Kisah Sukses Dibalik Pemilik Ayam Geprek Bunda Di Jambi

Summary

In this engaging interview, Li Angreni, a Master's student in educational management at Jambi University, discusses the entrepreneurial journey of establishing 'Geprek Bunda,' a fried chicken business inspired by family mentorship. Despite being relatively new, the restaurant has gained popularity due to its unique sambal and diverse menu options. Li emphasizes the importance of mental resilience, effective marketing through social media, and community engagement in overcoming challenges. The conversation highlights the significance of quality service and continuous learning in sustaining business growth while inspiring aspiring young entrepreneurs to pursue their passions.

Takeaways

• 😀 The speaker, Li Angreni, runs a fried chicken business called 'Geprek Bunda' in Jambi, motivated by family support.
• 😀 Geprek Bunda started as a branch of an existing business and focuses on learning business management and operations.
• 😀 The business was launched in July 2024, though the original franchise has been operating for about 4 to 5 years.
• 😀 Customer testimonials have been positive, indicating the restaurant's popularity despite being new.
• 😀 The main challenges faced include marketing the brand and maintaining quality in food and service.
• 😀 Social media marketing, particularly through Instagram, plays a crucial role in promoting Geprek Bunda.
• 😀 The unique selling proposition of Geprek Bunda lies in its distinctive sambal and diverse menu options, including other dishes like spaghetti and ayam penyet.
• 😀 The importance of mental resilience and strong management skills is emphasized for overcoming challenges in starting a business.
• 😀 Discussions and consultations with family members guide decision-making processes within the business.
• 😀 Long-term goals include expanding the business by opening more branches while ensuring quality and effective management.

Q & A

What motivated the entrepreneur to start Ayam Geprek Bunda?

The entrepreneur was motivated to start Ayam Geprek Bunda by her elder sibling, who already had a successful business in the same field and offered guidance on how to start.

When was Ayam Geprek Bunda established?

Ayam Geprek Bunda was established in July 2024.

Where is Ayam Geprek Bunda located?

The business is located at Jalan Aman Berat No. 03 in Tanjung Sari.

What challenges did the entrepreneur face when starting the business?

The primary challenges included overcoming fears related to financial losses and developing a resilient business mentality.

How does the entrepreneur promote Ayam Geprek Bunda?

The entrepreneur promotes the business through social media platforms like Instagram and relies on word-of-mouth recommendations from satisfied customers.

What unique offerings set Ayam Geprek Bunda apart from its competitors?

Ayam Geprek Bunda distinguishes itself with its unique sambal and a diverse menu that includes alternatives to the standard ayam geprek, such as black pepper chicken and spaghetti.

What is the entrepreneur's approach to customer feedback?

The entrepreneur values customer feedback, which helps in improving services and maintaining quality. Positive testimonials also contribute to effective word-of-mouth marketing.

What are the entrepreneur's long-term goals for Ayam Geprek Bunda?

The long-term goals include expanding the business by opening additional branches while ensuring high-quality standards and excellent customer service.

What advice does the entrepreneur offer to aspiring business owners?

The entrepreneur advises aspiring business owners to build mental resilience, pursue their passions, and start small, especially in the food industry, utilizing online platforms for easier market entry.

How does the entrepreneur ensure quality in her products and services?

Quality is maintained through rigorous standards in food preparation, cleanliness, and customer service, as well as by regularly adapting to market trends and customer preferences.