Critiques of Postmodernism : A Marxist Perspective
Summary
TLDRThe video script offers an in-depth exploration of postmodernism from a Marxist perspective, focusing on the critiques presented by Frederic Jameson and Terry Eagleton. It discusses how postmodernism is seen as a cultural expression of late capitalism, characterized by a breakdown of distinctions between high and mass culture, a fascination with 'schlock' and 'kitsch,' and a move towards pastiche and parody. Jameson argues that this leads to a loss of historical context and originality in art, making it difficult for art to serve as a medium for political or cultural critique. The lecture also touches on the concept of the 'political unconscious' in narratives and how postmodern narratives may act as tools for managing and repressing social anxieties, rather than as catalysts for change. The summary emphasizes the depthlessness of postmodern art, the role of photography, and the waning effect in postmodern culture as key concerns for Marxist critics.
Takeaways
- 📚 The lecture discusses critiques of Postmodernism from a Marxist perspective, focusing on the incompatibility of postmodern concepts with Marxist ideology.
- 🎨 It highlights the works of Frederic Jameson and Terry Eagleton, who critiqued postmodernism's departure from Marxist ideas and its cultural manifestations.
- 👨🏫 Jameson, a leading figure in literary theory and notable Marxist critic, is known for exploring the socio-economic and cultural changes raised by postmodernism.
- 🏛️ Postmodernism is characterized by the blurring of boundaries between high culture and mass culture, which is a point of contention for Marxist critics.
- 🔍 Jameson criticizes the postmodern fascination with 'schlock' and 'kitsch,' seeing them as symptoms of cultural degradation and commercialization.
- 🎭 The lecture touches on the concept of 'kitschification' of cultures as a postmodern condition, where art is reduced to easily marketable forms.
- 🖼️ Jameson contrasts the depth and meaning in Van Gogh's 'A Pair of Shoes' with the surface-level appearance of Warhol's 'Diamond Dust Shoes,' illustrating the loss of depth in postmodern art.
- 🔄 Postmodernism is criticized for promoting pastiche and parody, with a lack of originality and a culture of imitation, which Marxists find problematic.
- 🌐 The critique extends to the impact of mass culture in postmodern society, where commercial culture is not just present but is integrated into art, leading to a loss of radical distinction.
- 📉 Jameson argues that postmodern art reflects the cultural logic of late capitalism, suggesting that it is a super structural expression of American economic domination.
- 🚫 The lecture concludes by emphasizing the difficulty of political or critical art in the postmodern era, as postmodernism tends to assimilate the radical into the commonplace and reduces art to commodities.
Q & A
What is the main focus of the NPTEL course session on Postmodernism and Literature?
-The main focus of the session is to critique postmodernism from a Marxist perspective, discussing the various criticisms leveled against postmodernism, particularly by Marxist theorists.
What are the two seminal works that Jameson and Eagleton critique from a Marxist viewpoint?
-Jameson and Eagleton critique the works of Baudrillard and Lyotard, who introduced concepts like hyperreality, simulation, and the incredulity toward metanarratives.
What is Frederic Jameson's perspective on postmodernism in relation to capitalism?
-Jameson views postmodernism as an offshoot of late capitalism, suggesting that it is not just a historical period but a dominant age that reflects the context of late capitalist society.
How does Jameson describe the relationship between postmodernism and the breakdown of high culture and mass culture?
-Jameson criticizes postmodernism for erasing the frontier between high culture and mass culture, which he sees as a political tendency that shows a dominant shift towards capitalism.
What is the meaning of 'kitsch' in the context of postmodern culture as discussed by Jameson?
-In the context of postmodern culture, 'kitsch' refers to art forms that are considered in poor taste but appreciated in a particular context, often in an ironic way, and are reduced into easily marketable forms.
What is the concept of 'schlock' and how does it relate to postmodern culture?
-'Schlock' refers to cheap, inferior goods that have become extremely popular in the postmodern digitized culture, reflecting the commercialization and globalization of art.
What is the main criticism against postmodern art according to Jameson?
-Jameson criticizes postmodern art for its characteristic mode of pastiche and blank parody, suggesting that it lacks originality and depth, and is more about imitation than creating something new.
How does Jameson argue that postmodernism leads to the disappearance of the subject and the loss of history?
