Debat Calon Wali Kota Banda Aceh Soal Ekonomi Kreatif dan Digital [Debat Pilkada 2024]

Summary

The transcript features a discussion on strategies to develop small and medium enterprises (UMKM) in Banda Aceh. Candidates propose solutions such as regulating franchises to protect local businesses, promoting digital skills and financial management, providing capital through funding programs, and fostering community-driven economic growth. They highlight the importance of empowering local UMKM through training, digital platforms, and market access, while also suggesting innovative tourism and infrastructure projects to support local crafts. The candidates aim to create a sustainable ecosystem where local businesses can thrive amidst national competition.

Takeaways

• 😀 **Support for MSMEs**: The focus of the discussion is on strengthening Micro, Small, and Medium Enterprises (MSMEs) in Banda Aceh to improve their economic role and resilience.
• 😀 **Challenges from Franchises**: There is concern about the impact of national franchises on local businesses, particularly how they overshadow MSMEs and threaten local economic sovereignty.
• 😀 **Zoning for Franchises**: A proposal was made to implement zoning rules for franchises, ensuring they do not dominate or crowd out local MSMEs.
• 😀 **Incorporation of Local Products**: Franchises should be encouraged to include local MSME products within their outlets (e.g., a 30-40% share of local goods). This will help boost the visibility and sales of local products.
• 😀 **Training and Education**: One approach to boosting MSMEs is to provide training in digital economy tools, management, and financial practices through programs like Banda Aceh Academy.
• 😀 **Crowdfunding for MSMEs**: Introducing crowdfunding initiatives to help MSMEs gain access to capital and resources needed for growth and development.
• 😀 **PME Capital Access**: Providing MSMEs with financial assistance through government-backed programs like 'Koperasi Plus' and promoting access to microfinancing and alternative funding.
• 😀 **Building MSME Infrastructure**: Creating an MSME Center in both Banda Aceh and Jakarta to help local businesses market their products at a national level through established e-commerce platforms.
• 😀 **Support for Local Crafts**: There is a focus on aiding traditional, community-based businesses such as local handicrafts (e.g., bamboo products) by offering support and resources to help them flourish.
• 😀 **Local Economic Zones as Tourist Destinations**: Developing local economic hubs (e.g., Gampung Wisata) within each Banda Aceh district, which also serves as a tourist attraction to strengthen local businesses and tourism simultaneously.

Q & A

What is the main challenge faced by UMKM in Banda Aceh as discussed in the debate?

The main challenge is the increasing presence of national franchises, which tend to overshadow local UMKM businesses and create unfair competition.

What solution did one of the candidates propose to regulate the presence of national franchises in Banda Aceh?

The candidate suggested creating zoning regulations for national franchises to limit their proximity to each other and to ensure that they do not negatively impact local businesses.

How did the candidates propose to help UMKM compete with larger businesses?

Candidates proposed initiatives like training programs to improve digital skills and financial management, offering access to capital, and expanding UMKM’s market reach, both locally and nationally.

What specific training program did one candidate suggest to help UMKM owners improve their business skills?

One candidate suggested launching the Banda Aceh Academy, which would provide training in digital skills, financial management, and other essential business competencies to UMKM owners.

What funding solutions were proposed to support UMKM growth?

Candidates proposed providing funding through various programs, including cooperatives, crowdfunding platforms, and partnerships with financial institutions to offer low-interest loans.

How do the candidates propose to assist UMKM in reaching broader markets?

Candidates suggested creating a centralized Banda Aceh UMKM Center to facilitate product distribution through national e-commerce platforms, such as Shopee and Tokopedia, while also offering subsidies for shipping costs.

What role did digital transformation play in the candidates' proposals for UMKM development?

Digital transformation was seen as key to UMKM development. Candidates highlighted the importance of educating business owners in digital marketing and e-commerce to improve their competitiveness and market presence.

What did one candidate propose regarding the relationship between national franchises and local UMKM in terms of product inclusion?

One candidate proposed that national franchises should be required to include a percentage of local UMKM products in their stores, potentially 30% to 40%, to help promote local businesses.

How did the candidates address the issue of product quality for UMKM?

The candidates emphasized the need to improve the quality of UMKM products by offering training and support in packaging, marketing, and product development, ensuring they meet market standards and are competitive.

What long-term vision did one candidate outline for developing 'Gampung Wisata' (tourist villages) to support local economies?

One candidate proposed developing 'Gampung Wisata,' where each district in Banda Aceh could become a tourism destination, integrating local businesses into the tourism economy and providing them with new opportunities for growth.