What actually happens when you blow up on youtube (and what to avoid)

Jeff Lubin

29 Aug 202407:06

Summary

TLDRThe speaker passionately advises content creators to delete the YouTube Studio app after their videos gain traction to avoid obsessing over analytics. He shares his own experience of constantly checking the app, which he likens to an addiction, and suggests setting rules for app usage to focus on creating more content. He also discusses the influx of brand deals that come with success, advocating for creators to ensure they benefit from these partnerships. The video concludes with a motivational quote from Dave Chappelle about the power of dreams.

Takeaways

💡 Delete the YouTube Studio app for your mental health; it's not helpful to obsess over the numbers.
📈 The app can become addictive, especially when your video is doing well. It can cause you to constantly check it, which becomes unhealthy.
🚀 Once your video gains traction, focus on creating more content instead of getting distracted by metrics.
🛑 Avoid spending excessive time checking stats. It will slow you down and hinder your creativity.
🤝 As your channel grows, you will be approached by brands. Be mindful of what they ask for in return for free products.
🎁 Always ensure you're getting value from brand partnerships, whether through compensation or additional products for your audience.
💬 Establish boundaries with brands. If they want a full video in exchange for a product, ask for more or decline if it doesn’t align with your goals.
🙌 Don’t operate from a scarcity mindset. More brand opportunities will come, so be patient and selective.
💪 Know your worth as a creator, even as a small one, and ensure you benefit from collaborations.
🌟 Stay focused on creating content, stay out of YouTube Studio, and keep pushing forward with your creative vision.

Q & A

Why does the speaker recommend deleting the YouTube Studio app?
-The speaker recommends deleting the YouTube Studio app because constantly checking it can negatively impact mental health. They describe how obsessively checking the app for updates, especially after a video goes viral, can create stress and anxiety.
What personal experience does the speaker share about the YouTube Studio app?
-The speaker shares that after their video started getting 10,000 to 20,000 views, they began checking the YouTube Studio app up to 35 times a day. This obsessive behavior contrasts with how rarely they used the app when their videos received fewer views.
How does the speaker describe the psychological effect of using the app?
-The speaker compares the frequent use of the app to a dopamine hit, like an addictive cycle. Each new update, such as more views or comments, provides a brief sense of excitement, which can be harmful over time.
What advice does the speaker give to other content creators about their growing success?
-The speaker advises content creators to stay focused on creating more content instead of constantly checking numbers. They emphasize the importance of not letting the initial excitement of success distract from future content creation.
How does the speaker view the relationship with brands as a small content creator?
-The speaker highlights that small creators often receive offers from brands, sometimes without compensation. They advise creators to negotiate better deals, ensuring they receive fair value, such as multiple products or leveraging their growing influence.
What mindset does the speaker encourage when dealing with brand offers?
-The speaker encourages a mindset of abundance, advising creators to believe that more opportunities will come. They warn against accepting any offer out of scarcity and recommend creators ensure their community also benefits from brand deals.
What strategy does the speaker suggest for managing the YouTube Studio app usage?
-The speaker suggests setting a rule for themselves: they will only check the YouTube Studio app after creating one or two new videos. This allows them to focus on creating content instead of being distracted by analytics.
How does the speaker handle offers from brands that do not offer monetary compensation?
-The speaker advises that while they may accept products from brands, they make it clear that they cannot guarantee any posts about the product. They expect brands to offer more than just one product if they want a dedicated video.
What is the speaker's approach to maintaining mental health as a content creator?
-The speaker stresses the importance of balance, urging creators to avoid getting caught up in analytics and brand offers. They advocate for focusing on creating content and setting boundaries to avoid mental strain.
What quote does the speaker share at the end of the video, and what does it mean?
-The speaker shares a quote from Dave Chappelle: 'In your life at any given moment, the strongest dream in that moment wins that moment.' The speaker uses this quote to encourage others to keep dreaming and creating, as strong aspirations can lead to success.

Outlines

00:00

💡 Why You Should Delete the YouTube Studio App

The speaker strongly advises content creators, especially those who are experiencing their first viral success, to delete the YouTube Studio app for their mental well-being. He reflects on his personal experience, admitting to checking the app obsessively after his video began gaining thousands of views. He warns that constantly tracking views, subscribers, and engagement can become addictive and ultimately discouraging. Instead, he urges creators to focus on their content and creativity rather than fixating on numbers. The speaker stresses that even though he struggles with the same issue, stepping away from the app will benefit content creators in the long run.

05:00

📈 The Importance of Focusing on Content, Not Numbers

The speaker emphasizes the importance of focusing on content creation rather than obsessing over statistics. As someone who has experienced their first major video success, he finds himself constantly checking the app for new views, comments, and subscribers, which he compares to a dopamine hit. He advises other creators to prioritize producing new content instead of dwelling on current success. He also touches on the challenges of managing the influx of attention from brands and sponsors, warning that creators should be careful when accepting offers, making sure they are fairly compensated and maintaining control over their brand.

🚨 Managing Brand Offers and Protecting Your Worth

The speaker addresses the influx of brand offers that come with viral success. He urges creators to stand firm in negotiations, emphasizing that a free product isn't always enough for a dedicated video. While grateful for the opportunities, he insists on getting something valuable out of the exchange and advises smaller creators not to settle for less. He believes that brands should offer enough for creators and their community, advocating for a mindset of abundance rather than scarcity when dealing with offers. The speaker encourages creators to maintain their integrity and remember that more opportunities will come.

