OPINI PUBLIK SEBAGAI KAJIAN KOMUNIKASI olen IDA BAGUS BAYU BRAHMANTYA (Sesi I Bagian 3)

Summary

The video discusses the concept of public opinion as a result of communication, emphasizing the integration of individual opinions on controversial issues. It outlines the communication process, which involves a sender, message, and receiver, aiming to induce changes in attitudes and behaviors. Various forms of communication are explored, including interpersonal, group, and mass communication, along with the importance of feedback in assessing the effectiveness of messages. The significance of public opinion is highlighted for organizations, particularly in public relations, as it helps them align their strategies with societal perceptions and improve their image.

Takeaways

• 😀 Public opinion is formed by integrating individual opinions on controversial issues.
• 📢 The communication process involves three key elements: sender, message, and receiver.
• 🔄 Effective communication aims to change the receiver's attitude, opinion, or behavior.
• 👥 Communication can be categorized into personal, group, and mass communication.
• 📊 Feedback is essential in communication, providing insight into the effectiveness of the message.
• ✅ Positive feedback supports the communicator, while negative feedback may indicate disapproval.
• ❓ Neutral feedback does not significantly impact the communication dynamic.
• ⚡ The effects of communication include changes in knowledge, opinions, and behaviors.
• 🗣️ Public opinion is crucial for organizations and governments in shaping communication strategies.
• 💼 Public relations departments analyze public sentiment to improve organizational image.

Q & A

What is public opinion according to the script?

Public opinion is defined as the integration of opinions from a group of individuals who are concerned about a particular controversial issue, resulting in a collective viewpoint.

How is communication defined in the context of the script?

Communication is described as the process of seeking common understanding between individuals, originating from the Latin term 'communicatio,' which implies sharing meaning.

What are the three primary elements involved in the communication process?

The three primary elements are the communicator (the sender of the message), the message itself (content being communicated), and the communicant (the receiver of the message).

What role does feedback play in communication?

Feedback serves as a reaction from the communicant that informs the communicator about the effectiveness of the message, helping to gauge understanding and engagement.

What are the two main types of communication processes mentioned?

The two main types are primary communication, which uses symbols like language and gestures, and secondary communication, which utilizes tools or media such as letters, phones, and mass media.

How does the script categorize different forms of communication?

Communication is categorized into personal (intrapersonal and interpersonal), group (small and large group communication), and mass communication, which includes print and electronic media.

What are the expected effects of effective communication?

Effective communication is expected to lead to positive changes in knowledge, opinions, and behaviors of the audience, resulting in a shared understanding of the message.

Why is understanding public opinion crucial for organizations?

Understanding public opinion is essential for organizations to improve their image, respond to societal expectations, and adapt their strategies based on community feedback.

What does the script say about the planning of communication messages?

The script emphasizes that communicators must carefully plan their messages to attract the audience's attention and meet their informational needs effectively.

What are some factors that can influence the success of communication?

Factors influencing communication success include the message's design, the shared understanding of symbols between communicator and communicant, the communicator's awareness of the audience's needs, and the communicator's preparedness.