-Jameson argues that the breakdown of distinctions in postmodernism, along with its fascination with 'schlock' and 'kitsch', leads to the disappearance of the subject and the loss of history, which in turn deprives art of originality.
What is the significance of the comparison between Vincent Van Gogh's 'A Pair of Shoes' and Andy Warhol's 'Diamond Dust Shoes' in Jameson's critique?
-The comparison highlights the difference between high modernist art and postmodernist art, with Van Gogh's work offering depth and a connection to peasant life, while Warhol's work represents the depthlessness and commodification of postmodern culture.
What are the three major features of postmodernism that Jameson criticizes in his work?
-The three major features that Jameson criticizes are the emergence of a new kind of depthlessness, the role of photography and the photographic negative replacing art, and the waning of affect in postmodern culture.
Outlines
📚 Introduction to Postmodernism Critiques
The session initiates a discussion on the criticisms of postmodernism from a Marxist perspective. It outlines the various definitions and conceptual frameworks used to understand postmodernism in literature and culture. The lecturer emphasizes the importance of recognizing criticisms against postmodernism, particularly from Marxist and feminist standpoints. The focus is on Frederic Jameson and Terry Eagleton's critiques of postmodernism and their seminal works published in the 1980s, which challenge postmodern concepts and capitalism's role within it.
🏭 Postmodernism as a Critique of Capitalism
This paragraph delves into the connection between postmodernism and capitalism, highlighting postmodernism as a phenomenon of advanced capitalist societies characterized by computerization and mass media culture. Jameson's critique views postmodernism as an offshoot of late capitalism, marked by a breakdown in the distinction between high and mass culture. He criticizes postmodern culture's fascination with 'schlock' and 'kitsch,' terms referring to cheap, inferior goods and art forms of poor taste that have become popular in the digitized culture of the 20th century.
🎭 The Cultural Logic of Late Capitalism
The speaker discusses Jameson's views on the cultural logic of late capitalism, where postmodernism is not just a period but a dominant age significantly influenced by late capitalist society. Jameson's critique of postmodern culture includes its characteristic mode of pastiche and blank parody, which he sees as indicative of a loss of originality and history in art. This leads to a discussion on the disappearance of the subject and the consequences of a loss of historicity, which Marxists find incompatible with their theories.
🔍 Marxist Critique of Postmodernism
The paragraph explores the Marxist criticism of postmodernism, emphasizing the Marxist approach to culture as a reflection of social, economic, and political conditions. It explains how Marxist criticism views cultural texts as products of power relations and political-economic shifts in society. The speaker also introduces Jameson's book 'The Political Unconscious: Narrative as a Socially Symbolic Act,' discussing narratives as central to understanding reality and their connection to material realities outside the text.
🌐 Dialectical Criticism and Narratives
This section examines dialectical criticism, which situates cultural objects within historical conditions and social-political structures. It discusses the concept of narratives as techniques of containment for historical contradictions and the idea that narratives can be political objects used for repression. The speaker also touches on the notion of a 'political unconscious' in literary and cultural texts, where social and political anxieties are transformed into various cultural productions.
🖌️ Art and Commodification in Postmodernism
The speaker critiques postmodernism's propensity towards domination and the consequences of mass culture, such as the assimilation of the radical into the commonplace and the conversion of all art forms into commodities. Jameson's discussion of depthlessness in mass culture is highlighted, using the comparison between Vincent Van Gogh's 'A Pair of Shoes' and Andy Warhol's 'Diamond Dust Shoes' to illustrate the difference between high modernist art and postmodernist art, and the latter's lack of depth and meaning.
🎨 Postmodernism and the Crisis of Originality
The final paragraph focuses on Jameson's critique of postmodernism's culture of pastiche, where imitation and parody replace originality, and the absence of original artists or objects. It discusses the phenomenon of remix in contemporary culture, where the original work can become obscured, and the copy or remix takes its place. The speaker also addresses three features of postmodernism that Jameson criticizes: the emergence of depthlessness, the role of photography, and the waning effect in postmodern culture.
Mindmap
Keywords
💡Postmodernism
💡Marxist Perspective
💡Critique
💡Postmodern Culture
💡Late Capitalism
💡Hyperreality
💡Schlock and Kitsch
💡Pastiche
💡Depthlessness
💡Cultural Logic
Highlights
The session discusses critiques of Postmodernism from a Marxist perspective, focusing on the incompatibility of postmodern ideas with Marxism.
