A REGRA DA PUN HETA

Summary

In this video, Rayan Santos shares insights from his book *Primeiro Milhão* and introduces the 'regra da [ __ ]'—a life rule emphasizing the importance of adapting to modern times. He critiques older generational advice, particularly in business and investments, arguing that methods from previous decades may not be applicable today. Using examples like Forfun and investors such as Luiz Barc e, Rayan stresses the importance of modeling success after those in the same age group to navigate the ever-changing landscape of technology and economics. He concludes that younger generations should seek inspiration from peers rather than outdated wisdom.

Takeaways

• 😀 Rayan Santos shares an immutable rule from his book 'Primeiro Milhão' (First Million).
• 😀 The 'Rule of [__]' involves making tough decisions in life by first calming your mind (by engaging in a personal moment) before moving forward.
• 😀 Rayan jokingly suggests that many problems in life could be solved if people took a moment to clear their minds, though the rule isn't exactly as simple as that.
• 😀 He reflects on his long-time admiration for the band Forfun, discussing how their lyrics resonate with universal themes and the divine without being overtly religious.
• 😀 Forfun's music connects with listeners in their 30s, sharing wisdom about life and the laws of the universe, especially through albums like 'Alegria Compartilhada' and 'Teoria Dinâmica Gastativa'.
• 😀 Rayan criticizes older figures in the business world who offer advice based on outdated strategies that may not apply to today's fast-changing world.
• 😀 He explains how generational differences impact success strategies, particularly how advice given by people born before 1978 may not apply to the modern world.
• 😀 Rayan emphasizes that young people should not model their success on outdated models or advice from older generations but rather look at those who succeeded in their own time.
• 😀 He introduces the 'Rule of [__]' – a concept based on age differences and understanding the timing of personal and professional choices, especially in relation to major milestones in life.
• 😀 Rayan argues that if you are under 20, you should treat him more as entertainment rather than a serious business mentor, as the conditions that shaped his success may not apply to today’s world.

Q & A

What is the 'regra da [__]' mentioned in the script?

The 'regra da [__]' refers to a personal rule shared by Rayan Santos, which suggests that when making important decisions, individuals should consider the age when they first experienced a significant life change. This age is used as a benchmark for who they should follow for advice, meaning they should listen to people who are no more than 12 years older than them.

Why does Rayan suggest not following older generations for business advice?

Rayan argues that the world has changed drastically, especially with technological advancements and economic shifts. The advice from older generations, who lived in a different economic and technological landscape, may not be relevant or effective for younger people today.

How does Rayan explain the generational divide when it comes to success?

Rayan emphasizes that the economic, social, and technological conditions in which previous generations found success are very different from those of younger generations. He highlights that business and investment strategies that worked in the past may not work today due to changes in the market and the economy.

How does the example of Forfun illustrate Rayan's point about generational differences?

Rayan uses Forfun, a Brazilian band that rose to prominence in the early 2000s, as an example. He notes that while Forfun achieved success during a time of significant change in the music industry, their path to success was shaped by a different set of circumstances compared to the older bands that succeeded in the '70s and '80s, when physical music sales were more dominant.

What is the significance of Rayan's first significant life change at age 12?

Rayan mentions that at age 12, he experienced a moment of growing up — a transition to adulthood. According to the 'regra da [__]', this age represents when individuals should start considering advice from people who are close to their age, as the world they grew up in has shaped their perspective and decision-making abilities in ways that older generations may not relate to.

Why does Rayan say that advice from people born before 1978 might not apply today?

Rayan argues that people born before 1978 lived through a very different world with different economic and social conditions. They succeeded in a time when the economy, technology, and the media landscape were fundamentally different, meaning their advice may no longer be applicable to the challenges faced by younger generations.

How does Rayan feel about offering advice to younger generations?

Rayan is hesitant to give advice to younger people because he believes that their experiences and challenges are so different from his own. He suggests that younger generations should instead model their success after people who are closer in age to them and have experienced similar challenges.

What is the relationship between Rayan's experience and that of a person born in 2004?

Rayan points out that a person born in 2004 (who is around 20 years old) has a very different perspective on the world than he did when he was 20. The changes in the economy, the rise of social media, and new educational paths make it difficult for a person born in 2004 to follow Rayan's exact path, as the context in which they are operating is different.

Why does Rayan believe people should model their success after contemporaries rather than older figures?

Rayan believes that younger people should look up to those who are closer to their age because those individuals have faced similar challenges and opportunities, making their success stories more relatable and actionable. Older figures, like Warren Buffett or Silvio Santos, succeeded in a different world and their strategies might not work in the current fast-changing environment.

How does Rayan view TikTok culture and its influence on today's youth?

Rayan recognizes that TikTok and other modern social media platforms have created new opportunities for success, especially for younger generations. He acknowledges that the current culture, where influencers and digital entrepreneurs thrive, is vastly different from the world he grew up in, and he suggests that younger people should look to those who have succeeded in this new digital landscape rather than following traditional business advice.