This stupid strategy makes me over $100,000/month

Summary

The speaker shares their experience of growing a successful YouTube channel and business by giving away valuable content for free. They explain that by offering free courses, books, and entertainment, influential figures like Alex Rossi and Mr. Beast have built massive, loyal followings that trust their recommendations. This strategy not only increases reach and engagement but also creates a sense of obligation among followers, leading to high sales when products are eventually promoted. The speaker emphasizes the importance of providing continuous value to build trust and authenticity, which in turn facilitates a smooth transition to monetization. They also highlight the power of this approach in the context of affiliate marketing and the potential for significant revenue generation, as evidenced by their own success in growing their audience and monthly earnings to over $115,000.

Takeaways

• 🎓 **Giving Value for Free**: The speaker emphasizes the importance of providing valuable content or products for free to attract a large audience and build trust.
• 📈 **Growing an Audience**: By offering free content, the speaker grew their YouTube channel to over 50,000 subscribers and a business generating over $115,000 per month.
• 💰 **Monetization through Affiliation**: The speaker monetized their free course using affiliate marketing, which contributed to significant revenue generation.
• 📚 **Quality Over Price**: High-quality free content can be more effective than paid content, as demonstrated by the speaker's comparison to expensive courses they had previously purchased.
• 🤝 **Building Trust and Authenticity**: Giving away valuable information for free helps in establishing the creator as authentic and trustworthy in the eyes of the audience.
• 🚀 **Influencer Power**: The speaker mentions how big names like Mr. Beast, Alex Rossi, Logan Paul, and KSI leverage their influence by giving away free content and subsequently promoting products successfully.
• 📺 **Entertainment and Value**: Combining entertainment with value is a powerful strategy, as seen with creators who give away both and then successfully monetize their audience.
• 🔄 **The Jab Strategy**: The concept of 'jab, jab, jab, right hook' is mentioned, suggesting that providing value multiple times before asking for anything in return is a successful approach.
• 📈 **Incremental Growth**: The speaker's strategy started with a small revenue and grew incrementally as more value was given away for free, leading to a substantial increase in earnings.
• 💌 **Email List Building**: The speaker highlights the importance of building an email list as part of the process of giving away free content, which later aids in monetization.
• 🌟 **Scarcity Mindset vs. Abundance**: The script challenges the scarcity mindset, suggesting that by giving away for free, creators can reach more people and potentially earn more in the long run.

Q & A

What was the strategy that led to the growth of the speaker's YouTube channel to over 50,000 subscribers in less than a year?

The speaker gave away valuable content for free, which in turn attracted a large audience and helped grow the channel rapidly.

How did the speaker's business generate over $115,000 per month?

The speaker utilized the strategy of providing free value to build a loyal audience, which then translated into significant revenue when they started promoting products.

What is the 'jab, jab, jab, hook' concept mentioned by the speaker?

It's a strategy popularized by Gary B, where one provides value ('jabs') multiple times before making a sales pitch ('hook'), to build trust and anticipation among the audience.

How did the speaker monetize the free course that attracted over 30,000 people to their email list?

The speaker used affiliate marketing to monetize the free course, promoting other companies' products and earning a commission from sales.

What is the significance of giving away content for free according to the speaker?

Giving away content for free allows the speaker to build trust, authenticity, and a large audience, which can then be leveraged for significant sales when promoting a product.

How did the speaker's approach to content creation on YouTube differ from others?

Unlike others who were selling expensive courses, the speaker chose to give away valuable information for free, which led to more views and a larger audience.

What is the psychological principle that the speaker believes is at play when people receive free value?

The speaker refers to the law of reciprocity, which suggests that people feel obliged to return a favor when they have received something of value for free.

Why does the speaker believe that giving away value for free is a smart business move?

The speaker believes it is a smart business move because it allows for reaching a wider audience without a paywall, building trust, and creating potential future customers.

How did the speaker structure their free course to ensure it was still profitable?

The speaker structured the free course to provide valuable information while also promoting a software, which generated revenue through affiliate marketing.

What is the speaker's advice for individuals who are concerned about the financial implications of giving away content for free?

