PELUANG DAN TANTANGAN INDUSTRI 4 O I JUMADIL DWI ZULSTRA

Summary

The video discusses the rapid evolution of digital businesses in the context of Indonesia’s digital economy, highlighting key disruptions driven by millennials and technological advancements. The speaker explains how traditional industries are being replaced by digital platforms such as Tokopedia and Gojek, emphasizing the significance of adapting to new business models. The video also explores how artificial intelligence, fintech, and digital platforms are transforming industries like retail, media, education, and telecommunications. It stresses that businesses must embrace change to survive and thrive in the coming decade, especially with the rise of digital disruption and the 5G revolution.

Takeaways

• 💼 The future of digital business in Indonesia is shaped by rapid innovation, especially as the country approaches 2030.
• 📊 Millennials will dominate the productive workforce, making up 75% by 2030, and they will also be the wealthiest generation.
• 🌊 Three major disruptions are reshaping the business landscape, with significant changes in market behavior and industries.
• 📉 Traditional industries like retail (e.g., Matahari, Ramayana) are being disrupted by digital platforms like Bukalapak and Tokopedia.
• 🚀 Startups like Gojek have achieved massive success with minimal physical assets, showing the power of digital business models.
• 🎧 Millennials are driving cultural shifts, such as the decline of rock music in favor of hip hop, highlighting generational changes in preferences.
• 🎤 Comedy is also evolving, with Stand-Up Comedy replacing traditional comedy groups like Sri Mulat.
• 🤖 AI and automation will replace many traditional jobs, as digital disruption accelerates across various sectors.
• 📺 Media and entertainment will be radically transformed, with social media personalities and platforms like YouTube outpacing traditional outlets.
• 🏦 The financial sector is facing a major shift with the rise of fintech, leading to fewer physical bank branches and employees.

Q & A

What is the main topic discussed in this lecture?

The main topic of the lecture is the development of digital business, its models, and how to generate successful ideas in the digital business world in the era of the Industrial Revolution 4.0 in Indonesia.

What are the three major disruptions mentioned in the lecture?

The three major disruptions mentioned are the rise of digital platforms replacing traditional businesses, the shift in consumer behavior and preferences, and the technological advancements that are reshaping industries such as artificial intelligence (AI) and robotics.

How are millennials influencing the business landscape in Indonesia?

Millennials are driving significant changes in Indonesia's business landscape by favoring digital platforms over traditional ones. By 2030, 75% of the productive workforce in Indonesia will be millennials, and their consumer behavior and business preferences are expected to dominate the market.

What examples of disrupted industries are provided?

Examples include retail (e.g., Matahari and Ramayana losing ground to Bukalapak and Tokopedia), travel agencies (with traditional agents being replaced by online platforms like Traveloka), and the music industry (with rock music losing popularity to hip-hop among millennials).

What is the significance of asset-light business models in digital companies?

Digital companies like Gojek are successful despite having minimal physical assets. Their business model relies on a platform that connects services without owning the assets directly (e.g., vehicles or drivers), making them more scalable and flexible compared to traditional companies with heavy physical assets.

How is education expected to be disrupted by digital transformation?

Education will see fewer physical classrooms and teachers as digital learning platforms become more prevalent. The lecture predicts that the need for classrooms and faculty will be reduced by half as digital education becomes more widespread and efficient.

What role does artificial intelligence (AI) play in digital disruption?

AI is expected to replace many traditional jobs, particularly those that involve repetitive mechanical or electrical tasks. This will lead to a significant transformation of industries and the workforce, where AI systems can handle tasks more efficiently and at lower costs.

What industries are identified as most vulnerable to digital disruption?

Industries such as retail, telecommunications, media, banking, and education are identified as being highly vulnerable to digital disruption due to the rise of digital platforms, AI, and changing consumer behaviors.

How are traditional media companies like Kompas and RCTI affected by digital disruption?

Traditional media companies are losing viewers and revenues to digital content creators, such as YouTubers and influencers like Ria Ricis and Atta Halilintar, who attract larger audiences with much smaller overhead costs compared to traditional media.

What is the future of retail stores in Indonesia according to the lecture?

