Which Marketing Experts Should We Listen To? | Who to Trust?

Summary

The video script delves into the influence of unconscious biases on selecting marketing experts, highlighting how past experiences shape our decision-making. It tells the story of a client who repeatedly chose unreliable partners due to her brain's alignment with childhood experiences of feeling abandoned. The speaker explains that the unconscious mind filters out red flags and instead produces feel-good chemicals for choices that align with past experiences, rather than current goals. The solution proposed is to change one's 'brain's GPS' by addressing and altering unconscious memories from childhood to better align with desired outcomes. The script offers a master class for further understanding and guidance on this process, emphasizing the importance of looking inward to change the patterns that affect our choices and attract the right people and services to achieve business success.

Takeaways

• 🧐 **Unconscious Influence**: Decisions are often influenced by our unconscious mind, which is shaped by past experiences rather than objective facts or current goals.
• 🤔 **Choosing Experts**: When selecting marketing experts, it's crucial to be aware that your choices may be driven by unconscious biases rather than logical reasoning.
• 📊 **LinkedIn as a Platform**: LinkedIn is a valuable platform for finding marketing experts, but it's important to vet candidates carefully due to the potential for unreliable sources.
• 🚫 **Red Flags Missed**: People may overlook red flags in potential partners due to their brain filtering out warning signs and instead producing feel-good chemicals that confirm a poor choice.
• 🧩 **Childhood Experiences**: Early life experiences can create an unconscious bias that affects decision-making in business and personal life.
• 🔄 **Changing Perceptions**: Altering childhood memories and unconscious references can realign a person's decision-making process with their current goals and desires.
• 🤝 **Improved Partnerships**: After changing unconscious references, the client in the example was able to attract and work with more reliable business partners.
• 💡 **Awareness is Key**: Recognizing the role of the unconscious mind in decision-making can lead to more informed choices and better outcomes.
• 🌐 **Online Presence**: The internet, particularly platforms like LinkedIn, can be a source of valuable information but also requires discernment to separate useful advice from generic content.
• 📈 **Growth Through Reflection**: Reflecting on past decisions and identifying unconscious patterns can lead to personal and professional growth.
• 📚 **Educational Resources**: There are master classes and resources available to help understand and change the unconscious patterns that influence decision-making.

Q & A

What is the main challenge people face when choosing a marketing expert?

The main challenge is determining who to trust, as many experts may not be as reliable as they seem, and people often make choices based on unconscious references rather than objective facts.

How does a person's unconscious self-image and worldview influence their decision-making?

A person's unconscious self-image and worldview determine what seems like a good idea to them, often aligning with past experiences rather than current goals or conscious desires.

Why do some people repeatedly choose unreliable marketing experts?

This can be due to their brain filtering out red flags and producing feel-good chemicals when presented with options that match their past negative experiences, such as feeling abandoned or unheard.

What is the role of childhood experiences in influencing current decision-making?

Childhood experiences can shape a person's unconscious mind, causing it to seek out situations and people that align with those past experiences, even if they are not beneficial to current goals.

How can changing one's unconscious references lead to better choices in selecting marketing experts?

By changing the brain's GPS, which refers to past experiences, a person can start aligning with people who are more reliable and capable of helping them achieve their business goals.

What happened when the client changed their unconscious references?

After changing their unconscious references, the client was able to attract and work with a reliable marketing expert who significantly helped promote her business.

Why did the first marketing expert hired from LinkedIn not meet the client's needs?

The first marketing expert provided generic information that was not specific to the client's business needs, indicating a lack of tailored service and understanding of the client's unique requirements.

What is the significance of the 'brain's GPS' in making decisions?

The 'brain's GPS' refers to the unconscious programming that guides decision-making based on past experiences. It is significant because it can either help or hinder a person's ability to make choices that align with their current goals.

How can one identify and change their unconscious references?

Identifying and changing unconscious references involves recognizing the foundational pieces from childhood that influence current decisions. This process can be complex and may require professional guidance or a structured program, such as a master class.

