The ONE Word That Will Transform Your Year – Are You Ready?

Summary

The video script is a dynamic and insightful conversation between the hosts, Flip and Danny, as they delve into their personal and professional visions for 2024. They emphasize the importance of focusing on health, financial freedom, and peace of mind, even when jobs are at stake. The hosts share their 'word for the year' strategy, which for 2023 was 'Simple,' broken down into core values like Shine, Inspire, and Enjoy. Looking ahead, their word for 2024 is 'Excellence,' which they plan to implement by improving every aspect of their business operations. They discuss the significance of positivity and how it impacts personal growth and business success, highlighting the contagious nature of positive thinking. The script also touches on the transformative power of setting clear goals, the influence of surrounding oneself with the right people, and the transformative potential of focusing on the present day. Flip and Danny's dialogue is interspersed with practical advice for listeners to plan for their own success and the future of their families, making it an empowering and motivational listen.

Takeaways

• 🎯 Setting clear goals and visions for personal and professional growth is essential for achieving financial freedom and peace of mind.
• 🌟 Focusing on the present day and taking small, actionable steps leads to long-term success and personal development.
• 💡 The concept of 'excellence' as a guiding principle encourages continuous improvement and striving for the best in all aspects of life.
• 🚫 Avoiding negativity and embracing positivity can significantly impact one's life, relationships, and overall success.
• 🧘‍♂️ Health should be a top priority, and making conscious decisions to improve well-being can lead to a more balanced and fulfilling life.
• 📈 Having a clear understanding of one's 'why' and the reasons behind setting specific goals can drive motivation and achievement.
• 🤝 Building a strong team and fostering a positive company culture is crucial for long-term business success and growth.
• 🛠️ Implementing effective communication and operational strategies within a company can significantly enhance productivity and efficiency.
• 🌱 Personal growth and learning should be an ongoing process, with the understanding that there's always room for improvement and new challenges to tackle.
• 🎉 Celebrating achievements and milestones, both big and small, is important for maintaining a positive mindset and recognizing the progress made.

Q & A

What is the main focus for the speaker going into 2024?

The speaker's main focus for 2024 is health, aiming to dial back business activities to focus more on personal well-being.

What article did the speaker read that influenced their perspective on daily focus?

The speaker read an article emphasizing the importance of focusing on 'today' rather than worrying about 'yesterday' or 'tomorrow', which are out of one's control.

What is the significance of the word 'Excellence' for the year 2024 as per the speaker?

The word 'Excellence' signifies the speaker's intention to strive for the best in every aspect of their business and personal life, building upon the strong foundation they established in 2023.

How does the speaker plan to achieve excellence in their operations?

The speaker plans to achieve excellence through prompt communication, personal and professional development, attention to detail, and an attitude of love and kindness in every interaction.

What is the speaker's approach to goal setting for the year 2024?

The speaker suggests setting a 'top three' focus areas for the year to avoid being overwhelmed and to maintain clarity on what is most important.

How does the speaker view the role of positive thinking?

The speaker views positive thinking as a powerful and contagious force that can attract success and improve one's life experience.

What is the speaker's strategy for maintaining a positive outlook?

The speaker's strategy includes surrounding oneself with positive people, focusing on the present, and not dwelling on past mistakes or future uncertainties.

Why did the speaker and Flip undertake a 30-day no-alcohol challenge?

They undertook the challenge as part of their health journey, recognizing that their regular alcohol consumption might have been hindering their fitness and nutrition goals.

How does the speaker suggest using technology like AI in business?

The speaker suggests using AI for generating ideas and expanding on existing concepts, but emphasizes the importance of maintaining the company's unique voice and authenticity in content creation.

What is the speaker's advice for anyone looking to make a change in their life or business?

The speaker advises taking undistracted time to reflect on personal desires and goals, and to start taking steps towards those goals, regardless of past challenges.

How does the speaker plan to ensure that each team member is aligned with the company's vision for 2024?

The speaker plans to roll out a strategy where each department and company under their umbrella identifies their 'top three' goals for 2024, ensuring that everyone is focused and contributing to the overall vision.

Outlines

00:00

🤔 Pursuing Financial Freedom and Career Flexibility

The first paragraph discusses the various career paths one can take, such as entrepreneurship, business ownership, or real estate investment. It emphasizes the importance of having a vision and a plan for financial freedom and peace of mind, regardless of job security. The speaker, Flip, welcomes the audience to the 'Freedom Show' and reflects on the motivation that comes with the new year, encouraging goal setting and planning for the future.

05:01

📅 Focusing on Today and Letting Go of Yesterday and Tomorrow

The second paragraph delves into the concept of focusing on the present day rather than worrying about the past or future. It discusses how dwelling on past mistakes or future uncertainties can be unproductive. The main idea is to concentrate on what can be controlled— the present moment—and to use it as a foundation for building a better tomorrow.

10:03

🚀 Setting a Vision for the Future and Engaging the Team

The third paragraph talks about the importance of having a clear vision for the future and how it helps in setting and achieving goals. It highlights the need for leadership to communicate this vision to the team to ensure engagement and understanding of the company's direction. The discussion also touches on the significance of setting a 'word for the year' as a guiding principle.

15:04

🌟 The Power of Simplicity and Authenticity in Business Growth

In the fourth paragraph, the focus is on the word 'simple' as the guiding principle for the year 2023. The speakers discuss how striving for simplicity in all aspects of the business has been beneficial. They also emphasize the importance of authenticity and how it is a core value that should shine through in all their endeavors.

20:05

💡 Embracing Positivity and the Law of Attraction

The fifth paragraph explores the impact of positive thinking on personal and professional lives. It talks about how negativity can be contagious and lead to a cycle of pessimism, while positivity can attract success and good experiences. The speakers share their personal approaches to maintaining a positive outlook and the benefits they have observed.

25:06

🧘‍♂️ Health Focus and the 30-Day No-Drink Challenge

The sixth paragraph details the speakers' personal health journey, including a 30-day no-drink challenge they undertook. They discuss the significance of this challenge in their pursuit of better fitness and nutrition, and how it has led to a shift in their lifestyle from being drinkers who occasionally don't drink, to non-drinkers who occasionally enjoy a drink.