Retail stores like Ramayana and Matahari are expected to decline as e-commerce and direct-to-consumer models become dominant. Physical stores will give way to online marketplaces, and producers will interact directly with consumers, reducing the need for intermediaries.

Outlines

00:00

💼 Introduction to Digital Business and Future Challenges

In this section, the speaker introduces the topic of digital business development, emphasizing how it has evolved in the context of the Industrial Revolution 4.0 in Indonesia. The speaker invites the students to critically analyze the future of digital business and explore which industries might thrive in the coming years. They also highlight how disruptive changes in business models have already begun to transform traditional markets, with many businesses collapsing while new opportunities emerge, providing a warning to entrepreneurs about the rapid pace of change.

05:01

🌐 The Three Major Disruptions Shaping Business

This paragraph elaborates on three major disruptive forces in business that will dominate the next decade. The speaker stresses that these disruptions will challenge traditional business models and consumer behavior, particularly focusing on the rise of millennial entrepreneurs. Key examples like Bukalapak, Tokopedia, and Traveloka are mentioned, illustrating how these digital platforms have upended long-established industries. The speaker points out that as old businesses die, new ones emerge, and that adaptation to these changes will be crucial for survival in the evolving market.

10:02

🎸 Millennial Preferences and Cultural Shifts

Here, the speaker discusses the shifting preferences of millennials, using the music industry as a case study. Rock music, once dominant, has been replaced by genres like hip hop, signaling a broader cultural shift driven by millennials. Similarly, traditional comedy groups have been replaced by stand-up comedians, illustrating the changing tastes and consumption patterns. This disruption is not limited to entertainment but is reflective of the broader societal changes that will impact all industries, especially as automation and artificial intelligence continue to advance.

📺 The Disruption of Media and Retail Industries

This section focuses on the disruption of traditional media and retail industries. The speaker highlights how mainstream media outlets like TV stations and newspapers are being overtaken by digital content creators on platforms such as YouTube. Similarly, retail giants like Ramayana and Matahari are losing ground to digital marketplaces. The speaker also touches on how new technologies, such as 5G, will further accelerate this transformation, making it harder for traditional businesses to compete against agile digital enterprises.

💳 The Future of Finance and Banking

This paragraph explains how the financial sector, particularly banking, is being transformed by fintech innovations. The speaker notes that the number of bank branches, employees, and ATMs will drastically reduce by 2030 as mobile banking and digital finance become the norm. Traditional banking systems are being disrupted by more efficient, technology-driven solutions that offer more services with less infrastructure, ultimately reshaping the financial landscape.

📞 The Transformation of Telecommunications

In this section, the speaker explores how the telecommunications industry is facing major disruptions, with free communication services like WhatsApp undermining traditional telecom models. The advent of 5G is expected to further accelerate this shift, potentially rendering traditional telecom companies like Telkom obsolete if they fail to adapt quickly. The speaker emphasizes that digital companies are moving towards offering 'more for less,' a hallmark of digital disruption, where greater value is provided at reduced or zero cost.

🎓 The Digital Disruption of Education

This paragraph delves into the upcoming disruptions in education. The speaker predicts that the need for physical classrooms and educators will decrease significantly as digital learning platforms take over. Universities and schools will reduce their physical footprint, as more learning shifts online. The speaker explains that this shift is part of a broader trend where industries are offering better services at lower costs, and education is no exception.

Keywords

💡Digital Business

Digital business refers to the use of technology and digital platforms to create and deliver products or services. In the video, the speaker emphasizes the rise of digital businesses in Indonesia, such as Bukalapak, Tokopedia, and Gojek, which are disrupting traditional business models by offering new, more efficient ways of operating. These businesses often leverage minimal physical assets and focus on platforms or applications to meet customer needs.

💡Millennial Disruption

Millennial disruption refers to the ways in which the behaviors and preferences of the millennial generation (born between 1981 and 2000) are reshaping industries. Millennials prefer digital solutions, such as online shopping or streaming services, leading to the decline of traditional businesses. The video explains how industries like retail (Ramayana, Matahari) and entertainment (rock music, comedy groups) are being overtaken by digital and millennial-driven trends like online platforms, hip hop music, and stand-up comedy.

