Behind Halal Vegan and Kosher Trade and Logistics - Faith Food Supply Chains

Supply Chain Journal - Opinion Commentary and Analysis
8 Jan 202419:09

Summary

TLDRDiana在对话中介绍了One Agri公司,这是一个基于信仰的食品和快消品数字贸易生态系统。公司通过贸易引擎和可追溯性引擎连接食品服务买家、零售商与供应商,提供清真、犹太洁食和素食产品的品牌能见度和保护,同时为买家提供透明化的产品发现、采购平台。One Agri在全球范围内运营,自疫情以来,合同金额达到11亿美元,并持续增长。Diana强调了无摩擦贸易的重要性,讨论了数字化在供应链中的关键作用,以及如何通过AI、区块链等技术提高效率和减少供应链中的不良行为者。她还提到了消费者对食品透明度和可持续性日益增长的期望,以及新兴技术对供应链未来的影响。

Takeaways

  • 🌐 **One Agri 介绍**:One Agri 是一个基于信仰的食品和快速消费品(FMCG)数字贸易生态系统,连接食品服务买家和零售商与清真、犹太洁食和纯素产品的供应商。
  • 🔍 **双重引擎**:One Agri 拥有两个核心引擎——贸易引擎和可追溯性引擎,旨在增强品牌可见性和保护供应商,同时为买家提供透明化的产品发现、采购和采购服务。
  • 📈 **增长和规模**:自疫情以来,One Agri 经历了显著增长,合同价值超过10亿美元,并在不断增加,显示出其平台的规模和影响力。
  • 🌱 **食品危机应对**:One Agri 在乌克兰和俄罗斯冲突以及疫情导致的食品危机中,为制造商提供了替代供应的解决方案,强调了数字化供应链的重要性。
  • 📜 **贸易和数据标准**:One Agri 强调了在数字化贸易中,证书(如原产地证书、清真证书)的重要性,以及需要更多数字化和反欺诈措施来发行这些证书。
  • 🔗 **技术应用**:利用人工智能、区块链技术和其他技术工具,One Agri 正在推动贸易的透明度和效率,减少供应链中的中间环节。
  • 🌟 **市场潜力**:清真和犹太洁食市场规模巨大,达到1.4万亿美元,One Agri 认为通过减少贸易摩擦和增加生态系统合作,可以更好地利用这一潜力。
  • 🔄 **数字化前沿**:尽管存在挑战,但清真认证等证书的数字化正在发生,特别是在中东和亚洲,这有助于提高证书的安全性和减少伪造。
  • 🌿 **可持续性视角**:One Agri 将可持续性视为供应商多样性,支持来自不同背景的供应商,包括不同国家的信仰社区,以实现真正的供应链多样化。
  • 🤝 **生态系统合作**:One Agri 认为,生态系统之间的合作比竞争更重要,通过合作可以降低监管壁垒,提高数据共享和贸易效率。
  • 👥 **消费者期望**:消费者不仅对大型食品品牌有需求,也对小型和独立品牌感兴趣,他们希望食品供应链透明,愿意为了解食品来源和生产方式支付更多。

Q & A

  • One Agri 是一家怎样的公司?

    -One Agri 是一个基于信仰的食品和快速消费品(FMCG)数字贸易生态系统,它连接食品服务买家和零售商与清真、犹太和纯素产品的供应商。

  • One Agri 的贸易引擎和可追溯性引擎是如何工作的?

    -One Agri 的贸易引擎和可追溯性引擎使供应商能够增强品牌可见性和保护,同时为买家提供透明化的产品发现、采购和采购服务,所有这些都集成在一个平台上。

  • One Agri 在多少国家或地区开展业务?

    -脚本中没有提供具体的国家或地区数量,但提到了自大流行以来,One Agri 签署的合同数量显著增长。

  • One Agri 的交易平台上有多少交易?

    -自乌克兰和俄罗斯冲突以及大流行之后,One Agri 的合同金额达到了约11亿美元,并且这个数字还在每天增加。

  • Diana 对无摩擦贸易有什么看法?