30:07

📈 Planning for Excellence: Setting Top Three Goals for 2024

The seventh paragraph outlines the process of setting goals for the year 2024, emphasizing the importance of focusing on a 'top three' to avoid overwhelm and maintain clarity. The speakers describe how they have assigned top three priorities to each department and individual within their companies, and how these goals are expected to shape the future direction of the business.

35:07

🤖 The Role of AI in Business and Personal Development

The eighth paragraph briefly touches on the role of artificial intelligence (AI) in business and personal development. The speakers express their views on the importance of staying updated with technology, while also cautioning against becoming overly dependent on AI. They suggest that AI can be a valuable tool for generating ideas and enhancing productivity, as long as it is used thoughtfully and does not replace the authenticity of human interaction.

40:10

🌟 Excellence as the Guiding Word for 2024

The ninth paragraph reiterates the choice of 'Excellence' as the guiding word for the year 2024. It discusses the various ways to achieve excellence, such as taking pride in work, prompt communication, personal and professional development, and providing clarity in interactions. The paragraph also highlights the importance of having a clear vision for the future and how each individual's contribution aligns with the company's broader goals.

45:13

🎯 Final Thoughts on Goal Setting and Embracing Change

The tenth and final paragraph wraps up the discussion by encouraging listeners to set their goals for the year and make any necessary changes to start 2024 on the right foot. It emphasizes the power of the individual as a creator who has the ability to shape their future and achieve their desires. The speakers express their readiness to help listeners with their planning and offer well wishes for the new year.

Keywords

💡Entrepreneur

An entrepreneur is an individual who creates a new business, bearing the risks and enjoying the potential rewards. In the video, the term is used to describe a potential career path for individuals seeking financial freedom and autonomy, emphasizing the spirit of innovation and self-employment.

💡Real Estate Investor

A real estate investor is someone who commits capital to real estate ventures with the goal of generating income or profit. The script discusses real estate investing as a full-time career option that can lead to financial independence, highlighting the importance of diversifying one's income sources.

💡Financial Freedom

Financial freedom refers to the state of having enough savings, investments, or other financial resources to cover all expenses without having to work actively for money. The video emphasizes financial freedom as a significant goal, allowing individuals peace of mind and the ability to maintain their lifestyle even if their primary source of income is lost.

💡Succession Planning

Succession planning is the process of identifying and preparing an individual or team to fill key business roles in the future. The script touches on the importance of having a vision for the future and planning for it, which includes succession planning to ensure the continuity and growth of the business.

💡Health Focus

A health focus involves prioritizing one's well-being and making it a central part of life planning. In the video, the speakers discuss their commitment to health as a key area of focus for the upcoming year, recognizing that personal health is fundamental to overall success and quality of life.

💡Vision Statement

A vision statement is a declaration of an organization's or individual's core purpose and the intended future state. The video outlines the creation of a vision statement for the year 2024, which serves as a guiding principle and source of motivation for the company's strategic planning and decision-making.

💡Marketing Team

A marketing team is a group of professionals responsible for promoting a company's products or services. The script highlights the growth and importance of the marketing team, which has become a driving force for the company's success by effectively communicating the company's values and attracting investors.

💡Excellence

Excellence is the quality of being outstanding or extremely good. The term is chosen as the word for the year 2024 in the video, symbolizing the company's commitment to strive for the highest quality in all aspects of their operations, from team interaction to customer service, aiming to improve and differentiate themselves in the market.

💡Positivity

Positivity refers to a constructive or hopeful outlook, or the tendency to focus on the good aspects of situations. The video discusses the impact of positive thinking on personal and professional success, suggesting that maintaining a positive attitude can lead to a more fulfilling life and better outcomes.

💡North Star

In the context of the video, a 'North Star' is a metaphor for a long-term guiding objective or principle. The speakers use this term to describe their long-term vision, which provides direction and helps in making decisions that align with their future goals, emphasizing the importance of having a clear and distant target to work towards.

💡Artificial Intelligence (AI)

AI refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The video script briefly touches on AI, discussing its growing role in various industries, including the potential risks and benefits it presents to businesses. It suggests that while AI can enhance productivity and creativity, it's also crucial to maintain authenticity and human touch in business operations.

Highlights

The importance of having a vision for personal and financial success, and the peace of mind that comes from being prepared for unforeseen circumstances.

The significance of focusing on health as a top priority and the impact it can have on overall well-being and productivity.

The concept of living one day at a time and focusing on what can be controlled in the present moment.

The motivational effect of the new year and how it prompts people to set goals and make changes in their lives.

The idea of measuring progress in years and setting benchmarks for financial freedom and career success.

The role of a strong marketing team in the growth and success of a business, and the importance of authentic communication.

The power of positivity and its impact on personal and professional relationships, as well as overall success.

The practice of setting a word for the year to guide focus and actions, with 'Excellence' chosen for the year 2024.

The impact of negative thinking on personal growth and the benefits of surrounding oneself with positive influences.

The transformative effect of a 30-day no-alcohol challenge on health and lifestyle choices.

The strategy of setting top three goals for individuals and departments to maintain focus and drive success.

The importance of personal and professional development and the role it plays in achieving excellence.

The concept of creating a three-year forecast to provide vision and direction for a company's growth.

The potential of artificial intelligence in enhancing business operations while maintaining the need for human authenticity.

The encouragement to continually try new approaches to achieve longstanding goals and the adaptability it requires.

The emphasis on the power of individuals as creators, with the ability to shape their future and destiny.