💡Industry 4.0

Industry 4.0 represents the current trend of automation and data exchange in manufacturing technologies, including the Internet of Things (IoT), cloud computing, and artificial intelligence (AI). In the video, the speaker discusses how this revolution is driving digital disruption in Indonesia, with robots and AI expected to replace many traditional jobs, and businesses needing to adapt to these changes to survive.

💡Disruption

Disruption refers to the process in which an innovation creates a new market and eventually disrupts existing market leaders. In the video, the speaker identifies three waves of disruption happening in Indonesia's business landscape, with companies like Gojek and Traveloka transforming their industries (e.g., transportation, retail, and travel) while causing the decline of traditional players who fail to adapt.

💡Exponential Growth

Exponential growth in business refers to rapid and accelerating development. Gojek is highlighted in the video as an example of a company that achieved exponential growth, going from a small start-up to a company with a market valuation of over $10 billion in just nine years. In contrast, more traditional businesses like Garuda, with their slower, incremental growth, are being left behind.

💡Asset-Light Model

The asset-light model is a business strategy that minimizes the need for heavy physical assets. Gojek, for example, operates with minimal physical resources—it doesn’t own the vehicles or employ the drivers directly—yet it has a large market presence. This is in stark contrast to traditional businesses that rely on heavy assets like buildings or equipment, and is a key reason digital companies can scale more rapidly.

💡Artificial Intelligence (AI)

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines. In the video, the speaker highlights AI as a key driver of future business disruptions. AI technologies are expected to replace jobs that involve repetitive tasks, transforming industries and requiring businesses to innovate to remain competitive.

💡More for Less

More for less is a concept in digital business where companies offer higher value products or services at lower costs. In the video, the speaker mentions how digital businesses are providing services that are often 10 times better and 10 times cheaper than traditional offerings, disrupting established industries by delivering more efficiency and value with fewer resources.

💡Fintech (Financial Technology)

Fintech refers to technology-driven financial services, including mobile banking, peer-to-peer lending, and digital payments. The video predicts that fintech will disrupt the traditional banking sector in Indonesia, reducing the need for physical bank branches, ATMs, and staff, as more financial services are delivered through mobile platforms.

💡Digital Disruption

Digital disruption describes the changes brought about by digital technologies that fundamentally alter industries and business practices. The video focuses on how digital disruption is impacting various sectors in Indonesia, including retail, telecommunications, media, and education, as new technologies like AI and fintech transform traditional ways of operating.

Highlights

Introduction to digital business development and the rise of new models in the era of Industry 4.0 in Indonesia.

Students are asked to critically analyze future digital business opportunities and the role they will play in the evolving business landscape.

Discussion on how millennials (born between 1981-2000) are shaping the future of Indonesia's workforce and business environment.

In 2030, 75% of Indonesia's productive workforce will be millennials, many of whom will drive new business growth.

The rise of digital entrepreneurs is creating a new business world, where opportunities for innovation and growth emerge alongside the disruption of traditional industries.

Disruption in Indonesia: Traditional giants like Matahari and Ramayana are being replaced by digital marketplaces such as Bukalapak and Tokopedia.

Online travel agents, like Traveloka, have disrupted traditional travel agencies, rendering many obsolete.

Millennials are behind the death of 50 major industries while giving rise to new business models like Gojek, which has surpassed traditional companies in market value despite having fewer assets.

Business disruption is being driven by the changing tastes of millennials, such as their preference for digital experiences over traditional forms of entertainment and retail.

The future of the job market is shifting, with digital businesses offering less asset-heavy, more agile models that are growing exponentially.

Media and entertainment are also affected, with social media and online influencers surpassing mainstream TV and print in popularity and profitability.

By 2030, digital disruption will drastically reshape education, with reduced need for physical classrooms and an increase in online learning.

The financial sector is facing significant transformation, with mobile banking and fintech reducing the need for physical bank branches, ATMs, and employees.

Telecommunication will see major shifts as 5G technology makes communication services faster, cheaper, and even free in some cases.

The key to thriving in digital disruption is offering 'more for less,' with innovative companies delivering higher quality services at a fraction of traditional costs.