Marxist critics like Frederic Jameson and Terry Eagleton challenge postmodern concepts introduced by Baudrillard and Lyotard.
Jameson's work extends the critique of postmodernism to a broader analysis of late capitalism's cultural logic.
Postmodernism is characterized by the blurring of boundaries between high culture and mass culture.
The fascination with 'schlock' and 'kitsch' in postmodern culture is seen as a form of cultural degradation by Marxist critics.
Jameson argues that postmodern art leads to the disappearance of the subject, loss of history, and a lack of originality.
Marxist criticism views culture as a product of social, economic, and political conditions, in contrast to postmodernism's ahistoricity.
The Political Unconscious by Jameson offers a commentary on narratives as socially symbolic acts within a materialist framework.
Dialectical criticism, as advocated by Jameson, requires situating cultural objects within historical conditions and social structures.
Jameson posits that narratives serve as tools of containment for social and political anxieties, preventing revolution.
Postmodernism is seen as an expression of multinational capitalism, with its own cultural logic according to Jameson.
Jameson critiques the depthlessness of postmodern art, such as Warhol's 'Diamond Dust Shoes', in contrast to Van Gogh's 'A Pair of Shoes'.
The concept of pastiche in postmodernism, involving imitation and parody, is identified as lacking originality and creativity.
Jameson discusses the political implications of postmodern art, questioning its capacity for critical or political expression.
The session emphasizes the importance of engaging with diverse perspectives to understand postmodernism in various contexts.
The lecture concludes by encouraging further exploration of Marxist criticisms of postmodernism to gain a deeper understanding of the subject.
Transcripts
Hello, everyone, I am happy to welcome you to yet another session of the NPTEL course
Postmodernism and Literature. Today's discussion is titled critiques of Postmodernism: a Marxist
perspective. As the title implies, this is a discussion about the varied forms of criticisms
which have been leveled against the idea of postmodernism. So, far we have been looking
at the number of ways in which postmodernism have been defined and critical frameworks,
the conceptual frameworks which we shall be using to access postmodernism from a literary
and cultural point of view and we have also looked at major terminologies, major theories,
major interventions in the postmodern age. Particularly the kind of interventions which would
help us to read various texts and contexts, in the contemporary literary and cultural scenario.
In that context it is also very important to understand; that there are a number of
charges a number of criticisms, which are being leveled against the idea of postmodernism. This
has been done from range of vantage points, from a range of paradigms, from a range of
theoretical standpoint ; are the most important ones among these could be identified from within
the frameworks of a marxism as well as feminism. In today's session we shall be particularly
focusing on the marxist perspective and how the marxists have found the postmodern idea
is a very incompatible and how they have been rejecting a number of postmodern concepts. So,
at the outset of this discussion we begin talking about two works which were predominantly from the
Anglo American tradition and they also responded to the idea of postmodernism particularly;
the ideas put forward by Baudrillard and Lyotard. From previous discussions of the earlier weeks,
we are also familiar that Baudrillard spoke about hyper reality, about the idea of simulation,
simulacra, and Lyotard sought to define postmodernism as in credibility toward
meta narratives. And both of these works and the concepts, and the frameworks that they introduced,
have been seminal to the understanding of a post structuralism; as well as postmodernism,
and we have also notably looked at a number of things in the contemporary,
which also reflect the ideas that they spoke about which also could be seen as an extension
of the theories that they had put forward. So, these two works particularly by Frederic
Jameson and Terry Eagleton and from the marxist perspective, they challenged the ideas, they
critique the ideas put forward by Baudrillard and by Lyotard, and they also extended the discussion
to a larger critique of postmodernism in general, and two articles by Jameson and by Terry Eagleton
appeared in 1984 and 1985 respectively, in this noted marxist join, the New left
Review. Jameson article was further extended and published as a book length work in 1991 title:
Postmodernism, or the Cultural Logic of Late Capitalism .Terry Eagleton essay : Capitalism,
Modernism and Postmodernism could be read as a closer corollary to Jameson’s work.
In today's session we begin looking at some of the things that Jameson puts forward and also,
how postmodernism could be seen as a departure from a number of marxist ideas. And also how
marxist find it compulsive to reject the ideals of postmodernism, because they find a number of
concepts related to the same as being incompatible to the ideas, to the ideology of marxism.
