Pengusaha Muda Sukses, Omzet Sampai Miliaran Dari Jualan Dawet!! | Usaha Anak Muda

Summary

In this video, Alim, founder of Daud, shares his business journey, emphasizing that having capital alone doesn't guarantee success without the right skills and strategy. He reflects on past business failures, the importance of product familiarity, quality control, and sustainable growth. He also highlights the significance of digital marketing, copywriting, and ads in scaling a business. Alim prefers franchising to accelerate expansion but envisions a future with self-owned outlets. He advises aspiring entrepreneurs to seek mentorship and network with successful peers to overcome challenges and grow their businesses efficiently.

Takeaways

• 💼 Capital alone doesn't guarantee business success without proper business skills and strategy.
• 📈 Business growth requires a balance between product quality, effective team management, and customer retention.
• 🤔 Transitioning to a simpler, scalable product is better for long-term sustainability, rather than riding short-term trends.
• 🍹 Familiar, easily scalable products (e.g., traditional beverages like 'dawet') have a better chance of repeat customers than trendy but short-lived products.
• 🔑 Quality control and maintaining customer satisfaction are key to repeat business and preventing customer disappointment.
• 🧠 Business success often relies on leveraging digital marketing strategies like Facebook Ads, Google Ads, and content marketing.
• 🚀 Scaling quickly through franchising and partnerships helps a business become a market leader and grow brand recognition.
• 👥 It's crucial for business owners to seek guidance from experienced entrepreneurs, mentors, or peers for solving challenges.
• 🔄 The speaker's strategy includes starting with minimal capital, validating the business, then scaling through franchise models.
• 📊 Monthly revenue is highly fluctuating, but with strategic marketing and good operations, it can reach up to 1 billion IDR during peak times.

Q & A

What is the main message of the speaker regarding capital in business?

The speaker emphasizes that having capital is not the main factor determining business success. It must be complemented by business skills such as product knowledge, sales techniques, and HR management to ensure sustainable growth.

What challenge did the speaker face in their first business venture?

The speaker initially lacked the necessary knowledge in business strategy, such as how to create a unique product or manage advertising and human resources, which led to the failure of their business despite having sufficient capital.

Why did the speaker decide to shift from running a fried chicken business to starting a beverage business?

The speaker decided to close the fried chicken business due to poor performance and the impact of the pandemic. They wanted to shift to a business that was easier to execute, familiar to consumers, scalable, and sustainable.

What factors did the speaker consider when deciding between launching a trendy product like boba or a traditional product like dawet?

The speaker, after discussing with their team, decided to focus on a traditional and long-term product like dawet instead of trendy options like boba, as they wanted a sustainable business with gradual but steady growth.

What does the speaker identify as the biggest challenge in running a beverage business?

The speaker highlights quality control and team management as the biggest challenges. Ensuring consistent product quality and having a dedicated team are key to gaining repeat customers and maintaining business growth.

Why does the speaker emphasize repeat customers over customer acquisition?

The speaker believes that acquiring new customers has its limits, but maintaining high product quality to encourage repeat purchases creates long-term sustainability and better brand loyalty.

What advice does the speaker give regarding product selection for food and beverage businesses?

The speaker advises choosing products that customers will buy repeatedly, rather than niche or fusion products that might only be purchased once out of curiosity. Familiar products like coffee, juice, and traditional dishes tend to perform better.

How has the speaker's business expanded geographically?

The speaker's business has expanded to 384 partners across various regions, including Java, Kalimantan, and Sulawesi, with a significant concentration in Java.

What role does digital marketing play in the speaker's business strategy?

Digital marketing, especially through Facebook Ads, Google Ads, and effective copywriting, plays a crucial role in scaling the business by reaching a wider audience, driving sales, and attracting new franchise partners.

How does the speaker view franchising as a growth strategy?

The speaker sees franchising as an effective way to scale up quickly, opening many branches across the country. While owning all branches could be more profitable in the long term, franchising allows for rapid expansion.