Como Aumentar a Velocidade da Loja Shopify (2023)

Klebson Queiroz

26 Apr 202313:13

Summary

TLDRKléberson Queiroz, a prominent dropshipping store builder, shares insights on how to significantly speed up a dropshipping store to prevent customers from abandoning their shopping carts due to slow load times. He introduces the GT Matrix tool for assessing site speed and emphasizes the importance of optimizing images by compressing them without losing quality, converting icons to SVG for efficiency, and removing unnecessary codes and apps from the store's theme. Queiroz also advises on the importance of testing different transparent checkout options to find the one that balances load speed with good sales performance. He stresses that attention to detail is crucial in setting professionals apart from amateurs in the field of dropshipping.

Takeaways

🛒 To improve the speed of your dropshipping store, consider using a fast theme like Evolution, which is already optimized for performance.
📸 Compress your images without losing quality using tools like TinyPNG, which can significantly reduce image file sizes and improve load times.
🖼️ Ensure that all product images are compressed to maintain a high-quality appearance while reducing the load on the customer's device.
⚙️ Convert icons to SVG format, which are vector-based and thus lighter and faster to load compared to traditional pixel-based formats like PNG.
📉 Remove unnecessary apps and plugins from your store that can slow down the loading time and negatively impact the user experience.
🛍️ Keep only essential apps for your store's operation, such as those for customer service and order processing.
🚀 Test different transparent checkout options to find the one that balances speed and functionality, as a slow checkout can deter customers.
⏱️ Pay attention to the overall loading speed of your store, as it can greatly affect your sales performance and customer satisfaction.
📈 Focus on the details of your dropshipping operation, as they can make the difference between an amateur and a professional setup.
📊 Use tools like GTmetrix to analyze your store's speed and performance, which can help identify areas for improvement.
🌐 Consider the customer's internet connection, as many might be using mobile data or slower Wi-Fi, which can affect their experience on your store.
📝 Remember that customer experience is key; a fast, smooth, and easy-to-navigate store can lead to higher conversion rates and repeat purchases.

Q & A

What is the main focus of Kléberson Queiroz's expertise?
-Kléberson Queiroz is an expert in building dropshipping stores and is involved in the development of the Evolution theme, which is a fast marketplace theme.
Why is it important to make a dropshipping store fast?
-A fast store improves the user experience and reduces the chances of customers abandoning the site due to slow loading times, which can negatively impact sales.
How can one measure the speed of their dropshipping store?
-One can measure the speed of their store using a tool like GTmetrix, which analyzes the site's performance from various angles and provides a score.
What is the recommended first step to optimize a dropshipping store's speed?
-The first step is to compress the images used in the store without losing quality, which significantly reduces the loading time.
How can one compress images for a dropshipping store?
-One can use online image compression tools to reduce the file size of images, ensuring they remain under 5MB and maintain quality.
Why is converting icons to SVG format beneficial for a store's speed?
-SVG (Scalable Vector Graphics) files are vector-based and thus lighter in weight, leading to faster load times compared to raster image formats like PNG.
What is the impact of unnecessary codes and apps on a store's performance?
-Unnecessary codes and apps can slow down a store as they add extra content for the browser to load, impacting the overall performance and user experience.
How can one remove unnecessary apps from their store?
-One can go to the store's app settings, review the installed apps, and uninstall those that are not essential to the store's operation.
What is the significance of testing different transparent checkout options?
-Different transparent checkout options can affect the loading time and sales performance of a store, so it's crucial to test and select the one that balances speed with sales effectiveness.
Why is the checkout process a critical factor in a store's speed?
-The checkout process is often where customers spend significant time. A slow or complicated checkout can lead to cart abandonment and lost sales.
What is the recommended approach to enhance the buying experience on a dropshipping store?
-Focus on providing instant loading of pages, clear information, and a smooth navigation experience to mirror the high-speed expectations of modern consumers.
How can details in dropshipping operations make a difference?
-Attention to details such as image optimization, app management, and checkout efficiency can significantly improve the store's performance and set it apart from competitors.

Outlines

00:00

🚀 Boosting Dropshipping Store Speed

Kléberson Queiroz, a prominent dropshipping store builder, introduces himself and his involvement in developing the fast Evolution theme. He emphasizes the importance of a fast-loading store to prevent customers from abandoning their shopping carts due to slow load times. Kléberson explains how to assess a store's speed using GT Matrix and shares insights on optimizing store performance. He suggests starting with compressing images to reduce load times without compromising quality, using a specific website for image compression as an example.

05:01

🖼️ Optimizing Images and Icons for Faster Load Times

The paragraph focuses on the significance of image optimization for a dropshipping store's performance. It explains that large image files should be compressed to reduce their size, which speeds up the loading time. Kléberson demonstrates using a website to compress an image while maintaining quality. Additionally, he discusses converting icons to the SVG format, which is a vector-based file type that results in smaller, lighter files. He provides a step-by-step guide on converting a PNG image to an SVG, showcasing the significant reduction in file size and how it benefits the overall store performance.

