PENDEKATAN KUANTITATIF, KUALITATIF & CAMPURAN @PKTI IKOM | ANSHAR AKIL

Summary

The transcript discusses two primary research approaches: methodological and scientific. Methodological approaches outline the technical steps for data collection and analysis, emphasizing clear procedures in research design. Scientific approaches focus on the theoretical frameworks guiding data interpretation, stressing the importance of aligning communication theories with research methodologies. The transcript elaborates on quantitative and qualitative methods, their characteristics, and applications, while highlighting the need for coherence between research questions and chosen methodologies. Mixed methods are also explored, showcasing the potential for a comprehensive understanding by integrating both quantitative and qualitative insights.

Takeaways

• 📊 Research approaches can be categorized into two main types: methodological and scientific.
• 🔍 Methodological approaches focus on the technical aspects of research design, data collection, analysis, and conclusion drawing.
• 📚 Scientific approaches refer to the theoretical frameworks guiding data interpretation and analysis.
• 🔄 Methodological approaches can be qualitative, quantitative, or mixed methods, each suited for different types of research questions.
• 📈 Quantitative research aims to test theories and involves numerical data, often analyzed using statistical methods.
• 📖 Qualitative research seeks to explore meanings and experiences, using non-numerical data to provide depth to findings.
• 🔗 Mixed methods research combines qualitative and quantitative approaches, allowing for a comprehensive understanding of research problems.
• 📝 Clear steps and procedures in research methodologies are crucial to ensure clarity and validity in findings.
• 🧠 When choosing a research approach, it's important to align it with the theoretical framework relevant to the study's focus.
• 🚫 Researchers should avoid mixing incompatible scientific theories when developing their research design.

Q & A

What are the two general approaches to research mentioned in the transcript?

The two general approaches to research are methodological approach and scientific approach. The methodological approach focuses on the technical steps in designing research and data analysis, while the scientific approach is related to the theoretical frameworks guiding the research.

How is the methodological approach defined in the context of research?

The methodological approach involves clear steps and procedures for conducting research, including how to collect, analyze, and interpret data to address research questions.

What distinguishes the scientific approach from the methodological approach?

The scientific approach is based on the theories used to guide the research process, influencing how data is collected and analyzed. It should align with the relevant field of study, such as communication theory.

What are the three main types of research approaches outlined?

The three main types of research approaches are qualitative, quantitative, and mixed methods.

What is quantitative research primarily concerned with?

Quantitative research is focused on testing theories and measuring variables using statistical methods. It often involves surveys or experiments to gather numerical data.

What are some key types of quantitative research mentioned?

The key types of quantitative research include descriptive studies, correlational studies, regression analysis, and comparative analysis.

How does qualitative research differ from quantitative research?

Qualitative research explores meanings and experiences rather than numerical data. It aims to understand phenomena in depth, often using interviews or observations.

Can you name some common types of qualitative research?

Common types of qualitative research include ethnography, grounded theory, case studies, phenomenology, and narrative research.

What does mixed methods research involve?

Mixed methods research combines both quantitative and qualitative approaches, allowing researchers to collect and analyze data in a complementary manner.

Why is it important to align the theoretical framework with the research approach?

Aligning the theoretical framework with the research approach is crucial to ensure that the analysis and interpretation of data are coherent and scientifically valid, enhancing the overall credibility of the research findings.