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Summary
TLDRThe video discusses the impact of game releases in the context of the pandemic, highlighting how 'Watering Wave' struggles to establish its community compared to earlier successes like 'Genshin Impact.' It emphasizes the challenges faced during the game's launch and its potential for improvement over the coming year. The speaker contrasts 'Watering Wave' with 'Kuro Games,' focusing on market strategies and revenue generation. Overall, the video provides insights into the gaming industry's dynamics, community engagement, and the importance of marketing in determining a game's success.
Takeaways
- ๐ The pandemic significantly changed the gaming landscape, providing more leisure time for players and fostering community growth.
- ๐ฎ New games like 'Watering Wave' struggle to establish a strong community due to their recent release and lack of player attachment.
- ๐ฌ Despite its challenges, 'Watering Wave' shows potential for growth and improvement as it approaches its one-year anniversary.
- ๐ Comparisons between games should consider marketing investments and community engagement, not just revenue numbers.
- ๐ง Established games like 'Genshin Impact' and 'Honkai Star Rail' maintain strong player bases due to their rich stories and exploration opportunities.
- ๐ Kuro Games, focusing on the Chinese market, may prioritize localized content and marketing strategies over other regions.
- ๐ ๏ธ Game launches can be rocky, and ongoing improvements are crucial for long-term success.
- ๐ Community engagement is vital for new games to thrive and compete against established titles.
- ๐ Upcoming releases and events are likely to shape the future of the gaming industry positively.
- ๐๏ธ The gaming market remains dynamic, with new titles and innovations continually emerging, promising exciting developments.
Q & A
What distinguishes the release of 'Wing Wave' from games released during the pandemic?
-The release of 'Wing Wave' occurred during a time when players were less engaged, unlike pandemic releases that benefited from increased player availability due to lockdowns.
What trend are players currently showing regarding the types of games they prefer?
-Players are increasingly returning to casual gacha games, seeking less intense gaming experiences compared to more serious and story-heavy games.
Which games are mentioned as examples of story-driven experiences?
-'Genshin Impact', 'Wing Wave', and 'Honkai Star Rail' are highlighted as games that offer deeper narratives and extensive exploration opportunities.
What is the current status of 'Wing Wave' in terms of community building?
-'Wing Wave' has yet to establish a solid community, but the speaker encourages players to give it a chance as it is still early in its release.
How does Kuro Games' marketing strategy differ from Hoyoverse's?
-Kuro Games may be more efficient in generating profits despite smaller revenues, as their marketing investments and event expenditures are lower than those of Hoyoverse.
What potential does Kuro Games have in the Chinese market?
-If Kuro Games successfully develops a strong community in China over the next year, they could enhance their market presence and profitability.
What are some industry updates mentioned in the video?
-Updates include PlayStation's expansion into Indonesia, issues related to Denuvo technology, and the upcoming trial for 'Monster Hunter Wilds' in October and November.
What challenges does 'Wing Wave' face in its initial launch?
-'Wing Wave' experienced a rocky launch that affected its progress and ability to attract players effectively.
What factors might influence the success of new game releases in the upcoming year?
-The gaming landscape is expected to see an increase in new releases and competition, which may affect player choices and the popularity of existing games.
What is the speaker's outlook on the future of 'Wing Wave'?
-The speaker expresses hope that 'Wing Wave' will improve over time and that the gaming experience will become better as it matures.
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