Frederic Jameson was born in 1934, could be seen as one of the leading figures of literary theory
and also a notable marxist critic. He consistently explored questions of social economic and cultural
change raised by postmodernism and also he focused on the changing nature of capitalism
and the place of marxism within it. So, in that sense his work could be
seen as a critiquing not just postmodernism, but postmodernism as an offshoot of capitalism. In
particularly late capitalism as his works title also implies, according to Jameson
postmodernism is not one among the many periods, it is not one among the many ages in history,
but on the contrary it is a very dominant age and there is a particular reason for Jameson to say,
that the postmodern age is also a dominant age it is also because it draws a much,
it is significance; is drawn much from the context of the late capitalist society.
If we recall some of the discussions that, we had earlier in context of the definitions related to
postmodernism, postmodernism and postmodernity has always been associated with highly developed
capitalist societies. It is a phenomena which is seen in computerized societies and also in
advanced societies, it is something which is related to societies which have been part of
the mass media culture in the 20th century. It is also related to a kind of disillusionment,
a kind of degradation, and a move away from the traditional modernist notions which have
been particularly exemplified in advanced, modernized, technologized, computerized
advanced capitalist societies.So, in that sense Jameson's critique also needs to be seen
as a critique of capitalism I reiterate he use postmodernism as an offshoot of late capitalism.
Before, we precede into the details of the various arguments that James makes in his
work Postmodernism or The Cultural Logic of late Capitalism let us tried a brief outline of the
critiques of postmodern culture that he offers at the outset. Postmodernism and Postmodernity, as we
know, it effaced the frontier between high culture and mass culture. And this also something that
distinctively demarcates postmodernism from the modernist trends. A number of critiques which
is Jameson, were very unsettled by this sort of a breakdown of the frontier, because it also marked
a particular kind of political tendency which showed a dominant shift towards capitalism.
And among the other critiques of postmodern culture, Jameson particularly points out
the postmodern fascination with ‘schlock' and ‘kitsch'. So, it is important to understand;
what these terms are, ‘schlock' refers to cheap inferior goods which have also become extremely
popular in the postmodern digitized 20th century culture and, ‘kitsch' refers to certain kinds of
art forms which are originate which could be considered as in poor taste, but it also gets
appreciated in a particular context though in an ironical and also in a very different way.
So, it is important to look at a way in which ‘kitsch' has been defined in contemporary terms.
‘kitsch' has been defined as a reduction of aesthetic objects or ideas into easily
marketable forms. So, it is also maintains a close relation with the commercialization
of art and also with the ideas of globalization, and the ideas of modern forms of art, getting art
reduced into marketable goods. Some theories of postmodernism see the kitschification',
this is also a term which exists in connection with the postmodern condition. Some theories of
postmodernism see the kitschification of cultures as one symptom of the postmodern condition.
Baudrillard provides us with an useful definition, and the kitsch object is commonly understood as
one of that great army of trashy objects made of plaster of Paris or some such imitation material
that gallery of cheap junk accessories falls in knickknacks, Sudanese lampshades are fake
American masks which proliferate everywhere with the preference for holiday resorts and
place of leisure. As Baudrillard goes on to the aesthetic of beauty and originality kitsch
opposes its aesthetics of simulation. Everywhere it reproduces objects smaller or larger than life
it imitates material in plaster, plastic etcetera. It aids forms or combines in discordantly;
it repeats fashion without having been part of the experience of fashion. This
proliferation of kitsch which is produced by the industrial reproduction and the vulgarization;
in the level of objects of distinctive signs taken from all registers the bygone, the meow,
the exotic,or the foxy the futuristic and from a disordered excessive readymade science has
it is basis like mass culture, the sociological reality of the consumer society. kitsch remains
on the whole completely unselfconscious and without any political or critical edge. At a
later point in one of the sessions, we shall also be discussing some of these things in detail and
we talk about postmodern narrative techniques, it may be possible to see schlock and kitsch
is very liberating from a certain sense. But at the same time it is also important
to look at, how marxist critiques view this as a reduction of certain kinds of culture and also,
how the reduction of all forms of art and ‘schlock' and ‘kitsch' further moves art
away from the possibility of a political, or a cultural understanding of art and the
other criticism against postmodernism is that; the commercial culture is no longer held at bay in the
postmodern phase instead; the commercial culture it is being incorporated in the postmodern art,
this is in stark contrast to what happened during the modernist phase,
Where there did exist a commercial kind of art, but it was held at bay , there was very clear
distinction between the high art of modernism and the mass, popular low art which was to be
consumed by the common mass of public. And finally, the major criticism that
Jameson also levels against postmodernism is; that the characteristic mode of postmodern art,
postmodern culture, in general seems to be pastiche and blank parody it is all
about an imitation, there is no sense of an original idea or an original art at all. So,
why should these things begin to worry anyone from a postmodern perspective, if there was a breakdown
of distinction across a high and mass culture and if the postmodernist are fascinated with
‘schlock’ and ‘kitsch’ and f commercial cultures no longer held at bay and if the characteristic
mode a pastiche and blank parody.Why do we have to worry about it? What are the consequences of this?