Transcripts

you could be an entrepreneur you could

be a business owner you could be a real

estate investor as your full-time career

you could be illegal or it doesn't

matter so you are just whoever you are I

want to ask you personally maybe what is

your vision what are you wanting to

achieve is it a is it another Benchmark

on your road to financial freedom and

being able to have the peace of mind

that everything is taken care of even if

you love your job you know that if your

job was not there tomorrow through no

fault of your own you had the income

that you needed to take care of you and

your family to continue to go on trips

and things like that that's a whole

different piece of mind that people

don't even think about because reality

is sometimes we just don't have control

over what happens and it's not always

about I want to quit my job it's hey my

job might not be there tomorrow for some

reason that's real and so you should

always be in a pursuit of making sure

that you are planning for your success

and for your family's

[Music]

future hey everybody fliping Danny here

we'd like to welcome you to our studio

and welcome to another episode of the

freedom

show did you almost forget the name of

our podcast I was being overly dramatic

yeah you're good at that welcome to the

show everybody and happy New Year Happy

New Year we are super excited happy 2024

um we actually went into the recording

of This podcast knowing that it was

going to release on um the 3rd of

January and so we have um great things

that we're talking to you about today um

with things that we're working on right

now for the new year um so it's funny I

don't know if you feel the same way but

I was actually thinking about this today

and I was like it's really interesting

to me that when a new year comes you are

so much more motivated to make changes

it's it's like it feels like it's a

fresh start and when reality is is that

today was a fresh start when we woke up

this morning that's right tomorrow is a

fresh start again when we wake up

tomorrow tomorrow but yes but but for

some reason the year changing just Spurs

up all of this emotion all these ideas

all of this creativity that goes look

what we can do next year and I think for

me it's tied to the fact that we measure

things in years right what did I do last

year how much did I accomplish did I do

the things that I set out to do at the

very beginning um what didn't go as

planned where did we shift and it gives

us an opportunity to think big right cuz

even though this morning was fresh um

and it was a brand new day I'm not

thinking big about today right I'm

thinking very dialed in of what do I

need to do today in order to accomplish

the things that I set out to do maybe

for the week um whereas at the beginning

of a year you're thinking of the big

picture and suddenly I'm going to do

this yeah it gets so exciting so um let

me just start off we don't really have a

agenda of what we want to talk about we

just have things in our head that we

want to talk about um let me start off

by asking you as you go into 2024 what

are the things that you're really kind

of focused on um uh wanting to

accomplish in this new year uh well uh

health is is one of well is the number

one um you know both you and I a couple

years ago we kind of took a step back

from business and um and we didn't stop

doing business we just didn't do as much

as we were normally doing and so and we

were focused on health and and going to

the doctor and getting checked out and

you know doing the whole nine yards and

uh and then we sort of well jumped back

in with both feet Yes um and uh we've

been doing that now for a little bit

over a year uh and so my main focus is

to uh dial it back as much as I can I

know that you know it just well there's

times we can't yeah you know and I get

that but I'm trying to dial it back just

a little bit uh to focus more on health

and and uh uh but it's the you know I

sent you that article that I read about

uh the the two days that uh that are are

not important to focus on but one day is

important to focus on and I'm focusing

on that one day and that's today and I'm

not trying to say oh I'm going to lose

you know somebody said it the other day

I'm gonna lose 60 pounds and it's so

depressing because you can't lose 60

pounds like that you know and so he's

like oh well I screw it I'm just going

to give up yeah you know uh but I'm not

thinking that way I'm thinking I'm just

going to lose weight today yes I'm not

or I'm going to I'm going to do this

today and living one day at a time and

you know just uh just trying to focus

more on health uh than I have not saying

not saying more on health than

everything else which is more in health

more than I normally have been yeah so

um tell everybody a little bit more

about um that article you forwarded it

to me as well and I really loved the way

it dialed it in um that there's two

things um of the three things you can

focus on there's two of them that you

don't want to focus on um so talk more

about um those three things and why you

don't focus on two of them well I should

have re reread the article before doing

this recording uh because then it would

have been a little bit more fresh on

mind but uh the the uh um tomorrow you

don't want to think about tomorrow

because you're just worried about

something that hasn't happened you have

no control over that um and too many

people get wrapped up in wrapped around

the axle about oh what's what if this

happens

what if what if this happens and it's

out of our control and it's tomorrow

it's not tomorrow tomorrow's tomorrow

it'll come tomorrow um and so that's one

day that people get wrapped around uh or

wrapped up in and the other one is

yesterday you know oh this happened

yesterday and oh I can't believe that

happened and uh all these bad things

happened you know and on or whatever and

it's getting focused and getting wrapped

up in stuff that has already happened

and you can't control that because it's

already happened you can't fix it you

can't redo it um and so the main point

of the article is to focus on today and

today is what's in front of you right

now of what you can control um at least

as much as you can control it um and so

it's trying to get out of your mind

yesterday and tomorrow and just put

everything in your mind about today

today is the only thing you can do and

if you do today tomorrow's going to be

different than what you think in your

head because you did it today yes or you

accomplished what you wanted to do today

now tomorrow is even better or or

tomorrow is even more different than

what you thought it was um so it's it's

being more focused on today which I read

that article I'm like huh that's pretty

interesting and then more and more I

think about it I'm just like oh that's

really

interesting wow I think they're on to

something there and what I love about it

is the simplicity so I'm going to take

it a little bit further so um when you

say yesterday I think of my past I think

of all the things all the mistakes

all the things that have happened in our

lives personal and professional that we

could have done different in order to be

in a better place today y but we can't

change what we did two years ago and

some of them many of them most of them

are learning lessons uh that you just go

through I mean it's part of life um you

know part of life is embracing that

things are going to suck a lot and

you're going to continually be learning

very very hard things um but you get

better every single day um uh one of my

coaches loves to say every day and every

way you keep on getting better and

better and I know that was a Darren

Hardy um expression as well um and it's

so very true but it's so easy to get

wrapped into to the past and wishing

things were different today because of

different decisions you could have made

and and you can't do that so I take that

yesterday comment to not only don't

think about yesterday and what happened

but don't think about anything that's

happened before um they're all lessons

and they're all part of life that you

can be um um upset with or happy with

and we've always said that we're very

happy with we wouldn't be where we are

today without all of the things that

happened to us throughout our lives um

and then tomorrow I am a Visionary So