10:03

⚙️ Streamlining Store Performance with Essential Apps and Checkout Options

Kléberson advises on removing unnecessary apps and code from the store to enhance loading speeds. He notes that each additional app adds more code, which can slow down the browsing experience. He recommends keeping only essential apps, such as those for customer service and payment processing. Furthermore, he touches on the impact of different transparent checkout options on load times and sales performance. Kléberson suggests testing various checkout options to find the one that balances speed with a good customer experience. He concludes by stressing the importance of a fast and seamless shopping experience to increase customer retention and sales.

Mindmap

Keywords

💡Dropshipping

Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product using the dropship model, it purchases the item from a third party and has it shipped directly to the customer. In the video, the speaker is a dropship store builder and discusses optimizing dropship stores for speed, which is crucial for customer satisfaction and sales.

💡Evolution Theme

The Evolution Theme mentioned in the script is a fast and optimized template for building online stores, particularly for dropshipping. The speaker is part of the development of this theme, which is designed to enhance the performance of online stores by being lightweight and quick to load, a key factor in the video's focus on speed optimization.

💡Image Compression

Image compression is the process of reducing the size of an image file, which can significantly decrease the loading times of a webpage. In the video, the speaker emphasizes the importance of compressing images without losing quality to make dropship stores faster, which is essential for a better user experience and higher conversion rates.

💡SVG (Scalable Vector Graphics)

SVG is an XML-based vector image format for two-dimensional graphics that supports interactivity and animation. In the context of the video, the speaker recommends converting icons to the SVG format because they are vector-based, which means they can scale to any size without loss of quality and are generally smaller in file size than raster formats like PNG, thus improving site speed.

💡GTmetrix

GTmetrix is a popular online tool used to analyze the performance of a website, including its speed and the factors affecting it. The speaker uses GTmetrix to demonstrate how to measure the speed of a dropship store and to identify areas for optimization, which is central to the video's theme of improving online store performance.

💡Mobile Data Usage

The script discusses the importance of considering mobile data usage when optimizing a website. Many customers are using mobile data, which can be slower than Wi-Fi, and optimizing for these users is critical to ensure the website loads quickly. This is directly related to the video's main theme of enhancing the speed and performance of dropship stores.

💡App Overload

App overload refers to having too many unnecessary applications installed on an online store, which can slow down the site's performance. The speaker advises removing all non-essential apps to reduce the amount of code the browser has to read and thus speed up the site, which is a key aspect of the video's focus on optimization.

💡Checkout Process

The checkout process is the final step in an online shopping experience where customers enter their payment and shipping information to complete a purchase. The speaker highlights the importance of having a fast and efficient checkout process to prevent cart abandonment and improve sales, which is a critical element in the video's discussion on store optimization.

💡Customer Experience

Customer experience refers to the overall interaction a customer has with a company, including how easy it is to navigate, make a purchase, and receive support. In the video, the speaker stresses the importance of a positive customer experience, particularly in terms of website speed, to retain customers and encourage repeat business.

💡Bandwidth

Bandwidth refers to the maximum rate of data transfer across a given path. The script mentions that the performance of a website can be affected by the bandwidth available to the user, which is why optimizing for slower connections is important. This ties into the video's main theme of ensuring that dropship stores load quickly for all users, regardless of their internet speed.

💡Professionalism in E-commerce

The video emphasizes the difference between professionals and amateurs in e-commerce, highlighting that attention to detail is what sets them apart. The speaker discusses various optimization techniques as examples of the detailed approach professionals take to enhance their online stores' performance, which is a key message in the video.

Highlights

The speaker, Kléberson Queiroz, introduces himself as one of the top dropshipping store builders in Brazil and abroad.

He is also part of the development of the fastest marketplace theme, Evolution.

The main focus is on making dropshipping stores incredibly fast to avoid customers waiting and abandoning purchases.

Using GTmetrix to measure and analyze the speed and performance of your store is crucial.

The importance of optimizing mobile data usage as many customers use mobile internet with limited bandwidth.

Compressing images using a tool like ShortPixel can significantly reduce load times without losing quality.

Converting icons to SVG format can greatly reduce file size and improve load speed.

Removing unnecessary apps from your Shopify store can greatly improve performance.

Only keep essential apps like chat support and payment processing.

Testing different transparent checkout options is key as some can slow down your store.

The importance of providing an excellent buying experience with instant loading and smooth navigation.

Details matter - focusing on the small details is what separates professionals from amateurs.

Using the Evolution theme can make optimization much easier as it is already highly optimized.

The impact of slow load times on sales - how potential customers abandon purchases if a store is too slow.

The role of image file size in page load times and how compressing images can help.

The benefits of using vector-based SVG files for icons instead of raster formats like PNG.

The need to minimize unnecessary code and apps in your store's theme to improve speed.

Tips for optimizing your store for fast load times to increase sales and provide a better customer experience.