So, marxist particularly Jameson, he begins to argue that this also leads to the disappearance
of the subject , and consequently it also leads to the loss of history, and loss of history has
a further fatal consequence, because it deprives art of originality. Because originality is also
an act of historicizing. It is also a part of history. And postmodern art in that sense
it begins to no longer represent a real past. We only have a sense of ideas of stereotypes
about the past everything is reduced to pop history just like pop art,
when there is a loss of history, when there is an absence of historicity the marxist begin to feel
extremely uncomfortable and also incompatible with the postmodern theories. This is also,
because marxism draws much from a sense of history and also its conception of theoretical frameworks
are closely linked with the many things which happen in history to real men and the women.
In order to understand; the implications of the criticisms leveled against postmodernism
from a marxist point of view we also need to understand marxism in context. Marxist
criticism as we all know is offshoot of the political and economic theory developed by
Marx and Engels in 19 century and in terms of when we begin to use ‘marxism' as a critical framework,
as a conceptual framework to understand, read, and critique art and culture. It
is a kind of theory which allows us to locate all forms of culture within a social context.
And when we say forms of culture it could be just about anything, it could be art,
it could be painting, it could be music, literature, films, and anything which is produced
in the cultural context. So, in that sense a marxist approach to questions of aesthetic is
also linked inhabitably with questions of class, economic conditions ,and power . And the marxist
criticism, the marxist critical approach towards various cultural phenomena and cultural texts,
it also tries to explore power relations embedded and concealed in cultural texts. It also operates
with the inherent assumption, that every cultural text, every littering text, every representation
of culture is also a product, a byproduct and an offshoot of every single political economic and
power shifts which are happening in the society. An art form, a cultural form, according to the
marxist framework cannot exist, cannot be generated cannot be produced in isolation
with the existing power structure or the existing political and our social historical conditions.
And for the same reason marxist criticism is also known as materialist criticism,
because it explores a link between the actual material conditions and the cultural forms.
It could be the various conditions related to power politics the means of production
the commercial conditions so, on and so, forth. To further make a sense of Jameson's critiques
on postmodernism from a marxist perspective it is important to take a look at a book published
little earlier in 1981, titled The Political Unconscious: Narrative as a Socially Symbolic
Act. This work notably offers a commentary on narratives by Jameson and it was also a part of a
number of his writings on postmodern architecture and cyberpunk; particularly and he also uses the
marxist approach to understand, to read and critique culture in the post industrial era.
So, his work on narratives also needs to be understood in this context, because he believes
that narratives are central to our understanding of reality. It is based on this assumption,
that he goes on to critique various forms of narrative and in modes of production and how
they engage with the kinds of reality and the kinds of power structures which are inherent in
societies. And one of the premises on which his work The Political Unconscious rests is that;
all narratives must be read for their connection with the concrete material realities outside,
this refers to the outside of the text. The text could be anything as that we have already noted
in a post structuralize deconstructive a sense. Accordingly, Jameson was also associated with a
dialectical criticism of which he was a proponent of it is also important to further understand,
what exactly dialectical criticism is. A dialectical criticism requires situating
cultural object or a practice within particular specific historical conditions and practices. And,
it also locates culture within social and political structures, it also encouraging a
totalizing form of thinking; which we have noted that postmodern theories, post modern frameworks,
postmodern ideologies are starkly against. Dialectical criticism also encourages to look at
narratives as a techniques of containment by the contradictions of history our marks are silent.
