Self affirmation in persuasion

Summary

This video explores the concept of self-affirmation in psychology, discussing how it can be used to reduce defensive reactions and persuade people to change behaviors. Self-affirmation allows individuals to maintain a positive self-image by compensating for threats in one domain (e.g., health) with affirmations in others (e.g., personal achievements). The procedure can lead to increased openness to threatening information, motivating behavior change. While effective in reducing defensiveness and fostering persuasion, scientific studies show only small but significant effects of self-affirmation on intentions and behavior. The technique remains a promising but underdeveloped tool in psychological interventions.

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