STOP Learning Digital Marketing in 2024 | Learn these Skills !!!

Summary

This video discusses essential skills for building a successful digital marketing career in 2024. The speaker highlights growth marketing, data analytics, and product marketing as top fields that can help individuals earn substantial income and grow their careers. Growth marketers focus on customer engagement and retention, data analysts help businesses make informed decisions, and product marketers bring products to market strategically. The video emphasizes the importance of continuous learning, leveraging both free and paid programs to stay competitive in today's fast-evolving digital landscape.

Takeaways

• 🚀 Digital marketing in 2024 is evolving, and old strategies may no longer be as effective.
• 📈 Growth marketing is a high-demand skill in 2024, with salaries ranging from $90,000 to $106,000 annually.
• 🔗 Growth marketers focus on customer engagement, retention, and converting leads into loyal customers.
• 💡 Key skills for growth marketers include identifying growth opportunities, executing strategies, A/B testing, data analysis, and social media management.
• 📊 Data analytics is another valuable skill, with average salaries around $78,000 per year. Data analysts help companies make better decisions through data collection and analysis.
• 🛠️ Data analysts work closely with growth marketers to use data for company growth strategies.
• 📦 Product marketing involves bringing a product to market, promoting it, and increasing demand. Average salaries can reach $118,000 annually.
• 🎯 Product marketers focus on market research, launching products, and creating strategic messaging for the target audience.
• 📚 Learning digital marketing today requires continuous education, blending both free and paid programs to keep up with increasing demands.
• 👨‍💻 Entrepreneurs and professionals alike need to invest in learning advanced skills such as growth marketing, data analytics, and product marketing to succeed in 2024.

Q & A

What is the main focus of the video?

The main focus of the video is on digital marketing in 2024, emphasizing the need to adapt to modern techniques and highlighting three key career paths: growth marketing, data analytics, and product marketing.

How does the speaker suggest starting a career in digital marketing?

The speaker suggests starting a digital marketing career by learning through platforms like Google Digital Garage, especially focusing on programs that help individuals scale their skills and grow their career or business.

What is growth marketing, and why is it important in 2024?

Growth marketing focuses on engaging, retaining, and converting leads into loyal customers, going beyond traditional marketing. It’s crucial in 2024 because businesses need marketers who can develop growth strategies, track progress, and increase customer loyalty.

What are the essential skills for a growth marketer?

Essential skills for a growth marketer include identifying growth opportunities, developing strategies, knowledge of A/B testing, social media management, data analysis, and creative thinking.

What salary can a growth marketer expect?

A growth marketer can expect to earn between $90,000 and $106,000 per year, with potential earnings exceeding $1 million when converted into other currencies over time.

What is the role of a data analyst, and why is it in demand?

A data analyst collects, analyzes, and reports data to help businesses make better decisions. This role is in high demand because data-driven strategies are crucial for companies looking to grow and optimize operations.

What are the key responsibilities of a data analyst?

The key responsibilities of a data analyst include collecting and analyzing data, reporting results, setting up processes, and working with teams to implement strategies based on their findings.

What is product marketing, and how does it differ from other types of marketing?

Product marketing involves bringing a product to market, promoting it, and selling it to customers. It differs from other types of marketing by focusing specifically on understanding the product, its audience, and strategic positioning to boost demand and revenue.

What is the average salary for a product marketer?

The average salary for a product marketer is around $118,000 per year.

How can individuals continue to grow in digital marketing beyond free resources?

To continue growing in digital marketing, individuals should consider not only free programs but also paid courses to learn higher-level skills. This continuous learning can lead to better job opportunities, higher earnings, and more significant career advancements.

Outlines

00:00

🚀 Growth in Digital Marketing in 2024

In 2024, the digital landscape is rapidly evolving, making older marketing strategies less effective. The speaker emphasizes that those wanting to excel in digital marketing today should focus on high-demand skills such as growth marketing. Growth marketers play a crucial role in increasing engagement, retaining customers, and converting leads into loyal advocates for businesses. The speaker mentions the lucrative salaries growth marketers can earn and highlights essential skills for the role, including data analysis, A/B testing, and social media management. The speaker also shares personal insights, offering access to resources like YouTube content and private sessions through membership plans to help individuals succeed in the online space.

05:01

📊 The Value of Data Analytics

Data analytics is presented as another high-demand career in 2024, with salaries reaching $78,000 annually. The speaker explains that data analysts help businesses make better decisions by collecting and analyzing data. Key responsibilities include reporting results, working with teams, and setting up processes. Data analysts often collaborate with growth marketers to leverage data for business growth. This career path offers significant earning potential and is recommended for those looking to contribute to organizational success through data-driven insights.