The term containment is extremely important, because from a marxist perspective as exemplified
by the work by Jameson on narratives, the narratives in general are seen as objects
tools of containment and this can be further explained, because from a marxist point of
view all narratives are considered political. In that sense the number of marxist critiques
that is Jameson and Terry Eagleton, they look at narratives as a political objects,
they also engage with the possibility of a narrative being used as a tool for repression.
And, this works at a very interesting level, because according to the marxist critiques,
there is a political unconscious in all kinds of literary and cultural texts. When the marxist
critiques look at the political unconscious which are available in all kinds of narratives they are
also engaging with a narrative in a very unique way, because they talk about narratives has
spaces in which social and political anxieties are transformed and thematized into films,
into novels, into various kinds of literary and cultural productions. In that sense one
can either see these narratives as expressions of these anxieties, as expressions of these
political and social anxieties, but this is where the marxist intervened.
But they also remain at the level of the narrative, they in turn narratives thus
operate as agents which would manage control, and repress, these anxieties because they do
not the possibility of narratives do not allow these anxieties to erupt into the
form of revolution. The anxieties are managed at the level of the narrative, so that they
escape the possibility of becoming any kind of a social revolt and this is also the same logic,
that the marxist critiques have been giving for the emergence, for the development of
narratives and number of kinds of expressions particularly in the a post capitalist societies.
In other words the marxist critiques particularly Jameson's work on narratives it entails,
that the narratives transform the threat of a social or political anxiety which could have
potentially led to a revolution and they limit it to a mere literary representation or a thematic
representation in the form of literature, or films, or any such social cultural texts. So,
given this sort of an approach towards a narratives; this sort of a dialectical critical
approach towards narratives Jameson also argues that - there is a cultural logic inherent as part
of every kind of capitalism, which had been a part of all kinds of societies. In that since there
exists a cultural or literary equivalent of all kinds of capitalisms, in that sense he talks about
how realism operates during the; age of market capitalism and modernism is a dominant during
imperialism and how postmodernism this becomes logically the part of multinational capitalism.
So, all of these are forms of literary and cultural expressions such as realism,
modernism and postmodernism. Jameson argues they are all merely cultural expressions of a deeper
socio economic form of capitalism. In that sense every literary or cultural age or every literary
or artistic expression is also there is the equivalent of different kinds of capitalism
and also derives from a certain logic that each of these different kinds of capitalisms entail.
Jameson’s particular work Postmodernism or The Cultural Logic of Late Capitalism is based on two
major assumptions. One popular and mass culture could be a means of evaluating and assimilating
political conditions, to postmodernity is a consequence of late capitalism,
because late capitalism , by late capitalism he also means the age of
diffused production of multinational capital of speculator finance and electronic linkages.
So, taking off from the ideas of narrative from the marxist perspective and also about
the various kinds of critiques against a capitalism it becomes only logical
that postmodernism is at loggerheads with the marxist political social and cultural ideas.
So, what does postmodernism do? In this sense to quote Jameson, “ this whole global yet American,
postmodern culture is the internal and super structural expression of
a whole new wave of American military and economic domination throughout the world”.
Here domination is a key term over here. Though postmodernism rejects all kinds of domination
and moves raizomatically against any kind of hierarchical as well as structural approaches,
one of the key critiques that Jameson posits against postmodernism is that,
that it also has a propensity towards various forms of domination. And this could be seen very
evidently in connection with the capitalist tendencies which are demonstrated, which are
illustrated in different kinds of postmodernisms. And having said that he draws our attention to the
consequences of mass culture. When we talk about capitalism and, when we talk about postmodernism
it is important to be aware of the consequences of mass culture and Jameson draws our attention,
precisely to that. Sime of the things that Jameson finds a problematic or whether the
mass culture is that it assimilates even the radical into common place.
So, with this absence of hierarchy with this absolute breakdown of distinctions
between high art and mass culture, there is no place for the radical,
because the radical can no longer be separate, no longer be distinguished from the common place. So,
even those things which were once considered radical or revolutionary, they have lost their
significance their political and also their cultural significance as something radical.
Secondly, as we have already noted postmodernism and by extension the mass culture, it converts
all art forms into commodities. And art in that sense becomes, reduced to a consumer
product with little intrinsic value, as art is no longer art. And we have also seen,
how Baudrillard talks about the various kinds of imitations the different kinds of productions of
hyper reality. And how we have access not to the original, but only to copies and copies of copies
and here Jameson particularly draws our attention to this idea of depthlessness, because the mass
culture imposed by postmodernism it implies a culture of surface appearance with no depth value.
