EXPOSE Why Your Etsy Sales Are DEAD In 7 Minutes
Summary
TLDRIn this video, the speaker addresses the common issue of Etsy sellers struggling to make sales despite following expert advice. They suggest using tools like Everb to validate product demand and propose a strategy to test product viability by temporarily lowering prices to break-even and running Etsy ads. This approach aims to identify whether the product design, listing, or market demand is the issue, offering a clear way to assess and improve sales performance.
Takeaways
- π€ Struggling with sales on Etsy? The speaker suggests a method to determine if your product should be selling but isn't.
- π Assume you've done product research and used tools like Everb to analyze sales numbers and market demand.
- π Everb is recommended for its data insights, and the speaker gives a 'shameless plug' for using it to validate sales potential.
- π‘ If your product is inspired by a successful design, compare it directly to ensure your design and mockups are on par.
- π Consider running a 'fay test' by lowering your price to break-even to test market response without financial risk.
- πΈ Be prepared to invest a small amount, like $50, to test your product's marketability through Etsy ads and price adjustments.
- π Use Etsy ads to drive traffic and gather real data on views, clicks, and sales to analyze your product's performance.
- π Prioritize getting views first, as they lead to clicks and eventually sales; if views are lacking, review your listing's keywords and tags.
- π If you have views but no clicks, examine your thumbnail and mockup quality; if clicks don't convert to sales, consider pricing or lack of reviews.
- β° Utilize urgency by offering a discounted price for a limited time to encourage potential customers to make a purchase.
- π The final step is validation: after running tests and analyzing data, determine if the product itself is the issue or if there's another problem affecting sales.
Q & A
What is the main issue discussed in the transcript?
-The main issue discussed is the struggle of getting sales on Etsy, despite following advice from various sources and implementing recommended strategies.
What tool is recommended for analyzing sales data on Etsy?
-Everb is recommended as a tool for analyzing sales data and validating the potential of a product on Etsy.
What is the significance of using a tool like Everb?
-Everb helps to show data that can confirm whether a product is actually selling and if it's worth trying to get sales for it.
Why is it important to compare your design to successful ones on Etsy?
-Comparing your design to successful ones helps to ensure that your product has a similar appeal and meets the market's expectations in terms of aesthetics and concept.
What is the suggested first step if you're not getting sales despite having good designs and mockups?
-The suggested first step is to run a price break-even test to see if the product can sell at a lower price point, even if it means losing a small amount on each sale.
What is the purpose of running Etsy ads at a low budget?
-Running Etsy ads at a low budget helps to test the market response to the product without a significant financial risk, providing insights into whether the product can attract views and sales.
Why is it recommended to reduce the price to break-even during the test?
-Reducing the price to break-even during the test creates a sense of urgency and makes the product more attractive to potential buyers, potentially increasing the chances of making a sale.
What should you do if you're getting views but not clicks on your Etsy listing?
-If you're getting views but not clicks, it could indicate an issue with your thumbnail or mockup, suggesting that these elements need to be improved to better capture the audience's interest.
What could be the reason for not getting sales even after getting clicks on your Etsy listing?
-Not getting sales after clicks could be due to factors such as price, lack of reviews, or other listing issues that deter potential buyers from making a purchase.
Why is it advised not to rely solely on keyword research tools for validation?
-Keyword research tools provide an estimate, which is a guess, and should not be the sole basis for validation. Instead, real data from Etsy ads can provide more accurate insights into customer behavior and preferences.
What action should be taken if the product still doesn't sell after all recommended tests and strategies?
-If the product still doesn't sell after all tests and strategies, it's a sign that there might be a fundamental issue with the product itself, the market demand, or the listing's optimization.
Outlines
π Struggling with Etsy Sales?
