How to Get MORE VIEWS on Airbnb in 2024 (Top Tips & Fixes)

Summary

In this video, the speaker shares top tips and strategies for increasing views on your Airbnb short-term rental listing. The focus is on optimizing your Airbnb profile, including improving bookability with better photos, an enticing headline, and competitive pricing. The speaker also discusses diversifying marketing by listing on platforms like VRBO and Booking.com, setting up a direct booking website, and using email marketing to drive repeat bookings. Additionally, the video covers handling penalties from bad reviews and the importance of maintaining a consistent online presence. These strategies aim to maximize visibility, bookings, and revenue for hosts.

Takeaways

• 😀 Regularly update your Airbnb listing with fresh photos and descriptions to keep it relevant and engaging for potential guests.
• 😀 Focus on writing a compelling headline that highlights your property's unique features, such as location or standout amenities.
• 😀 High-quality, professional photos are crucial in attracting more guests—ensure they are well-lit and capture the best aspects of your property.
• 😀 Leverage Airbnb's custom promotions to boost visibility, especially during off-peak seasons or slow booking periods.
• 😀 Keep your pricing competitive and up-to-date to avoid your listing being filtered out in search results due to high prices.
• 😀 Use a channel management software like Hostway to set up a direct booking website, reducing reliance on Airbnb and avoiding extra fees.
• 😀 Expand your reach by listing your property on multiple platforms, such as VRBO and Booking.com, to attract a broader audience.
• 😀 Collect guest emails and use automated email marketing to nurture repeat bookings and keep past guests engaged with special offers.
• 😀 Address any negative reviews by improving the guest experience and resolving complaints quickly to avoid penalties from Airbnb.
• 😀 Offering personalized experiences or additional services (like guided tours or local recommendations) can set your property apart from competitors.
• 😀 Consistency is key—regularly update your calendar, pricing, and amenities to stay competitive and ensure your listing appears active and appealing.

Q & A

What is the first step in making money on Airbnb or short-term rentals?

The first step is getting more views on your listing. Without views, you won’t have bookings, and without bookings, you can’t make money.

What should you do if your listing is getting fewer views than you'd like?

If your listing is underperforming or you're getting fewer views, focus on improving its bookability. This includes optimizing your listing headline, photos, and ensuring your calendar is up to date. You can also use Airbnb’s insights to compare your listing performance with similar properties.

What is bookability and why is it important on Airbnb?

Bookability refers to the ease with which guests can book your property. Airbnb’s algorithm favors bookable listings, which helps increase their visibility in search results. Factors like high-quality photos, a complete listing, competitive pricing, and good reviews all contribute to making your listing more bookable.

How can you optimize your listing headline for better results?

To optimize your listing headline, avoid filler words and focus on communicating the most attractive features of your property. Use insights from guest reviews or direct feedback to highlight what people love about your property, like proximity to attractions or unique amenities.

Why are high-quality photos important for your Airbnb listing?

High-quality photos are crucial because they are the first thing guests notice. Professional photos make your property more attractive and increase the likelihood of guests clicking on your listing. Make sure to highlight key features and amenities in the first few photos to grab attention.

How does Airbnb’s algorithm work to improve visibility for updated listings?

Airbnb’s algorithm favors listings that are regularly updated. If you frequently update your listing (photos, calendar, headline, etc.), Airbnb sees your property as more active and bookable, which boosts its position in search results.

What are some effective ways to increase your listing’s views on Airbnb?

Effective ways to increase views on Airbnb include regularly updating your listing, optimizing your photos and headline, and ensuring your property’s amenities are correctly listed. Additionally, participating in Airbnb's custom promotions can help increase visibility.

How can you recover from a bad review or penalty on Airbnb?

To recover from a bad review or penalty, you need to resolve the issue that caused the penalty and then try to get it removed by contacting Airbnb support. If it’s not possible to remove the penalty, focus on gathering positive reviews to push the negative ones further down and improve your listing’s overall performance.

Why is it important to diversify your marketing efforts beyond Airbnb?

Diversifying your marketing efforts ensures that you are not overly reliant on Airbnb for bookings. Platforms like VRBO, Booking.com, and direct bookings can help you reach a wider audience and reduce the risk of low visibility during slow seasons or any issues with Airbnb's algorithm.

What is the best strategy for getting more views on other platforms like VRBO or Booking.com?

When launching on other platforms like VRBO or Booking.com, it's important to offer competitive pricing and ensure your listing is as optimized as it is on Airbnb. You should also use a channel management software like Hostway to keep your listings synchronized across multiple platforms, allowing for streamlined management.