when you say tomorrow I'm not actually

literally thinking of tomorrow the next

day I'm literally thinking of 10 years

down the road um and although that's

good because it allows me to see the

vision of of where we want to go

personally and professionally um it

doesn't make sense to worry about it on

a day-to-day um uh time frame because

what I do today what I learn today may

change what I do tomorrow which then

changes what happens in 10 years down

the road so I think times like this it's

very very good to have the Visionary hat

on of where you want to go because it

gives you the ability to reverse

engineer what you need to do in order to

make that Vision happen so who I want to

be in 10 years who I want to be more

practically in one year two years maybe

three years we've talked about this

before how it's so much easier to

project three years down the road um

than it is to project 10 years so you

can always have your North Star your

North Star is right up there it's you

know maybe it's 10 years maybe it's 20

25 depends on where you're at in life

and what you're planning for but you can

always have that North Star but you

really now want to reel it back to

something that's a little bit more

practical for planning purposes and

that's the next 1 to three years right

anybody can look at the next one to

three years so I actually printed out a

document before we came up here because

we were asking you know hey what are we

going to talk about today okay it's

releasing on January 3rd hey let's talk

about this thing that you know um the

the yesterday today and tomorrow and

then let's talk about um the vision um

because I'm actually in that mode I

don't get in this mode very often but

certainly in annual planning I revisit

what we say we are going to do where are

we at now where what what do we need to

do to get where we want to go so I

actually uh uh brought this document so

that we could talk about it uh during

the podcast but um really what it's

doing is saying what do we want to do

this year and then past this year what

do we want to see in 2025 and then what

do we want to see in 2026 hello flip for

those of you watching I'm like

maneuvering into Flip's territory here

as I say the three years um uh but the

it really is just a practice and vision

right because your team it's hard for

them to wrap themelves around goals

where they don't see the line they don't

understand where the finish line is so

okay you want me to buy 20 deals a month

well what does that mean to us three

down three years down the road what does

that mean to me in my life and my

personal um how it reflects you know in

in how I grow with a company and if they

don't see the vision then 20 deals a

month that maybe doesn't mean much to

them it's just a number and there's no

care or engagement with the number but

if they can see what you're trying to

accomplish three years down the road

ultimately maybe 10 20 25 years down the

road suddenly they get that buyin right

of oh I understand now and um we've

always try to do that but I'm really

trying to get better and better at that

um each year as we go and now um that we

have a president in place we have really

strong leadership in place for our

family of companies I think that if I

can create and finish this document that

I'm working on today give it to then

leadership I think it can springboard

across the rest of the the company and

when I say springboard it gives them a

launching platform right um it gives

them a I understand what is going on I

understand the vision for this company I

understand what my responsibilities are

I understand where my focus should be

today and that's it today because I

don't care about what happened yesterday

I don't care about what's going to

happen tomorrow we've laid it out we

know where our Northstar is but this is

what I'm going to do today in order for

us to make sure that we succeed yep and

if we as leadership do a good job of

that for our team I think

2024 just is amazing like our best year

yet agreed yeah so okay so our question

to you really is um for those of you

listening um if this is something in

your life that you need to do you know

let's just say you're a physician um we

have a lot of Physicians um uh as

investors with us we have a lot of busy

you know professionals is what we like

to say because that could be um any

career you could be an entrepr

entrepreneur you could be a business

owner you could be a real estate

investor um as your full-time career you

could be um illegal or it doesn't matter

so you are just um whoever you are I

want to ask you um personally maybe what

is your vision so a lot of people are

connected with us because of uh Freedom

through passive income of the desire to

achieve freedom in their life um

whatever that may be and so what is your

vision for 20124 what are you wanting to

achieve is it a um you know is it

another uh Benchmark on your road to

financial freedom and being able to um

you know have the peace of mind that

everything is taken care of even if you

love your job you know that if your job

was not there tomorrow um through no

fault of your own you had the income

that you needed to take care of you and

your family to continue to go on trips

and things like that that's a whole

different piece of mind that people

don't even think about because reality

is sometimes we just don't have control

over what happens and we it's not always

about I want to quit my job it's hey my

job might not be there tomorrow for some

reason um and uh that's you know that's

real and so you should always be in a

pursuit of uh making sure that you are

planning uh for your success and for

your family's future and so that's what

why we love to talk about that type of

stuff um so much um and so uh one other

thing is the word for the year so every

single year we have a word so do you

want to talk about what our word was for

2023 and what our word is for 2024 well

I believe the word for 2023 originally

started out as simple Yes

Yes uh and each letter Y stood for for

another word yes uh which simple so s

was stood for simple no I stood for

imple M stood for

mle and then p and

then see there you

go yeah so is H shine innovate

magical

uh see I knew you now I'm on the spot

well that's funny because innovate was

one of the words we chose but it was

actually inspire yeah yeah so it's shine

Inspire magical and then P was positive

even though we were like passion and P

purpose were in the Runnings um and then

L was laugh e was enjoy yep that's

correct right so so simple was actually

the word to focus on us continuing to be

simple like everything that we do is

simple in nature we try to take anything

that is complex and dial it down to the

most simple um foundational elements of

it so that we can understand it very

clearly ourselves and communicate it to

our team communicate it to our investors

um and we just gain faster traction

because there's always a piece of

clarity that comes with things that are

simple so that was our word for

2023 but then flip came up with the idea

of attaching a word to each letter of

simple um and that's where shine Inspire

Inspire Inspire magical positivity yep

laugh enjoy yes that's where that came

from and and as you can see it's the end

of 2023 as we're recording this um

beginning of 2024 and we're still

messing up the the letters and it's

because we came up we like we took the

word simple and then wrote it on a piece

of paper and came up with all the the

words that we thought each letter um

could do so I obviously had innovate and

Inspire in it and P had positivity

passion and purpose in it and that's the

one we screw up actually the most um but

we're going to talk about um some of

this today because I truly believe we

accomplished um simple we continue to do

a good job of making complex things

simple

within theany um within the structure

and how we're growing and also in

communicating um to our investors and

also in what we're building um out to

launch in our funds um there's there's

always a point where we look at

something we go whoop that's not simple

and then we dial it back um so I think

we did a good job and then we really

focused in 2023 on building the

foundation of our marketing team our

marketing team is probably grown about

five times like from the start of 2023

to now the end of 2024 like we've really

