Purposive Communication: Communication and Globalization
Summary
TLDRThis video explores 'Purposive Communication' with a focus on communication and globalization. It defines globalization as the movement of people, goods, ideas, and traditions across borders, emphasizing its impact on communication. The video highlights how globalization fosters cultural exchange and integration, improving communication through technology. It discusses challenges such as language barriers and cultural differences, alongside benefits like virtual interactions and increased access to information. The impacts of globalization on global communication, including social awareness, business conduct, and accessibility, are examined, concluding with the need for broader application of communication technologies worldwide.
Takeaways
- π Globalization allows for the easy movement of people, goods, and ideas across borders, influencing communication and cultural exchange.
- π Globalization integrates diverse cultures economically, politically, and socially, leading to mutual improvements and shared best practices.
- π Marshall McLuhan predicted the concept of a 'global village'βa world interconnected by electronic media, which is now a reality.
- π£οΈ Communication in the context of globalization often involves cultural elements, which can create both challenges and opportunities for mutual understanding.
- π± Technology has made communication across borders easier, but it also requires awareness of cultural differences in language, speech, and body language.
- π Time zone differences should be considered when communicating globally, as work hours and sleeping times vary around the world.
- π» Virtual interactions have become a key part of globalization, enabling collaboration across borders in academia and the workplace.
- π Globalization has increased the accessibility of information through the internet, making knowledge more equitable but also revealing digital divides in some regions.
- πΌ Globalization has transformed business practices, enabling international collaborations and reducing the need for travel through virtual meetings.
- π’ Globalization has raised social awareness, allowing people worldwide to share opinions and work together, although access to communication technologies is not universal.
Q & A
What is globalization, as described in the video?
-Globalization is the process by which people and goods move easily across borders, with a cultural element where ideas and traditions are traded and assimilated. It also involves the integration and interdependence of diverse cultures, impacting economic, political, and cultural aspects globally.
How does globalization impact communication according to the video?
-Globalization impacts communication by enabling cultural exchanges, where people interact and share ideas across borders. It also challenges communication as language and cultural differences require adaptation, and technology provides new ways to communicate, like virtual interactions.
What does Marshall McLuhan's concept of a 'global village' mean?
-McLuhan's 'global village' refers to the idea of a world interconnected by an 'electronic nervous system,' which is media. It suggests that people across the globe can connect and share information instantly through media and technology.
What are some key impacts of globalization on communication?
-Some key impacts include increased language contact and communication challenges, exposure to diverse perspectives, wider access to information through technology, and the ability to communicate instantly across global distances using digital platforms.
How does globalization affect business communication?
-Globalization allows businesses to conduct virtual meetings, reducing travel expenses and enabling international collaboration. It also facilitates the global exchange of business practices and ideas, enhancing corporate communication strategies.
What role does technology play in global communication?
-Technology plays a crucial role by providing tools for virtual communication, such as video conferencing and instant messaging, which help bridge time zones and geographical distances. It also allows people to access and share information globally with ease.
How does cultural awareness influence communication in the context of globalization?
-Cultural awareness is essential for effective communication in a globalized world. It helps communicators understand and respect cultural differences in speech, body language, and etiquette, ensuring that interactions are appropriate and respectful across different cultures.
What challenges do time differences pose in global communication?
-Time differences can create challenges in scheduling communication, especially in international business or academic collaborations. People must consider the different time zones to avoid contacting others during inconvenient hours, such as late at night or early morning.
What are the three major impacts of globalization on global communication, as mentioned in the video?
-The three major impacts are: 1) the availability of information through the internet and mobile services, 2) changes in business conduct through virtual meetings and communication tools, and 3) increased social awareness by sharing ideas and perspectives globally.
What is the problem associated with the spread of global communication technology?
-The problem is that global communication technology has not reached all people equally, especially in developing regions. For instance, around 70% of people in Africa may never make a phone call or use the internet, highlighting the need for more widespread access to communication technologies.
Outlines
π Introduction to Globalization and Purposive Communication
The video introduces purposive communication as a key subject for tertiary education, focusing on Chapter 2, which covers globalization and its impact on communication. Globalization is described as the movement of people and goods across borders, with a strong cultural element. Communication and the exchange of traditions across cultures are central to this process, allowing harmonious relationships and mutual understanding. Definitions of globalization by scholars like Gumball and Marshall McLuhan are provided, including McLuhan's concept of a 'global village,' where media connects the world as one community.