10:03

🛍️ The Power of Product Marketing

Product marketing is highlighted as a lucrative career path, with an average salary of $118,000 per year. This field involves bringing products to market, promoting them, and ensuring that customers can access and purchase them. The speaker details the job description for product marketers, including tasks like market research, product launches, trend analysis, and developing marketing content. Product marketers are responsible for strategic positioning and messaging to boost product demand. The role requires a deep understanding of the product, target audience, and effective communication strategies.

Keywords

💡Digital Marketing

Digital marketing refers to the use of digital channels to promote or market products and services to consumers. In the video, the speaker emphasizes how digital marketing has evolved in 2024 and how entrepreneurs and career professionals need to update their skills in this field. It is presented as an essential skill for anyone looking to scale a business or grow a career.

💡Growth Marketing

Growth marketing is a strategic approach focused on optimizing and scaling a company's growth through customer engagement, retention, and conversion. In the video, the speaker highlights growth marketing as one of the top career paths in 2024, noting that it goes beyond traditional marketing by emphasizing long-term customer relationships and advocacy.

💡Data Analytics

Data analytics involves collecting, processing, and analyzing data to help businesses make informed decisions. The speaker discusses data analytics as a high-demand skill for 2024, explaining that data analysts help organizations by interpreting data to guide business strategies. This is crucial for growth marketing and product marketing, as data-driven decisions can boost company performance.

💡Product Marketing

Product marketing refers to the process of bringing a product to market, promoting it, and selling it to customers. The speaker explains that product marketers are responsible for understanding target audiences, positioning products, and creating marketing campaigns. It's identified as another lucrative career option in 2024, where professionals can earn high salaries by mastering this skill.

💡Google Digital Garage

Google Digital Garage is an online platform offering free courses on digital skills, including digital marketing. In the video, the speaker suggests it as a starting point for individuals looking to learn basic digital marketing skills in previous years. However, the speaker notes that more advanced skills are now needed in 2024 to keep up with the evolving market demands.

💡Entrepreneurship

Entrepreneurship refers to the process of starting and running a business. The speaker targets entrepreneurs who want to leverage digital marketing and related skills like growth marketing to scale their businesses. Entrepreneurs are encouraged to continuously learn and adapt new skills to increase profitability and stay competitive in the digital landscape.

💡Career Development

Career development involves improving skills and gaining experiences that lead to career advancement. The speaker addresses individuals who are focused on growing their careers in digital marketing, growth marketing, and data analytics. By acquiring these in-demand skills, professionals can earn competitive salaries and secure better job positions.

💡Free and Paid Programs

The speaker discusses both free and paid educational programs that can help individuals learn digital marketing, data analytics, and other high-demand skills. Free options like Google Digital Garage are mentioned as useful, but the speaker advises investing in paid programs to gain deeper knowledge and expertise. This reflects the need for continuous learning in an ever-evolving field.

💡Monetization

Monetization refers to the process of generating income from a skill, business, or service. In the video, the speaker emphasizes how mastering skills like digital marketing, data analytics, and product marketing can lead to substantial income. He highlights opportunities to earn over $1,000 monthly or more than $100,000 annually by leveraging these skills in the job market or entrepreneurial ventures.

💡Community and Membership

The speaker offers access to a private WhatsApp community and a paid membership plan, where participants can engage in discussions, get personalized guidance, and receive exclusive content. These communities are presented as platforms for individuals to deepen their knowledge, receive support, and gain insights from others in similar fields, enhancing their chances of success in digital marketing.

Highlights

The importance of adapting digital marketing strategies in 2024, as what worked in previous years may not be as effective now.

Growth marketing is a crucial skill to master in 2024, with high earning potential of up to $106,000 annually.

Growth marketers focus on customer engagement, retention, and conversion, beyond just traditional marketing roles.

Key skills for growth marketers include identifying opportunities, developing growth strategies, A/B testing, and data analysis.

Digital marketing is essential for business owners looking to convert leads into loyal customers and increase sales.

Learning platforms like Google Digital Garage offer free resources to get started in digital marketing, particularly for career growth.

Data analytics is another high-demand field, with data analysts earning up to $78,000 annually by helping businesses make informed decisions.

A data analyst's role involves collecting, analyzing, and reporting data to support business growth strategies.