And to illustrate this point he also brings in a discussion of Vincent Van Gogh and Andy Warhol.
And he draws our attention two paintings one 19th century; work A Pair of Shoes by Vincent Van Gogh
and the 20th century work by Andy Warhol a digital painting title ‘Diamond Dust Shoes.
And here we also find in terms of the artistic periods that they occupy one is part of high
modernism and Warhol's work as part of postmodernism. They are both thematically
related as we can see is about shoes, but there is much more to this than meets the eye and Jameson
uses this distinction the distinction between Van Gogh’s painting and the digital art by Warhol to
talk about the ways in which what high modernist art and postmodernist art differs in certain
critical rendering, how it is impossible to look for any kind of depth any kind of meaning in the
postmodern art and in this meaninglessness he finds a certain futility as well. Though post
modernism is inherently also about moving away from these kinds of distinctions.
Jameson is also making us very succinctly aware to the impossibility of any kind of a political
critique or any kind of a cultural critique In the wake of postmodernism. As the first painting
Van Gogh's A Pair of Shoes, it is actually drawing our attention to something beyond,
the actual shoes and Jameson also uses Heidegger's interpretation of A Pair of Shoes
by Vincent Van Gogh and talks about how this is a reconstruction of a whole peasant life itself.
But, on the other hand there is an impossibility to engage with Warhol's painting in the first
place it is about the depthlessness of cultural products, but what bothers Jameson and many
other marxist critiques is that; in a painting such as Warhol's and in such a digital painting
which is only an imitation there is a nothing in it to allow us to take a hermeneutic step,
its also because there is nothing behind the actual image that one can look for. This sits
very well with a number of postmodern theories, that we have discussed a number of postmodern
concepts that we have been talking about. But, it is also important to take a look at
the ways in which Jameson finds it impossible to engage with Andy Warhol’s postmodern painting visa
v the modernist painting by Vincent Van Gogh. In order to give you a sense of the original
work by Jameson, I also read certain exerts from his work Postmodernism or The Cultural Logic of
Late Capitalism; and this is from the first two sections: where we also see Jameson are
using his prophecies as a cultural critique as a literary critique and how he draws our
attention to the different modes of criticism which a modernist painting and a postmodernism
painting invite us to. I read from Jameson’s work. “We will begin with one of the canonical works of
high modernism in visual art, when Van Gogh's well-known painting of the peasant shows,an
example which, you can imagine, has not been innocently or randomly chosen. I want to propose
two ways of reading this painting, both of which in some fashion reconstruct the reception of the
work in a two-stage or double-level process.” “I first want to suggest that if this copiously
reproduced image is not to sink to the level of sheer decoration; it requires us to reconstruct
some initial situation out of which the finished work emerges. Unless that situation--which has
vanished into the past--is somehow mentally restored, the painting will remain an inert
object, a reified end product impossible to grasp as a symbolic act in his own right,
as a praxis and as production.” These are terms very important for marxist criticism”.
“This last term suggests that one way of reconstructing the initial situation
to which the work is somehow response is by stressing the raw materials, the initial content,
which at conference and reworks, transforms, and appropriates. In Van Gogh that content,
those initial raw materials, are, I will suggest , to be grasped simply as a whole object world of
agricultural misery, of stack rural poverty , and the whole rudimentary human world of backbreaking
peasant toil, a world reduced to a it is more brutal menaced, primitive and marginalized state”.
So, this sort of reading Jameson goes on the same is impossible to undertake with Andy Warhol. Now,
we need to look at some shoes of a different kind, and displace it to be able to draw for such an
image on the recent work, of the central figure in contemporary visual art. Andy Warhol's Diamond
Dust Shoes evidently no longer speaks to us with any of the immediacy of Van Gogh's footgear,
indeed, I am tempted to say that it does not really speak to us at all. Nothing in this
painting organizes even a minimal place for the viewer, who confronts it and the turning
of a museum corridor or gallery with all the contingency of some inexplicable natural object.