Transcripts

[Musik]

Bismillahirrahmanirrahim asalamualaikum

warahmatullahi wabarakatuh anak-a

mahasiswa yang saya cintai pada

pertemuan kali ini di Mat kuliah bisnis

digital kita akan bahas tentang

perkembangan bisnis

digital terus model-model dari bisnis

digital serta Bagaimana cara

menghasilkan ide keberhasilan dalam

bisnis digital di di era revolusi

industri 4.0 di Indonesia ini

Nah berikut coba saudara tonton dan

simak video berikut ini tentang

perkembangan bisnis digital di masa yang

akan datang dan saudara berikan

tanggapan yang kritis tentang bagaimana

perenan saudara

menghadapi dunia bisnis di masa yang

akan datang dan

kira-kira bisnis digital apa yang

berpotensi kuat di Indonesia di masa

yang akan

[Musik]

datang sebuah kalimat menggugah saya

kalimatnya begini Apa yang akan terjadi

dalam dunia bisnis Indonesia hingga

tahun 2030 Apa jawabnya maka saya akan

pilah dulu bagian perbagian yaitu bagian

pasar atau market dan bagian perilaku

customer setuju ya kita membahas

mengenai kaum milenial kaum milenial

adalah mereka yang lahir di sekitar

tahun 1981 hingga tahun 2000 di mana

saat ini merupakan early adapter dari

calon orang kaya 50% manusia produktif

Indonesia saat ini adalah kaum milenial

ini dan di tahun 2030 75% lebih angkatan

kerja produktifnya adalah kaum milenial

ini juga orang kayanya adalah kaum

milenial ini kita overview mengenai apa

yang saya sebut tiga gelombang besar

bisnis di Indonesia di mana informasi

ini masih akan relevan hingga 10 tahun

ke depan yang akan anda hadapi dalam 10

tahun ke depan adalah tiga masalah

disrupsi tiga disrupsi besar ini telah

terjadi dan saya bilang bahwa Kalau anda

bukan entrepreneur maka anda melihat

disruption itu sebagai sebuah ancaman

tapi kalau anda entrepreneur maka inilah

masa di mana kita menyebutnya the whole

new world of business dunia baru dalam

bidang bisnis saat ini ada peluang

jutaan banyaknya walaupun di sisi lain

ada jutaan pekerjaan tutup ribuan bisnis

baru tumbuh dan ribuan bisnis lama juga

mati itu disruption yang baru apa yang

di disruption saat ini misalnya matahari

dan Ramayana dibunuh sama Bukalapak dan

Tokopedia travel agent dibunuh sama

travel lokal tapi di balik itu sahabat

ada jutaan peluang yang tumbuh baru juga

jadi kalau ada yang mati pasti ada yang

lahir baru anda mau bagian yang mana

ikut bagian yang mati atau ikut bagian

yang lahir ketika ada 50 produk bisnis

industri yang dibunuh oleh milenial Maka

kalau ada yang mati sekali lagi pasti

ada yang lahir kalau Traveloka itu

bagian dari yang lahir karena muncul

yang namanya online travel agent tapi

efeknya banyak travel agent offline yang

mati karena bisnis model mereka sudah

tidak relevan ke depan saya akan

ceritakan mengenai tiga disruption yang

sekarang mulai banyak orang ketakutan

luar biasa tiga big Dian wave di

Indonesia yang mendistrupsi pasar dan

mendistrupsi perilaku konsumen terutama

perusahaan-perusahaan kayak Indofood

Astra Mayora Kalbe Farma yang

besar-besar itu syok sekarang karena

tiba-tiba muncul pemain yang sama sekali

tidak dikenal tiba-tiba muncul tiba-tiba

merusak semuanya gojek misalnya Baru 9

tahun ada yang tahu berapa market

value-nya lebih dari 10 bilun dolar

kalau dirupiahkan berapa R50 triliun itu

uang semua enggak ada kertasnya Garuda

anda tahu berapa market valuation-nya

enggak nyampai 4 triliun yang satu 9

tahun yang satu 40 tahun Bayangkan dan

yang 40 tahun itu merangkanya

pelan-pelan sampai sekarang enggak

