I tried every email marketing tool. Here's the BEST

Summary

In this engaging video, the speaker shares their journey of transitioning from MailChimp to exploring alternative email marketing tools after facing rising costs and frustrating billing practices. They conduct thorough research on various platforms, focusing on pricing transparency, user experience, and essential features like automations and email deliverability. Ultimately, they choose MailerLite for its user-friendly interface and dedication to email marketing, providing valuable insights for businesses seeking reliable email marketing solutions. The speaker emphasizes the importance of clear pricing and functionality, aiming for a long-term fit that meets their company's needs.

Takeaways

• 😀 The user decided to move away from MailChimp due to multiple price increases and unsatisfactory customer support.
• 🔍 MailChimp changed its pricing model from charging per subscriber to charging per contact, which includes unsubscribers and nonsubscribers.
• ⚠️ The new pricing model also led to overage charges if the contact list exceeded certain tiers, causing frustration for the user.
• 🛑 The user was turned off by the lack of transparency in MailChimp's billing practices and the hidden costs associated with their services.
• 📊 The user conducted extensive research on 26 email marketing tools to find a suitable replacement for MailChimp.
• ✋ The user eliminated companies that counted unsubscribers as contacts and those with overage charges during the research process.
• 💡 The user sought a new email marketing tool that would automatically adjust tiers based on the size of their contact list.
• ✅ After evaluating several tools, the user narrowed down the options to six potential email marketing platforms.
• 🌟 The user ultimately chose MailerLite for its user-friendly interface, strong automation capabilities, and focus on email marketing.
• 📈 The user emphasized the importance of finding a tool that meets their basic email marketing needs without unnecessary complications.

Q & A

What prompted the speaker to look for new email marketing software?

The speaker decided to find a new email marketing software after experiencing multiple price increases and shady billing practices with MailChimp over the past two years.

What features does the speaker use email marketing for in their software company, Atlas?

The speaker uses email marketing for automations, such as sending welcome emails and reminders for free trial users, as well as occasional newsletters about new features.

How did MailChimp's pricing model change, and why was it problematic?

MailChimp changed from charging per subscriber to charging per contact, which included unsubscribers and nonsubscribers. This led to unexpected costs and overage charges when the number of contacts exceeded certain tiers.

What criteria did the speaker use to eliminate email marketing tools during their research?

The speaker eliminated tools that counted unsubscribers as contacts, had overage charges, and did not automatically adjust pricing tiers based on contact list size.

What was the outcome of the speaker's evaluation of different email marketing tools?

After evaluating several tools, the speaker narrowed the options down to six potential candidates, referred to as the 'elite 6,' before ultimately selecting MailerLite as the best fit.

Why did the speaker appreciate MailerLite compared to other tools?

MailerLite was appreciated for its user-friendly interface, effective automations, and focus on email marketing, making it suitable for the speaker's basic needs.

What concerns did the speaker have regarding email deliverability?

The speaker acknowledged that the choice of email marketing tool could impact email deliverability but admitted to not being an expert in this area, suggesting others seek specialized advice if concerned.

What specific complaints did the speaker have about MailChimp's customer support claims?

The speaker criticized MailChimp's claim of having 'award-winning customer support,' noting that many companies can win awards at shows with high acceptance rates, which diminishes the credibility of such claims.

What was the speaker's final conclusion about switching from MailChimp?

The speaker concluded that they were happy to cancel MailChimp and optimistic about using MailerLite, having found it to be a long-term fit for their email marketing needs.

What insight did the speaker provide about the pricing transparency of email marketing tools?

The speaker emphasized the importance of transparency in pricing, criticizing tools that have hidden fees, overage charges, and complex tier systems, which add unnecessary stress to managing a business.