The speaker advises testing the strategy out, as they did, and emphasizes that even in the first month of giving away content for free, they were able to generate significant revenue.

What examples did the speaker provide of other successful individuals who adopted a similar strategy of giving away value for free?

The speaker mentioned Alex Rosi, Mr. Beast, Logan Paul, and KSI as examples of individuals who have successfully grown their audiences and businesses by giving away value for free.

How did the speaker's approach to building an online audience and revenue compare to traditional methods of selling high-priced courses?

The speaker's approach was more focused on building trust and a large audience by providing free value, which then facilitated higher sales when they did promote a product, as opposed to the traditional method of selling high-priced courses upfront.

Outlines

00:00

🎉 Growing a Business by Giving Away Value for Free

The speaker shares their personal experience of dramatically increasing their YouTube subscribers and generating significant monthly revenue by freely giving away valuable content. They discuss the strategy of offering free content to build a social following and a successful business, referencing the tactics of industry influencers like Alex Rossi, Mr. Beast, Logan Paul, and KSI. The speaker emphasizes the importance of providing value without immediate financial return to attract a large audience and foster trust, which can later be leveraged for profitable product promotions.

05:01

📈 The Power of Free Content for Audience Growth

The speaker explains how they applied the concept of offering free value to grow their online presence. They detail their journey of giving away a free course that outperformed paid courses in quality, leading to substantial growth in their email list, community, and YouTube channel. The strategy of 'jab jab jab, hook' is mentioned, highlighting the importance of consistently providing value before promoting products. The speaker also discusses their monetization through affiliate marketing and the significant revenue generated from their free course, stressing the authenticity and trust gained by offering free, high-quality content.

10:03

💰 Monetizing Influence and the Role of Reciprocity

The speaker delves into the psychological aspect of giving away free content and how it creates a sense of reciprocity in the audience. They argue that by offering substantial value without cost, creators can build a loyal following that is more likely to purchase when the creator eventually launches a paid product. The speaker cites their own success with launching a product that generated significant recurring revenue, despite concerns about the initial costs of providing free content. They conclude by encouraging others to adopt this approach, suggesting it as a smart, enjoyable, and effective business strategy.

Keywords

💡Value

Value, in the context of the video, refers to the quality or desirability of something being offered, often for free. The creator emphasizes giving away high-value content or products to build trust and a loyal audience. It is central to the video's theme as it underpins the strategy of attracting and retaining a large following, which can then be leveraged for monetization.

💡Subscribers

Subscribers are individuals who have signed up to receive updates or content from a particular YouTube channel. The video discusses how offering free value can rapidly increase the number of subscribers, which is a key metric of success for content creators on the platform.

💡Monetization

Monetization is the process of generating revenue from a digital asset, such as a YouTube channel. The video illustrates how monetization can be achieved by initially providing content for free and then leveraging the built-up audience to sell products or services. It is shown as a successful outcome of the free-value strategy.

💡Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where an individual earns a commission by promoting another company's products. In the video, the creator mentions using affiliate marketing as a means to monetize their free course, which is a key part of their strategy to generate revenue without charging their audience upfront.

💡Email List

An email list is a collection of email addresses used for sending newsletters, promotions, or other updates. The video emphasizes building an email list as a way to maintain contact with the audience and to market products or services directly to them, which is a common practice in digital marketing.

💡Influencers

Influencers are individuals who have the power to affect the purchasing decisions of others because of their authority or trustworthiness in a particular area. The video discusses how influencers like Mr. Beast, Alex Rosi, Logan Paul, and KSI have successfully grown their audiences by giving away value for free and then leveraging that influence to promote products effectively.

💡Scarcity Mindset

Scarcity mindset refers to the belief that resources are limited and therefore must be hoarded or charged for. The video argues against this mindset, suggesting that by giving away value for free, creators can actually gain more in the long term by building a larger audience and trust.

💡Free Course

A free course is educational content provided at no cost to the user. The video highlights the strategy of offering a free course to deliver value and establish credibility. The creator used this method to grow their audience and generate significant revenue through affiliate marketing.

