How to Get Over Yourself: The Real Reason You're Not Using Video in Your Business and How to Fix It!

Summary

In this video, Karen Coffey and Brandie Sales discuss the importance of overcoming video fear for real estate professionals. They share personal stories and actionable tips on how to use video effectively to connect with clients and build trust. Karen highlights the importance of delivering a relevant message, showing up authentically, and positioning yourself as an expert. They also emphasize the necessity of having systems and structure in place before diving into video marketing. With practical advice and encouragement, they inspire agents to embrace video as a powerful tool for business growth and client engagement.

Takeaways

• 😀 Takeaway 1: Authenticity is key in video marketing—don’t worry about being perfect, just connect with your audience.
• 😀 Takeaway 2: Videos position you as an expert in your field, showing potential clients that you know what you're talking about.
• 😀 Takeaway 3: Use video to show your personality, not just your knowledge—people want to work with someone they can trust and relate to.
• 😀 Takeaway 4: The best way to get over the fear of video is to practice and get comfortable on camera by focusing on delivering value, not on yourself.
• 😀 Takeaway 5: Repurpose your video content across multiple platforms to maximize its impact and reach a wider audience.
• 😀 Takeaway 6: Consistency matters—share regular market updates to keep your audience informed and engaged.
• 😀 Takeaway 7: Focus on your audience’s needs and pain points, not on what you think they should know. This creates a stronger connection.
• 😀 Takeaway 8: Bloopers and mistakes humanize you and help your audience relate to you. Embrace them as part of your journey.
• 😀 Takeaway 9: Video marketing is not a magic bullet—it should be paired with a solid business structure and systems for lead management and client conversion.
• 😀 Takeaway 10: Don’t be afraid to show up imperfectly. The key is to provide value consistently and be genuine in your efforts.

Q & A

Why do real estate agents hesitate to use video marketing?

Many real estate agents fear being on camera because they are unsure of what to say, what to wear, or how to present themselves. Common concerns include where to place their hands, choosing the right backdrop, and ensuring good lighting and sound.

What is the key to overcoming the fear of being on camera?

The key to overcoming the fear is focusing on the message you want to convey to your audience and simply showing up. It's about being authentic and communicating from the heart, rather than worrying about perfection.

What is the most important aspect of video marketing for real estate professionals?

The most important aspect is the message. It’s essential to address the concerns of your audience, such as what keeps them up at night, rather than focusing on your personal achievements or marketing plan.

How does video marketing help real estate agents build trust with their audience?

Video marketing helps build trust by allowing agents to be authentic and relatable. Sharing personal stories, insights, and knowledge positions the agent as an expert, which resonates with clients looking for real estate guidance.

Can real estate agents repurpose video content effectively?

Yes, video content can be repurposed to address different needs. For example, a video interview with a lender can be shared with potential buyers to ease their concerns, making the video a valuable tool for building relationships and providing reassurance.

What role does authenticity play in video marketing?

Authenticity is crucial in video marketing. Agents should speak from the heart, showing genuine care for their clients. This authenticity helps agents connect with their audience, even if they don’t appear as polished or professional as others in the industry.

Why is it important to have systems in place before starting video marketing?

Having systems in place is vital because it ensures that you have a steady flow of leads and a structured business. Video marketing can then be used effectively to amplify your message, reach a wider audience, and manage the incoming leads more efficiently.

How does video position agents as experts in their field?

By consistently providing valuable content, such as market updates and answering common client questions, agents can establish themselves as experts. Videos with city names or specific real estate topics in the title help improve search visibility and build authority.

What should agents do if their video or live stream has technical issues or mistakes?

It’s important to own any mistakes or technical issues. If something goes wrong, like a camera falling or a wardrobe malfunction, acknowledge it, make a joke about it, and continue. This humanizes the agent and makes them more relatable to their audience.

How can video marketing contribute to an agent’s long-term success?

Video marketing contributes to long-term success by building trust, improving visibility, and consistently positioning the agent as an expert. When combined with a strong lead generation system, videos can help agents build lasting relationships and grow their business.