π₯οΈ The Role of Media and Technology in Globalization
This paragraph delves deeper into the idea of a 'global village' and how media has made the world interconnected. It emphasizes that globalization isn't new, as the exchange of goods and culture has existed long before the term was coined. Technology plays a crucial role in enhancing communication, especially through media, enabling easier and faster cross-cultural exchanges. The paragraph also highlights the challenges of communication across borders due to different traditions and the role of technology in broadening perspectives.
π± Impacts of Globalization on Communication
Globalization has allowed more frequent language contact and diverse perspectives through technology, making communication more challenging but also enriching. As people cross borders, they encounter new traditions and communication norms. Technology has opened access to different cultures, making information more equitable for those with access to devices and the internet. However, not everyone in the world has this access, highlighting the digital divide. The paragraph emphasizes the global accessibility of information through media and communication platforms, though some people remain isolated from this progress.
π€ Virtual Interactions and Cultural Awareness in Global Communication
Virtual interactions have emerged due to globalization, especially in academic and workplace settings. However, effective communication requires an understanding of the strengths and limitations of different platforms, such as email or messaging apps. Cultural awareness is essential, particularly in speech, as words may have different meanings across cultures. Being respectful of these differences is vital for effective communication. Body language and time zone differences are also significant, as cultural norms around gestures and timing vary widely. Sensitivity to these factors fosters better cross-cultural communication.
π Globalization's Impacts on Global Communication
The paragraph discusses the influence of globalization on global communication, citing Daniel's 2017 work. Globalization has expanded the availability of information and advanced communication technologies, enabling international collaboration and business. However, access to these technologies is uneven, especially in regions like Africa, where many people still lack basic communication tools such as phones and the internet. This highlights the need for broader application of communication technologies. The major impacts discussed include increased access to information, changes in business communication practices, and heightened social awareness across the globe.
Mindmap
Keywords
π‘Globalization
π‘Cultural Element
π‘Purposive Communication
π‘Global Village
π‘Virtual Interactions
π‘Cultural Awareness
π‘Language Contact
π‘Technology
π‘Equitable Access
π‘Time Differences
Highlights
Globalization allows people and goods to move easily across borders, and also promotes the exchange of ideas and traditions.
Globalization is the process of bringing people together, facilitating interaction and the exchange of cultural practices.
According to Gumball and Gumball (2013), globalization increases economic, political, and cultural integration and interdependence of diverse cultures.
Marshall McLuhan predicted the concept of a 'global village' in his 1962 book, where electronic media connects the world into one interconnected community.
Globalization impacts purposive communication by enabling improved communication technologies that allow for the exchange of cultural traditions and practices.
More people crossing borders due to globalization makes communication more challenging due to language differences and cultural misunderstandings.
Technology, driven by globalization, provides diverse perspectives and allows people to become more open-minded.
Globalization has made the world more accessible and equitable through technology, though not everyone globally has access to these tools.
Virtual interactions, a product of globalization, allow people to collaborate across borders using various communication media.
Cultural awareness is essential in effective communication due to globalization, especially regarding differences in speech and body language.
Time differences must be considered when communicating globally, respecting different time zones in interactions.
Globalization increases the availability of information, making it easier to access diverse knowledge globally via the internet and mobile services.
Globalization has influenced business conduct by enabling virtual meetings, saving costs and enhancing collaboration across countries.
The rise of global communication systems has increased social awareness, allowing people to share views and collaborate on projects globally.
Despite the spread of global communication, there are still regions, particularly in Africa, where access to technology remains limited.