The speaker addresses individuals who are facing difficulties in generating sales on Etsy despite following advice from experts like Scott and Chris. They suggest using a tool like 'everb' to analyze sales data and ensure the product is worth selling. If the product is confirmed to be viable, the issue might be with the design or mockups. The speaker proposes a test by temporarily reducing the product price to break-even to attract potential buyers and running Etsy ads at a low cost to gauge interest. They emphasize the importance of views, clicks, and sales as indicators of a successful listing and suggest that if there is no improvement even after these steps, there might be issues with the listing's keywords, tags, or the product's appeal itself.
π Validating Product Appeal on Etsy
This paragraph delves into the process of validating a product's appeal on Etsy. The speaker advises to scrutinize the product's design and compare it with successful competitors to ensure it meets consumer expectations. They recommend running a 'fay test' by offering the product at a discounted price to create urgency and attract buyers. The speaker also discusses the importance of reviews and how a lack of them can be a barrier to sales. They suggest using Etsy ads to drive traffic to the listing and analyze the data to understand which keywords are effective. The paragraph concludes with the idea that if sales are still not achieved after these steps, it's time to question the product's design and appeal, as well as consider the accuracy of keyword research and the effectiveness of the listing's presentation.
Mindmap
Keywords
π‘Sales
π‘Etsy
π‘Product Research
π‘Everb
π‘Design
π‘Mockups
π‘Break-even
π‘Etsy Ads
π‘Reviews
π‘Keywords
π‘Urgency
π‘Validation
Highlights
Struggling with sales despite following advice from experts and using tools like Everb for product research.
Assumption that product research has been conducted and sales numbers have been analyzed.
Use of Everb as a tool for data analysis to ensure the product has market demand.
The importance of having a design that resonates with successful products in the market.
The potential issue of a design not being as effective as believed, despite following instructions.
Suggestion to compare one's design with successful ones to identify differences.
The idea of running a price break-even test to determine product viability.
Using Etsy ads to drive traffic and test the product's ability to convert views into sales.
The cost-effectiveness of spending a small amount on ads to test market response.
The necessity of gaining views before clicks and sales can be expected.
Identifying issues with the listing if views are present but clicks or sales are lacking.
The role of urgency created by a discounted price to encourage purchases.
The use of keyword research tools and the limitations of relying solely on them.
The value of Etsy ads data for understanding which keywords are driving traffic.
The potential need to question the quality of one's design if sales are not materializing.
The importance of comparing mockups to ensure they are as effective as successful products.
The strategy of using real live traffic to validate the effectiveness of a product listing.
The process of identifying the root cause of poor sales by eliminating potential barriers.
Transcripts
if you are struggling right now to get
sales and you're scratching your head
and you're like I've done everything
I've been told I've been listening to
you Scott and Chris and I've been
listening to other uh people out there
that are are are teachers or instructors
or gurus on Etsy and I've done
everything and it's just not working I'm
not getting views I'm not getting sales
or I'm getting views but I'm not getting
sales and I just don't get it I I don't
know going to give you something right
now that you can do you can Implement as
soon as you get done here you can go and
do this and this will probably tell you
okay if in fact your product should be
selling because I'm going to assume that
you've done your product research I'm
going to assume that you've well looked
at the sales numbers and uh you've run
it through a tool like everb which by
the way if you're not using everb little
Shameless plug uh you should probably
use them because it's a helpful tool to
well show you the data because we want
to follow the data and know that are we
even trying uh to get sales on something
that's actually selling so little
Shameless plug if you want to try everb
go to
brandrep of coffee if you go and use the
tool and you upgrade to the growth plan
which I recommend because if we know
that there are in fact sales someone's
getting sales okay that's the first part
and you're saying you've done that
you've already done that right yes
they're getting sales and I've created a
design that I think similar or it's it's
it was inspired by that it it's a let's
just say it's a uh a tumbler and I see
that it's selling and it's doing great
it's hitting my numbers and you're like
yes and I've done everything I've got
the title similar I've got tags I've got