bolstered them up um because uh we are

ready to take off we have built such a

strong Foundation within our family of

companies um that we are just going all

out here in 2024 and in order to do that

we had to build the foundation in 2023

um so all of the the words um shine um

Inspire magical positivity laugh enjoy

became a foundational element of what we

built on a marketing you know angle it's

you know we just we don't want to go out

there and be somebody we're not I'm I'm

here in my normal t-shirt right um I've

got shorts on you can't see that if

you're watching um flips in his American

flag my normal Polo yeah um we just

didn't want to become anything that we

aren't we want authenticity is so um

important to us and is just at our core

um that we cannot violate that so we're

thinking of you know okay we want be

these things and we want to do these

things like what's the core values

inside of us that we want to um

essentially shine through everything

that we do and how does it shine in

everything we do um it starts at the

core level of marketing right because as

we show people who we are um it's at

that marketing level um that we really

uh help people understand what our

values are because they just see it in

us like they don't have to read our core

values they just they're like oh you

know hey flip and Dy they love to laugh

they love to enjoy themselves um they

just want to have fun um they also have

passion um about uh you know being

positive we're going to talk about that

a little bit about negativity and

positivity um and about always lifting

others up and helping others um and

achieving things together like that is

at that is just our character and who we

are um so I think all of those words I

think we did a really good

job I I agree and it's what's

interesting is um uh I had smile also as

the oh yes yes but um you know you were

just talking about the marketing

department and you know for the longest

time we've always said that our

Acquisitions company that's the that's

the bus that drives our company you know

uh but it's actually the marketing

company because without the marketing

company our companies don't do anything

yeah you know and and and I think it's

it kind of happened because it happened

we didn't we didn't go into 2023 and

like we're GNA triple our marketing

budget and and we're going to grow the

marketing team by tenfold and you know

we didn't say any of that it but most

most of that happened because we just

kept doing this this this and we need to

do this and we need to do this and the

reason why the Acquisitions team is

doing so well right now is because of

the marketing team that's right so it's

uh I I mean it's it's great I love it

yes love it yes so 2024 what is our word

for the year uh so the word for 2024 um

as of today um is is excellence and I do

want to tell you that Excellence does

not stand for each

stand for a word we're not doing that

this year too many too many e in

there it's funny I was laughing as of

today um uh so that word's not going to

change no it's not I was just kidding

well the the reason why I said that it

was funny because smile when we

originally did smile that was before

things sorry smile simple it was before

things changed and before we jumped back

in with both feet and we went from wow

yeah this yes is going to be simple to

Holy uh Hell in a hand basket um you

know but we still kept it you know we

still kept simple Yes U you know and I

think it was actually perfect that we

kept it it it really rained things in um

uh but that's why I was making the joke

of as of today uh yeah no just that was

a total joke um so Excellence um why is

that our word for the year um it really

is because we've grown so fast um and I

think most uh most companies that have

have built as fast as we have um would

have been in trouble and I think we've

talked about this in in other podcast

that um there was there were there were

times that if we did not make a shift we

would have failed as a company and that

shift was typically growing another arm

of our business faster than we

anticipated so it was very very

intentional of we've got to do this we

had it in our vision but we've got to do

it early in order to keep control of

what we're building um but a part of the

problem of building that fast is there

is just no way to achieve excellence in

all that you do when you grow that fast

you're literally just spinning all the

plates and you're just going okay don't

let them drop don't let them drop don't

let them drop and it was for the the

purpose and pursuit of success and the

purpose and pursuit of taking care of

the investors that trusted us that we we

continued to spin spin spin spin spin um

and so this year is really kind of

taking um all that we've built and

saying hey look at where we are um this

is is amazing look at the foundation

that we've built look at the team that

has been created like um when whenever

there's a moment for us to to kind of be

like down on ourselves that we aren't

where we we want to be or we thought we

could be you just have to take a moment

and go whoa look how far we came and

look how fast that happened so in 2024

our goal is to take everything that we

built and said okay now it's time to

shine the light on all the areas of the

business every sing sing a little dark

corner and say hey we're not doing that

right we're not doing that to the best

of our ability so now let's take this

word excellence and just strive for

excellence in excellence in every single

thing that we do and as we strive for

excellence it means that everything

improves um our team interaction

improves right because people coming

into our company and working with us it

literally was this is what we need you

to do this is where we need help we do

not have processes and systems in place

we need you we we hired you because

you're the type of person that's going

to go in there and go I know what to do

and I'm going to figure it out and when

I don't know what to do I'm going to

come and ask a question and that's the

type of people we hired and that's why

we love our team so much because um

we're just Scrappy and we figure it out

and we make it happen and when we make a

mistake we we go back and we figure out

how to fix it and we learn from the

lesson and we keep on moving um uh it's

not easy but it's because of the team

we've built around us that we've been

able to do it um now we're really

striving to even find that Excellence

within our team so that one of the

things I wrote down down on this

document was for operations is just

having you know HR really dialed in that

when somebody joins the team they are

really like they're like theyve given

everything they they've got everything

that they need they've got their you

know one-on-one set up they've got their

um benefits uh set up they know when

their reviews are they know where the

online training is there was a point in

time where people would come on board

and they're like I don't even know how

to communicate I've got slack I've got

text I've got phone I've got go chat and

like I don't know how to reach people 10

different emails

um so really having that onboarding

process dialed in and allowing them to

be able to get to know the family of

companies because even though you're

hired into one it really is important

that they understand how we all work

together and that's what allows us to be

so powerful and strong and how we serve

our investors um so that's a perfect

example of Excellence within the team

for 2024 but then it's also Excellence

for our investors in 2024 like um where

has communication failed what where

where what are things that we could do

better better to create like wow this

company is absolutely amazing so um

Excellence across the board is our word

for 2024 because um I hope that you see

as an investor with us um how much we

improve from um now to this point

because we've been talking about it for

like I don't know three or four weeks

now um from now until the end of 2024 um

I hope that we are so dialed in that our

reputation is is ultimately like the

main reason why people work with us

weow by of

mouth people are referring us and they

saying hey you got to work with this

company they care um it matters to them

like they they're still human but like