    -Diana 认为无摩擦贸易是一个广泛的术语,她强调了在信仰社区中,不同的认证机构和标准所带来的问题,以及需要更多的工作来简化贸易流程。

  • One Agri 如何处理不同标准和认证机构带来的挑战?

    -One Agri 通过利用人工智能、区块链技术和其他技术工具,减少中间环节,特别是剥削性的中间商,从而为全球制造商提供与信仰社区买家直接交易的机会。

  • 在数字化方面,One Agri 的客户最关心的数据集是什么?

    -客户最关心的数据集包括原产地证书、清真证书等,这些数据集对于实现无摩擦贸易至关重要。

  • 数字化证书,如电子清真证书,是否即将出现?

    -虽然数字化正在发生,但某些认证过程,如祈祷等神圣部分,可能无法完全数字化。

  • One Agri 如何支持供应商的多样性和可持续性?

    -One Agri 通过支持来自不同背景和地区的供应商,包括OIC国家和中东的高质量制造商,来实现供应商的多样性和可持续性。

  • 消费者对供应链的期望如何影响 One Agri 的决策?

    -One Agri 发现消费者不仅希望食品柜和货架上有丰富的食品,还希望支持独立品牌或小型品牌,并要求食品来源的透明度和可追溯性。

  • 新兴技术如人工智能、物联网和区块链将如何影响未来的供应链?

    -这些技术可以帮助改善流程,提高底线,例如物联网可以确保产品在供应链中得到良好照顾,区块链可以确保数据不被篡改。

  • One Agri 如何应对日益增长的监管要求?

    -One Agri 强调了技术的重要性,如物联网和冷链追踪,以确保符合美国FDA、德国供应链法和加拿大供应链法等监管机构的要求。

Outlines

00:00

😀 介绍One Agri公司和业务模式

One Agri是一个基于信仰的食品和快速消费品(FMCG)数字贸易生态系统,旨在连接食品服务买家和零售商与清真、犹太洁食和素食产品的供应商。公司有两个核心引擎:贸易引擎和可追溯性引擎,以增强供应商的品牌可见性和保护,并为买家提供透明的产品发现、采购和采购服务。One Agri与包括Mafus在内的会议伙伴合作,致力于解决全球供应链问题,特别是在乌克兰和俄罗斯冲突以及大流行后食品危机期间。公司自大流行以来签署的合同总额约为11亿美元,并且这一数字还在不断增长。

05:00

😉 无摩擦贸易和数字供应链的重要性

One Agri倡导无摩擦贸易,认为通过减少中间环节,特别是剥削性的中间商,可以更有效地连接全球制造商和基于信仰的买家。公司使用人工智能、区块链技术和其他技术工具来促进这一过程。然而,由于全球存在数百个认证机构和不同的标准,实现无摩擦贸易存在挑战。One Agri认为,需要在不同生态系统和政府之间进行合作,以实现数据共享和贸易流程的简化。

10:02

😌 食品认证和供应链的数字化

在过去几年中,食品认证领域经历了数字化的变革,尤其是在清真认证方面。尽管数字化进程可以提高效率,确保证书的安全并防止伪造,但完全实现数字化仍面临挑战。例如,清真认证过程中的某些部分,如祈祷,不能完全数字化,需要保持一定的人际亲密度和人类参与。One Agri正在寻求在认证过程中找到可以缩短时间线和保护证书的方法,以实现更流畅的贸易。

15:03

🤔 消费者期望与供应链的可持续性

One Agri专注于通过支持来自不同背景的供应商来实现供应链的可持续性,这包括支持基于信仰的社区。公司正在美国建立业务,并寻找支持高质量制造商的方法,无论是大型企业还是小型供应商。One Agri还关注消费者对食品透明度和可追溯性的日益增长的期望,以及他们对支持独立品牌和小型品牌的意愿。此外,消费者愿意为获得有关食品来源、奴隶制和碳足迹的保证支付高达20%的溢价。