nyampai-nyampai tuh angka 100 triliun

yang satu lagi eksponensial dalam 9

tahun melejit hingga lebih dari 150

triliun jadi perusahaan milenial itu

seperti tidak ada asetnya sahabat jangan

bangga Anda kerja seperti di Astra di

Indofood karena pegawainya ribuan karena

gedungnya di Tamrin atau Sudirman

sekarang anak-anak milenial enggak

bangga kerja di perusahaan begituan

karena mereka bangganya kerja di

perusahaan yang digital misalnya gojek

itu menjadi inceran banyak orang Padahal

gojek asetnya apa gojek enggak punya

aset motor enggak punya mobil enggak

punya gojek enggak bayar BPJS enggak

bayar gaji supir ojek intinya aset gojek

kecil karena itu bisnis mereka bisa

besar karena asetnya kecil ini aneh

dengan bisnis yang zaman dulu asetnya

besar-besar gitu ya dan hutangnya besar

ini tidak sekali lagi di sisi lain

netflix itu pegawainya cuma 6.000 orang

valuation-nya lebih dari 160 triliun

kantor aja enggak punya jadi omsetnya

luar biasa Walaupun asetnya kecil Karena

itulah kunci bisnis digital asetnya

kecil lalu diskusi apa yang kita akan

seriuskan kita akan diskusikan pertama

tentang millennial disruption Kenapa

millennial disruption karena cirinya

sama yaitu membunuh yang telah eksis

lama contoh musik rock sekarang saya

tanya ada enggak grup musik rock yang

digawangi oleh k milenial ada enggak

dulu ada Gun and Roses ada Scorpion ada

Dream Theater Kenapa karena musik rock

tidak disukai oleh milenial milenial

sukanya musik apa musik hip hop ada 50

produk bisnis industri yang dibunuh

milenial dan itu bukan kata-kata saya

tapi itu kata-kata riset semua ada

risetnya jadi riset yang mengatakan

musik rock dibunuh oleh milenial sahabat

sejak 2017 untuk pertama kalinya album

musik rock dilampaui oleh album musik

hip Hiphop jadi ada satu yang nyungsep

pelan-pelan ada satu yang naik

pertanyaan pengingat Anda mau yang

nyungsep atau ikut naik misalnya lain

lagi grup lawak itu dibunuh sama

milenial Sri Mulat sudah enggak ada dulu

ada Jayakarta grup hilang semua dibunuh

sama milenial karena milenial enggak

suka dengan grup lawak sukanya apa

sukanya Stand Up Komedi dan saya itu

kalau nonton srimula itu ngakaknya luar

biasa tapi kalau milenal nonton Sri

Mulat itu lucunya di mana Sri Mulat itu

enggak ngerti dia itu sebaiknya kalau

saya lihat Stand Up komedian itu lucunya

di mana Tapi milenial itu bilangnya

lucunya minta ampun jadi dua generasi

ini berubah luar biasa dan cita rasa

humor juga bergeser kecintaan terhadap

musik juga bergeser lalu apalagi yang

bergeser dan bagaimana menyikapinya kita

diskusi lebih lanjut tentang digital

disruption semua hal nanti akan

digantikan oleh robot apa yang bisa

mekanik dan elektrik pasti diganti robot

jadi manusia semuanya nanti bisa

digantikan oleh Ai artificial

intelligence disrupsi digital ini akan

banyak menelan bisnis bergaya

tradisional bayangkan gerakan digital

disrupsi ini seperti gerakan forteex

yaitu gerakan baling-baling pesawat

baling-baling itu Kalau muutter makin

kencang dan makin banyak dayanya makin

melumat putarannya ke dalam ini gambaran

industri mana yang makin ke tengah mana

yang makin mendekat dengan titik lumatan

makin hancur-hancuran bisnis itu pertama

yaitu Google dan Facebook mereka adalah

industri yang paling cepat mendisrupsi

sekaligus paling cepat terdisrupsi dalam

10 tahun ke depan akan terjadi perubahan

dalam dunia sosial media dan dunia

search engine di mana mungkin saja tetap