they have really dialed it in and they

listen they jump on the phone with you

and go how can we be better so that's

the type of company we continually want

to be um and that's our word for the

year so I thought that would be

important to share so that you guys

could do the same um personally and

professionally find out what that one

word is I think that really helps dial

in the today as well right ab's what's

the word we're chasing and so how can I

achieve that today so I think that's

really important um and then let's let's

jump into like the negativity positivity

thinking um so you and I like read

different

things um and um many of it many of the

things that we read are intended to help

us um eliminate the negative thoughts

right because I think it's natural as a

human being to have negative thoughts um

I've been on webinars where people say

hey why are you afraid to do this in

fact a webinar I was recently on why are

you afraid to speak in public and I wish

I had the piece of paper with me right

now to tell you all of the reasons um

but impostor syndrome I'm afraid that

nobody's going to listen to me I'm

afraid that I don't have anything

valuable to say um I have the fear of

just speaking in front of people like

why should they listen to me um and

there was just it was about like I had a

piece of paper and I almost filled the

entire piece of paper with people's

comments and I read the comments going

I've been there I've been there I think

it's natural for people to think um NE

negative things about themselves when in

reality is is uh the more positivity

that we put into ourselves the more

successful we we become as as a result

um so I'm going to let you talk for a

little bit on how this is impacted your

life our lives our team's lives like um

yeah why don't you share uh well I mean

I've always been the uh I'm not the guy

that's the glass half full I'm not the

guy that's glass half empty I'm the I

got a glass you know I'm I'm super

excited I don't care if there's

something in it I got a glass you guys

don't have a glass I've got a glass um

and so I've always been uh I've always

just focused on the positive um because

I've seen it and and I've seen when

people are negative they're they're just

they're continually negative they're

they're you know you just won the

lottery yeah but I got to pay taxes

that's right you know I'm like oh

okay then I'll take the lottery and I'll

pay I'll happily super excited now I get

to pay taxes you know um but you know

but they're they're negative about

everything and it really just you know

it sort of puts a black cloud around

them and and you see that and and like

uh there's people that you know that you

and I used to like hang out with and

were like well they're just constantly

negative they got this black cutter I'm

like I don't want to hang out with them

it's it's Debbie Downer and and I don't

want it rubb off on me and most and I

start feeling negative and talking

negative about things uh because it does

spread it's it's horrible it's like

wildfire um and so uh so I've always

been a firm believer in in being

positive and and always thinking

positive thoughts and and uh and it too

is also um uh contagious

you know positive thinking the more that

you think positively the more uh that

you know that that things happens I mean

uh for example smiling you know I said

that smile was my word uh you know when

you walk into a room if you're smiling I

don't know I think there's a study I

know that this's a study and it was

probably done by University of Michigan

um just because they do a lot of studies

like this um and but uh U that if you

walk into a room and you're smiling uh

that

78.6% of the people that are in the room

are going to smile back at you because

you just smiled at them and it's going

to force them and not force them but

their reaction is to smile back at you

and so it's contagious and uh and then

there's the whole like it takes less

muscles in your face to

smile and we've heard all this since

we're like three years old right you

know well there's truth to this and um

and it just makes your day better you

know and even when it's raining out last

night it was raining out and and we

didn't get to go see uh a concert that

we wanted to go see but I didn't care I

was still smiling it was raining so what

and and we still had a great day and uh

we actually went out to eat somewhere

that we haven't been yeah exactly and so

uh so so good things happen and you know

when when you're smiling and when you're

being positive and it just I just why

why not yeah I I feel like uh the world

is a reflection of what is inside you

right so um the happier you are the more

positive you are um as a result um and

this is really the Law of Attraction

really as a result you kind of attract

like things like attracts like um so uh

people like us that are very very

positive we love other people who are

also positive we are like a magnet the

reverse magnet for people who are

negative we're like okay we just want to

go away um and and we very quickly

dissolve those relationships or say hey

I don't have time I'm sorry I can't um

but for people who are positive it's

like clink um you know and we are like

very strong mag magnetic um uh to them

and uh that's really how we've kind of

built um you know who we've surrounded

ourselves with is the people that we are

we are attracted to the most um so that

magnetic um example I think is really

really powerful um so who who people are

on the inside is just a reflection of

the world that you essentially create

because we are creators we can create

anything that we want in the world you

just to say what it is that you want to

do and then start taking the steps

towards that you can create that vision

for your life um and it's all about how

much do you believe in yourself um how

much uh how who are the people that you

surrounded yourself with so that when

you do have um some thoughts that are

not beneficial to the outcome that you

are trying to achieve um how are they

helping you are they cheering you on are

they telling you I told you so um uh you

know it's it's really that you want

people who are going to celebrate your

success you want people who are going to

hold you hold you accountable push you

when you need pushed um slap you across

the face when you need to slap across

the face Flip's done that for me many

times like I'd be in tears about

something and he'd be like and he

doesn't slap me he does obviously that

was that was that was an expression um

but he will with his words say what are

you talking about Danny and he will just

give me a slew of reasons why I'm crazy

for thinking that and I like oh oh and

what I was just living in my head right

and and a a reflection of what's in my

head in my mind um comes out in how I

speak um and so wrote down this so that

we could share it um because it was in

the article that you forwarded me um and

this is something that you may have

heard many times I have too but I don't

have it written down and I'm going to

write it down here in 2024 and I'm going

to post it um so it says watch your

thoughts they become words watch your

words they become actions watch your

actions they become habits watch your

habits they become your character and

watch your character it becomes your

destiny and I really truly believe that

after um you and I are both over the age

of 50 now um and

25 and I truly believe in our years of

existence we have proven this statement

true we have proven some of the most

common things that are told to you over

and over and over that are true

sometimes when I was younger I was like

oh whatever everybody says that I don't

believe that um or you know yeah what do

they know no exactly it is so so so very

true so um I'm gonna end with that

before we go to the commercial break

because um after the commercial break

we're going to dive into our 2024 Vision

real quick um before the we end the

episode just to give everybody a little

bit of example of what's in store for us

to help you with your um planning if you

have not completed it um or just help

you get some insight into what we're

doing in 2024 so you're listening to the

freedom show with flip and Danny and we

are going to be right back after this

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what you guys are enjoying all right