😲 技术在供应链中的应用和监管要求

新兴技术,如人工智能、物联网(IoT)和区块链,将对供应链的未来产生重大影响。这些技术可以帮助改善流程、提高底线,并在产品召回和诉讼发生时节省成本。One Agri强调实施这些技术的重要性,而不仅仅是理论上的讨论。同时,公司指出,随着监管要求的增加,如美国FDA、德国供应链法和加拿大供应链法,企业需要确保其出口产品符合适当的追溯和监管标准。

Mindmap

Keywords

💡信仰基食品

信仰基食品指的是符合特定宗教或信仰要求的食品,如清真食品、犹太洁食等。在视频中,One Agri公司通过其贸易平台连接食品服务买家和零售商与供应商,提供符合这些特定标准的食品,满足不同信仰社区的需求。

💡数字贸易生态系统

数字贸易生态系统是一个利用数字技术连接买卖双方,促进商品和服务交易的平台。One Agri公司构建的系统不仅包括贸易引擎,还有可追溯性引擎,以增强品牌可见性和保护,同时为买家提供透明化的产品发现、采购和购买服务。

💡供应链

供应链是指从原材料采购到最终产品交付给消费者的整个流程。视频中提到,由于乌克兰和俄罗斯的冲突以及随后的疫情,供应链出现了断裂,One Agri通过其平台帮助制造商寻找替代供应源,以应对食品危机。

💡贸易便利化

贸易便利化指的是通过减少贸易壁垒和简化流程来促进商品和服务的跨境流动。视频中讨论了如何通过数字化和生态系统合作伙伴的合作来减少贸易中的摩擦,提高效率。

💡认证机构

认证机构是提供产品或服务符合特定标准认证的组织。在视频中,由于存在数百个不同的认证机构和标准,这给信仰基食品市场带来了挑战,One Agri公司强调了需要简化和统一这些标准以促进贸易。

💡数据化

数据化是指将信息转换成可分析和可操作的数据的过程。视频中提到,为了实现贸易便利化,需要更多的数字化措施,比如数字化证书,以便于在海关检查、参考和验证。

💡区块链技术

区块链技术是一种分布式账本技术,能够确保数据的不可篡改性和透明性。在视频中,One Agri公司提到利用区块链技术来保护证书,确保数据的安全和完整性。

💡供应商多样性

供应商多样性指的是供应链中包含来自不同背景、地区或规模的供应商。One Agri公司强调支持来自不同地区的供应商,特别是信仰基社区的供应商,以实现供应链的可持续性。

💡消费者期望

消费者期望指的是消费者对产品或服务的质量和特性的预期。视频中提到,消费者不仅希望食品柜中有丰富的食品选择,还希望支持独立品牌和了解食品的来源和可追溯性,这反映了对透明度和道德采购的日益增长的需求。