Transcripts
foreign
[Music]
good day to everyone so for today's
video we're going to talk about
purposive communication
uh subject
a general subject
for the tertiary level of Education okay
so specifically we're going to tackle
chapter 2 entitled communication and
globalization
and of course to give the beef
background
on what the video will be all about
let's have the topics so the topics
covering this
video
will entail
number one what is globalization
second impacts of globalization on
communication and third impacts of
globalization on Global Communication
all right so hopefully that at the end
of this video we will be able to discuss
the following
so let's start with the first one
globalization
so globalization is the process by which
people and goods move easily across
borders yet there is also a cultural
element as ideas and traditions are
traded and assimilated okay so if we're
not going to talk about communication uh
generally this globalization has this
term it's the process by which people
and goods move easily across borders
but of course if we're going to tackle
communication okay uh we're going to
tap the cultural element of this as how
this affects the ideas and traditions of
people who produce such communication
okay another globalization is the
process of bringing people together and
making them interact and exchange ideas
across traditional borders so because
globalization allows us to go to another
place okay we get to have
harmonious relationships we get to know
them we got to discover their beliefs
their principles their traditions and we
get to interact with them so we already
have this uh discovery of their
Traditions okay and that means to say
that we could adopt okay so so it
depends okay but this is because of
globalization this is all made by
globalization
another definition according to Gumball
and Gumball 2013 globalization is the
increasing economic political and
cultural integration and interdependence
of diverse cultures okay so when we say
globalization there comes now the
Improvement okay but how does that go
okay it is through the
exchange of diverse cultures so we learn
to integrate those best practices of
other places in order for us to be
improved and that
means that
such kind of improvement would pertain
to economic
political and cultural all right so we
have the last definition actually we
have a lot of definition of
globalization it's just that we have
enumerated sum okay and one is how it's
really
defined
generally and for the other definitions
it is
concerning purposive communication
so we have this one
Marshall mcluhan prediction in his book
the Gutenberg Galaxy published in 1962
of a global village so he
has this term on his book
what does a global village mean it is
One World interconnected by an
electronic nervous system
so that's media and that has become a
reality
so that's what he means by global
village
um we already
could interconnect to one another
through media it's like a certain click
and a certain snap of your fingers we
could already get to know okay or
discover different cultures in different
places
all right so there will be a lot of
definition and I know that you have had
your definition on different definition
of globalization as well globalization
is not really new okay
so
uh the globe has been globalized even
before men coined the term globalization
okay yeah just like uh what I told you a
while ago okay uh generally it's the
exchange okay it's the exchange of goods
it's the buying and selling to each
other but on this context we're talking
about purposive communication okay and
how is globalization interconnected with
purposive communication it is because
through technology that we begin to
improve
our
ways on how to communicate with one
another either through writing or
through speaking and later on we're
going to know more about that
okay by discussing this impacts of
globalization on communication okay so
let me read the following as more people
cross borders because of globalization
more language contact happens making
communication more challenging Okay so
you know they say that or
we say or
um most of us say that
when we cross borders we begin to
benefit okay from the place we are
coming from or going to it's because we
begin to
um be
more aware of what is happening outside
our knowing
but when it comes to purposive
communication it's because when we cross
borders we get to discover the
Traditions it's new to us and sometimes
when we communicate with them okay it's
sometimes challenging because we really
don't know
um initially the do's and don'ts or how
to respect a certain person okay because
sometimes how we respected in our
country is different from them
okay so that's what it means by this one
that's the first impact and then second
one because of Technologies we have the
opportunity to view diverse perspectives
that were outside of our scope before
okay so just like what I told you
a while ago when we cross-borders we get
to know the things uh known before on
our end okay but because of Technologies
again
we have already the diverse perspectives
okay we are already uh open-minded okay
that what is existing in our place might
not be existing to them and it's just
okay all right okay another because of
globalization the world becomes more
accessible and Equitable in general okay
so it is saying here that
we just the use of media different
platforms we access the different
cultures of different places and so
everyone of us
who have maybe our our phones our
gadgets which in which we could download
applications to have video conference or
chats okay so that is
making us access a different
cultures Traditions principles and
beliefs okay so it means to say that
um information or access to information
is already Equitable to anyone
if you just have your cell phone your
laptop and of course you have your
internet connectivity you could discover
a lot
but then again some are not really
having this kind of gadgets okay in
other parts of the world
they don't have internet connectivity as
well
so
um
they are not really
accessing this
different sites okay
and their accessibility to information
is limited
but then again
they are just few in the world so
we must also reach them right okay so
that's the impact of globalization on
communication
okay
all right we have other impacts okay and
this time we're going to talk about how
to use technology to communicate with
people on the other side of the globe
so we have the first one virtual
interactions
