Quali sono i passaggi per creare un'illustrazione? con Gio Pastori - Audi We Generation S3E3

Summary

The video script discusses the creative process of professional illustrators, highlighting the importance of research and diverse inspirations in creating visually compelling narratives. It emphasizes the evolution from digital illustration to physical mediums like paper cutouts, showcasing the tactile aspect of art. The role of social media in self-promotion and establishing credibility is also explored, illustrating the blend of traditional and digital realms in the contemporary art world.

Takeaways

• 🎨 Over 70% of young people use their free offline time to engage in activities related to illustration and graphic design, which they later share online.
• 🔍 Young illustrators visited the Wild Ducks studio in Milan to learn from professionals like Joe Pastori and gain insights into the creative process behind editorial illustrations.
• 💡 The creative process begins with an idea and involves various techniques to reach the final social media shareable piece.
• 🌐 For effective editorial illustrations, the goal is to add more than what's described in the text or the title, turning the illustration itself into a narrative.
• 🔎 Research is a fundamental step in the creative process, with the illustrator gathering diverse information and references before starting a piece.
• 🎨 The transition from digital illustration to using physical materials like paper and cardstock adds texture and a tangible quality to the artwork.
• ✂️ Paper cut technique allows for a tactile experience with each element being individually cut to create a composition, adding depth and dimension to the artwork.
• 📈 Artistic techniques help define one's personal style, and the paper cut style has become a distinctive signature for the illustrator.
• 💻 Social media plays a crucial role in self-promotion, with artists curating their online presence to showcase their artistic journey and connect with their audience.
• 🌟 The blend of digital and analog innovation in art allows for a unique expression and creativity, with various methods like collage, animation, and stop motion being explored.
• 📚 The importance of physical interaction with creative work is highlighted, emphasizing the value of tangible experiences in sparking new ideas and creativity.

Q & A

What percentage of young people use their free offline time for creative activities that they later share online?

Over 70 percent of young people utilize their free offline time to engage in creative activities such as illustrations and graphic design, which they then share with their network or community online.

Where did the young people go to meet professional illustrator Joe Pastori?

The young people went to the Wild Ducks studio in Milan to meet and interact with Joe Pastori and other leading illustrators and graphic designers.

What is an important aspect of the creative process for an illustrator according to Joe Pastori?

According to Joe Pastori, research is a fundamental aspect of the creative process for an illustrator. It involves gathering a diverse range of information and references to inform the illustration work.

How does Joe Pastori approach illustrating a concept?

Joe Pastori approaches illustrating a concept by using it as a visual tool to tell a story or convey an idea. He believes that a successful illustration goes beyond merely describing the text or title; it should offer something more, acting as a narrative in itself.

What was the significance of the Bowery street in the illustration that Joe Pastori created?

The Bowery street, as depicted in Joe Pastori's illustration, is significant because it represents a famous New York street known for giving birth to many realities that were important to numerous musical and artistic scenes.

How did Joe Pastori transition from digital illustration to using physical materials in his work?

Joe Pastori transitioned from digital illustration to using physical materials by incorporating a process similar to vectorial flat illustrations but with physical materials like paper. This led him to specialize in the paper cut technique, which has become a part of his personal style.

What does Joe Pastori like about the paper cut technique?

Joe Pastori likes the paper cut technique because it allows for a tactile experience where every element is individually cut out to create a composition. It also gives him more direct control over the illustration compared to digital illustration and allows him to define his artistic style through the type of line and form he can achieve.

How does Joe Pastori combine traditional and digital methods in his artistic expression?

Joe Pastori combines traditional and digital methods by using techniques like paper cut alongside digital collages, animations, and stop motion videos. He believes in creating a fusion of contrasting worlds to achieve something unique and innovative.

What role does social media play in promoting an artist's work according to Joe Pastori?

According to Joe Pastori, social media plays a crucial role in promoting an artist's work. It allows artists to showcase their portfolio, build credibility, and connect directly with potential clients or audiences. He emphasizes the importance of understanding what resonates with people and using social media platforms to communicate one's artistic journey effectively.

How can social media influence an artist's creativity?

Social media can influence an artist's creativity by exposing them to a variety of inspirations and contemporary trends. It also provides a platform for artists to connect with brands, publishers, and other artists, creating opportunities for collaboration and growth.

What is the importance of physical interaction with creative work?

Physical interaction with creative work is important as it provides a tangible connection to the artist's vision and ideas. It allows for a deeper understanding and appreciation of the work, and can spark new ideas and creativity.

What is the goal of the cultural innovation journey that the five young people embarked on?

The goal of the cultural innovation journey that the five young people embarked on is to become part of a more conscious generation, one that values both digital and physical aspects of creation and is capable of exploring various avenues of innovation.