💡新兴技术

新兴技术指的是最新发展或正在发展中的技术,如人工智能、物联网和区块链等。视频中讨论了这些技术如何影响未来的供应链,提高效率,减少产品召回和法律诉讼的风险。

Highlights

One Agri是一个基于信仰的食品和快速消费品(FMCG)的数字化贸易生态系统。

该平台连接食品服务买家和零售商与清真、犹太洁食和纯素产品的供应商。

One Agri拥有两个核心引擎:贸易引擎和可追溯性引擎,增强品牌可见性和保护供应商。

通过透明化的产品发现、采购和采购过程,One Agri为买家和卖家提供了一站式平台。

自疫情以来,One Agri见证了合同签订的显著增长,体现了其平台的重要性。

One Agri通过平台帮助制造商寻找替代供应源,应对食品危机。

自乌克兰和俄罗斯冲突以及疫情以来,One Agri的合同金额增加了11亿美元。

One Agri倡导无摩擦贸易,并认为需要减少认证机构之间的差异,以简化贸易流程。

信仰经济市场规模达到1.4万亿美元,显示了其在全球贸易中的重要性。

One Agri正在使用AI、区块链和其他技术工具来促进全球贸易和减少供应链中的不良行为者。

数字化在食品行业尤其重要,尤其是在清真食品领域,需要更多的数字化证书发行和验证措施。

One Agri认为在标准制定中寻找一个平衡点或“均衡器”比强制统一更为重要。

尽管数字化进程正在进行,但在某些认证过程中,如清真食品的祈祷部分,仍需要人工参与。

One Agri认为可持续性在于供应商多样性,支持来自不同背景和地区的供应商。

消费者对食品透明度和可追溯性的期望越来越高,他们愿意为此支付更多。

新兴技术如AI、IoT和区块链将对供应链的未来产生重大影响,尤其是在提高效率和减少产品召回方面。

One Agri强调实施技术是关键,而不仅仅是讨论技术的可能性。

随着监管要求的增加,如美国FDA和德国供应链法案,公司需要确保其供应链的合规性。

Transcripts

play00:00

hello Diana hello good afternoon

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everyone Hi Carl could you just give you

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a quick introduction to you your company

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so one agric we are faith-based food and

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fmcg digital trade ecosystem so we

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connect Food Service buyers and

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retailers with suppliers of Halal kosher

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and vgan inventories so what we do is we

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have two engines the trade engine and

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then the traceability engine where we

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enable brand visibility and protection

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for suppliers and then when we take that

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and then we Empire buyers with

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transparent product Discovery sourcing

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and purchasing all in one platform so

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that's what one Agri is doing together

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with our meeting Partners including

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mafus okay and can you just give us an

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idea of how many countries or

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geographies you work in uh a rough idea

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of the number of transactions in your

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trading platform just it' be great for

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the audience to understand the scale and

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the scope of of what you're

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offering okay so it's a very interesting

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growth um at one atre in terms of the

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contracts that we've been signing ever

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since the pandemic so what we see is and

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and I just wanted to give a background

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story so so the audience could

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appreciate um and the you know why

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platforms are important and and why you

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know digitalization in supply chain is

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important so when we saw the food crisis

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happening post um the Ukrainian and

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Russian strife and then we see the

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pandemic what we see is a broken supply

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chain and from there what we saw was

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many manufacturers I were scrambling for

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alternative

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supplies and what we did was when we you

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know um brought up the platform and we

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said we are faith-based food we realized

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in a food security perspective as well

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that's where we realize billions of um

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you know the Jewish Community the Muslim

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Community and communities who are you

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know consuming vegan food in different

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countries all over the world realize

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that this is an issue so what they do is

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they come to one a GS and and started

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procuring and inquiring about hey do you

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have um different food ingredients from

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alternative sources that we we normally

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you know procure from and from there we

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saw an uptake of about $1.1 billion doar

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in um contract of um ever since then and

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it's um you know it's increasing every

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day and and that's about the numbers

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that I could give now

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publicly okay

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fantastic and what what what's your

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thoughts on frictionless

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trade I I think we've been advocating as

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an ecosystem um ourselves and our

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ecosystem Partners on frictionless trade

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and and really that's really a broad

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term when we say frictionless trade in

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if let's I I can only speak for

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ourselves and our experience in in the

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faith-based community we see many

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hundreds of certification bodies all all

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over the world different standards um

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and that has been really a huge problem

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for a really huge Market you talk about

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Halal do you talk about kosher very

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strictly regulated um certificates and

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and the faith Bas Market you know we are

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trading at about $1.4 trillion doll you

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know people are always surprised when

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they find that out that you know that

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the next economy is really the

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faith-based economy um and and what we

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see is fragmentation U more work needs

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to be done to smoothen trade and also an

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increasing need for ecosystems and

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governments to work together in terms of

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the data perspective so that's the data

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side and the trade side is the

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distribution side less uh middleman in

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between especially exploitative one more

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you know digital ecosystems are now

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allowing to level the playing field for

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manufacturers all over the world to

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trade directly with faith-based

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communities or faith-based buyers from