because of globalization we were
introduced to Virtual communication so
uh with this one we get to collaborate
with other
major part of academic and workplace
Dynamics okay but we need to understand
the strengths and limitations of
different Communications media okay so
we need to know
the
maximum effect effect of this
different platforms like for example if
we're going to use emails okay
um yes we could deliver the message
to anyone but we must take into
consideration
certain etiquette when we send emails
it's not just because we want to say
something to someone then we're just
going to do it though there are other
applications okay in which we could send
personal messages okay just like
um messenger Facebook
and others okay so in here
okay because
um
if we have gadgets we could access
almost everything okay
um some people don't know how to
practice certain etiquette when it comes
to communication but there should be as
well right second one is cultural
awareness in speech the need for
cultural awareness is a major impact of
globalization on the required skill set
of effective communicators
resulting in the evolution of
communication skills development
programs Okay so
I told you a while ago that when we
cross borders we get to discover
um cultures principles beliefs tradition
and same with speech
we get to encounter
um different languages okay but on our
language there is a counterpart
to another language but
we need to take into consideration which
among this counterpart of our language
is just
okay for us and okay for the another
culture because a certain ordinary word
in our language might not be ordinary to
another language so we must stick into
consideration that one so that we are
respectful
all the time
and then we have number three cultural
awareness in body language if we have
cultural awareness in speech we also
have in body language
there are people
um in which
when they act
under a certain culture it's just normal
but when someone sees them in their
culture it's not so we must be aware we
must be sensitive okay of what is okay
with us and okay with them okay so that
there will be a proper exchange of ideas
okay when we
talk about different
purposes all right and then another one
is the time differences okay yes because
of course we are living here on Earth
it's rotating and our day might not be a
day to another man our night might be
uh the night of the woman okay so we
must take into consideration time
differences if ever we want to
communicate with other people say for
example foreigners okay and you take
into consideration what will be the time
here and what will be the time on that
uh on that place will there be um
exchange of time zones some sort of
things like that so that we begin to you
know respect the time of each other
especially if it's night time of course
people are sleeping okay but you are
there
um during the day working and you need
to communicate with someone but they're
asleep okay so we must take into
consideration those kinds of situation
okay so those are the impacts of
globalization on communication okay next
one is the impacts of globalization on
Global Communication
so we have a reference here from daniv
2017
okay
so the process of globalization has
widely increased the availability of
information for people across the world
so by the use of the internet okay and
advanced mobile services
people are able to discuss business
plans and proposals on an international
level okay so Global Communication
Services
have also contributed to the
Enlightenment and development of the
political process in a number of states
okay
So Daniel enumerates the three major
impacts of globalization on Global
Communication first one is the
availability of information okay so
that's the major effect of course okay
so because of the internet and if you
just have your Gadget you could access
almost everything okay but the impact of
this to Global Communication okay
um
um
decades ago or years ago when uh the TV
region are emerging okay
and then suddenly this world wide web
became available okay so uh there's
already this
um the the quiz price of the
the TV and others okay because we are
more on
um having the goal or aim to let other
people access information easier
faster okay
with the minimum
availability of resources
okay and thanks to Global Communication
another one is business conduct
globalization has influenced Global
Communication by implementing new
technique for business conduct among
workers at International corporations
okay so because of globalization okay
employees who are bound to travel
outside the country would tend to just
initiate a virtual meeting okay and that
of course would save money in travel
expenses okay and then they're just
going to a lot those to meet the
different goals
for their company all right next one is
social awareness
so the availability of information which
is a direct effect of the development
and Global communication systems
has led to increased social awareness of
people across the world
okay so
um they begin to share opinions views
and then work on projects and research
different areas actually
um through this one okay we have our
Facebook in which we could just uh
freely comment okay if ever that's that
the pose is made public okay so you know
um the owner of that uh account would
either take it positively or negatively
but hopefully positively so that she
will be improved okay so that should
become more aware okay socially of what
is accepted and not in the society
okay now I have put here the problem
okay so the problem under the impacts of
globalization on Global Communication
okay so despite its quick spread and
continuous development Global
Communication has not reached the
majority of people on all continents so
that's what I'm telling you a while ago
so
um
the World Health Organization indicates
that at least 70 percent of people in
Africa will never make a single phone
call or use internet that said but
hopefully we're having movement for that
so this points out the need of a more
extensive application of communication
Technologies as part of the process of
globalization
all right so
that's the impacts of globalization and
Global Communication I hope that I was
able to
discuss the following topics concerning
globalization impacts of globalization
on communication and impacts of
globalization on Global Communication so
I hope that you learned today with this
video
okay thank you so much and have a great
day ahead goodbye
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