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Summary
TLDRThe speaker shares their journey from being a corporate trainer to starting a successful street food business. Initially earning a modest salary, they struggled with work-life balance and mental stress, which motivated them to pursue their passion for selling jasuke (corn snack). Despite early challenges, the business grew, with the help of faith and personal practices like prayer and self-motivation. The speaker emphasizes that income and success come from perseverance and faith, not just from traditional jobs, encouraging others to trust in their efforts and remain hopeful about their future.
Takeaways
- 💼 The speaker worked as a trainer, earning a salary of around 9-10 million Rupiah, but found themselves seeking more fulfillment and financial independence.
- 🏠 They were offered managerial positions in Semarang and Medan but declined due to family commitments and a desire to pursue entrepreneurship.
- 🌽 The speaker started selling 'jasuke' (a corn-based snack) as a side hustle after being inspired by YouTube and TikTok content about entrepreneurship and overcoming fears of leaving a stable job.
- 📈 The business grew steadily, with the speaker initially handling everything on their own before hiring employees to help with tasks like prepping the corn and running the stalls.
- 🏪 The speaker now has three locations for their jasuke business, with one managed by a friend, and the daily turnover can reach over 1 million Rupiah per day.
- 🤝 The speaker emphasizes the importance of location, taste, and display when building a food business, and credits these strategies for their success.
- 🙏 The speaker shares how they became more religious over time, improving their spiritual practices, which helped them feel more at peace and confident about their livelihood.
- 💡 They believe that success comes from a combination of hard work, faith, and trusting in God's plan, rather than relying solely on traditional employment or profession.
- 🌧️ Despite facing challenges like bad weather, the speaker remains resilient and continues to believe that their business will succeed through faith and perseverance.
- 💬 They encourage others to overcome their fear of starting a business, trusting that as long as one works hard and maintains faith, their needs will be provided for.
Q & A
What was the speaker's profession before starting their business?
-The speaker worked as a trainer with a salary of around 9-10 million rupiah, including incentives, before starting their own business.
Why did the speaker decline the managerial job offers in Semarang and Medan?
-The speaker declined the managerial job offers in Semarang and Medan because they had already settled down with a family and bought a house, making relocation a difficult decision.
What inspired the speaker to start their own business?
-The speaker was inspired to start their business after feeling mentally burdened and lacking time while working a corporate job. They began watching motivational content on TikTok and YouTube, which helped them overcome the fear of leaving a stable job.
Why did the speaker choose to sell 'jasuke' as their product?
-The speaker chose to sell 'jasuke' (a snack made of corn, cheese, and milk) because they found it to be a healthy and light snack that didn’t cause discomfort, unlike sour or overly sweet foods.
How did the speaker first promote their business?
-The speaker initially promoted their 'jasuke' business by posting about it on WhatsApp, targeting their coworkers. Three people bought the product the first time, and they received positive feedback.
What challenges did the speaker face while starting their business?
-In the early stages of the business, the speaker juggled both their job and their new business, managing to work two months before resigning from their job. Additionally, they initially handled all tasks themselves, including peeling corn (mipil).
How did the speaker's business grow over time?
-The speaker’s business grew steadily, starting with just one cart and a small following on Instagram. Over time, they opened more outlets in Kemiling, Kedaton, and Rajabasa Raya, eventually hiring employees to help with peeling corn and managing the outlets.
What are the speaker's sales strategies that contributed to their business success?
-The speaker identified three key factors that contributed to their success: taste, location, and display (packaging and cart presentation). They focused on maintaining high product quality, selecting strategic locations, and creating appealing displays.
How does the speaker stay motivated and maintain a positive mindset about their business?
-The speaker relies on their faith, including praying and trusting in God for sustenance. They believe that consistent prayer, including practices like dhuha (morning prayer) and remembering that all efforts are for God, helps them stay calm and focused.
What message does the speaker have for people hesitant to start their own business?
-The speaker encourages people not to fear starting their own business, emphasizing that sustenance comes from God and that effort combined with trust in God will lead to success. They urge others not to give up easily, even if it takes time to see results.
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