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different parts of the world so what we

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see is leveraging AI leveraging

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blockchain technology leveraging the the

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numerous um technology technological

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tools so we are seeing that change now

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it's really interesting one of the key

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things we wanted to dive into there

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Diner is obviously you're a trading

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platform you bring let's say buyers or

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sellers and buyers together what are

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they telling you about the importance of

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standards for data in exchange so I'll

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give you some examples right maybe it's

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certificates of origin maybe it's um

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Halal

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certificates um what what's really in

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the data set for your customers which is

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becoming critical to digitize in order

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to create this concept of frictionless

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trade yes so that that's a very

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important question Carl um so a few

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years ago exactly two years ago

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Bloomberg reported um a really huge um

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food scandal in halal and it it caught

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the entire industry globally um byom and

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um that then answered questions started

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you know coming like oh no what are we

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eating you know the faith community are

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they really food secure is it food

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insecure and that's just one part of the

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world and in Canada there's also a

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kosher scandle where they found an

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kosher meet and it was you know it also

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you know shook the country so what what

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we're seeing here is in the data

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perspective yes um there needs to be

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more digitalization or more anti- County

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fitting measures in terms of issuing

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those certificates because then at

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Customs it could be then checked and

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referenced and verified so it may seem

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simple as I've mentioned it now but it's

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not because then you are dealing with

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hundreds of certification bodies and

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getting them to

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harmonize for two decades has not

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happened but but then you know we had a

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conversation with um you know our

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amazing um adviser John Kio and you know

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he's an expert in food food safety and

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and you know um you know supply chain

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and he he mentioned to me and and I

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think this is very important for

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everyone in supply chain that we need to

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find an equalizer in those standards

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rather than harmonizing everyone and you

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know sometimes can be a bit of an ego

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game with you know with everyone you

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know is why is for us to okay let's be

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doubts let's check now where can we meet

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in the middle find an equalizer um set

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of data and then we trade so that's

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where I think we should be looking at in

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terms of frictionless Street okay a

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quick question for you Diana on that

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point is now we hear about the

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um standards around eighter right which

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is obviously again plant-based or

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food-based

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um food standards and

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certification um is there anything like

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that happening in the global faith-based

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Marketplace or we're still using maybe a

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PDF document that's created and we're

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sharing PDFs um where where is the

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digitization frontier

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currently what called um that question

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is a it's it's a very major question and

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um there is many accreditation and um

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bodies that you know we need to keep

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mindful of as well and there you know

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methods and standards so I I I'm aware

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that um

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digital digitalization in um you know

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Halal certification bodies in in um you

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know even you know different types of

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certificates are happening right now

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whether it's fast enough the answer is U

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it can be better but but all I I I want

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to you know say is it is happening right

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now there there is um conversations um

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surrounding you know digitalization

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making processes faster issuing

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certificate not only quicker but making

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sure that they are safe and cut can be

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can be counterfeited we have such

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conversations in the Middle East um we

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have such conversations in Asia as well

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um as you know one of the INF fact the

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largest certification body is in Asia

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without naming names and you know we are

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increasingly look look at making that

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more more streamlined and more simp I

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guess yes yes so you know when when

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we're talking about digitization

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obviously there's a lot of data that

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we're collecting from different data

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sources um or different entities if you

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like stakeholders in the supply chain

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from the supplier through the

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stakeholders you know the carriers

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moving Goods ports all the way through

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to Consumers um you know an E's a good

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example electronic bill of lading I see

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now certain countries have adopted the

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standards I think it's good um what we

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need to do then is educate The Wider

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Marketplace in the benefits of going

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fully digital so in an event I was at

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Rotterdam talk Europe which is a usually

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know a congress around Maritime trade

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and they were saying the biggest I would

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say break on ebls was actually the banks

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pushing back to say you know they're

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very traditional we need to use maybe

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paper that's what we trust um you know

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again just just using like an e example

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do you really see an e Halal certificate

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coming anytime soon and what would be

