How to Create Shareable Content on Instagram

Summary

In this video, Lindsay from Later discusses how to create shareable content on Instagram to boost engagement and brand awareness. She outlines key strategies, emphasizing the importance of content being useful, entertaining, inspirational, timely, thought-provoking, and relatable. Lindsay highlights the need to understand your audience's preferences and suggests using various formats, such as memes and infographics, to resonate with them. By focusing on authenticity and solving audience problems, brands can cultivate loyalty and encourage shares. The video aims to equip viewers with actionable tips to enhance their social media strategies.

Takeaways

• 😀 Shareable content is anything that resonates with your audience, encouraging them to share.
• 📅 The frequency of posting shareable content should align with your brand's goals and audience engagement metrics.
• 💡 Useful content should provide educational value and solve problems for your target audience.
• 😂 Entertaining content should reflect your audience’s pain points and incorporate humor to foster connection.
• 🌟 Inspirational content should feature visually appealing results that motivate your audience to take action.
• 📈 Timely content leverages trending topics and pop culture, making your brand part of the current conversation.
• 🗣️ Thought-provoking content connects with your audience by showcasing authenticity and unfiltered moments.
• 💬 Relatable content helps build community by reflecting shared experiences and emotions.
• 🔍 Use engaging visuals and interactive elements to enhance the shareability of your content.
• 👥 Always analyze what types of content resonate best with your audience to refine your strategy.

Q & A

What is shareable content?

Shareable content refers to any content that resonates with an audience, encouraging them to share it. This can include memes, infographics, and relatable quotes.

How often should I post shareable content on Instagram?

The frequency of posting shareable content depends on your social media goals and the importance of metrics like reach and engagement for your account.

What are the six key attributes of shareable content?

The six attributes are: useful, entertaining, inspirational, timely, thought-provoking, and relatable.

How can I create useful content for my audience?

To create useful content, start by identifying the problems your target audience faces and provide simple, educational solutions, such as tips or how-to guides.

What types of entertaining content can I create?

Entertaining content can include humor related to your brand or industry pain points, interesting visual elements, or even starting new trends.

Why is inspirational content important?

Inspirational content is important because it motivates audiences and can be highly shareable, especially when it features appealing visuals or desirable outcomes.

What does timely content involve?

Timely content involves leveraging current trends and pop culture moments to engage your audience, ensuring that your content aligns with your brand's tone.

How can thought-provoking content enhance audience connection?

Thought-provoking content fosters connection by showcasing the human side of your brand, encouraging honest discussions, and sharing relatable struggles.

What role does relatability play in shareable content?

Relatability is crucial as it helps build loyalty among audiences. Brands that understand and resonate with customer experiences tend to foster strong followings.

What should I do if my content isn't gaining traction?

If your content isn't gaining traction, consider posting more relatable content, experimenting with different formats, or incorporating popular trends to attract engagement.