Or the level of the content, we have to do with what are now far more clearly fetishes, in both
the Freudian and the Marxian senses. Moving on he argues that “therefore, in Warhol no way to
complete the hermeneutic gesture and restore to these oddments that whole larger lived context of
the dance hall or the ball, the world of jetset fashion or glamour magazines. Yet; this is even
more paradoxical in the light of biographical information: Warhol began his artistic career as
a commercial illustrator for shoe fashions and a designer of display windows in which various
pumps and slippers figured prominently.” Indeed, one is tempted to raise here--far
too prematurely--one of the central issues about postmodernism itself and its possible
political dimensions: Andy Warhol's` work in fact turns centrally around commodification, and the
great billboard images of Coca-Cola bottle or Campbell's soup can, which explicitly foreground
the commodity fetishism offer transition to a late capital, or to be powerful and critical
political statements. If they are not that, then one would surely want to know why, and one would
want to begin to wonder a little more seriously about the possibilities of political or critical
art in the postmodern period of late capital. I use this rather lengthy piece from Jameson to put
forward this argument which he clearly articulates about the possibility of political or critical art
in the postmodern period of late capital. Moving on from this rather self explanatory
passage we also look at how Jameson argues that postmodernism promotes and postmodernism rather
fetishizes a culture of pastiche. Pastiche means an imitation or a parody and it could also be
referred to as the repetition of former modernist styles without anything unique for itself,
anything originality claim for itself, that sense repetition without any kind of
uniqueness any kind of originality, it could also be termed as mimicry or a parody. In that sense,
when he talks about pastiche which could also be identified in Warhol's paintings as Jameson does
it is also about the rejection of older styles and this rejection the mere rejection becomes a style
in itself one does not have to try too hard to be original to be creative the rejection of an older
modernist style becomes post modernist by itself. So, in that sense Jameson was also a bit critical
and a very dismissive about the kind of art which is dominant in the postmodern period and, thereby
we also know that there are no original artists or objects. And these are certain things which
we have surveyed a little earlier in the course. As well about the lack of originality about the
absence of any idea of the original or the copy and we only have imitations and pastiche in stead.
We only have copies and copies of copies and there are no originals to compare with or maybe one of
the other reason examples that we can use to talk about pastiche would be the remix phenomenon in
the contemporary, where it becomes impossible to locate the original in certain cases and the remix
or the copy becomes the original version just by virtue of being an imitation.And these are some
of the major examples of pastiche or parody. There is this painting Mona Lisa by Leonardo
da Vinci as we all know it is a 16th century early, 16th century work. There is also a parody
by pastiche by Marcel Duchamp it is this kind of imitation, it is this a kind of a parody that the
marxist critiques, are extremely critical of they do not find anything original anything inherently
creative in this kind of works, but they only see this as a degradation of art and also a removal
of art from a political or historical context. There is also another pastiche of Salvador Dali's
painting and here, we also find a kind of mimicry at work over here a kind of parody at work over
here and it becomes impossible to even figure out; what the parody are stands for unlike,
the original modernist painting which talks about the modernist crisis and the passage of time.
And, it also operates at different levels there is this famous photograph of Thre
Beatles which has been parodied in the form of a pastiche in this postmodern version over here.
So, to sum up I draw your attention to three features of postmodernism; that Jameson says
he is extremely uncomfortable with, he also seeks to criticize postmodernism on the basis of three
major features that he highlights in the first two sections of his work. First of all; there is an
emergence of a new kind of depthlessness and this is not something a positive that he argues and.
Secondly, there is a role of photography and the photographic negative which he argues
has come to replace art in particular ways and it also takes away the possibility of
any kind of uniqueness or creativity within the artist. And thirdly, he is more concerned about
the waning of effect in postmodern culture. Jameson talks extensively about these three
features and how they also characterize the end of certain kinds of dilemmas which
were part and parcel of the modernist crisis. And the end of this dilemma and the embracement
of a new kind of fragmentation is not something the marxist are very comfortable with and;
in the next session we shall continue to look at some of the concerns raise from the marxist point
of view as a charges as criticisms leveled against postmodernism It is also important to understand
this perspective, it is also important to engage with Jameson as well as Terry Eagleton at length,
because it also gives us a different vantage point from which we can engage with postmodernism. And
postmodernism in that sense it is not about a single point of view, it is not about accepting
an unified or a totalizing view of things. And so we also encourage these diverse aspects
which are engage with postmodernism; in order to be able to understand postmodernism at work
in different literary and cultural contexts. So, with that we come to the end of today's
lecture. Thank you for listening and I look forward to seeing you in the next session.
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