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the the

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stakeholder um I would say barriers to

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to to having that

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adoption the call very interesting today

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um the questions that you asked are also

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you know almost political um but but

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I'll be as um you know as as insightful

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as possible now in terms of eh Halal why

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I say that it is you know there there

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can never be just an eh Halal or E

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kosher um for example let let me tell

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you why because part of the process if

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you notice requires still a certain um

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level of um Intimacy in the sense of the

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prayers and it cannot be

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necessarily you know digitized you you

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you could just you know switch on the

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radio and just let let let the prayers

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be done and at the point of um you know

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making food um you know faith-based

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right so I I think what we need to do is

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to find points of where in that process

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of certification where we can shorten

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the the timeline to certificate how we

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can protect those certificates so I

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think it's a holistic View and you know

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honestly with with the with the whole

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world talking about digitalization

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supply chain you know let's make

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everything um digitalized let's be

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realistic because certain processes

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still requires a certain amount of human

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connection human involvement is is more

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of about how do we use certain

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Technologies to make sure that you know

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those Bad actors in the supply chain are

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reduced okay so if you yeah so so Halal

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certificate um eh- Halal may be in

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certain part of ehh Halal um that you

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can make it digitalized but not every

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part especially you know the the sacred

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prayer parts and I think the faith-based

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community could appreciate that as well

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okay good good thanks for that feedback

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Diana what are you seeing from your

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customers and your partners around the

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issues of St stability and how will that

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shape your the fut future Supply chains

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what what are your thoughts on

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sustainability how are we see at one

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Agri sustainability is really in a

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Supplier Diversity um angle and if you

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look at the us right now which we're

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increasingly increasingly building um

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footprint you know at one and our

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partners is where we are looking at okay

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how do we support um you know suppliers

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from different backgrounds suppliers and

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and that includes from different parts

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of the world normally when people talk

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about Supply diversity they talk about

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you know helping those different ethnic

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communities but it's perfect for

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faith-based communities as well because

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then you can support you know a really

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you know um uh high quality manufacturer

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with faith based products in Turkey

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there are many of them in in the OIC

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countries I would love to shout that out

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in Middle East um we went to Saudi and

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Saudi has amazing products um and you

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know they are looking also at the US

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market and we we look at different UAE

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as well you know we we have um as you

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know call um we we we we spent um some

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time running business together in

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February and we can see UAE they're

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interested in going in in exporting as

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well so when you talk about

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sustainability for us is it is really in

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supplier diversity because that's where

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we can see um immediate action we can

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take action we can suggest um okay you

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want Supplier Diversity in your

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supermarkets there we go you have a

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portfolio of really amazing companies

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that you can support you probably deal

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with uh a large range you know from

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multi-billion Dollar companies to small

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suppliers how are you seeing your

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ecosystem help connect different

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stakeholders different partners to to

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really kind of enable global trade and

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and kind of bring in this concept of

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frictionless trade we need to talk about

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collaborating mindfully and connecting

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different ecosystems so get out of the

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mindset of competition but more you know

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um collaboration right right or Co

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competition for example some people like

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to use that word yes so I think um that

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we need to address that first you know

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why because then regulatory um barriers

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will be actually lowered down think

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about it if other ecosystems work

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together in numerous countries then how

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would data be then it be more accessible

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data would be shared um in in a in a

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better way find equ equivalency as I

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mentioned just now so building a

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connected a connecting you know

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connected network is good yes that

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sounds great

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however I think we need to like what

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ankle say it takes time but there needs

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to be a mindset shift that you know

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we're not competing for global trade to

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happen we need to distribute food all

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over the world it is a necessity and and

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I think it's better to not work on in

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silos in your own Silo ecosystem but

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then you know connect together so that's

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um what we see um in in the global

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market a lot of people now a lot well a

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lot of the the the world's consumers are

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a lot more dialed in on the challenges

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of supply chain I think again the

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pandemic brought that home um we've

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talked a little bit about

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sustainability um but what are you

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seeing from changing consumer

