Zillow Rental Manager - Premium Listings Feature | Landlord Walkthrough

Summary

Ariel Herrera explains the benefits of using Zillow Rental Manager's premium listing feature, which boosts a property's visibility by positioning it higher in search results for just an additional $30. He highlights the added value of customized pricing insights, performance tracking, and priority support. Ariel also emphasizes the free features available, including tenant screening, digital lease signing, and online rent payments. Through market analytics, the video demonstrates how landlords can optimize their rental listings, adjust pricing strategies based on market trends, and stand out by adding amenities such as 3D tours. This video serves as a guide for landlords seeking to improve their rental property's appeal and effectiveness on Zillow.

Takeaways

• 😀 Premium listings on Zillow cost an additional $30, providing increased visibility for your rental property.
• 😀 The premium listing helps your property appear higher in search results, attracting more potential tenants.
• 😀 Customized insights are provided for pricing and performance, allowing landlords to optimize their listings.
• 😀 Zillow’s premium listing includes priority support from their team to assist with listing management.
• 😀 The service offers online tenant screenings, digital lease signing, and rent payment collection tools.
• 😀 You can track the popularity of your listing in comparison to similar properties in your area.
• 😀 Zillow provides valuable data on what amenities are most commonly listed, allowing landlords to adjust their features accordingly.
• 😀 The pricing tool lets you compare your rental price with similar properties and make adjustments as needed.
• 😀 The premium listing feature also offers market data, showing trends in rental prices and inventory changes in your area.
• 😀 Zillow’s analytics help landlords decide whether to increase or lower their rental price based on market demand.
• 😀 You can access detailed data about renters’ income and search preferences, helping tailor your listing to the right audience.

Q & A

What is Zillow Rental Manager?

Zillow Rental Manager is a platform where landlords can list rental properties, screen tenants, sign leases digitally, and collect rent payments online.

How does the Premium Listing feature on Zillow work?

The Premium Listing feature boosts the visibility of your rental property by positioning it higher in search results, giving it more exposure to potential tenants for an additional $30.

What benefits does a Premium Listing provide over a free listing?

Premium Listings offer increased exposure, more detailed analytics on pricing and listing performance, priority support from Zillow, and a more prominent position in search results.

What is included in both the free and Premium Listing on Zillow?

Both free and Premium Listings include online tenant screenings, digital lease signing, and online rental payment options.

Can you get a deeper analysis of the local rental market with Premium Listings?

Yes, Premium Listings provide access to detailed analytics about the local rental market, including insights on median rental prices, competition, and market trends.

What kind of performance analytics does Zillow provide for Premium Listings?

Zillow offers customized insights on pricing, listing performance, lead generation, and renter inquiries, helping landlords optimize their listing strategy.

How does the Pricing Tool in Zillow Premium Listings help landlords?

The Pricing Tool helps landlords compare their rental price with similar properties in the area, offering a rent estimate range and data on local market trends.

What additional features can you add to your listing through Zillow Premium?

With Premium Listings, you can add features like a 3D tour of your property and more detailed amenities, which can increase the attractiveness of your listing to renters.

What data does Zillow provide about rental applicants in a given market?

Zillow provides data on the types of renters in the market, including their income and the price ranges they are searching for, which helps landlords adjust pricing and target the right audience.

How does Zillow help landlords assess whether their rental price is competitive?

Zillow offers data on the median rent in the local market, comparisons with similar properties, and trends in rental prices to help landlords determine if their price is too high or too low.