the work is part of a larger, meaningful purpose. This creates a sense of belonging to something greater, which resonates with Gen Z's desire for purpose-driven work.

Why is it important to focus on a company's mission when recruiting?

Focusing on the mission helps Gen Z employees feel like they are part of something larger and more impactful, which motivates them more than just discussing tasks or job responsibilities.

How does the speaker explain the role of corporate innovation in their company’s mission?

Corporate innovation is central to their mission, which is to elevate Indonesia's global competitiveness. By improving corporate innovation, they aim to strengthen the capabilities of local companies, allowing them to compete globally and ultimately contribute to the country's economic development.

What makes the speaker's company different from larger multinational corporations?

While the company may be smaller in scale compared to multinational corporations, its mission is considered grand and noble, which attracts talent who are interested in making a larger impact rather than just working for a corporate entity.

What is the importance of providing Gen Z employees with challenging goals instead of specific tasks?

Challenging goals give Gen Z employees the autonomy to find their own path to success, fostering creativity and engagement. Gen Z prefers being given a target to achieve rather than a set of predefined tasks.

What kind of support should a company offer to its employees, especially Gen Z talent?

A company should ask employees what support they need to succeed in their roles, and while it may not be possible to meet every request, engaging in a discussion about their needs and offering support where possible is essential for motivating them.

How does a leader's role influence the success of attracting Gen Z talent?

A leader must be genuinely committed to supporting young talent and empowering them to achieve their goals. This involves trusting employees to find their own solutions, providing the necessary resources, and being authentic in delivering on promises.

Why is authenticity important in a company's mission?

Authenticity is critical because if the company's mission is perceived as fake or not genuinely supported by leadership, Gen Z employees will disengage and eventually leave. They value integrity and transparency.

What does the speaker believe about the potential of Gen Z talent?

The speaker believes that Gen Z talent is highly capable and has immense potential. They are brilliant, ambitious, and have the ability to make significant contributions to a company's mission when given the right opportunities and support.