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expectations and how much of that is

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driving your supply chain sourcing um uh

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and and Logistics decision so talk a

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little bit about the the the consumer

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demographics you might serve and also

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you know what are their expectations and

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are we really fulfilling their

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expectations you know in the in the of

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Supply chains so serving the faith-based

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community is really interesting for us

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and and and and it's also very personal

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for many and what we see is to be honest

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we have not been fulfilling that fast

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enough I think the focus has always been

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um and I think when you serve

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faith-based communities there's also a

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certain type of um you know and I'll be

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honest like okay you know um how big is

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the market even you know why are we

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spotlighting um you know you know this

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few faith-based Community the thing is I

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always always um you know spot like that

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it's a billion dollar U industry

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trillion dollars in fact that's one

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second but in a in a sustainability

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perspective for me as well as someone

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who's you know um in alignment of a

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certain faith we are looking at Food

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security so what we see here is are we

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even you know looking after our citizens

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in our countries with their faith-based

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needs food security includes communities

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that are vegan they're eating vegan food

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that are eating koser food that eating

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halal food so um for now at w GS we see

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that increase which is very good for us

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because then you know as a business to

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be sustainable we also are able to

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fulfill the needs of billions of people

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around the world so that's um one thing

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I wanted to say secondly consumer

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expectations of not only having big food

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in their cabinets and on their food

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shelves they want to also support Indie

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brands or you know smaller Brands they

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they want to be able I think this

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younger generation is it's really

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interesting they they want to experience

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the big Brands but they want to

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experience um big brands that you know

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procure from you know the smaller

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players at the same time smaller Indie

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brands that actually do high quality

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products so that's one interesting Trend

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we see at the last one is we see tra

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transparency there's an increase dat on

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food traceability now it can come in

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different form or we can come you know

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simple you know as you know QR code is

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just getting information but they really

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want to know okay the ingredients where

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are they from um are they from are they

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you know do do companies procure

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ingredients which are not packed to any

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slavery of any kind that's one carbon

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footprint that's one and and there's you

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know numerous research that has shown

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that consumers are willing to be up to

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20% more so that they have those

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information to so that they have those

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assurances what do we think the the

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these emerging Technologies like AI like

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iot and blockchain will impact the

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future of the supply chain you know when

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we have conversations the it is not

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about the technology it's about how do

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you make my processors better how do you

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make our bottom line you know better

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those are the conversations that we want

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iot will help you with making sure that

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your products in that supply chain are

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well taken care of how and with that

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then in in product recall you actually

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save much more even though they don't

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see it immediately but when a product

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recalls happen and lawsuits happen

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that's where everyone subcrib they oh no

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you know we should have done better we

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should we should have implemented this

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iot technology for example we have

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implemented blockchain for example or

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the numerous technology and when I say

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blockchain it's not on the crypto side

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at all people always have that

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misconception blockchain is more of the

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DT side of things how do we um you know

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use blockchain to make sure that our

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data is will will be untempered for

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example and those are very important um

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measures to be done then it comes the

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other type of Technologies DNA Trace

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ility um other you know calization

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technology you know all those numerous

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Technologies why I say modular is

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because like what ankle say they need to

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see companies need to see which one will

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impact my business immediately first and

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then have the rest one last thing um you

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talk about regulations now there is an

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increasing need in terms of a regulatory

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requirement if you look at usfda

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recently they do have onra abilities in

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the FTL list certain ingredients need to

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be properly traced and you look at the

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German supply chain act and you look at

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in Canada also you know it has um the

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supply chain act and what we see is yes

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companies need to be aware if they

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exporting they need to have all these um

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you know measures in place that's why

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iot is important your cold chain

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tracking is important I think from there

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then oh okay then it's frictionless

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trade it's not spoken mirrors as I

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mentioned the mindset has to be in a

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very growth mindset technology is a tool

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and we have to adapt and we have to see

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how does it impact um Supply chains so

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not smok and mirror until we Implement

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so implementation is

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key

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