💡Community

Community, in this context, refers to a group of people who share common interests or goals. The video talks about building a free community as a way to engage with the audience, provide support, and foster loyalty, which can later be harnessed for promotional activities.

💡Reciprocity

Reciprocity is the concept of giving and receiving, where people feel obliged to return a favor. The video mentions the law of reciprocity as a psychological factor that can make people more likely to purchase from a creator they have received free value from previously.

💡Paywall

A paywall is a system that restricts access to content or services until a subscription or fee is paid. The video argues against the use of paywalls, stating that they can limit the reach of content. By not using a paywall and giving away content for free, the creator was able to grow their audience significantly.

Highlights

The speaker gave away everything for free and gained over 50,000 subscribers on their YouTube channel in less than a year.

The free content strategy led to a business generating over $115,000 per month.

Giving away valuable content helps to build a social following and trust with the audience.

Influencers like Alex Rossi, Mr. Beast, Logan Paul, and KSI have successfully grown their audiences by giving away content for free.

When you give away content for free, you can build a larger audience without losing people to paywalls.

The concept of 'jab, jab, jab, and then right hook' is mentioned, emphasizing the importance of providing value before monetizing.

Mr. Beast's strategy of giving away millions of dollars helped him build a loyal following which later supported his paid products.

Alex Rossi provided free courses and books that were of higher quality than paid alternatives, attracting a large audience.

The speaker built an email list of over 30,000 people and a free community of over 40,000 people.

The free course generated over $655,000 through affiliate marketing.

Giving away value for free is a powerful strategy to reach people and connect with them.

The speaker grew their business by adopting a similar free content strategy as successful influencers.

The more value you give away for free, the more likely people are to trust and support your paid products.

The speaker made over $80,000 in just four months by giving away content for free.

Creators who build audiences by giving away value can significantly impact sales when they promote products.

Logan Paul and KSI sold their drink brand Prime Hydration to Coca-Cola for a substantial sum, demonstrating the power of influencer brands.

The speaker encourages others to give away as much value as possible to grow their audience and business.

