Reactor, Promoter & Creator: 3 Types of BNI Referral Giver | BNI Education Slots

Summary

In this video, the speaker outlines three types of referral givers: reactors, promoters, and creators. Reactors respond to specific inquiries, making it easy to pass referrals when prompted. Promoters proactively recognize opportunities to refer others without being asked. Creators take the initiative to seek out connections that could benefit their network, demonstrating a proactive approach to referrals. The speaker emphasizes the importance of consistently asking clients, 'Is there anything else I can help you with?' as a strategy to uncover potential referrals, enhancing overall referral generation and fostering stronger business relationships.

Takeaways

• 😀 The three classifications of referral givers are Reactor, Promoter, and Creator.
• 🔄 A Reactor responds to specific inquiries for referrals, often leading to easy but limited opportunities.
• 📣 A Promoter identifies potential referral opportunities during conversations, even when not directly asked.
• 🛠️ A Creator actively seeks out referral opportunities, connecting individuals based on expressed needs.
• 💬 Asking clients, 'Is there anything else I can help you with?' can uncover additional referral opportunities.
• 📈 Focusing on being a Creator leads to more substantial and valuable referrals.
• 🔍 Reactors are foundational, but Promoters and Creators drive more significant referral generation.
• 🤝 Networking and collaboration within groups, like BNI, can enhance referral potential.
• 💡 Be proactive in conversations with clients to identify their needs for better referral outcomes.
• 🎯 Building relationships and trust within your network is key to successful referrals.

Q & A

What are the three classifications of referral givers mentioned in the script?

The three classifications of referral givers are Reactor, Promoter, and Creator.

How does a Reactor differ from a Promoter in terms of referrals?

A Reactor responds to direct inquiries about referrals, while a Promoter identifies opportunities to refer someone based on a conversation without a specific request.

Can you provide an example of a Reactor in action?

An example of a Reactor is when a letting agent asks if they can send their plumber for a repair, and you suggest your own plumber from your network instead.

What is the significance of asking specific questions during client conversations?

Asking specific questions allows you to uncover potential needs, which can lead to more referrals and opportunities to promote others.

What does the Creator type of referral giver do?

A Creator actively seeks out opportunities to make referrals, often looking beyond immediate conversations to connect individuals who could benefit from each other's services.

What is a key takeaway for increasing referrals based on client conversations?

Always conclude conversations with a question like, 'Is there anything else I can help you with?' to open the door for referrals.

How can team members contribute to generating referrals?

Team members can contribute by consistently asking clients if there's anything else they can assist with, thereby increasing the chances of getting referrals.

What kind of referrals are considered the most valuable?

Creator referrals are considered the most valuable because they often lead to unique connections and significant opportunities that others might not consider.

Why is it important to differentiate between the types of referral givers?

Differentiating between the types helps individuals understand how to leverage their strengths and improve their referral strategies effectively.

What action should someone take after receiving a referral opportunity?

After receiving a referral opportunity, one should actively facilitate the introduction or connection to ensure the referral is utilized effectively.