6 Criteria For Choosing Good Products To Dropship | Shopify Dropshipping

Summary

This lesson on dropshipping emphasizes the critical role of product research in building a successful online business. It outlines six key criteria for selecting a profitable product: it should be hard to find in stores, difficult for customers to guess the price, solve a specific problem, and come from suppliers with fast shipping. Additionally, products should encourage impulse buys and cost under $30 to maximize sales potential. Beginners are advised to start with a niche store for better branding and organization. A downloadable product research spreadsheet is provided, and the next lesson will focus on analyzing unsuccessful dropshipping stores for insights.

Takeaways

• 😀 Product research is the most crucial part of running a drop shipping business; neglecting it can lead to failure regardless of other efforts.
• 🔍 A good product should be hard to find in local stores, making it unique for customers.
• 💰 The price of a product should be difficult for customers to guess, allowing for higher profit margins.
• 🛠️ Products must solve a problem or make customers' lives easier to be attractive to buyers.
• 🚚 Choose suppliers with fast shipping and delivery times to meet customer expectations and enhance satisfaction.
• 💳 Customers should be able to make impulse purchases without needing extensive research, increasing sales opportunities.
• 💵 It is advisable to sell products priced under $30 to boost sales potential, especially for beginners.
• 📦 Starting with a niche store is recommended for beginners, as it allows for better branding and product focus.
• 🏪 Avoid general stores with unrelated products to maintain professionalism and organization in your offerings.
• 📊 Utilize resources like product research spreadsheets to track and analyze potential products for your drop shipping store.

Q & A

What is the primary focus of this lesson?

The primary focus of this lesson is product research, which is essential for success in the drop shipping business model.

Why is product research considered crucial in drop shipping?

Product research is crucial because if it is not done correctly, no amount of effort in marketing, site design, or budget will ensure success.

What is the first criterion for selecting a product to sell?

The first criterion is that the product should be hard to find in local stores.

Can you provide an example of a product that meets the first criterion?

An example is the UV toothbrush sanitizer, which is not commonly found in stores like Costco or Home Depot.

What is the second criterion for product selection?

The second criterion is that it should be difficult for customers to guess the product's price.

How does the inability to guess the price affect profit margins?

If customers find it hard to guess the price, sellers can set higher price points, potentially making a larger profit.

What types of problems should the chosen product solve?

The product should address specific customer problems and make their lives easier, such as improving personal hygiene.

What shipping considerations should be taken into account?

It's important to choose suppliers with fast shipping and delivery times to ensure customer satisfaction.

What is the recommendation regarding the cost of products?

Products should ideally not exceed $30 to increase the likelihood of sales and reduce the difficulty of convincing customers to buy.

What type of store is recommended for beginners in drop shipping?

Beginners should start with a niche store, as it allows for better branding and product focus compared to general or one-product stores.

How can a niche store help in the long run?

A niche store enables sellers to gradually narrow down their focus on winning products based on sales performance, leading to better business decisions.

What resource is provided for conducting product research?

A product research spreadsheet is provided in the course resources to assist with tracking and analyzing potential products.