Transcripts

so I gave away everything that I had for

free and in return I got over 50,000

subscribers on my YouTube channel in

less than a year and I grew a business

generating more than $100,000 per month

actually over

$115,000 per month right now so how was

I able to do that like give away stuff

for free like not just stuff but

everything for free and then building a

business in return and like a social

following so I'm going to share that

with you in this video and why you

should do the same why you should give

away the most valuable stuff that you

have how that will help you I will also

tell you about like some of the biggest

names in the industry right now if you

think about YouTube they do this thing

uh and it works like a charm you know if

you look at Alex rosi gives away

everything for free if you look at uh Mr

Beast he gives away everything for free

if you look at creators like uh Logan

Paul uh KSI they give away away

everything for free make millions and

millions of dollars hundreds of millions

of dollars in return when they start

promoting products um if you look at

yeah a bunch of people online right so

why do you do this and how do you even

make it work and why is it the most

powerful thing that you can

do but nobody's really doing it so I

started doing this last year because I

looked at Alex rosi he's like one of the

biggest business influencers right now

on the internet right

and I went to his YouTube channel and I

started to see his videos and he said

like I have nothing to sell Etc then I

went to his website and I saw that he

had a free course on his website and I

didn't even have to

like leave my email or anything to

access this course and that was like a

huge realization for me I was like okay

interesting he has massive amounts of

knowledge and when I go to his website

it's right there I don't even have to

leave my email or anything I can

literally start watching the course

right away and the material in this

course was better than the stuff that I

was used to pay like 5 10 I even bought

courses for $20,000 and this was like

the best then he started to release

books like1 million leads or $100

million offers it was back then and that

book was also mind-blowing right and

then I started to see what Mr Beast was

doing and he was like running his

YouTube channel I'm sure you've heard

about him as well right where he's just

make these crazy the videos and he gives

away like millions of dollars to random

people like Touch This Plane and the

last one who let's go will win a million

dollars right and I always thought like

how is that even possible he just gives

away massive amounts

of money and things and how is that even

profitable

right and then people who give away

entertainment value as well right where

you know Logan Paul or KSI just making

entertainment on YouTube Etc and then

when they do release something it just

runs off the shelves like nothing else

and that is really the secret

right because Mr Beast talked about this

as well and I don't know where I'm going

to sit let's go

here but he talked about this in

um a YouTube video that I saw as well

and he said that when you put a pay

oneall on something meaning that if I

ask for money or even an email address

you're losing most of the people right

even if I give away something to you for

free and I ask for an email address 50%

might opt in but I'm losing 50% of the

people right there right so the easiest

way to grow is really to give value to

people right it's called jab jab jab

like Gary B talks about this right jab

jab jab and then right

hook and that was what Mr Beast was

doing right he just gave away not only

entertainment value but millions of

dollars so he built up this huge

follower base of very of very loyal

following so that when he did release

his products like Mr bees burgers or Mr

be chocolate bars people just went and

bought it like freaking crazy you know

same thing with Alex rosi like he gave

away all of this information for free in

courses in books in audio books in

YouTube videos and then when he finally

like kind of undercover promoted his own

company called acis.com it went really

really good right for that but also when

he started to became a coner of school

and started promoting school then he

could promote that like crazy as well

and school is now growing like nothing

else and so I saw all of these things

and also at the same time I saw that

pretty much everybody else on the

internet were not doing this right

because last year I was basically having

this thing where I I was running a

marketing

agency and I saw all of the other people

were basically selling courses right on

how to start a marketing agency and

let's see if I can get some light here

uh I'm just moving around in this video

maybe you guys are like what the [ __ ] is

it

doing um

but so yeah I saw all of these other

people selling courses for $1,000 $1,500

$2,000 5,000

$10,000

and at the same time I was like I also

want grow on YouTube so I started to

play around with YouTube and I started

to

like do videos obviously and I also

noticed very quickly that the more value

that I gave in my

videos the more views I got and the more

people like my videos who knew right the

more value you get the more people liked

it which was

like okay there's something there right

so I kind of understood that that the

more value I give the more people want

to watch my stuff and the bigger

audience I can grow so so I was like

okay let's just give away everything for

free I'm see I see what Mr Beast is

doing I see that Alex is doing this and

they're growing like crazy on the

internet right so I was like instead of

me doing a YouTube channel where I'm

promoting a course for 2,000 bucks or

whatever I'm just going to give away the

course for

free and so that's what I did I did

YouTube videos gave away all of the

information that other people were

guarding behind paid courses I gave it

away for free and I then started to uh

basically get people into my free course

I start to build an email list I bought

I built that email list to over uh

30,000 people I built a free community

to over like 40,000 people um I built a

YouTube channel to over 50,000 people in

one year and that free course generated

over $655,000

right which is sounds weird right I had

a free course that generated over half a

million doar like how is that even

possible well that's another story I

monetized it with something called

affiliate marketing but the moral of of

the story kind of like the point that

I'm trying to get across in this video

is that the more value that you can give

away for free the bigger audience you

will get the more reach you will get on

your videos the more trust you will

build the more authentic you will be

seen as because you're actually trying

to help people for

free and then you use this concept of

value value value just jab them with

value nine Jabs just value value value

value and

then when you promote

something that's when you can sell it

like crazy like Mr Beast like just

giving away millions of dollars breaking

even on his YouTube income so that when

he did release the chocolate bars like

he just they just people flooded the

malls and bought it like absolutely

crazy so this is like this is how I did

it last year I just did it as a test I'm

like okay if Mr Beast can do it if I MO

is doing it if they're just giving away

stuff for free building huge audiences

and then making a lot of money from it

from it as well I might as well just

test it out and that is what I'm going

all in on now as well it's just trying

to give away as much value as I can I

have a free course a free community that

I don't charge a dollar

for um we've had now tens of thousands

of people go through it if not hundreds

of thousands by now and we've had people

as young as 16 grow businesses making

hundreds like close to $100,000 per

month I even think it broke that

$100,000 per month Mark and I just give

away everything for free because it's

like the easiest hack

to reach people and connect with people

by actually giving value

right so yeah that is basically it how

just giving away value for free

completely changed my business and my

life and the best thing about it that as

well right is that nobody else is really

doing

it because we have this thing in our

brain where we think

[Music]

