Integrated Tourism Master Plan (ITMP) Lombok

Summary

The video highlights the development of Lombok as a world-class sustainable tourism destination, showcasing the Integrated Tourism Master Plan (ITMP) for the region. It covers the key tourism areas (KTA) such as Gili Trawangan, Senggigi, Sekotong, Pink Beach, and Praya Mandalika, each with its own unique development theme, ranging from eco-tourism to high-end cultural experiences. The infrastructure improvements, including flood mitigation, a new bypass road, and sustainable waste management, are also emphasized as part of the region's growth. Lombok aims to be a key player in Indonesia's tourism sector by offering an inclusive, high-quality, and culturally rich experience for global visitors.

Takeaways

• 😀 Lombok in West Nusa Tenggara has become a famous national and international tourist destination, with plans to develop it as a sustainable, inclusive area offering complete cultural and natural experiences.
• 😀 The development of Lombok is guided by the Integrated Tourism Master Plan (ITMP), a collaborative product between stakeholders, with a vision extending to 2044.
• 😀 The ITMP focuses on two main priority tourism areas in Lombok: Gili Senggigi and the Southern Coast, each with specific development themes such as nature-based and cultural tourism.
• 😀 Gili Senggigi's development focuses on nature-based tourism, leveraging marine beauty, with efforts to make the area an eco-friendly and sustainable tourist destination.
• 😀 The Southern Coast of Lombok includes areas like Sekotong, Pink Beach, and Praya Mandalika, which are being developed with themes ranging from marine tourism to high-quality cultural experiences.
• 😀 Senggigi is being rebranded as a cultural tourism hub, with plans to activate the arts corridor and turn Senggigi into a cultural attraction, incorporating local arts and culinary experiences.
• 😀 Key infrastructure projects are being implemented, such as the construction of a flood control drainage system and a Bypass road to improve accessibility and support tourism growth.
• 😀 The Bypass road shortens travel time from Lombok International Airport to Mandalika, facilitating access to major tourist sites and reducing congestion.
• 😀 New housing for tourism workers, including 95 units of accommodation, is being developed in Sengkol, Lombok, ensuring that local communities are involved and benefit from tourism expansion.
• 😀 Environmental sustainability is a priority, with ongoing initiatives such as waste management improvements in Pujut and measures to preserve the natural beauty of Lombok's tourist areas.

Q & A

What is the main goal of the Lombok tourism development plan?

The main goal is to transform Lombok into a sustainable and high-quality tourism destination, promoting both natural and cultural experiences while maintaining environmental responsibility.

What is the Integrated Tourism Master Plan (ITMP) for Lombok?

The ITMP is a comprehensive framework developed through collaboration between various stakeholders, outlining the long-term strategies and goals for Lombok's tourism development, focusing on sustainable, inclusive, and high-quality tourism.

What are the two key tourism areas (KTA) prioritized in Lombok's development?

The two key tourism areas prioritized are Gili Senggigi and Pantai Selatan, both of which have distinct sub-areas that cater to different tourism themes.

What is the focus of tourism development in the Gili Senggigi area?

The focus in Gili Senggigi is on eco-tourism, with an emphasis on marine conservation, creating a sustainable, environment-friendly tourism experience.

What does the Senggigi sub-area aim to highlight in its tourism development?

The Senggigi sub-area aims to highlight cultural and culinary experiences, while activating a cultural corridor from Mataram to Gili and rebranding Senggigi as a cultural tourism destination.

What is the tourism development strategy for the Sekotong area?

Sekotong's development strategy focuses on marine tourism, with plans to enhance the Gili Gede area and improve the overall visitor experience in this coastal region.

How does the Pantai Pink sub-area differentiate itself from other tourism regions in Lombok?

Pantai Pink offers a natural, tranquil experience far from the crowds, focusing on preserving the untouched beauty of the area while providing eco-friendly tourism experiences.

What role does Praya Mandalika play in Lombok's tourism development?

Praya Mandalika is being developed as a center for international tourism, hosting major global events such as MotoGP and Superbikes, and offering a mix of cultural, marine, and event-based attractions.

What infrastructure improvements have been made to support tourism in Lombok?

Key infrastructure projects include the development of flood control systems, new bypass roads connecting the airport to Mandalika, and the construction of tourism housing, all aimed at improving accessibility and sustainability.

How is Lombok addressing environmental concerns related to tourism?

Lombok is focusing on environmental sustainability through eco-tourism initiatives, flood control measures, waste management systems, and maintaining local culture, ensuring that development does not compromise the region's natural beauty.