Google yang memimpin namun sudah

bergeser jauh kefungsiannya dari saat

ini kedua media akan terdistrupsi yaitu

media mainstream Kompas Femina jawapos

RCTI tvrii tidak tahu lagi sampai kapan

namun di tahun 2030 rasanya semua itu

menjadi dinosaurus hilang contoh saat

ini ya Net TV itu tiba-tiba melayof

banyak karyawan persaingan mereka itu

dengan individu yang asetnya minim

bayangkan Net TV itu asetnya heavy

sekali dalam overhead dan bagi

perusahaan overhead yang besar itu

adalah kanker bagi perusahaan

dibandingkan dengan apa dibandingkan

dengan Ria ricis Ya jelas aja

penontonnya lebih banyak Ria Ris Kenapa

karena lebih disenangi saat ini

bayangkan netv itu investasinya 3

triliun untuk dapat viewer 1 juta per

hari channelnya bosman mardigu itu 1

juta juga viewernya per hari dari

YouTube IG dan FB modalnya berapa kecil

sekali Atah halilintar per hari itu 7

juta viewer jadi corebusher itu 6 juta

viewer Raffi dan Gigi itu 10 juta viewer

per harinya modalnya enggak sampai

semiliiar Bubrah itu semua media

mainstream apalagi nanti waktu 5g hadir

di Indonesia tahun 2020 dan 2021

generasi milenial dan generasi Z tidak

nonton TV nontonnya semua berbasis

internet ketiga apa yang terdistrupsi

retail shop Ramayana matahari Departemen

Store serba ada akan musnah menjadi

marketplace digital jualannya menjadi

personal bisnis itu dan menjadi direct

bisnis itu produsen langsung ke konsumen

dan konsumen langsung request ke

produsen enggak ada lagi orang tengah

enggak ada lagi pajangan enggak ada lagi

retail shop keempat adalah hadirnya

fintech Finance teknologi barusan kita

cerita kalau banyak bank akan atau sudah

mengurangi kantor cabangnya ini akan

merubah dunia perbankan baik dari jumlah

cabang jumlah karyawan hingga jumlah ATM

di tahun 2030 bahkan dibandingkan dengan

saat ini akan tinggal 20% jumlah

karyawan Bank cabang Bank dan mesin ATM

karena semua sudah menjadi mobile kelima

Selanjutnya apa yang terdisrupsi

telekomunikasi wa itu ak akan melibas

semuanya Telkom akan berubah

landscape-nya Kenapa karena mendadak

komunikasi menjadi semuanya gratis 5g

nanti bisa gratis dan kalau Telkom

mengadopsinya telat baru 2045 Singapura

sudah mengadopsinya sekarang maka di

tahun 2021 telepon kita bisa tiga Salah

satu teleponnya adalah singtel karena

kita enggak bisa tahan lagi sudah pakai

satelit semua wilayah Indonesia dicover

dan gratis mampus itu Telkom tapi itu

adalah bisnis yang terjadi bahwa

telekomunikasi akan terdisrup kalau

tidak cepat-cepat melakukan perubahan

game changing Kenapa karena

telekomunikasi merubah dari more for

less jadi more for Zero itulah yang

dilakukan oleh digital company mereka

menghasilkan more for Zero Itulah ciri

digital disruption keenam apa yang

terdisrupsi kemudian edukasi edukasi

nanti tidak akan pakai ruang kelas dan

guru lagi apa yang dilakukan mereka

menggunakan digital ruang kelas tidak

sebanyak sekarang lagi kampus dan

sekolah sekolahan itu tinggal separuh

kebutuhan ruang kelasnya karena semua

digital guru dan dosen tinggal separuh

dibandingkan saat ini karena itu akan

terjadi disrupsi gila-gilaan di bidang

edukasi dan ini akan membuat syok

kuncinya sekali lagi dalam digital

disruption cirinya adalah kita

menghasilkan layanan yang more for less

jadi produknya 10 kali lebih bagus dari

yang ekisting tapi 10 kali lebih murah

dari produk yang Isting juga kalau itu

sampai terjadi maka akan digoncang oleh

layanan more for less dan more for

[Musik]

Zero