From BROKE Agency Owner to 11,300/month in 3 months with Sales

Summary

Ed's journey from running a failed social media agency to becoming a successful appointment setter and high-ticket closer showcases the power of perseverance, skill development, and mindset. Initially struggling with sales, he pivoted to appointment setting, eventually achieving his first 10K month. With a disciplined mindset and a commitment to continuous improvement, Ed emphasizes the importance of learning from mistakes, investing in coaching, and surrounding oneself with a supportive community. His story highlights that success in sales is driven by belief in oneself, constant learning, and a strong sense of conviction.

Takeaways

• 😀 **Commitment to Success:** Ed’s journey highlights the importance of being disciplined and putting in the hard work, even when others around you may not understand or support your goals.
• 😀 **Skill Development:** Transitioning from running an agency to appointment setting was driven by Ed’s desire to level up his sales skills, emphasizing that skill development is critical for success.
• 😀 **Overcoming Failure:** Despite early setbacks in his agency, Ed's ability to recognize skill gaps and shift his focus towards mastering sales was key to his eventual success.
• 😀 **The Power of Social Media:** Ed's story shows how social media can be both a source of motivation and an avenue to connect with industry professionals, demonstrating the value of networking and outreach.
• 😀 **Building Self-Discipline:** The ability to stay focused on a goal, even while surrounded by distractions (e.g., university life and social pressures), was crucial to Ed’s success.
• 😀 **The Importance of Mindset:** Ed stresses that a positive, growth-focused mindset is essential in sales, with a particular focus on being an example for clients and continually improving oneself.
• 😀 **Investing in Self-Improvement:** Ed knew early on that investing in coaching and education was essential for growth, a mindset that led him to make the transition from appointment setting to closing.
• 😀 **Feedback and Continuous Improvement:** The key to success in sales is continuous feedback and the constant pursuit of improvement, focusing on getting 1% better every day.
• 😀 **The Role of Conviction in Sales:** Conviction is at the core of successful sales; Ed learned that self-belief is crucial not only for success in sales but also in life and personal growth.
• 😀 **Sales is a Process, Not a Transaction:** Sales is about building belief in the product and in oneself. The journey from initial hesitation to a confident sale is a transformation, both for the seller and the buyer.

Q & A

What initially inspired Ed to get into appointment setting and sales?

Ed was running a social media marketing agency and wanted to escape the 9-to-5 grind. He was motivated by figures like Grant Cardone, who sparked his interest in sales. Appointment setting became a stepping stone to get into the world of sales and build up his skillset.

Why did Ed decide to pivot away from his agency after running it for six months?

Ed realized that the lack of sales skills was holding back his agency’s growth. Despite putting in effort, the agency didn’t succeed, leading him to acknowledge that he needed to level up his sales abilities before trying again.

What challenges did Ed face while trying to balance his agency and university life?

Ed faced significant challenges with discipline, as most of his peers were focused on enjoying university life. While they were partying, Ed locked in on his work, waking up at 6:00 a.m. and dedicating 18 months to the agency, prioritizing work over social activities.

How did social media influence Ed’s discipline and mindset?

Ed was inspired by motivational content on social media, which fueled his obsession with success. He used it to reinforce his determination to stay focused, putting in the hard work necessary to achieve his goals.

What was the pivotal moment that led Ed to focus on improving his sales skills?

The pivotal moment occurred when Ed was putting in effort without seeing results. He realized that his lack of sales skills was the key problem, which led him to look for a way to improve his sales abilities, eventually discovering high-ticket closing as a potential path.

How did Ed land his first appointment-setting role despite lacking experience?

Ed reached out to multiple people on Instagram, including one sales rep who connected him with a sales manager. Through volume outreach and persistence, Ed secured his first appointment-setting job.

What was Ed’s experience in his first months as an appointment setter?

Ed’s first few months in appointment setting were filled with anxiety, feeling pressured and worried about performance. Despite this, he pushed through, working long hours while still in university and making efforts to improve through feedback and learning.

What role did mindset play in Ed’s transition from appointment setting to high-ticket closing?

Mindset played a crucial role, as Ed had to focus on personal growth, discipline, and learning. His commitment to improving 1% each day and his belief in his ability to succeed drove him to scale up and eventually transition into high-ticket closing.

What did Ed learn from joining Club Closer that helped him scale his income?

Joining Club Closer provided Ed with a supportive environment, smooth onboarding, and a structured program. He gained confidence through coaching and saw the potential to reach his goals. With continuous effort and feedback, he hit a 10K month within a few months.

What advice does Ed give to others who are considering entering the high-ticket sales space?

Ed advises others to believe in themselves and not let anything stop them from pursuing their goals. He emphasizes that sales is about overcoming objections, and the most important step is to commit to the process, continuously improving, and putting in the necessary work.