Rhetorical Analysis of P&G's Super Bowl Commercial "Like A Girl" - 2015

Summary

Procter & Gamble's 2015 'Like a Girl' commercial challenges gender stereotypes, highlighting how phrases like 'run like a girl' can negatively impact girls' self-confidence. By featuring both boys and girls performing tasks traditionally associated with femininity, the ad uses ethos, pathos, and logos to engage viewers emotionally and logically. The campaign advocates for breaking down these stereotypes and empowering girls, particularly during puberty when their confidence often declines. With a subtle call to action and a social media hashtag, the commercial not only promotes gender equality but also enhances Procter & Gamble’s brand image as a champion for positive societal change.

Takeaways

• 😀 Procter & Gamble (P&G) is a well-known manufacturer of household products, targeting a broad audience.
• 💪 The commercial promotes empowerment, focusing on what it means to 'do something like a girl.'
• 🎯 The message supports women's rights, reflecting societal norms and attitudes as of 2015.
• 👥 The diverse representation of genders in the commercial enhances its credibility and relatability.
• 🎶 Emotional appeal is created through music and relatable questions, connecting with viewers on a personal level.
• 🤔 Logical arguments highlight the drop in girls' confidence during puberty, prompting reflection on societal perceptions.
• 👧 Dakota, a 10-year-old girl, personalizes the message, making it more relatable and trustworthy.
• 🚀 The commercial aims to shatter stereotypes and encourages viewers to challenge societal norms regarding femininity.
• 📣 It serves as a powerful call to action, urging society to support girls and create positive change.
• 💼 The dual purpose of the commercial is to promote a social message while enhancing Procter & Gamble's brand image.

Q & A

What products does Procter & Gamble primarily sell?

Procter & Gamble sells a variety of household goods, including toothpaste, deodorant, pampers, and detergent.

Who is the target audience for Procter & Gamble's commercial?

The target audience is broad, encompassing anyone watching the big game, as their products are used by a wide demographic.

What central theme does the commercial explore?

The commercial explores the theme of empowerment and challenges stereotypes associated with doing things 'like a girl.'

How does the commercial establish ethos?

Ethos is established through a mixed-gender representation in the video, which suggests a more inclusive reflection of society.

What role does pathos play in the commercial?

Pathos is conveyed through music and relatable questions that evoke emotional responses from viewers, particularly regarding the experiences of women and girls.

What message does the phrase 'do something like a girl' convey?

The phrase is intended to challenge and redefine the negative connotations often associated with that expression, promoting a more positive view of female capabilities.

How does the commercial use logos to support its argument?

Logos is introduced through logical questioning, prompting viewers to consider the implications of insulting phrases related to girls, thereby encouraging critical thinking.

Why is Dakota's introduction significant in the commercial?

Dakota's introduction is significant because it establishes a personal connection with the audience, showcasing her as a relatable, ordinary girl rather than a celebrity.

What statistic is mentioned regarding girls and confidence?

The commercial mentions that a girl's confidence often plummets during puberty, which serves as a critical point for discussion and reflection.

What is the ultimate call to action of the commercial?

The ultimate call to action suggests that society should work towards changing negative stereotypes and empowering young girls, implying that collective action can make a difference.