welcome back we're super excited to be

here on this episode we're talking about

2024 um and launching into the year and

what we have done to prepare for 2024 um

so super excited about what we've got in

planed and I told you that after the

commercial break we're actually going to

dive into a document I've been working

on today um and by today I mean a couple

weeks before the year ends um because we

are pre-recording this so um you're

getting some insight into what 2024 is

going to look like for

us so flip told you that our word for

the year is excellence and we Des we

described what that means to us um in

the terms of Excellence now Excellence

also uh like flip said I asked him about

202 before and I didn't really go into

this at the very beginning um but that

we're focusing on health and so like a

big thing that nobody really knows about

right now but they're going to know

about by the time this this podcast airs

excuse me um is that uh flip and I did a

drinking challenge um and so I've been

drinking every day for like four

months so part of our health Journey um

is uh that uh We've we love drinking

beer like for alcohol for us we're not

much of mixed drinks person and when we

say beer like it's the watered down kind

like we love Melo Ultra I know I know

there beer kind of listening to us going

oh yeah they're not beer

drinkers um so we laugh at ourselves and

it's just you know we're kind of

lightweights but we just enjoy um being

able to turn off it's like we've called

it the easy button right the easy button

to relaxing at the end of the night

after a long day um and so or on the

weekend or whatever it is that we're

doing so um you know we've had different

um fitness challenges in the past and

we've done you know really well

considering the fact that we drink beer

um and uh so we recently decided hey

we're just going to you know do a 30-day

challenge and just not drink and just

see where it takes us um and so we're at

the recording of this uh we're at um day

28 um so by the time you hear this

episode we will have successfully

finished our 30-day challenge because

there's no way that we're going to be

drinking in the next two days unless

they go on a

bender um so we only have a couple more

um no yeah today is going to be day 29

actually tomorrow day 30 um so uh yeah

so so super excited about that and and

excited about the fact that um we've

just taken our our health um to another

level we've said hey this is probably

the reason that we

haven't really dialed in um the our

fitness and our nutrition um because

we're continuing to um hit the easy

button and drink and so uh in this part

of uh whenever you stop something it

requires you to start something new um

in order to have a higher chance of

success and what I mean by that is we

had to replace what we were doing at

night right so um the actual first night

we were on the uh fence of whether we

were going to drink or not we actually

still went to the restaurant still sat

at the bar and literally ordered a water

um and so that was kind of proof that

hey we can do this we made it night one

night one's the hardest because you're

just so used to it um and so and then uh

night two and I and I think I think what

night one proved to us is that we hated

the idea of not drinking because it

meant we didn't go out to restaurants

because if we went out to restaurants it

would tempt us to just have a drink

because that's what we did that was just

the occasion um but we proved night one

that hey we can go to a restaurant we

can actually sit at the bar and actually

just have a water or your unsweet iced

tea um uh so I think that's really what

kicked it off I think on the right way

is just proving to ourselves we could

because we've continually gone out to

eat and we've continually been willing

to sit at the bar if we didn't want to

sit in a Booth um because at the we're

just it's just flipping ey so sometimes

at the bar you just um you get your food

faster that's number one that's our

number one reason for sitting at the bar

um but you also have other people um and

the TVs are right in front of you so we

just enjoy you know just kind of having

fun to each other with each other and

being being relaxed um but I'm just

going back to the to to this to say um

every single year could be a new level

of what you've been trying to a achieve

so it's not like I thought that we

failed in the past because we have um

lost weight we have gotten better in

certain areas um but this year we just

decided to take it to a new level and

and go somewhere new so just be

encouraged that um no matter where

you're at and even if you're still

trying to achieve a goal that you've put

on your list two or three four years

prior um there's always a new level that

you can hit and if you're having

difficulty getting through a challenge

um an example is just us trying to

change the environment so um like we're

doing a a lot more act activity like

we're just um walking a lot we're going

to new places we're experiencing new

things and all of it is in an effort of

hey if we're not going to go drink what

else can we do that's fun and we're

really really enjoying ourselves and

just having a good time with this and um

so we've kind of both said you know the

thir Day Challenge is going to continue

on um whether or not we have a drink

here and there doesn't really matter

we've actually now become non-drinkers

that occasionally drink instead of

drinkers that occasionally not drink um

which is what uh has been in the past so

that's just a quick encouragement came

off the cuff um because I'm super

excited about it I'm super ex it goes

back to that whole day not not thinking

about tomorrow not thinking about

yesterday but thinking about today yes

so I'm not trying to think about I'm not

going to drink tomorrow in the next day

and I'm not going to do this tomorrow in

the next day and and or anything like

that I'm thinking about just today today

I'm going to I'm just I'm not going to

drink today yeah you know and then it's

no no big deal and it's and it because

I'm treating it like it's no big deal

now now you say it's been 28 days I'm

like that's that's four

weeks super super incredible so super

exciting so um always just be encouraged

to continue to continually um keep

trying things that you have been trying

in the past um and then um let's dial

into this real quick so um Excellence is

the word for the year so I have some you

know stuff at the very beginning of this

document for my team um but here's um

some things that I wrote down for ways

to achieve Excellence um so I wrote down

take pride in your work prompt

communication such as inbox zero and

24-hour standards proactive

communication personal and professional

development identifying ways for us to

improve and exceed our goals attention

to detail a desire to go above and

beyond an attitude of love and kindness

in every interaction providing Clarity

where there is confusion and confirming

responsibilities power to act and

resources needed to succeed um and then

we have a whole sheet that I linked to

of team member contributions where they

actually did this exercise and said how

can I create excellence in 2024 um and

I'm actually going to take the time to

read through the sheet and highlight

some things that I I find valuable um to

add to this list and to give to the

leadership team um hopefully by end of

day today um so um past that um um ways

to achieve Excellence then I gave

everybody at every company a top three

for 2024 and my expectation is that

every um department and every company

underneath us gives every individual a

top three for 2024 because when you're

focused on too much it's very hard to

dial things in you just get overwhelmed

and you're not sure where to start um

you're not sure what to focus on or what

is more important than the other so if

you have a top three um that you're

always focused on it's easy for you to

look at today and say there's my top

three and so what's on my list for today

and which of them have to do with these

three things and that's how I prioritize

my days going forward and uh that's what

helps us gain major major traction to

our goals um so uh the um entire family

of companies has a top three the

marketing department financials

operations um Freedom uh the uh Freedom

so the Real Estate Group which is our

Market marketing company freedom family

Capital which is our fund and

