Study MSc Digital Marketing and Analytics at Kent Business School 2020

Summary

In this presentation, Annabelle, Program Director of MSE in Digital Marketing and Analytics, highlights how the program prepares students to become proficient digital marketers in a global landscape. Emphasizing the importance of digital media in connecting businesses and consumers, she discusses the program's comprehensive curriculum, including compulsory modules on digital marketing fundamentals, data analytics, and strategic methodologies. Students gain practical experience through real-life projects and can achieve professional qualifications. With a focus on employability and entrepreneurial support, the program aims to cultivate the next generation of digital marketing professionals, welcoming applicants from diverse backgrounds.

Takeaways

• 😀 The MSC in Digital Marketing and Analytics prepares students for careers in a global digital environment.
• 😀 Kane Business School boasts a Power EF Gold Status for exceptional teaching and student support.
• 😀 The program is accredited by CIM, placing it among the top 5% of business schools worldwide.
• 😀 Students will gain a comprehensive understanding of digital marketing principles and analytics.
• 😀 The curriculum includes essential digital marketing skills, focusing on consumer interactions across channels.
• 😀 Students will learn to create engaging content and develop methodologies for effective digital strategies.
• 😀 Opportunities for earning professional certifications, like Google Analytics, are integrated into the program.
• 😀 The program includes practical assessments, such as real-world business reports and social media campaigns.
• 😀 Support for entrepreneurs is available through the Aspire Lab, aiding in business startup journeys.
• 😀 Entry requirements include a good honors degree or equivalent, with consideration for relevant work experience.

Q & A

What is the primary focus of the MSc Digital Marketing and Analytics program?

The program empowers students to become the new generation of digital marketers by providing a comprehensive understanding of digital marketing and developing analytical skills.

What unique status does the Kane Business School hold?

The Kane Business School has achieved Power EF Gold status for outstanding teaching and support for learning, placing it in the top 5% of business schools worldwide.

What professional accreditation does the digital marketing program offer?

The program is accredited by a professional body, which provides opportunities for students to gain relevant professional qualifications.

What kind of roles can graduates expect to pursue after completing the program?

Graduates can work as digital marketing professionals in roles such as web strategist, content specialist, social media analyst, optimization consultant, and digital marketing strategist.

How is the program structured over the terms?

The program consists of three terms, with the first term focusing on the fundamentals of digital marketing, the second on designing engaging interactions and analytics, and the final term involving a consultancy project or digital marketing report.

What are some key skills students will develop in the program?

Students will develop skills in digital marketing research, data analysis, strategic development, and the ability to create videos, podcasts, and social media campaigns.

What kind of support does the Kane Business School provide to its students?

The school offers support that goes beyond academics, including career advice, health, and well-being services, as well as opportunities for entrepreneurship through the Aspire Lab.

What qualifications are needed to apply for the MSc Digital Marketing and Analytics?

Applicants typically need a good honours degree or an equivalent international qualification in business, management, or marketing, but those with relevant work experience in digital marketing are also considered.

Are there financial support options available for students?

Yes, the school provides scholarships and bursaries for students who require financial support.

How does the program ensure employability for its graduates?

Employability is embedded within the program through assessments that include real-life business reports, research projects, and professional skills development across the first two terms.