Usabilidad web: ¿Qué es y qué aporta al usuario? | MasterClass

Summary

Usability is the key property that ensures a website is easy to use, efficient, and provides a satisfying user experience. It involves understanding the user's psychology, skills, and goals. Jakob Nielsen, a leading expert in this field, outlines ten principles for creating user-friendly websites, such as system status visibility, consistency, and error prevention. A usable website should also allow flexibility, be aesthetically simple, and provide clear guidance to users. Continuous testing and real-user feedback are essential to improving usability, ensuring the site meets its intended goals effectively.

Takeaways

• 😀 Usability is the property that makes a website easy to use, efficient, and provides a satisfying user experience.
• 😀 The focus of usability should always be on the user, understanding their psychology, skills, and goals.
• 😀 A usable design encourages users to stay longer and return to the website.
• 😀 Jakob Nielsen, a key theorist in this field, defines 10 principles to make websites more user-friendly.
• 😀 Visibility of system status: users should always be informed of what is happening on the website through elements like progress indicators and error alerts.
• 😀 The language and structure of the website should align with the user’s expectations, e.g., designing for children vs. executives.
• 😀 Users should have control and freedom, with options to undo actions or cancel processes, preventing frustration from errors.
• 😀 Consistency is key: maintain a coherent design, structure, and terminology across all pages of the website.
• 😀 Prevention of errors: Design should anticipate common mistakes and offer solutions like autocomplete and form validation.
• 😀 A usable website should be intuitive, allowing users to recognize and navigate its structure easily.
• 😀 The design should be simple, aesthetic, and functional, with a focus on minimalism to improve user experience and load times.