What is the purpose of the master class mentioned in the script?

The master class is designed to help participants understand how their unconscious references are created and how they can be changed to better align with their current goals and desires.

How can the reader gain access to the master class mentioned in the script?

The reader can gain access to the master class by following the link provided in the description of the video or transcript.

What is the final advice given to individuals who struggle with attracting the right people or making the right decisions?

Instead of focusing on external factors, individuals should look inward, change their brain's GPS, and align their unconscious memories with the results they want to achieve, which will then influence their decision-making process.

Outlines

00:00

🤔 Trusting Marketing Experts: Unconscious Influences

The first paragraph discusses the challenge of identifying trustworthy marketing experts in a sea of professionals, especially on platforms like LinkedIn. It highlights the difficulty in discerning who to trust, as past experiences have shown that seemingly reliable individuals may not always deliver. The speaker introduces the concept that our choices are not determined by objective facts or logic but rather by our unconscious self-image and worldview. This is illustrated with a client's story, who despite hiring seemingly reliable individuals, encountered consistent unreliability due to her brain's unconscious filtering of red flags, which was rooted in her childhood experiences. The paragraph concludes with the revelation that by changing these unconscious references, the client was able to attract a reliable business promoter, emphasizing the power of aligning with one's conscious desires.

05:00

💡 Aligning with Success: Changing Unconscious Patterns

The second paragraph expands on the idea that our unconscious mind, influenced by childhood experiences, drives our decision-making, often in ways that contradict our conscious goals. It recounts the story of the first marketing expert hired from LinkedIn, who turned out to be ineffective and generic in his approach. The speaker then discusses the transformation that occurred after recognizing and changing their own unconscious references, leading to more successful engagements with consultants. The paragraph emphasizes the importance of looking inward and changing one's 'brain's GPS' to align with desired outcomes. It concludes with an invitation to a master class that promises to provide insights into understanding and altering these foundational unconscious references, offering a pathway to better decision-making and success.

Keywords

💡Marketing experts

Marketing experts are professionals who possess specialized knowledge and skills in the field of marketing. They are individuals or consultants that businesses often seek out to improve their marketing strategies and business growth. In the video, the discussion revolves around the importance of identifying and selecting the right marketing experts to work with, which is crucial for effective business promotion.

💡LinkedIn

LinkedIn is a professional networking platform that is often used for business networking, job searching, and professional development. In the context of the video, it is highlighted as a platform where numerous marketing experts can be found, and it is where the speaker has spent time researching and engaging with such experts.

💡Unconscious mind

The unconscious mind refers to the part of an individual's psyche that operates outside of conscious awareness but influences behavior and decision-making. The video emphasizes that decisions about which marketing experts to trust are often influenced by the unconscious mind, drawing from past experiences and self-image.

💡Childhood experiences

Childhood experiences are the events and interactions that occur during one's early life, which can significantly shape a person's beliefs, behaviors, and decision-making patterns. The video discusses how these experiences can affect an individual's unconscious choices, particularly when selecting marketing experts, and the importance of addressing these experiences to make better decisions.

💡Reliability

Reliability in the context of the video refers to the dependability and trustworthiness of marketing experts or consultants. It is a key factor that businesses look for when choosing who to work with. The video shares an example of a client who struggled to find reliable partners, highlighting the impact of unconscious biases on this aspect of decision-making.

💡Micro expressions

Micro expressions are brief, involuntary facial expressions that can reveal a person's true emotions or reactions. The video mentions that the client's brain may have filtered out negative micro expressions, which could have served as red flags, leading to the selection of unreliable marketing experts.

💡Feel-good chemicals

Feel-good chemicals, such as endorphins and serotonin, are neurotransmitters that are associated with positive feelings and well-being. The video suggests that the client's brain produced these chemicals when presented with marketing experts who ultimately proved unreliable, indicating a misalignment between emotional responses and objective decision-making.

