How to create poster design in adobe illustrator

Summary

This tutorial provides a step-by-step guide on how to create a poster using Adobe Illustrator. Starting with setting up a document with bleed for printing, the video walks through the process of designing with basic shapes, adding 3D text effects, and blending text for depth. It demonstrates how to incorporate free vector graphics from Public Domain Vectors, create background textures with patterns, and use various Illustrator tools for adjustments. The final result is a professionally designed poster, perfect for print, with tips on color, text effects, and graphic placement for a polished, eye-catching design.

Takeaways

• 😀 Created a document in Adobe Illustrator with an 8.5x11 inch size and a bleed of 0.125 inches for printing purposes.
• 😀 Used a rectangle as the base design element and applied a yellow color to it.
• 😀 Introduced a 3D text effect by duplicating text, blending, and adjusting its position to create depth.
• 😀 Applied a zigzag distortion effect to create a creative ticket price label with a $20 price tag.
• 😀 Used free fonts from Google Fonts, specifically 'Oswal,' for a modern design feel.
• 😀 Incorporated public domain vector images (such as a city landscape and rays) to enhance the poster's background.
• 😀 Applied opacity adjustments to graphics to blend them smoothly into the background.
• 😀 Adjusted text layers and colors to refine the 3D effect, making the text appear more prominent.
• 😀 Showcased the use of the 'Pattern Make' tool in Illustrator to create a repetitive background pattern of small circles.
• 😀 Created a visually appealing layout by adding additional graphic elements and aligning them in the design for aesthetic balance.

Q & A

What is the purpose of adding bleed to a poster design in Adobe Illustrator?

Adding bleed ensures that any elements intended to be cut off after printing extend beyond the final document edge, preventing white borders or gaps from appearing after trimming.

How do you create a 3D text effect in Adobe Illustrator?

To create a 3D text effect, duplicate the text using Ctrl+C and Ctrl+F, blend the two layers using the blend tool, and adjust the steps to around 100 for a smooth transition between the text layers.

What is the significance of using the 'blend tool' in Illustrator for 3D effects?

The blend tool allows you to create a smooth transition between two or more objects, which is key to creating a 3D look by adjusting the spacing and color steps between duplicated text layers.

Why should you use the specified steps option in the blend tool for a 3D text effect?

Using the 'specified steps' option allows you to control the number of steps or segments between two objects, creating a smoother and more defined 3D transition.

What role does the layers panel play when working with 3D text in Illustrator?

The layers panel helps manage different elements of your design, allowing you to organize and manipulate text, shapes, and graphics independently for a clean and structured workflow.

How can you add vector graphics to your poster design in Illustrator?

You can add vector graphics by downloading them from sites like Public Domain Vectors, importing them into your document, and scaling or positioning them as needed to enhance your design.

What is the 'zigzag' effect used for in this tutorial?

The 'zigzag' effect is used to distort shapes, like circles, to create a wavy or jagged appearance, which can add texture or emphasis to elements such as pricing in the design.

Why is it important to adjust the opacity of design elements in a poster?

Adjusting the opacity of design elements allows you to control the visual prominence of different elements, ensuring that the poster's layout looks balanced and elements do not overpower each other.

How can you make sure your design elements are correctly layered in Illustrator?

You can use the layers panel and keyboard shortcuts like Ctrl+Shift+[ (to move elements backward) or Ctrl+Shift+] (to move them forward) to organize your design elements and ensure they are layered correctly.

What is the benefit of using free vector resources from Public Domain Vectors?

Public Domain Vectors offers free, copyright-free vectors that can be used in your designs without worrying about licensing issues, making it a valuable resource for creators looking for quality assets.