good images that are similar but I'm not
getting the sales I'm not getting the
sales and so the first thing that I
would ask you and and that I would want
to see is I would want to compare Your
Design to their design because sometimes
you're thinking your design looks like
something that would kind of represent
theirs or at least the flare of it right
it would be like the same kind of idea
concept colors but in actuality if I was
to look at it I might be like that ain't
even close or your mockups I know you
say you did what you were told to do but
that mockup
it's not good right so I can see why
you're not getting sales but let's just
say let's just assume that your designs
are killer your mockups killer
everything is great and you're like
demand awesome Okay cool so we're gonna
test this now now you might not have as
many reviews as them that's a problem
okay we can fix this or we can at least
we can see if we can actually get some
sales and we can see if people will
actually buy that so I would run this
through like a fay test window and what
I would do is I would take your product
and I would bring it down in price to be
break even break even you're not g to
make a dime on it and you might even
lose a little bit of money and I'm
saying losing you might lose two bucks
each sale let's say that you were you
were gonna get 10 sales so you lose 20
bucks okay great would you if I could
tell you that we could test your stuff
for 50 bucks and we can know if it's in
fact going to sell like we can get
eyeballs we can tell right away would
you do it for 50 bucks I would because
immediately I know do I got a winner or
do I got a loser so what I would do is I
would reduce the price down to break
even okay and then I would run some
little Etsy ads and I would put it at
five bucks a day five days 25 bucks
let's say you lose two bucks on each one
you're you're out $45 to test this right
45 bucks
okay so after five days you've gotten in
front of the audience you're going to
see that in your numbers too you're
going to be like yep there's the numbers
there's My Views you're like okay cool
because here's the other thing if you do
this and you don't get views there's
something else broke there's something
else broke if you're not getting views
but you looked at the demand you did the
testing and you did the research and you
go yeah they're getting sales I can see
it they're getting views they're getting
sales and you're like okay great but
you're not getting the views or the
sales something is wrong with your
listing you either have keywords wrong
okay or you have tags wrong there's
something missing there that you're not
getting the views because views come
first then come clicks then come sales
so we have to see if you did all that
and you're seeing you're getting views
you're not getting clicks we got a
problem with the what the thumbnail
there's something wrong with your mockup
okay or let's say you're getting the
click but you're not getting the sale
now it's either price no reviews so now
we don't have any reviews so we we take
out of the way where people are like oh
well gosh this is this is like $15
cheaper than the other one I'm going to
get this one okay cool we took that
barrier out of there so that's what I
would test and that's how you can very
very quickly know if it's in fact your
product that's bad or that's the problem
or in fact if it's the demand and then
we can know right away because if you do
all that stuff and you're not getting
sales then like I said there's a problem
somewhere along the way like I said
demand we got to look at the numbers and
Etsy ads is going to tell you numbers
and you say well I did the keyword
research Scott I looked at ever's
keyword research tool I've said this
publicly I'm going to say it again everb
and any other keyword research tool and
they'll tell you themselves it's a guess
it's a guess do not base your your
numbers and your uh validation on
keyword searches and competition don't
do that here's what you want to look at
your Etsy ads data because that's real
that's actual real data and you're going
to see okay what keywords LED two people
coming over to my listing oh those are
all related keywords cool I got my
keywords right so this is how you can
look and see but I would say if you're
doing all that and you're not getting
sales I would question your design I'd
say maybe you think your design is good
but maybe your design isn't good I know
it's hard to hear maybe your mockup
you're think yeah my my Design's great
but maybe your mockups not that good
okay so we got to compare apples to
apples but we also have to run some real
live traffic to the listing to actually
get a result and taking the price down
with a discount also shows that there's
a deadline that gives people the urgency
to want to buy all of those things are
in place now and then we can validate
and we can see is my product good is it
bad what's the problem where's the
problem okay and that's how I would want
to test your product if it wasn't
selling right now
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