Product marketing is a lucrative career option, with salaries averaging $118,000 annually.

Product marketers focus on bringing products to market, promoting them, and analyzing market trends to ensure success.

Effective product marketing requires understanding the target audience, strategic messaging, and developing sales tools.

Continuous learning is key in 2024 for career growth, with a blend of free and paid programs offering necessary skills development.

Entrepreneurs can benefit from growth marketing skills to scale their businesses and increase revenue through customer engagement.

Joining online communities and mentorship programs can provide insights and strategies for success in digital marketing.

Paid membership programs offer exclusive access to advanced marketing strategies, personalized business advice, and one-on-one sessions.

Transcripts

it's 24 and the internet is actually

different everything is actually looking

more advanced and definitely whatever

has worked in the past couple of years

might not be the same thing working

right now or might have lesser effect

and this is exactly where I'm going to

be talking about digital marketing and

also showing you guys exctly what you

can actually start doing right here in

2024 now if I was actually going to be

creating this particular video earlier

like I created other content around

digital marketing I'll simply tell you

to start learning digital marketing by

jumping on Google Digital Garage and and

when you come here basically you can

actually get to choose on grow your

career and you can actually see a couple

of different you know programs that they

have for you which you can most likely

jump on and get started with something

for yourself especially for those of us

who are looking to scale our skills and

you know grow in our career or even

build and scale our business with

digital marketing and I actually have a

couple of other free programs that you

can actually get access to but like I

said it's 2024 right now if you actually

want to learn dig mark I most likely

will just direct you to a couple of

areas where you are able to build your

career to the point where you can

actually generate over a $1,000 for

yourself now there are several things

that entrepreneurs can do and several

skills you can really learn that will

make you money as well but then if

you're a career person and you're

looking at still working with several

companies but then still earning as much

as would help you to fend for yourself

and also live a very good life then

these three major skills right here in

this particular video are what you need

to get started with right away now the

very first one I'm going to share with

you guys right now now is growth

marketing Now growth marketing has

actually been one of those most talked

about you know a career paths that you

can actually get started with right now

and scale and when you come over here

you most likely would see that uh it

says here as a growth marketer you'll be

earning about $90,000 or even up to

$106,000 every single year now this

basically means for you as a growth

marketer that you are able to earn as

much as $1 million n when converted here

to Nigerian currency or you can actually

convert it to your own local currency as

well and dividing this by 12 months you

actually know how much you're going to

be getting and this is actually one of

those career parts that is still

interfin with digital marketing because

in order for you to be a growth marketer

you actually need to understand

everything around digital marketing and

now also focus on you know this area and

aspect around growth marketing but as

you can actually see here it says here

growth marketing goes beyond traditional

marketing responsibility

such as brand marketing and customer

acquisition they focus on engaging

retaining and converting leads into

loyal customers who be advocate for

Brands now if this basically is what

growth marketers should actually be

looking at then basically this is also

what every business owner expect from

every digital marketer because if I'm a

business owner I want to employ you as a

digital marketer I'm looking at how you

can actually help with my engagement

with my retaining and also converting

the leads I have into loyal customers

that will buy buy my product I need more

sales all right and that is just what is

currently in demand so basically you can

actually look out for several skills

that will really help you as a growth

marketer as you can see here on the

screen identifying opportunities for

growth for businesses developing and

executing growth strategies tracking and

measuring progress knowledge of AB

testing knowledge of user onboard

experience social media management data

analysis and also creative thinking now

these basically are a couple of skills

you need to actually note and master if

you really want to grow in this

particular area with over 5 years of

experience and earning over $500,000 as

a digital marketer in the online space I

want to expose every of my secrets to

you and give you access to everything

that I know now one I'm actually doing

this from my YouTube channel currently I

have over 500 videos inside of here

right now that are all accessible to you

all for free and two I have two other

things that I can give out to you one is

you getting access to my WhatsApp

Community for free here we actually have

series of discussions I share all of my

ideas and we actually just talk about

random ways to make money on your online

space and you can access that all for

free by clicking the link in the

description but secondly guys you can

now access my membership plan for just

20,000 every single month and with this

you're going to be able to get more here

I'm going to expose to you guys and give

you guys some in-depth insights into

different method and strategies on how

you can scale in various areas in the

online space not withstanding whatever

you're currently doing or whatever

you're currently you know putting

together for yourself I will definitely

show you how to make it work and how to

also get success as quick as possible

and at the same time you also get to

access a couple of other several p as

you can see on the screen right here and

most importantly have access to chat

with me privately on a one-onone live

session where I'm going to take a deep

dive into your personal business and