💡Brain's GPS

The term 'brain's GPS' is used metaphorically in the video to describe the unconscious processes that guide an individual's choices and behaviors. It is suggested that by changing the 'GPS,' or addressing and altering unconscious references, one can align their decisions more closely with their conscious goals and desires.

💡Master class

A master class is an advanced educational workshop or course, often led by an expert in a particular field. In the video, the speaker invites viewers to attend a master class to learn more about how to identify and change unconscious references that influence decision-making, particularly in selecting marketing experts.

💡Implicit memories

Implicit memories are the unconscious memories of past experiences that influence current behavior without conscious awareness. The video discusses the role of implicit memories from childhood in shaping the unconscious mind's filtering process, which in turn affects the choices made in the present.

💡Red flags

Red flags are warning signs or indicators that suggest potential problems or issues. In the context of the video, they represent the signals that might be missed or ignored due to the influence of the unconscious mind when evaluating marketing experts, leading to poor decision-making.

Highlights

The importance of discerning trustworthy marketing experts in a sea of many on platforms like LinkedIn.

The challenge of distinguishing between experts who appear credible and those who may not deliver as promised.

The role of unconscious biases and past experiences in selecting marketing professionals.

How an individual's brain may filter out red flags and create feel-good chemicals that mislead decision-making.

A client's experience of repeatedly hiring unreliable marketers due to unconscious alignment with past negative experiences.

The concept that the unconscious mind doesn't align with conscious desires but rather with past experiences.

A transformation in the client's ability to hire reliable marketers after addressing and changing childhood memories.

The idea that the brain's 'GPS' can be realigned to match an individual's current goals and desires.

The realization that past feelings of inadequacy or beliefs about safety and abundance influenced decision-making.

An example of a failed collaboration with a marketing expert from LinkedIn who provided generic advice.

The shift in attracting different types of consultants and making better choices after changing unconscious references.

The notion that external circumstances, such as the people and services one is drawn to, are symptoms of internal states.

Advice to look inward and change one's internal GPS before seeking external solutions to problems in hiring.

An invitation to a master class that teaches how to identify and change unconscious references that affect decision-making.

The master class as a resource for understanding the creation and alteration of unconscious references.

An offer for questions and requests, indicating a willingness to engage and assist participants further.