syndication company um cash for Ohio

houses our acquisition company bdr our

renovation company IPM our property

management company and IRG retail um

brokerage um all have a top three and

then we have some new Ventures or shifts

that we're making in the FOC for 2024

then underneath that I took and said

what's the three-year forecast when we

succeed at our top three in 2024 what

does 2025 and 2026 look like this is the

extra piece that gives your team and

your investors your customers what

depends on what um business you're

running or what company um you work with

this is what gives you the vision so

that you understand why my top three for

2024 are important because you're going

to see how it affects 2025 and 2026 um

so so same categories uh for every

department and every company each have

to say what 2025 2026 should look like

as a result of achieving what we um set

out to do in 2024 um and that's what

we're essentially going to roll out to

the company um so that we can really do

a better job of dialing in what we focus

on each and every day and where we're

going um and I'm super super excited to

be rolling this out and one of the

examples I gave earlier in the podcast

was the 20 deals a month right and I put

that as a minimum a bare minimum in 2024

of 20 deals a month why because in 2025

20 2026 what did I put for C4 I put

we've expanded in other markets and have

become one of the largest wholesaling

companies in the country um and our team

consists of key leadership and an army

of Superstar vas um so um when we become

this great wholesaling company we are

not only serving ourselves because we

wholesale deals to ourselves um uh but

we're also wholesaling um properties to

other investors um in order to what do

we accomplish by doing that we

accomplish um other investors to be able

to find deals to be able to improve

neighborhoods to be able to provide more

housing to renters um to be able to

clean up areas that have boarded up

homes um so it's like it's a really big

every single company has a a purpose and

a vision um tied to it that means

something to us in a way that we are

helping the world and we are helping

communities we are helping people it

also allows us um to raise more Capital

because we're doing more deals we're

actually going to in our 25 26 we're

actually going to start um uh expanding

on our um portfolio of what we own so

not only owning multif family and self

storage and the things that we've been

after um recently we we'll also probably

create our own single family and in in

um small multif family uh portfolio

because we just believe in those

Investments as well um so it's super

exciting um for every single company to

understand what 2024 looks like and why

and how it leads into the next two years

so that they can actually do a small

exercise that says how do I contribute

what's my top three and now I know where

to focus on every single day if you can

do that for yourself personally

professionally 20244 will be your best

year yet um because you stay focused

throughout the year because there's only

one time that you typically do this type

of work it's now it's right at the end

of the previous year or the beginning of

the new year so as you listen to this

podcast if you have not done it already

this is the time to take a step back and

just block two hours I think I did I

created what I I have so far um after

our pre-planning meeting that we had and

that was like a couple hours and then

this morning I think I spent a couple

hours on it so it doesn't take a lot of

time what it does take is undistracted

time you have to be able to focus and

really kind of get inside yourself to

say what you want um and what do you

truly want not what somebody else wants

I didn't put on this paper what Steve

wants or what flip wants I put on this

piece of paper what I want and then I'm

going to give it to flip and to the rest

of the team and we're going to then

negotiate and dial in what these top

three things truly are um for every

single and then every single person is

going to then further identify what it

is um and it just it's really going to

be um something that we have continued

to do better every year is this planning

um because it's this time that we get

excited motivated inspired and we start

thinking bigger so now is the time to

build on something like that I love it

and then once you give it to me then

I'll put it into uh chat GPT and I'll

give it back to

you yeah you probably should have put

put you know learn AI um I don't know we

should probably do an episode on AI

sometime I don't know about the rest of

you but AI I think is really really

important um for us to learn but I'm

also not I do not want to be dependent

upon it I think we need I need to chat

jpt for like maybe like a third grader

or something they need to stop using all

the big words and every time I use Chad

gbt they're like this wasn't you yeah

yeah yeah you don't say these

words well that I think it's going to be

interesting in 20124 um to see so many

companies are using it and so when you

see something you're like is it is that

them you know or did some AI write that

for him and for anybody who doesn't

understand what we're saying AI is

artificial intelligence I think most

people um understand that that's a big

thing these days um computers are doing

most of the work for us um and not us in

particular like we embraced it in that

um you have to stay on top of Technology

you have to make sure that you stay in

tune with with where the world is going

um because people who don't do that are

going to be left behind um so it's

incredibly important to stay on top of

it but it's also incredibly important to

understand who you are as a company and

whe How much you're going to use of it

um so is it okay to use it to to give

you ideas um yes absolutely and that's

what we're using it for but then we're

grabbing it and we're actually still

creating the content ourselves still our

voice it's still us but AI maybe gave us

10 more ideas that we wouldn't had

otherwise um or um you know created an

article that you know we had ideas and

gave us three more bullet points to

expand on they we're like oh those are

super important let's talk about those I

think that's where um it makes us better

um and it makes and it makes us faster

because the ideas can be like punched

out but then we still create the content

it's still us um so I know that's a

really weird side topic but I think it's

relevant for 2024 planning right you

know if you're a business owner you need

to be learning AI but learn figure out

how you want to um use it because um you

know it it can literally put somebody

else's face on a screen and say things

that that person isn't actually saying

like it's really weird and kind of scary

to me um what AI can do um so it's going

to get harder to trust people um because

you really have to now go I want to see

you in person like are you real like and

and are you really like the things that

that is being said via video and email

like is that you like am I am I learning

to trust a person that's a real person

and it's actually their personality like

it's just going to get weird um so it's

already

yeah so there that might be a topic for

a future um actually it should be we

we'll make this a topic for a future

podcast where we go back and forth on

the pros and cons and maybe what you

should be watching out for um in

companies that are utilizing it to make

sure that you know um they're still

staying true to who they are and and the

people that they're serving I think

that's super important but that's all I

got flip you got anything else for the

um a new year a new you well I had a

word for next year but we'll save that

for next

episode you scare me when you say things

like that let's not

ask probably best all right thank you

guys for joining us today I hope 2024 um

is kicking off the right way for you and

if it's not then um that means that you

can change it right this moment um

because you have the power to do

anything that you want you are a Creator

and you can accomplish uh all that you

desire if you just set your mind to it

so one day at a time yeah kickoff 2024

um the right way um if there's anything

that we can do to help help you that's

why we're here and that's why we record

these podcasts um happy 2024 everybody

[Music]

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