that basically giving it away for free

like we're losing out on it or we're we

have this scarcity mindset that if I get

if I give it away for free then people

are not going to pay me or people are

going to steal it or whatever that might

be right that you're not going to get

that exchange of value in return but

actually you're getting more in exchange

you the Creator winning on just giving

away for free because you gain a a

customer or a potential customer you're

like you're reaching more people because

you don't have a pay wall so you're not

losing people right if you're Char if

you're asking for $1,500 up front before

you can give them value 98% of people

you might convert 2% if that but 98% of

people are just going to ignore you

right but if you give it away for free

and if you make it easy for people to

get this thing for free like you're

reaching as many people as you possibly

can and you're winning by just impacting

them you're winning by just being able

to give them something because you're

building a potential future customer if

you're going to sell something in the

future you're gaining more Reach people

start to talk about you about this guy

or girl it just gives away massive

amount of value they start to share your

videos to start to share your course and

all of these things so it's honestly the

smartest business move that you can make

the best move that you can make the most

fun move that you can make because

people truly start to appreciate your

your stuff because you're giving them

massive value and it doesn't cost them a

dollar so that when you do want to sell

something later the sell is so easy it's

like hey guys Max here uh yeah hopefully

you've enjoyed my free stuff hopefully

you don't say that right but that's the

feeling you've enjoyed all my free stuff

I just launched something that you can

pay for if you want to achieve this

thing faster and easier with more help

and support if you want to buy it here's

the price go and buy it and go and check

it out and

and the sales process is so much easier

because people associate you with value

that they've got for free so they almost

feel indebted they feel like the law of

repr procity right you've been able to

give them so much for free so that when

you ask for something that

you're like if you can give them even

more value and it has an okay price and

a great offer people are just going to

flood in and this is how I made a launch

this year in February and I added over 4

,000 new monthly current Revenue in 27

days and the final day of those 27 days

I added $14,000 new monthly recurring

revenue and that was mainly because I

just had given away so much value for

free prior to that and during the time

that I was giving away stuff for free

people are like yeah but I I can't

afford to give away stuff for free

because I'm not going to make any money

from it the first month I gave away

stuff for free the first month I had my

free course I made $4,000 in monthly

recurring Revenue the second month I

made 15 the third month 25 and the final

month 40 so in total it was over $80,000

generated in Just 4 months when I

started to give away stuff for free

obviously you need to structure in a way

so that I gave away the information but

I promoted a software right um but yeah

this

is what I wanted to tell you about

hopefully this inspires you if you want

to see how I give away stuff you will

find the link underneath this video uh

you can join that Community you can

backtrack exactly and see exactly how I

give away stuff for free take

inspiration from Mr Beast take

inspiration from Alex Orosi stuff um you

know even Logan Paul and KSI you know

they give away massive amounts of value

for free in terms of entertainment and

podcasts and then they started to

promote this uh drink right Prime drink

and they sold it to Coca-Cola for I

don't know how much hundreds of millions

or maybe even more than that um and you

know billion s today they think that

those Creator Le brands are going to

become the future really so the prime

drinks of Logan Paul and Ki will be kind

of the new Coca-Cola that's why

Coca-Cola bought it because they see how

powerful this is that influencers who

give who build massive a audiences by

giving away massive amounts of value for

free when they start to promote products

or stuff that people can buy people go

and buy it like crazy because people are

so Associated and really trust and like

those people that they've been following

on the internet for years

so yeah that's it that's the easiest way

to get gain customers to promote stuff

to sell stuff to build an audience

online just make super simple videos

like this give real value away for free

if you can even build a course that is

free exactly as I'm doing and give that

as well that's even better because now

people are like Blown Away by the value

that you give so that when you do start

to release something later you have a

massive audience you have a massive

email list and you have a massive group

of people who like you and trust you and

they will basically just buy your stuff

because they like you test it out

promise you thank yourself later