🧠 Stay Grounded and Think Long-Term

In this part, the speaker stresses the importance of staying grounded and true to one's values when navigating success. He reflects on how tempting it can be to accept anything as a smaller creator but reminds others to think in terms of abundance. He reiterates that while one opportunity might not work out, others will come, and creators should always ensure they get fair value for their time and effort. This mindset will not only sustain their creativity but also protect their mental and emotional health.

🚫 Set Limits on YouTube Studio for Your Well-Being

The speaker reiterates his earlier point about setting strict limits on using the YouTube Studio app, cautioning against the temptation to constantly check for new metrics. He explains that it can become an endless loop of refreshing the app, which distracts creators from making more content. By setting boundaries, creators can avoid the mental strain of constantly focusing on numbers. He reflects on his own experience of going viral and how he needed to step back from the app in order to focus on creating more videos. This discipline, he believes, will lead to long-term success.

💬 Inspirational Closing and Quote from Dave Chappelle

To wrap up the video, the speaker shares an inspiring quote from comedian Dave Chappelle: 'In your life, at any given moment, the strongest dream in that moment wins that moment.' He encourages viewers to keep dreaming and creating, emphasizing that if their dream is strong enough, it will come true. The speaker ends the video on a hopeful and motivational note, reminding creators to keep pushing forward, driven by their passion and dreams. He thanks those who watched until the end and bids them farewell until the next video.

Mindmap

Keywords

💡YouTube Studio App

The YouTube Studio App is a tool used by content creators to manage their channels, monitor video performance, and track analytics. In the video, the speaker urges new creators to delete the app, as constantly checking analytics can negatively affect their mental health and productivity. The app becomes addictive, leading to overfocus on numbers like views and subscribers instead of content creation.

💡Dopamine Hit

A 'dopamine hit' refers to the rush of pleasure and satisfaction one feels when rewarded, often through likes, views, or positive interactions. The speaker compares constantly checking YouTube analytics to a dopamine hit, explaining how the rush from seeing higher numbers can become addictive, distracting creators from their main focus—making content.

💡Mental Health

Mental health in this context refers to the speaker's concern for the psychological well-being of content creators. By encouraging others to delete the YouTube Studio App, the speaker highlights the importance of maintaining mental balance and not letting external validation (like views or subscribers) dominate one's sense of self-worth or creative process.

💡First Viral Video

The concept of a 'first viral video' is crucial to the video’s theme. The speaker reflects on their experience of having a video that performed much better than usual, with views reaching 10,000 to 20,000. This sudden success leads to excitement but also anxiety, with the speaker checking the YouTube Studio App obsessively. It serves as a lesson to other creators about managing expectations and staying grounded.

💡Brands and Sponsorships

The speaker mentions 'brands and sponsorships' to discuss the opportunities that come when a video performs well. Brands may offer free products or deals in exchange for dedicated videos. However, the speaker advises creators to value their work and avoid undervaluing themselves by accepting offers without proper compensation or mutual benefit.

💡Abundance Mindset

An 'abundance mindset' is a way of thinking that focuses on opportunities and growth rather than scarcity or limitation. The speaker encourages creators to adopt this mindset, reminding them that if one brand reaches out, others will follow, so they should not feel pressured to accept the first offer. This mindset helps maintain confidence and long-term vision.

💡Content Creation

Content creation is the process of developing ideas, filming, editing, and publishing videos. The speaker emphasizes the importance of focusing on content creation rather than getting distracted by analytics. They advocate for balancing creativity and productivity, reminding creators that the heart of their success lies in producing more videos, not constantly refreshing view counts.

💡Relapse Addict

In this context, the speaker refers to themselves as a 'relapse addict' of checking the YouTube Studio App, humorously comparing their habit of constantly checking analytics to addiction. This comparison illustrates how difficult it can be to step away from the allure of instant feedback and reinforces the need for self-discipline.

💡Growth and Leverage

The speaker mentions growth and leverage to highlight the evolving relationship between creators and brands as their channel grows. Early on, creators may feel they lack leverage, but the speaker advises thinking long-term. As their audience grows, so will their ability to negotiate better deals, emphasizing the importance of not settling for less in early stages.

💡Community Support

Community support refers to the speaker’s belief that everyone in their community should benefit from their success. They suggest that brands offering free products should send extra items for giveaways, allowing subscribers to share in the success. This reinforces the speaker’s message about mutual benefit and loyalty to those who have supported them.

Highlights

Delete the YouTube Studio app for your mental health if you're obsessing over video stats.

Experiencing first video success with 10,000-20,000 views can lead to unhealthy dopamine-driven behavior.

Constantly refreshing YouTube Studio to check video stats can drain your motivation.

When a video gains traction, it's crucial to focus on creating new content instead of watching numbers.

Personal experience of using the YouTube Studio app 35 times a day when a video did well.

Balance your focus on content creation rather than checking video metrics to maintain momentum.

First video hitting over 20,000 views can feel addictive, like getting a dopamine hit.

Start implementing rules like creating 1-2 videos before checking stats to avoid overindulgence.

Keep priorities straight—content creation and idea generation should come first.

Brands will reach out with offers, but creators need to ensure they get value beyond free products.

Encourages creators to think abundantly and not settle for less when dealing with brand offers.

The community should also benefit from the brand deals, not just the creator.

Maintain a mindset of abundance: More opportunities will come even if some are declined.

Stay grounded when engaging with brands—don't feel pressured to accept every offer.

Dave Chappelle quote: 'In your life at any given moment, the strongest dream in that moment wins.' Keep dreaming and creating.