help you structure out a particular

pattern that would definitely start

bringing you results and making you a

lot of money in this very space now all

of the links right here are going to be

in the description particular video and

you can simply use the description or

the PIN commment to assess any of this

and I'd see you just keep on watching

your video right now now the second part

want to get started with right now is

data analytics and coming over here on

Google you can basically see that a data

analyst is going to be earing as much as

$78,000 every single year and this right

here is a very very high in demand skill

and you can see that you also be getting

a very huge lump of salary every single

month if you actually to jump in this

particular space but then guys I would

also love to look at the job description

so you can also know what exactly you're

going to be doing if you're going to be

taking up in this particular space so

you can see here data analyst collect

analyze data to help businesses and

organizations to make better decision

and some responsibilities right here are

collecting data analyzing data reporting

results setting up processes working

with teams so basically you're just

going to be collecting data analyzing it

and setting it up and working with the

teams that are going to be able to you

know deploy a couple of strategies that

you've actually laid out for the

company's growth and all definitely

you're going to be working with the

growth marketer and you guys will be

putting this together around how you can

actually use the existing data you have

to make you know or get meaningful

results for the company so the third

career part right now that any one of us

can actually get right now in 2024 is

product marketing now coming over here

on the screen you can actually see that

for program marketers the average salary

here is about

$118,000 and this is really very huge

one but looking right here as well you

can actually see product marketing

involves you know the process of

bringing a product to Market promoting

it and selling it so customers right the

whole process which is actually going to

involve you getting and building up a

product from scratch to actually making

sure it gets to the customers is

actually product marketing how do you

get to you know bring a product to life

bring it to the market and make sure

that the people who most likely would

need it are able to access it and able

to purchase it that's all around product

marketing now there are different

integrities around product marketing as

well which involves you understanding

the product target audience and also

using strategic positioning and

messaging to boost your revenue and

demand for that particular product but

then that is actually when you delve

into everything around product let's

look at the product marketing job

description so that we can also see some

couple of insights around this

particular space so as a product

marketer you are going to be doing a

couple of market research the product

launch analyzing market trends

contributing to the ad campaigns

creating personnels and use cases

developing sales tools and collaterals

developing effective market for is lead

product marketing content development

and also maintaining constant

communication with the customers and a

couple of other job description that is

required of you so these are a couple

more are what the company you going to

be working with would be expecting you

to actually engage in or help lead them

through and with this you're going to be

paid very good and U you are going to be

making the most for yourself in this

very space now these are three of the

car parts that I would want anybody

looking at learning digital marketing

today to get started with because

honestly I actually don't see where you

actually want to just get started with

learning digital marketing in 2024 and

you think that you just want to you know

sit with all of you know uh those basic

knowledge you need to know more you need

to actually learn more because companies

these days are currently demanding more

and this is the best way to actually go

with the skill you have and to actually

getting more in that particular career

now one of the things I most probably

would actually want you to get accessed

to is how to learn all of these things

and master it and coming over here on

carer Foundry you can actually see they

have a couple of programs around uh

digital marketing they have around data

analytics they also have a couple of

programs around product marketing and

also you know growth marketing as well

and here you can easily just get started

and start taking a couple of programs

they have inside of here but then you

know this is actually a space where you

have to continuously learn right but in

order to just get started you can just

pick up a couple of programs from this

particular space after which you can

also get jobs right on here and then

once you're here on this website and you

finished learning there are going to be

a couple of other websites which you can

also see on Google for free that will

give you access to learning a couple of

other programs but then I won't only

Bank on free programs I will also jump

on paid programs as well because these

days you know people are actually going

to be demanding more and you want to

learn all of this you know higher skills

in order to be able to grow and scale in

the career path which you choose now

with this you're able to get more jobs

and get better positionings and also

make more money for yourself and you can

actually keep on scaling In This Very

space okay so this is actually very

important for you even if in the end

you're going to just focus on yourself

as an entrepreneur you need the skills

to actually grow the skills of growth

marketing I've actually leveraged on it

and I've really seen my own business

skill very pretty much and you can also

do the same for yourself okay so this is

it for this particular video today guys

I appreciate and I'm so glad you watch

us to this very point if you love this

video give it a thumbs up right now and

subscribe to my channeling the Bell icon

so that you do not miss any my videos do

well to leave comments for me below I'll

definitely reply all of them okay so

thanks so much guys for watching this

particular video and with this I would

see in my next video peace