Transcripts

which marketing experts should we listen

to yes indeed so there's a lot of

experts out there and it seem to be more

and more people will become visible

anyway so I've been spending quite a bit

of time over the last month or so on

LinkedIn and it's extraordinary how many

people there are there who help people

to their marketing of their business and

with LinkedIn specifically and all of

that there's a lot of experts and some

of them I'm sure are not what they seem

but there are a lot of people people who

seem to be really good they seem to have

the references or the testimonials what

they say makes sense you know they've

got all these form and things we've

certainly needed to engage with folks

like that and our experience in the past

wasn't sometimes great especially

getting started out with that how do we

know which ones to pick how do you know

who to trust right yeah exactly and I

get pictures by sort of messenger and

that kind of thing and they've got these

systems that all seem really good and as

you say how do we know which one to

choose the main piece we want to give

you today is that who you choose who

seems like a good idea or what options

seem like a good idea are determined not

by your logical mind not by your

conscious mind not by objective facts

and not by who actually will get you the

results you want but by what your brain

is referring to in the unconscious

references so your unconscious

self-image and world view determine what

seems like a good idea and what doesn't

but not based on fact and I'm going to

give you a an example of this so in

addition to our own experiences and I

can share a little bit more about that

in a moment we had a client who was

looking for people to help her with

promoting her business and she kept

finding herself working with people who

were not reliable now what was actually

happening she would hire someone who

seemed like a great person they seemed

like a good match they seemed reliable

they said all the right things they had

references from other people so it all

seemed like a great idea and then she

would hire them so she's paying these

people and then over a period of time

she would find that they're not

returning her calls or they're not doing

what they said they would do they kept

letting her down these are all different

people so it may seem far-fetched or it

may seem like a

coincidence but what was actually

happening in the background is that as

her brain was registering certain data

so micro Expressions tone of voice

certain words where someone else's brain

may have picked up red flags and got oh

yeah no something doesn't feel right

here her brain was filtering those red

flags out and creating feel-good

chemicals that felt like no this is a

good match and the reason it was doing

that is because in the moment her her

brain was referring to her childhood

which included experiences of feeling

abandoned feeling unheard not allowed to

speak out those kinds of things and then

it was keeping her in alignment with

that the unconscious part of the brain

doesn't keep us in alignment with our

goals and our conscious desires what we

consciously want the brain is always

keeping us in alignment with the past so

keeping us the same so as she was

experiencing these people perhaps seeing

someone who would have been reliable her

brain would then trigger stress

chemicals because it wasn't a match for

her childhood so then she would feel

like yeah know something's not right

about that person and instead her brain

was producing feel-good chemicals when

it was someone who would let her down

now we changed those childhood memories

and like within a week or two she had

hired someone who was helping her to

promote her business who was fantastic

she couldn't get over how easy this

person was to work with and how reliable

they were and what a great job they were

doing and again because she changed the

brain's GPS which meant that it was now

keeping her in alignment with people who

could be counted on people who were

going to help her make a difference in

her business I know that this does not

make any logical sense at all to think

about the fact that there's an

unconscious system that is running in

the background that is actually

determining how we're seeing things how

we're inter preting what we're

experiencing in the moment so I know for

our own experience that we would be

making choices and decisions and it just

felt like oh yeah this is exactly what

we need but then as we're learning as

we're finding those references for

ourselves that are back there and I'm

I'm trying to come up with you know some

of those feelings but those feelings of

never being good enough or it's not safe

to have abundance or being in those kind

of things those experiences that we felt

or that we learned in childhood what was

really driving the decisions that we

were making in the moment that felt like

this is the best choice to be making in

the moment and recognizing that it was

this unconscious Machinery operating in

the background yeah the very first

marketing expert we worked with that we

hired actually came from LinkedIn we did

a zoom call with them he seemed like a

fantastic option great fit he seemed to

know what he was doing all the things

seemed right and it felt right so we

paid him once we started working with

him we started to recognize that he was

just basically telling us information

that you can find just posted on

LinkedIn basically so it wasn't specific

to our business it wasn't specific to

what we needed and he didn't actually

take any time to go into what it is we

do so in order to know what we needed

kind of thing we cut our losses on that

you know we just thanked him and and

stopped working with him and then since

then we leveled up so as we found and

changed those unconscious references for

ourselves we found ourselves attracting

and being drawn to different types of

people different types of consultants

and that kind of thing and then we ended

up working with some fantastic ones so

it's about what you're looking at so the

people you're looking at the businesses

or the um services that you're looking

at the products that you're looking at

those are all symptoms of what's in you

so if you find that you are attracting

or working with the wrong sort of people

you can't find the right kind of person

or business instead of looking outside

at those things look inside first and

change your brain's GPS change those

implicit childhood memories to match the

results you want and then your brain

will be filtering out different things

you will see the red flags before you

act commit to something you will be

drawn to those products services and

people that will help you to achieve the

goals you want to achieve and how do we

go about how do you go about actually

doing that and certainly finding those

unconscious references finding those

links those connections that were those

foundational pieces for us in our

childhood is something that is a little

bit more complex than something that we

can jump into in a short video uh

segment like this but we do have a

master class that we would like to

invite you to so I think that would be a

great place to get started discovering

looking for finding some of those

references that are influencing the

decisions that we're making in the

moment determining yeah absolutely so

the link is in the description and that

Master Class will give you all of the

background that you need in order to

understand how those references are

created and how they can be changed so

let us know as always if you have any

questions absolutely or any requests and

we'll talk to you soon all right byebye